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Internship REport
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INTERNSHIP REPORT
ON
ASKARI BANK LIMITED
Bosan Road Branch, Multan
Branch Code = 021
Submitted By:
NARGIS NAGINA
VU ID = MC060402149
Session = Fall 2006- Fall 2009
Specialization in = MIS
Final report submitted on = 09-01-2013
VIRTUAL UNIVERSITY OF PAKISTAN
Internship Report on Askari Bank
Letter of Undertaking
i
Internship Report on Askari Bank
Internship Certificate
ii
Internship Report on Askari Bank
Dedication
I dedicate this thesis to my parents. Without their patience, understanding, support
and most of all love, the completion of this work would not have been possible.
The Holy Quran
The Holy Prophet (PBUH) Said! If oceans are contrived into ink to write
qualities of my creator. Then the whole oceans would be consumed in writing
before his qualities, comes to an end.
[AL- KAIF]
The Holy Prophet (PBUH) Said
“Shell I tell you a thing, by which you can attain good in this world and here
after ? Remember it is the company of those, who remember and glorify
ALLAH, day and night.”
[AL- SUNNAT]
iii
Internship Report on Askari Bank
Acknowledgment
Praise to Almighty Allah, who bestowed upon me the potential and ability to
accomplish the task of the work.
I wish to express deep sense of gratitude toDirector Placement & Internship, who
provided me this opportunity to achieve the practical experience and for his valuable
supervision and helpful suggestions in the completion of this report.
I also wish to acknowledge Branch Manager, for their cooperation and proper
guidance given to me from time to time to complete this assignment.
Special thanks are due to Askari Bank Limited
Credit officer Sir Kashif
CSO Miss Saba safdar malik
Clearing Officer Sir Shehzad Raza
Operation Manager Sir Abdullah
Remittance officer Sir Usman Khan
For their commendable guidance, suggestions and patronage time to time.
Virtual University of Pakistan 1
Internship Report on Askari Bank
Executive Summary
The Department of Business Administration of VU offers Master’s Degree in
Business Administration. They are giving the best education and are offering Virtual
Learning program. An important program is two months internship with any
recognized institution.
I decided to take up Askari Bank Limited for my internship because it is a competing
Bank nowadays and gives a good training to the internees. So in order to learn more
this was my choice.
This report is about my internship that I have undergone at Askari Bank Limited
Multan Branch from 30th April 2009 to 10th June 2009. During my internship I am able
to learn practical aspect of business, and get good working experience.
On the very first day of my internship I reported to Officer HR, Miss Saba Safdar
Malik. A complete orientation was arranged for internees (3 more internees were also
worked there in different departments I was originally appointed to work in MIS dept.
of the Askari bank. But also due to enhance my learning to get familiar with banking
system and learn in better way the information system, I was obliged by my branch
manager to spend 3 days to get to know about all departments in the Bank. This
placement was done in order to have general concept regarding Bank’s functions,
operations and policies. I have learned more about the Basic Banking, Credits and
Foreign Trade depts.
During my internship I found that Askari Bank is a best Bank in Multan because most
of the Exports and Imports in Multan are done through this Bank. Multan is one of the
cotton growing cities of Pakistan. Most of the businesses in Multan are directly or
indirectly linked to cotton that is also the case with Askari Bank’s clients. Because
Multan is an Agricultural City, and its major export is Cotton and Mango. So its
export is done on seasonal basis. In the season of cotton and Mango export Askari
Bank get its target easily but difficult for it to get its target in the off season.
Virtual University of Pakistan 2
Internship Report on Askari Bank
Low profit rates used to be one of the major reasons for not meeting the deposit
targets. The profit rates on Askari deposit schemes were quite low when compared
with other Banks especially with the National Saving Centers, but now Askari Bank is
giving a comparatively high profit rates to its customers. In today’s every customer is
a rational customer, he knows the value of money and wants a best return on his
money.
As I was deputed in MIS dept. It gave me a fruitful learning about information
systems and their importance in organizations. Askari bank uses a number of
information systems like decision support system used by top management to devise
any policy. Also different TPS (transaction support systems) are used by Askari bank
to cope with the needs of each dept.
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Internship Report on Askari Bank
Table of Contents
INTERNSHIP REPORT
LETTER OF UNDERTAKING i
INTERNSHIP CERTIFICATE ii
DEDICATION iii
ACKNOWLEDGMENT 1
EXECUTIVE SUMMARY 2
OVERVIEW OF THE ORGANIZATION 7
Banks History 7
Nature Of The Organization 8
Mission Statement 8
Business Volume: 8
Product Lines: 9
Agriculture banking: 9
Investment certificates: 10
Consumer banking: 10
Competitors: 11
Askari Bank Limited Multan 12
ORGANIZATIONAL STRUCTURE 13
Hierarchy Structure 13
Number of Employees 14
Main Offices 14
Departments 14
Account Opening Department 14
Types Of Accounts 14
Account Opening Procedure 14
Other Activities 14
Clearing Department 14
Remittance Department 14
Demand Draft 14
Pay Order 14
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Internship Report on Askari Bank
Outward Bills for Collection 14
Inward Bills for Collection 14
Foreign Trade Department 14
Foreign Currency Account 14
Export 14
Import 14
Organizational Management Analysis (OMA): 14
INTERNSHIP PLAN 14
Detail Description Of The Task Assigned 14
MIS Dept. of the Multan Branch: 14
MIS DEPARTMENT STRUCTURE AND FUNCTIONS 14
Number of employees in MIS Dept. 14
Responsibilities and Functions of MIS dept.: 14
Hardware and Software: 14
Support of Transaction Processing System (TPS) to other depts.: 14
Payroll TPS: 14
ATM & EBS TPS: 14
RTGS TPS: 14
NEFT: 14
Electronic Clearing Service (ECS): 14
Mobile Banking: 14
CRITICAL ANALYSIS 14
Ratio Analysis 14
Earning Asset to Total Assets 14
Return On Earning Asset 14
Loan Loss Coverage Ratio 14
Loan To Deposit 14
Current Ratio 14
Debt Ratio 14
Operating Profit Margin 14
Gross Profit Margin 14
Horizontal & Vertical Analysis 14
Findings On The Basis Of Analysis 14
Applications of Class Room Concept 14
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Internship Report on Askari Bank
SWOT ANALYSIS 14
Strengths 14
Weaknesses 14
Opportunities 14
Threats: 14
INTERNAL FACTOR EVALUATION MATRIX 14
EXTERNAL FACTORS EVALUATION MATRIX 14
THREATS OPPORTUNITIES WEAKNESSES STRENGTHS MATRIX 14
COMPETITIVE PROFILE MATRIX 14
BOSTON CONSULTING GROUP MATRIX (BCG) 14
PORTER’S FIVE FORCES ANALYSIS 14
Value Chain Analysis 14
ANSOFF GROWTH ANALYSIS 14
CONCLUSION 14
RECOMMENDATIONS 14
References 14
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Internship Report on Askari Bank
Overview of the Organization
Banks History
Askari Bank Limited was incorporated on October 9, 1991, as a Public Limited
Company, and is listed on Karachi, Lahore and Islamabad Stock Exchanges. The
Bank obtained business commencement certificate on February 26, 1992 and started
operations from April 1, 1992. Askari Bank is scheduled Commercial Bank and is
principally engaged in the business of Banking as defined in the Banking Companies
Ordinance 1962.
