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#ASKMEMMCwww.marketingmagazine.com.my/mmc2018
8 FEBRUARY, 2018
#ASKMEMMC
When we were putting together the Malaysian Media Conference 2018 programme, we realised there were so many disruptions going on in the
media industry in Malaysia that it had to an Interactive event. Because things were developing and changing by the minute in the media landscape that it looked like a Word Cloud that kept evolving as soon as issues were raised...So we decided the Malaysian Media Conference programme will be about
conversations. Conversations before, during and after the Conference.
We have Spotlight Sessions where the audience can ask questions at #ASKMEMMC. Random questions will be posed
to the speakers who will answer on the spot. Spotlight Sessions will focus on Media and Marketing issues separately
and 4 expert speakers will be featured in each segment in a rapid-fire Q&A format.
The same format will also be applied to speakers where questions will be posed by a Moderation Panel who will be reading queries and feedback
from the audience before and during the Conference.
Now in its thirteenth year, the Malaysian Media Conference has become
a landmark event for all serious marketers, media and creative professionals. Apart from
learning cutting-edge knowledge and listening to real-market experiences
from the speakers and panelists, it is also a great opportunity to network with thinkers
from the marketing, media, advertising, digital and content universe.
• Marketers, media specialists, creatives and media owners • Advertising, Media and
Digital Executives and Entrepreneurs • Media Players – Traditional and Digital • Business
Development Managers • Marketing, Brand and Product Managers • SMEs & SMIs
Anyone in the marketing, media and creative ecosystem who does not realise the value of data in their jobs are advised not to attend.
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DAMIEN CUMMINGS Chief Executive Officer Peoplewave, Singapore
TAI KAM LEONG Head of Branding
& Partnerships Maxis
LEE LIM MENG Marketing Director
L’Oréal Malaysia Sdn Bhd
TIMOTHY JOHNSON Senior Vice President of Marketing, Product
& Partnerships, INTI International University
& Colleges
BALA POMALEH CEO
IPG Mediabrands Malaysia
SANTHARUBAN THURAI SUNDARAM
Vice President of Marketing Etika Holdings
LINDA HASSAN Head of Marketing
Malaysia & Singapore Domino’s
PRASHANT KUMAR Senior Partner
ENTROPIA
GAURAV BHASIN CEO
Mudah.my
SPENCER LEE Head of Commercial
AirAsia Berhad
RIDHUAN SIDEK Chief Digital
& Marketing Officer Astro
RANGANATHAN SOMANATHAN
CEO Malaysia & Singapore
Omnicom Media Group
MOHD ADAM WEE ABDULLAH
Group Chief Marketing Officer & Group Chief Customer
Experience Officer CIMB Group
MARC WOO Country Business Head
Google Malaysia
TOM HOGG Managing Director Trade Indy Malaysia
“How can we have better TV adex accuracy because there are now two different panels and no consistency in discounting?” — Marketing Director, Global Cosmetics & Beauty Company
“What do clients look for in today’s media agency relationship and how does that reflect the value exchange?” — Chief Data & Insights Officer
“With so many players in OOH, how do media planners justify their best plans and not be biased to the top 3 key players in the market?” — Outdoor Media Owner
“When and how can we have a clear reading on marketing digital spend to have more a holistic view for better benchmarking?” — Marketing Director, Global Cosmetics & Beauty Company
“How do we create a common measurement platform across digital and traditional media to allow us to measure and minimise overlap of the target group?” — Marketing Director, Global FMCG Company
“How do we make digital more accountable and how do we develop talent to cater to the needs of this new world.” — CEO of Global Media Specialist Network
“The industry is going back to the integrated model. This time it is led by data and media, instead of creative. Do we have talent at all levels to understand and run this future?” — CEO of Marketing Services Consultancy
“How do you effectively extract insights across media for the best ROI from the investments made in traditional and new media?” — Regional CMO, global multinational technology company
“How is AI going to affect media buying and how are media agencies striving to stay relevant with this growing threat.” — Regional Lead, Multimedia Platform enterprise
“Media Prima Digital’s new acquisitions, Blaze from Astro, Newspaper Groups coming together in a consortium; what would be the landscape of digital in 5 years time in Malaysia?” — Founder, New Age Media Technology Company
“Media agencies and media owners sometimes compete for the same client and tasks. Are media platforms surviving by killing the hands that feed them?” — CEO of Global Creative Agency Network
“What is the progress of a single TV measurement currency by the Astro, Media Prima, RTM, MSA, Nielsen, Kantar and 4As? It has been years of talking and discussing...and the TV industry is suffering.” — Seasoned marketing veteran
“What are the new performance metrics that are important to clients? Are GRPs, Reach, OTS, etc., still the primary measures clients expect media agencies to deliver on?” — CEO of Global media Specialist Network
“In the age of duopoly with Google and Facebook, how does the media agency model cope?” — Senior Media Professional
“Over USD7 billion is wasted on global online ad fraud a year, but why is it not a priority by agencies moving forward?” — VP of Marketing at leading telco company
WE HAVE REAL QUESTIONS FROM REAL PROFESSIONALS:
08.15am Registration & Coffee
09.00am Welcome remarks by Organising Chairman, Prof. Harmandar Singh Briefing and introduction of Moderation Panel Timothy Johnson – Senior VP of Marketing, Product & Partnerships, INTI Tom Hogg – Managing Director Malaysia of Trade Indy Malati Siniah – Roving Content Editor 09.10am Tai Kam Leong – Head of Branding & Partnerships, Maxis “I don’t know. You don’t either. But that’s ok” Welcome to the age of humility Change is more real than ever before. It’s unlocking opportunities everywhere as we live in the age of individual empowerment, unlike anything history has ever seen. Why then are marketers floundering like fish out of water? We point fingers everywhere – consumers have ADHD, the Buzzfeed syndrome, shift of media powers, diminishing budgets, talent drain, lack of seats in the boardroom, millennials, cat videos, Trump, etc.. Maybe, just maybe… it’s us.
