PRESENTATION GROUP 1

ASOS CASE STUDY

INTRODUCTION OF THE COMPANY

Established in June 2000

The company has grown by 80 per cent EVERY

YEAR for the last nine years

The firm targets fashion conscious 16-34 year

olds.

20,000 Orders every day and 8 million visitors

each month

£350 million worth sales in 2009

WAYS OF BENEFICIAL GROWTH Increasing overall volume

of business Selling more products Taking over Increasing customer base,

brands and products

DISADVANTAGES OF VERY RAPID GROWTH

A Firm can run into difficulties

Expenses and cash-flow difficulties

Logistical difficulties

Difficult to meet demand

Damaged reputation

HORIZONTAL AND VERTICAL INTEGRATION

INTEGRATIONS

Vertical integration

Forward Vertical Integration

Backward Vertical Integration

Horizontal Integration

KEY SUCCESS FACTORS IN ORGANIC GROWTH ASOS managed to satisfy

demand

ASOS recognized potential of online retail business

ASOS targeted specific segment

ASOS offers extensive and diverse range of products

ASOS enters into collaborations with designer labels

ASOS offers pleasurable shopping experience

ASOS offers something of real value to consumers

ASOS invest heavily in website and technology

ASOS invest heavily in ensuring customer satisfaction

ASOS uses communication channels

ASOS gives high standard of service

ASOS invested systematically in human and technology

CONCLUSION

Companies should have foresight of business

Segmentation of the market is key factor of sales

Organic growth must be considered rather than very fast growth

Communication channels are crucial

Customer satisfaction should be ensured

THE END MOUNIR KEFAL NUZHAT PARVEEN JWALITA SHRESTHA MUSTAFA SARITURK MEHMET AKYILDIZ DEEPAK TAMANG JOYSON FERNANDEZ ROHIT KUMAR KHANDELWAL

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