Askari Bank Limited continues to scale new heights in all areas of its operations. The
safety and security of depositor’s funds, high productivity and optimum use of
technology are the hallmarks of its corporate strength.
In 1994, AKBL earned international recognition as Asia Money Award and the title of
“Best Commercial Bank of Pakistan” for the year 1994, while Euro money declared
the Bank as best domestic Bank of Pakistan for the year 1995.
Askari Bank Limited has expanded into a nationwide presence of over a 100
branches, comprising commercial and Islamic banking branches, connected online
and supported by a network of Automated Teller Machines (ATMs). It also enjoys an
offshore banking unit in Bahrain. Over the years, Askari Bank Limited has proven its
strength as a leading banking sector entity with ever increasing commitment to its
clients, through a strategic investment in electronic technology. It has A1+, the
highest possible credit rating, for short-term obligation, and AA+ for long-term rating.
Beside day-by-day banking solutions, Askari Bank Limited has a wide range of
Corporate, Consumer, and Islamic Banking products.
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Internship Report on Askari Bank
Nature of the Organization
Askari Bank Ltd is a commercial bank by its nature. Commercial Banks are set up
with the primary objective of earning and maximizing profits. They received cash
deposits from the people in different accounts and give loans to different business
enterprises and thereby create credit money.
Mission Statement
To be the leading private sector bank in Pakistan with an international presence,
delivering quality service through innovative technology and effective human
resource management in a modern and progressive organizational culture of metro
racy, maintaining high ethical and professional standards while providing enhanced
value to our stake holders and contributing to society.
Business Volume:
The business volume of bank can be better analyzed by the following table of Banks
Last Five Years Performance;
(Rs. In Millions)
2007 2008 2009
Assets 182,171 206,191 254,327
Liabilities 165,905 193,219 239,378
Advances 100,780 128,818 135,034
Deposits 143,306 167,676 205,970
Virtual University of Pakistan 8
Internship Report on Askari Bank
Capital 3,006 4,058 5,073
Profit 2,681 386 1,098
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Internship Report on Askari Bank
Product Lines:
Agriculture banking:
Kissan ever green finance:
Features Details
Product Type: Profit Earning Account
Profit Amount: Profit on credit balances will be paid on half yearly basis as
declared by the bank on PLS savings accounts.
Kissan aabpashi finance:
Features Details
Product Type: To finance installation of Tube-Wells (electric, diesel and solar
energy units) water management equipments and water channel
development etc.
Eligibility: Pakistani Resident (owner of farmers).
Kissan tractor finance:
Features Details
Product Type: Profit Earning Account
Eligibility: Pakistani Resident (Owner as well as non-owner farmers.)
Kissan livestock development finance:
Features Details
Product Type: To purchase Milk Animals, Goats, Sheep, Poultry and Fisheries
without incurring extra expenditure because of availability at
his farm.
Eligibility: Pakistani Resident (Owner Farmers).
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Internship Report on Askari Bank
Deposit multiplier account:
Features Details
Product Type: Term Deposit
Eligibility: Pakistani Resident (Individuals Only)
Balance Requirement: Minimum Rs. 50,000/- & Maximum Upto
Rs. 10,000,000/-
Investment certificates:
Features Details
Facility: Investment Certificates
Important Features: 1. Free issuance and free encashment
2. Account relationship with Askari Bank is not mandatory
3. No penalty on pre-mature encashment
Consumer banking:
Visa debit card:
Features Details
Product Type: Debit Card
Classic: Cash withdrawal Limit is 50,000, Shopping Limit
200,000 & Funds Transfer Limit 250,000.
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Internship Report on Askari Bank
Personal loan:
Features Details
Applicant/ Borrower: Pakistani Resident (SEB/SEP cases are not entertained
currently)
Age (Salaried): 21-61 years (maturity of loan at 61 yrs.)
1. Ijarah Car Financing
Ijarah is a rental agreement, under which the usufructs of an asset is transferred to the
client on pre-agreed terms and conditions. It is a Shariah Compliant mode of finance,
adopted by Askari Islamic Banking to meet the Car Financing needs of its valued
customers.
2. Musharika Home Finance:
Joint ownership is created in the property between Bank & Customer on the basis of
the Musharika
Agreement: (This is bases on the principles of Shirkat ul Mulk)
Bank’s share is divided into units and is given to the client on rent Client promises to
purchase Bank’s share (units) over the tenure of transaction.
Competitors:
1. National Bank of Pakistan
2. Meezan Bank Limited
3. Allied Bank Limited
4. MCB Bank Limited
5. NIB Bank Limited United
6. United Bank Limited
7. Habib Bank Limited
8. House Building Finance Corporation
9. Khushhali Bank Limited
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Internship Report on Askari Bank
Askari Bank Limited Multan
Askari Bank Limited Multan is located on Bosan Road. The location is connected to
all the main trade centers in Multan. It is a prosperous branch streaming towards great
achievements.