09.40am AUDIENCE-POWERED QUESTIONS SESSION
09.55am Spencer Lee – Head of Commercial, AirAsia Berhad How we work with our agencies
10.15am AUDIENCE-POWERED QUESTIONS SESSION
10.30am Coffee Break
11.00am Spotlight Sessions: MEDIA (15 mins rapid-fire Q&A with each speaker)
12.10pm Gaurav Bhasin – CEO, Mudah.my Digital - Distraction or Disruption Everyone has lots of questions about the future. How can one navigate in this uncertainity? How smart businesses are winning by ignoring the noise and focusing on what matters most. How clarity and change can co-exist. What will be the game changers?
12.45pm LUNCH
EVENTPROGRAMME
– How bad is ad fraud in Malaysia and how can advertisers insulate themselves? – What is the media industry doing about combating online fraud? – How will AI the impact media and marketing in 2018? – What happens when all ad spend goes programmatic? – Why do marketers say there’s a trust deficit between brands and agencies? – Are we seeing the death of demographics? – How can we have better TV adex accuracy with two different panels and no consistent discounting? – Do you agree media agencies have robbed creative agencies of income? – Can you guarantee your client’s campaigns will be immune from ad fraud? – Can technology enable anyone to start media buying easily? – In the age of duopoly (Google & Facebook), how does the media agency model cope?
PRASHANT KUMAR Senior Partner
ENTROPIA
RANGANATHAN SOMANATHAN
CEO Malaysia & Singapore
Omnicom Media Group
MARC WOO Country Business Head
Google Malaysia
BALA POMALEH CEO
IPG Mediabrands Malaysia
01.20pm
02.10pm Ridhuan Sidek – Chief Digital & Marketing Officer, Astro Digitalization brought along Adex fueled piracy, fake content and fraud – are we part of the problem?
02.30pm AUDIENCE-POWERED QUESTIONS SESSION
02.45pm Damien Cummings – Chief Executive Officer Peoplewave, Singapore Conversation marketing: Using content marketing and media planning to own conversations and drive sales. Both traditional and digital advertising are becoming less effective and more costly. Consumers and customers are looking for relevant content, over interruptive ads. This presentation will outline how best-practice companies are looking to “own” conversation themes with customers to drive sales, using content marketing and innovative media planning.
03.15pm AUDIENCE-POWERED QUESTIONS SESSION
03.30pm Coffee Break
04.00pm Spotlight Sessions: MARKETING (15 mins rapid-fire Q&A with each speaker)
05.15pm Learnings of the Day – by Moderation Panel Head Timothy Johnson
05.45pm Close & Thank You.
Welcome Back & Cannes Lions Screening of Global Effective Media Campaigns 2017
EVENTPROGRAMME
– Why is Customer Experience a priority in 2018? – What are you doing to take control of your customers’ data? – Are you happy with the way you are paying your agencies? – How do you track and measure customer experience across various media channels? – What do you fear the most from media agencies and the industry? – Have you wasted your money on online spending? – Do you always believe what you hear from the media industry? – Is there another way you wish to compensate your media agency? – What would you like media agencies to do differently? – Do you think creativity is key to brand success?
LEE LIM MENG Marketing Director
L’Oréal Malaysia Sdn Bhd
SANTHARUBAN THURAI SUNDARAM
Vice President of Marketing Etika Holdings
LINDA HASSAN Head of Marketing
Malaysia & Singapore Domino’s
MOHD ADAM WEE ABDULLAH
Group Chief Marketing Officer & Group Chief Customer
Experience Officer CIMB Group
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For Sponsorship, please email:Prof. Harmandar, [email protected]
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REGISTRATIONFORM
date:8th February 2018
admission (hrdf-claimable):RM1,650 +6% GST per paxRM1,500 +6% GST per pax (for group booking of 5 pax & above)
venue:Sime Darby Convention Centre1A, Jalan Bukit Kiara 1,60000 Kuala Lumpur, Malaysia
time:8.15am – 6.00pm
CHEQUE PAYABLE TO: SLEDGEHAMMER COMMUNICATIONS (M) SDN BHD 289967-W
22B, Jalan Tun Mohd Fuad 1Taman Tun Dr. Ismail60000 Kuala Lumpur, Malaysia
Bank Transfer to RHB Bank Berhad2-14389-000-10505Swift Code:RHBBMYKL
FOR ENQUIRIES:Call Ruby/ AmiraT: +603 7726 2588F: +603 7722 5712E: [email protected] [email protected]
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Registration & Payment• Full payment is required upon registration.• Registrations without full payment will be treated as provisional and will not be guaranteed a training place.• Payment can be made via a crossed cheque payable to “Sledgehammer Communications (M) Sdn Bhd” at least 7 days before course commencement.
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