At the time of its establishment the factors that were considered are as follows
1. Multan is zone covering a large population.
2. Multan City is linked to many big cities.
3. Agro based area constituting growers and gainers
4. Army Offices & Fort Colony
5. Educational
6. Institution
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Internship Report on Askari Bank
Organizational Structure
Hierarchy Structure
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PRESIDENT
SENIOR EXECTIVE VICE PRESIDENT
EXCUTIVE VICE PRESIDENT
SENIOR VICE PRESIDENT
VICE PRESIDENT
ASSISTANT VICE PRESIDENT
OFFICER GRADE I
OFFICER GRADE 2
OFFICER GRADE 3
JUNIOR OFFICER
BR
AN
CH
HIE
RA
RC
HY
Internship Report on Askari Bank
Number of Employees
Askari Commercial Bank Ltdis a promising and an equal opportunity employer with
employee strength of over 10,000.
Main Offices
Askari Commercial Bank Ltd has its branch network all over Pakistan in almost all of
the cities. It has distributed the areas in three regions i.e.
Central Region containing cities of Punjab
1. South Region containing cities of Sindh and Baluchistan
2. North Region containing areas of Khyber Pakhtunkhwa and Azad Jammu &
Kashmir
Its head office is located in Rawalpindi.
Departments
The bank has following department:
Account Opening department
ATM Department
Credit Card Department
Account Department
Credit Department
Remittance Department
Foreign Trade Department
Cash Department
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Internship Report on Askari Bank
Account Opening Department
Borrowing funds from different sources has become an essential feature of today's
business enterprises. But in the case of a bank borrowing funds from outside parties is
al l the more vital because the entire banking system is based on it. The borrowed
capital of a bank is much greater their own capital. Banks borrowing is mostly in the
form of deposits. These deposits are lent out to different parties. Such deposit creation
is done through opening an account in the Bank.
Types of Accounts
In AKBL, there are the following types of accounts:
Current account.
Saving Account.
Askari Special Deposit Account.(ASDA)
Basic Banking account
Term Deposit.
Current Account
In current account there is no interest on it. It is for only transaction purposes. They
are paid on demand. When a banker accepts a demand deposit, he incurs the
obligation of the paying all cheques drawn against him to the extended of the balance
in the account. As there is no profit paid on this account it is also called chequing
account because cheques can be drawn on it. Current account is mostly opened for
business.
Saving Account
The purpose of this account is to induce the habit of saving individuals in the
neighborhood. The minimum deposit for opening the account is Rs.1050/- (as obvious
in the Annexure).
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Internship Report on Askari Bank
Though individuals open such accounts for saving purpose, persons belonging to
Armed forces and different military institutions are free to use this account on current
basis.
Askari Special Deposit Account
ASDA account is an interest bearing current account interest is paid. The payment of
return is monthly, where as the rate of return with aspect to the amount of minimum
deposit clear. It is also cheqing account because cheques can be drawn on it. It is
necessary for this account that the client must maintain a minimum balance of Rs.
50,000 at the end of the month. That’s why it is similar to current account. It is mostly
opened by Business but individuals to open this account.
Tax of 0.3% would be deducted on ASDA if withdrawals are more than Rs.25, 000.
Term Deposits
A term deposit is a deposit that is made for a certain periods of time at the end of the
specific period. Thecustomer is allowed to with draw the principle amount.
AKBLs Term deposits are of types clear in the deposit scheme. One of them is
"Askari" Advantage one month. The rate of return on this account is set by head
office. The term deposit accounts vary one month to 1 year for all following accounts.
The amount of profit is given to depositors in three ways:
By cash
By sending a bank Draft to depositors Home address or Officers or whichever
is specified as mailing Address.
The amount is credited in any one of the checking Accounts of the depositor.
Account Opening Procedure
For the cheque accounts (C/A, ASDA, SAVING), there are different types of account
holders are required for all these types of account holders. The operation /procedure
requirement that is needed for “Individual Account " differ greatly from " Joint
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Internship Report on Askari Bank
account " proprietorship "Partnership “, "Limited Company"and "Club society or
Association " as explained below.
Individual's Account
When a single man or women opens an account in his/her own name and has the right
to operate it is called individual Account.
Joint Account
When two or more persons, neither partners, nor trustees, open an in their name is
called joint Account. Husband and wife or two persons of same sex can open joint
account.
Proprietorship Account
When an owner of a firm operating singly, opens an account in his firm name, this
account is called a proprietorship Account the proper himself liable for all his acts.
Partner Ship Account
The account is opened in the firm name and all partner designate one two persons to
act on behalf of the partnership firmer all acts on behalf of firm. The partners in the
partnership firm are liable for the acts of the firm jointly and severely. Every partner
has in a firm has an implied authority bind his co. partners by drawing and enclosed
cheques.
Accounting Department
Accounts department is a department which deals and checks all the activity of all the
department .It also deals in expression of finance of the bank. Salary payment is also
one function of the bank.
Checking Bank’s Daily Activity
Accounts department deals and checks the entire working of the Branch; all the
vouchers that have been posted at the computer are scrutinized in accounts
department. The “End of Day” i.e. computer print is also received from the computer.
The next day the activity is separated some statements from the “End of Day”. Then
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Internship Report on Askari Bank
next day activity separated some statements from the “End of Day”. The vouchers are
sorted out head wise. The vouchers are matched with the entries in the statements.
Any abnormality if occurs, is immediately dealt with. All the vouchers and instruction
are checked individually against the computer printouts. After checking they are
signed by authorized signatories.
Other Activities
Preparation of daily bank positions statement
Payment of salaries
Preparation of the statements
Depreciation calculation
Lockers Issuance
Clearing Department
There is no obligation on a banker to collect cheques drawn upon other banks for a
customer, however it is function of every modern bank of collection of cheques and
bills on the behalf of customers DD,s pay and other negotiable instruments .Now a
days NIFT is providing services of collecting cheques and bills etc
Remittance Department
The need of remittance is commonly felt is commercial life particularly and in
everyday life generally. The main function of the remittance department is to transmit
money from one place to another. By providing this service to the customer, Bank
earns a lot of income. Also customer is able to meet its day to day financial
requirements.
Demand Draft
It is an instrument payable on demand for which value has been received, issued by
the branch of the Bank drawn i.e. payable at some other place (branch) of the same
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Internship Report on Askari Bank
Bank. If two Banks are involved then the DD is sent to other Bank but in other case it
is handed over to the applicant.
Pay Order
It is an instrument issued for payment in same city. Pay order issued from one branch
can only be payable from the same branch. It is normally referred to as Banker’s
cheque. It is also called confirmed cheque, because Bank issues this on it own
guarantee.
Outward Bills for Collection
The bills, which are received by the Bank and sent to other cities (branches) for the
local clearing in that city, are called Outward Bills for Collection.
Inward Bills for Collection
The bills, which are received by the Bank from other branches out of the city for local
clearing are called Inward Bills for Collection.
Foreign Trade Department
Foreign trade department deals in:
Foreign currency account
Exports
Imports
Foreign Currency Account
This account deals with the accounts having foreign deposits and remittances. This
account provides following facilities:
Traveling quota
Out ward remittances
In ward remittances receiving
To make remittances procedure flexible
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Internship Report on Askari Bank
Export
Mainly export deals in:
Negotiation of documents
Sending the documents for collection
Pre-shipment financing
Post-shipment financing
Remittance against agent commission
Forward covered booking
Handling the documents for negotiation according to the UCP 500 (uniform
custom and practices)
Handling the documents for collection according to URR (uniform rules for
collection)
Submission of monthly returns to SBP regarding the export on form A-2/O-2.
Import
Opening the letter of credit .Scrutinize the documents receive from flowing
bank under letter of credit. Account to UCP 500 and extending the credit
facility to the importer informs FIM (finance against imported merchandise)
FATR (finance against trust receipt).Arrange forward cover booking regarding
import payments .Also arrange forward cover booking for letter of credit open
other then AKBL
Submission of monthly returns to SBP regarding the import on form I
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Internship Report on Askari Bank
Organizational Management Analysis (OMA):
OMA is a unique process adopted by organizations to assess the efficiency and
performance of their management. This tool not only helps executives with an
overview of manager’s strengths but also identify the area needs to be improved.
Organizational culture also plays an important role in the analysis of management
practice.
In Askri Bank, the organizational culture is seemed to be very strong. The
Decentralized management approach is used with the cultural values like
empowerment, recognition, affiliation and so on. OMA model checkpoint 360
individual feedback is used to generate and report about management groups in
Askari bank. Each report identifies manager’s strength and area requiring further
improvement.
The leadership skills of manages are typically rated through three groups: their boss,
their direct reports d their Peers. OMA model contains summarized information about
the strengths and development areas of the managers and direction for the necessary
skills training needed to improve their performance. Askari bank OMA’s model
contains 18 skills sets on the basis of which the management strengths are assessed:
1) Facilitates team success 2) Achieve results
3) Communicates effectively 4) motivates successfully
5) Provides direction 6) provides direction
7) Thinks creativity 8) instills trust
9) Works efficiently 10) delegates responsibility
11) Listen to others 12) works competently
13) Takes action 14) cultivates individual talents
15) Displays commitment 16) seeks improvement
17) Builds personal relationships 18) process information
The above skills sets process the OMA information and organizational development
strategy is devised on the basis of this.
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Internship Report on Askari Bank
Internship Plan
Sr. No.
Starting Date Ending Date Name of Department Duration (Days)
1. 30-04-2009 10.06.2009MIS Dept.
Six weeks
Detail Description of The Task Assigned
1. Responsible for generation of computerized reports of all the depts. in Summit
FT
2. Responsible to upload reports to HQ via FTP(file transfer protocol)
3. Help MIS officers in performing of their duties especially in hardware repairs
or updating antivirus patches.
4. Maintaining daily transactions records
5. Sorting and finalization of bank customer files
6. Maintenance of reports on month end closing
7. Performed all those tasks which are assigned by my supervisor.
MIS Dept. of the Multan Branch:
As Askari bank Multan branch is the city’s largest branch with extended number of
departments. To cope with the needs of each dept. and to facilitate the operation of the
automated system of the bank, a complete MIS dept. works for the smooth working of
the branch. The Hierarchy of the MIS dept. is shown below in a chart.
Virtual University of Pakistan 23
Assistant MIS Manager
MIS Manager
MIS Officer (Hardware) MIS Officer (Software)
Internship Report on Askari Bank
MIS Department Structure and Functions
Number of employees in MIS Dept.
MIS dept. in Multan branch is consisted of four staff members. The control of the said
dept. is with MIS manager. MIS manager works under kind control of vice president/
Branch manager of Multan branch. MIS manager also assumes in-charge of all Askari
bank branches in Multan city and responsible to report to Regional MIS manager at
Askari regional office.
Assistant Manager MIS is responsible for supervision of MIS officers who further
deals with hardware and software issues in the branch.
Responsibilities and Functions of MIS dept.:
Management information system helps in data collection and processing of raw data
into useful and meaningful information and to disseminate to the other users when
and where required. In fact, MIS is blood bone in now a days business culture that all
decisions are made on the basis of information generated through MIS systems.
Significant cost effective and time saving benefits are associated with the use of MIS
in organizations.
Acknowledging the need of MIS system, Askari bank also invested lots of its funds to
its MIS system to generate information in much fruitful way. In Askari bank, each
level of management use variety of information systems according to their needs and
requirements. Typically following information systems are very important to make
best use of information:
Executive Support Systems (ESS)
Decision Support Systems (DSS)
Knowledge Work Systems (KWS)
Transaction Processing Systems (TPS)
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Internship Report on Askari Bank
The first two systems are used by the top management of the bank for decision
making and devising strategies. The later systems are used by project management
dept. of the bank at head office level to look after the processing of its current and
future projects.
The last system (TPS) is very important in every organization because specially it
becomes the basis of a business transaction. And on the top of these business
transactions, reports are generated and modeled according to organizations needs like
for forecasting, market attractiveness and potential in the market.
MIS dept. at the Askari bank Multan, mostly deals with the administration of this TPS
system at the bank. Also reports on the basis of these TPS are forwarded to HQ.
The major responsibilities of this department include:
Security of data and equipment under jurisdiction
Responsible for dealing with networking and its related issues
To manage installation of ORACLE 9i and other related software and their
maintenance on different machines (Server and clients)
Responsible for all administrative functions at operating systems and Database
level like user’s management, profile creation, policy implementation and role
management.
Responsible for taking backups of database at each day end.
Creation of computerized reports of all depts. In the bank and upload them to
HQ via FTP
Responsible for checking all malfunctioned equipments
Help data warehousing team for data storage and data processing through
creation of right reports
Responsible for daily, monthly and year end closing in the system and verify it
with the manual records if any.
Sort out all discrepancies found in system-manual reliance.
Train employees on new software or on new technology
Responsible for maintenance of daily attendance register through figure
recognition check in system.
Liaison with all depts. in the bank to support their day to day activities and
help them if needed.
Updating of anti-virus patches on regular basis.
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Internship Report on Askari Bank
Responsible for arranging video conferencing system in the bank to arrange
meetings of VP with senior level management.
Hardware and Software:
Following software are used by Askari Bank to function their banking:
Application Software
MS Office
NOD32 anti-virus Patch level 47
Adobe Reader
System Software
Following system software’s are used in Askari Bank:
Summit FT
EBS
Operating system (Window 7 and Linux) for clients
Windows 2003 server for mainframes (Server machines)
Hardware resources are used by the bank aligned to system requirements:
HP Personal computers
Dell Laptops (for Management only)
HP Printers
Canon Document Scanner
Networking Cards
Currency counter
Coin counter
Dell mainframes
Information LED’s
At Askari bank Multan, the local systems are connected to the server machine with
the help of intranet. Each user in the bank is issued a unique user ID comprising of
his/her payroll number. This helps in finding out the record of specific employee to
maintain system logs. Client server architecture is used to manage the office for
smooth functioning of the system in the bank which is secure and reliable worldly
now days. The information is easily available when needed by the top management.
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Internship Report on Askari Bank
Support of Transaction Processing System (TPS) to other depts.:TPS is a type of information system which facilitates the collection, storage,
modification and retrieval of the information gathered through business transactions.
Askari bank has got contracts with several TPS vendors according to their business
area or functional needs. Functional areas are like customers who visit banks and
other who use online banking system, both systems are different and for each system
Askari bank need different vendor’s TPS to meet different customer’s needs. So, to
remain competitive in the market, Askari bank has make available plenty of
information systems to facilitate its processing and dedicated MIS dept. staff is
responsible for creating a data warehousing to generate the information on the basis of
these TPS. Data warehousing technique is used to gather the information at one place
and to make its access to concerned when required.
Payroll TPS:
This TPS system is used to record the employee master data. This application is
mostly managed at HQ level or regional HQ levels but also access to the VP and AVP
is provided by the Askari bank management to oversee any employee master record.
This TPS also helps to log the attendance of the employees and at the end of the day,
report generated by this system is forwarded to the headquarter by MIS dept. This
system also helps in calculating bonus, incentives of employees on the basis of their
performances.
VERISIS TPS:
Askari bank is responsible to deal with the regulatory laws in Pakistan. So this makes
it necessary to investigate the record of each of their customer. This information
system is connected the NADRA customer verification system. Each customer record
is first verified to open a new account. The account opening dept. mostly use this TPS
to open new account or to modify the details of any customer on the basis of Verisys.
At Askari bank, the Account opening TPS is automatically linked with Verisys, as if
banker wants to add record of any new employee, when he wants to save it and new
window will appear to pass this information to Verisys. So the functioning of the
process becomes automated.
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Internship Report on Askari Bank
ATM & EBS TPS:
Electronic billing solution is a unique feature of banking introduced several years ago.
This information system is used by customers directly by paying their bills on ATM
machines. ATM machines also work on the root of Information system linked to the
Summit FT customer master record.
RTGS TPS:
Real time gross settlement TPS also used by Askari bank to minimize the credit risk
involved in bank clearing system. RTGS helps to settle near real time basis across
banks in different locations. RTGS facility is available at all Askari bank branches
throughout the country.
NEFT:
To establish electronic fund transfer, this system is widely used by all banks in
Pakistan to facilitate efficient and reliable transfer of funds.
Electronic Clearing Service (ECS):
ECS credit is an electronic clearing system that facilitates paperless transaction
through an offline system. ECS credit facility is only available in few banks in
Pakistan including Askari bank.
Mobile Banking:
Askari bank is pioneer in Pakistan to introduce mobile banking. Whenever a customer
purchase any products through its debit or credit card, an automatic text will be
forwarded to the customer to verify the transaction. Askari Bank’s dispute team deals
with this issue if any theft or unauthorized transaction is done on customer’s debit or
credit cards.
So, in short, Askari bank deals with number of information systems in the country.
And all the above services are available at Askari bank Multan and are supervised by
a dedicated MIS team.
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Critical Analysis
Ratio AnalysisThe information contained in the four basic financial statements is of major
significance to various interested parties who regularly need to have relative measures
of the company’s operating efficiency. Relative is the key word here, because the
analysis of financial statements is based on the use of ratios or relative values. Ratio
analysis involves methods of calculating and interpreting financial ratios to analyze
and monitor the firm’s performance. The basic inputs to ratio analysis are the firm’s
income statement and balance sheet.
Ratios 2009 2008
Current ratio 1.03 1.04
Total asst turnover 0.11 0.09
Debt ratio 0.93 0.93
Gross Profit margin 0.11 0.22
Operating profit margin 0.21 0.12
Net profit margin 0.22 0.26
ROA 0.02 0.02
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RATIO ANALYSIS
Internship Report on Askari Bank
Earning Asset to Total Assets
Earning assets are the assets which are very important for any company for the bank
earning assets are the assets on which bank can earn its profit which may includes
loans, advances, operating fixed assets and other assets on the loans and advances
bank can make profit by giving or investing in somewhere so Askari Bank has
increased its earning assets in the year 2009 as compared to the previous year that
show the good trend in the profitability of the Askari bank and the customer believe
on the Bank.
Ratio tells that on what percentage earning assets contribute the total assets. Well
bank also has increased its earning assets ratio shows the more profitability of the
bank as it can be shown by the profit and loss account of the 2009 that shows the net
mark up income more for the year as compared to the previous year so bank is going
gradually to the more profitability by giving more advances and loans.
Return On Earning Asset
This ratio indicates the how much of earning assets take part in making of the profit
before taxation. This ratio is decreased during the year. Why is it so it has different
reasons these are as follows
Profit before taxation was more in the previous year as compared to the year 2007
because bank has low expenses and less provision for the bad debts and also bank has
small investments and limited loans and advances but in 2009 situation has changed
and bank increased its loans and advances.
Earning assets were also low in the previous year as compared to the 2009 so overall
ratio has been decreased but shows the good trend for the making of long term
planning
Formula:
Profit after tax / earning assets
= 2,681,012 / 176636847
= .015
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Loan Loss Coverage Ratio
This important figure is a reserve account to cover unexpected defaults on loans by
borrowers. These are generally referred to as no performing loans. The higher the no
performing loan and charge-off percentages, the higher the provision for loan losses
should probably be. Consequently, this would reduce net income and earnings per
share.
Well in the year 2009 bank’s this ratio has been increased to a great extent due to
different reasons theses are as follows.
Profit before taxation is low for the 2009 due to more expenses because bank is in
expanding mode that’s why its expenses are increasing day by day.
Provisions and bad debts also increased in the year 2009 because bank also has
invested more in this year and ad more also granted more loans.
Loan To Deposit
Well there is a concept that bank’s loans are its assets while its deposits are liabilities.
But if a bank has low deposits then obviously it will give low loans because bank
gives its loans by the deposits and earn on the loans then pay mark up on the deposits
to the customers.
Well bank has increased its loans to deposits ratio in the year 2009 showing its more
deposits as well more loans and that is good for the bank to remain in the market and
to penetrate in the market.
1. But profit has not increased with the same ratio because
2. Bank has low mark up rates
3. Bank has more capacity for provisions
Current Ratio
This ratio indicates the liquidity of the bank. Well this ratio has been decreased but nt
much decreased during the year to a small extent due to
1. Bank has increased its deposits so liabilities have been increased.
2. Bank has increased its assets as well to overcome the liabilities.
3. So overall we can say bank is the liquid enough to pay its liabilities
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Debt Ratio
Debt ratio remained the same in previous year it was .93 and in 2007 its again 0.93.
Bank has not decreased its debt ratio in 2009.
Operating Profit Margin
Net profit margin of a bank has been increased from 0.12 to 0.21.
Gross Profit Margin
The company’s gross profit margin was 0.22 in 2008 but decreased to 0.11 in 2009. It
tells us that the company incurred more expenses in 2009 than in 2008 so its gross
profit margin went down also.
Horizontal & Vertical Analysis
Comparing analytical data for a current period with similar computations for prior
years affords some basis for judging whether the condition of the business is
improving or worsening. This comparison of data over time is called as horizontal or
trend analysis, to express the idea of reviewing data for a number of consecutive
periods. It is distinguished from vertical analysis or static analysis which refers to
the review of the financial information of only one accounting period.
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Internship Report on Askari Bank
Horizontal Analysis
Balance Sheet Accounts
2009 2008 Difference %age
ASSETS
Cash 13356055 14879230 -1523175 -10.2369
balances wid other banks 3497054 7333002 -3835948 -52.3107
Lendings 14444143 8392950 6051193 72.09852
Investments 39431005 28625915 10805090 37.74583
Advances 100780162 99179372 1600790 1.614035
fixed assets 5128428 3810331 1318097 34.59272
defferd tax assets
other assets 5535038 3812788 1722250 45.17036
TOTAL 182171885 166033588 16138297 9.719899
LIABILITIES
bills payable 2627051 1839077 787974 42.84617
Borrowings 17553525 14964087 2589438 17.30435
Deposits & other acc 143036707 131839283 11197424 8.493238
sub-ord loans 2997300 2998500 -1200 -0.04002
liabl against assets
deferred tax liab 471519 736298 -264779 -35.9608
Other liab 3219796 2603113 616683 23.69021
TOTAL 169905898 154980358 14925540 9.630601
Net assets 12265987 11053230 1212757 10.97197
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ASSETS ANALYSIS
LIABILITIES COMPARISON
Internship Report on Askari Bank
Profit And Loss Accounts
2009 2008 Difference %age
interest earned 15143241 12596921 2546320 20.21383
interest expensed 8685624 6977313 1708311 24.48379
net mark up/interest income 6457617 5619608 838009 14.91223
loans & advances 3920240 1128137 2792103 247.4968
value of investment 1501 376 1125 299.2021
bad debts written off 3921741 1128513 2793228 247.514
interest income after provision 2535876 4491095 -1955219 -43.5355
Non markup/interest income
fee,comm,brockerage income 1072868 1013660 59208 5.841012
dividends income 137079 109326 27753 25.38554
income from dealing in for curr 655761 584344 71417 12.22174
gain on sale of inv 2361251 112474 2248777 1999.375
unleasing gain 1728 -2308 4036 -174.87
other income 336809 321758 15051 4.677739
total non markup/interest income 4565496 2139254 2426242 113.4153
7101372 6630349 471023 7.104045
Non markup/interest expense
admin exp 4789536 3277353 1512183 46.14038
other pro/write offs
other charges 12051 6141 5910 96.2384
total non markup/interest expense 4801587 3283494 1518093 46.23407
2299785 3346855 1047070 -31.2852
Profit before taxation
current yrs 98535 983875 -885340 -89.985
prior yrs -233950
Deferred -245812 113006 -358818 -317.521
-381227 1096881 -1478108 -134.756
Profit after taxation 2681012 2249974 431038 19.15747
profit brought forward 1799979 1617597 182382 11.27487
profit available for appr. 4480991 3867571 613420 15.8606
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MARK UP ANALYSIS
PROFIT ANALYSIS
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Vertical Analysis
Balance Sheet Accounts
2009 2008
ASSETS
cash 13356055 7.331567657 14879230 8.961578
balances with other banks 3497054 63.18030698 7333002 4.416577
lendings 14444143 7.928854115 8392950 5.054971
Investments 39431005 21.64494538 28625915 17.24104
advances 100780162 55.32146851 99179372 59.73452
o.fixd assets 5128428 2.815158881 3810331 2.294916
other assets 5535038 3.038360173 3812788 2.296396
TOTAL 182171885 166033588
LIABILITIES
Bills payable 2627051 1.442072689 1839077 1.107654
Borrowings 17553525 9.635693784 14964087 9.012687
Deposits&other acc 143036707 78.51744357 131839283 79.40519
Sub-ord loans 2997300 1.645314259 2998500 1.80596
liabl against assets
deferred tax liab 471519 0.258831927 736298 0.443463
other liab 3219796 1.767449461 2603113 1.567823
TOTAL 169905898 154980358
Net assets 12265987 11053230
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Internship Report on Askari Bank
Findings on the Basis of Analysis
By the horizontal or comparative analysis in which base year is taken as 2008 certain
changes are measured in the Bank’s performance. Cash with other banks and balances
with other banks gradually increased in the time line showing the bank’s good
performance and this indicate that bank can earn more by making balances with the
other banks. Lending to financial institutions not done in the last year due to more
investments done by the bank and by giving more and more advances to the
customers but this also has increased the bad debts and provisions of the bank as
compared to the previous years.
Operating assets has been decreased so that is in favor of the bank. On the liabilities
side bank also has increased its bills payable that shows that bank has certain
increased in the liabilities as well bank’s deposits also increased showing the great
penetration in the market place as well customer’s believe on the bank to make
deposits that’s why bank’s mark up expense has been increased. Equity also increased
in the previous year but bank’s profit has been decreased because bank has invested
so much and in the development process so increased in the expenses. Overall bank’s
financial position in the marketplace has been increased in terms of deposits and
advances. All these reasons are favorable to the bank in year 2008 because at one side
bank’s assets have been increased in the form of advances and at other side markup
income increased due to deposits because bank can more invest it
Balance Sheet’s one portion that is Assets shows certain changes during the year. e.g
Cash & balances with treasury banks have been increased that shows the bank has
fulfilled and improved SBP requirements because of maintenance of foreign currency
as well as Pakistani currency with other banks due to this balances with the other
banks whether outside the Pakistan or inside the Pakistan have been increased.
While investment have been decreased due to making balances with the other banks
and so advances increased by giving more to the customers so earning power also
increased. In 2009 bank not lend money to the financial institutions. Bank’s operating
fixed assets have been decreased to a small extent due to this profit also is increased
because bank is the service organization and for service organizations no need of
more operating fixed assets. Bank’s deposits and other accounts have not been
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Internship Report on Askari Bank
increased to the same extent as bank is giving advances. Well that shows a positive
trend because bank expenses would be automatically decreased that are due to cash
management.
Bank’s net assets have been decreased because of less operating fixed assets and also
due to increase in liabilities. Balance Sheet shows the assets are more contributed by
the Advances and liabilities are more contributed y the Deposits that are favorable for
the Bank. Overall result is less profit for 2009 as compared to 2008. But this has
certain different reasons these are as follows Increase cash and balances with the other
banks
More advances
Increase in deposits
All these reasons are favorable to the bank in year 2009 because at one side bank’s
assets have been increased in the form of advances and at other side markup income
increased due to deposits because bank can more invest it.
Applications of Class Room Concept
In Accounts department there was an implementation of Financial Accounting
in making balance sheets, income statements, calculation of depreciation etc
In credits department there was an implementation of different categories of
loans like personal loans, corporate loans etc which was studied in Financial
Management.
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SWOT Analysis
SWOT (Strength, Weaknesses, and Opportunities& Threats) analysis of AKBL is
described below:
Strengths
The management of the bank trusts in customer focused banking instead of
product oriented banking.
It offers phone banking & online banking services.
It operates full day and is leading private sector bank. It has the biggest ATM
network as well.
It is sensitive to ethical banking, legal concerns related to banking and its
overall public image.
AKBL has got a well-developed on-line system in most of its branches.
Remittance Department is working very efficiently in transferring the funds of
people due to this system.
The Bank has also started ATM facility in most of its branches. 24-hour
Banking is new trend in Pakistan and AKBL has also taken apart in this trend.
One distinctive feature of the Bank is that it is the only Bank working for the
welfare of army officers, which was established by Army Welfare Trust.
The productivity of the Bank is very good. Bank is providing a high quality
service to its customers.
AKBL have strength that most of the imports which are done in Multan are
handled by AKBL Multan.
Weaknesses
AKBL has lesser number of branches as compared to many other banks. Due
to this problem, army officers can not avail the benefits of their own Bank.
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Manual bookkeeping, lack of centralization and specialization are also hurdles
for the bank.
The human resource department is not performing the function of selection
and recruitment very effectively. Selection process is not on merit due to
which competent persons cannot be selected.
Bank should boost the product development and increase the range of facilities
offered for customers.
Bank is weak in its credit management. Bank should lend to very sound parties
and increase its payment rate.
Opportunities
Government is taking very bold steps to promote IT in Pakistan. AKBLhas an
opportunity to take benefits from advancements in technology.
AKBL is surrounded by many competitors. It has an opportunity to do
aggressive marketing to increase its business.
AKBL may increase its branches in competitive areas.
It has huge business; therefore it can attract a big amount of foreign
investment.
It has sturdy prospective for growth and continuous increase in the Deposits.
It has overseas workings and many branches in small villages.
It can improve its Islamic Banking.
It can get strident upsurge in imports and exports.
Threats:
AKBL has many competitors, which are continuously increasing its products
and market aggressively. It may cause its customers to shift to competitors.
It has high employee turnover and it charges too high to customers as interest.
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Rate of return is low.Staff is also not much experienced to tackle tough
competitors.
Some other Banks have competent taskforce, which is also a threat for AKBL.
because human resource is the most valuable factor.
Due to the increased bad situation of Pakistan in which army is considered to
be involved increase the frequency of withdrawals, which would decrease
deposits.
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Internal Factor Evaluation Matrix
IFE Matrix is an effective tool for the purposes of auditing and evaluation of the
organization’s business position. This matrix shows the internal strengths and
weaknesses in a tabular form showing weight-age and rating.
S.NO FACTORS WEIGHT % RATING WEIGHTED SCORE
INTERAL STRENGTHS:
1 High credit rating 15 4 0.6
2 Smooth business process 10 4 0.4
3 Customer Facilitation 20 4 0.8
4Motivated Human
Resource5 3 0.15
5 Employees satisfaction 5 3 0.15
INTERAL WEAKNESSES:
1 Bad office politics 10 2 0.1
2 Personal dislikes 10 2 0.2
3No strictness on
employees working10 1 0.1
4 Undue favors 5 2 0.1
5 Weak internal controls 10 1 0.1
Major Weakness (1), Minor Weakness (2), Minor Strength (3), Major Strength (4)
TOTAL WEIGHTED SCORE
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External Factors Evaluation Matrix
EFE Matrix is an effective strategic management tool for assessing the business
conditions and for external auditing purposes. The EFE matrix is very similar to
the IFE matrix. The major difference between the EFE matrix and the IFE matrix is
the type of factors that are included in the model.
S.NO FACTORS WEIGHT RATING WEIGHTED SCORE
EXTERNAL OPPORTUNITY:
1 Modernized technology 10 4 0.40
2 Investments 10 4 0.40
3 Foreign trade 10 3 0.30
4 Leasing business 10 3 0.30
5 Commercial financing 10 3 0.30
EXTERNAL THREATS:
1 Market Competition 10 2 0.20
2 Govt. Policies 10 2 0.20
3 Unstable political forces 10 2 0.20
4 Inefficient team 10 1 0.10
5 Low Advertising 10 2 0.20
Poor (1), Below Average (2), Above Average (3), Superior (4)
TOTAL WEIGHTED SCORE
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Threats Opportunities Weaknesses Strengths Matrix
External Opportunities External Threats
Internal Strengths High credit ratingSmooth business process
CompetitionGovernment Policies
Internal Weaknesses Bad office politics Inefficient team
The above graph depicts SWOT analysis matrix that how Askari bank can work better
to deploy its strengths to avail market opportunities and how threats and weaknesses
can be can be handled. Askari bank has a positive high credit rating and this can be
further enhanced with littlebit extra effort. Askari banks also posses strong and
effective business process. The reason behind this that they have invested hefty
money in deployment of information systems according to the needs of each dept.’s
functions and process. On the other hand, organizational politics can have adverse
impact on organizational success. High market competition also threats in banking
sector as Govt. policies are in favor of FDI which may cause the increase of
competition. Also, banks products range has been increased with the demand in the
market and technological demands. Askari bank also has the challenge to find skilled
people in the country, because with the passage of time, new products and processes
have been introduced in developed countries. To benchmark these processes in
Pakistan’s banking system, qualified team is required.
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Competitive Profile Matrix
Askari Bank Ltd. Alfalah Bank Ltd.Muslim
Commercial Bank Ltd.
Critical Success Factors
Weight RatingWeighted
ScoreRating
Weighted Score
RatingWeighted
Score
Advertising 0.20 2 0.40 2 0.40 3 0.60
Service Quality 0.15 4 0.60 3 0.45 4 0.60
Competitiveness 0.10 3 0.30 3 0.30 2 0.20
Management 0.15 4 0.60 3 0.45 3 0.45
Financial
Position0.10 3 0.30 2 0.2 4 0.40
Customer
Loyalty0.05 4 0.20 4 0.2 4 0.20
Expansion 0.05 3 0.15 3 0.15 4 0.20
Market Share 0.20 3 0.60 2 0.4 4 0.80
TOTAL 1.00 3.15 2.55 3.45
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Boston Consulting Group Matrix (Bcg)
The BCG Matrix graphically portrays differences among divisions in terms of relative
market share position and industry growth. It is divided in four sections i.e. Question
Marks, Stars, Cash Cows and Dogs.
HIGH
LOW
LOW HIGH
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QUESTION MARKSSTARS
CREDIT CARDS CAR FINANCINGHOME LOANS
DOGS CASH COWS
BANK INSURANCE LIFE INSURANCEIJARAH FINANCING AGRO - FINANCING
Internship Report on Askari Bank
Porter’s Five Forces Analysis
The strategic planning process is considered essence of strategic management. The
Analysis starts by defining business and by forming a vision and mission and further
goes on through the audit of environment (internal and external).
Analysis------Planning--------Implementation---------Control
Barriers to entry:In an industry, significant structural components are used to limit
the new competitor’s entry into the market. In Pakistan, Govt. policies are very much
in favor of FDI and local investment in all industry specially in banking sector.
Number of banks has been opened in Pakistan in recent years, so barrier to entry are
not much in favor of banking sector in Pakistan.
Rivalry:Competition has increased in Pakistan due to large number of banks. The
foreign banks with huge amount of investment and automated way of business
processing are have increased the market competition.
Substitutes: the variety of products ranges have been introduced in banking sector.
To remain competitive and to be a market leader, substitutes have been introduced by
Askari bank with response to target market. Substitutes on the other hand also
increase competition with current products of the organization so reasonable
comparison should be made to Ancash all products ranges.
Power of Suppliers: Suppliers also impact on business. In banking sector, the
different Information system vendors sometimes put pressure on organizations to
restrict the use of that system. Like SAP, a joint ERP and Banking (IS) provider in the
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world, sometimes restrict its users to buy its other products to make its integration
much better.
Power of Buyers: Buyers possess important status in real market. Bargaining powers
of buyers sometimes affect interest rates to be reduced in the market. The Quantity or
volume is the major factor to determine buyer’s bargaining power.”
Value Chain Analysis
Value chain analysis is important in understanding the effectiveness of activities
within organizations, which create value for customers. Value chain analysis is based
on the rules that organizations exists to create value for customers. In analysis,
activities with added values are divided into separate sets. On the basis of this
analysis, organizations can more effectively anticipate their internal strengths by
identifying and observing each of these activities. Every activity which adds value is
considered to be competitive advantage for the enterprise.”
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Ansoff Growth Analysis
This model shows the market attractiveness in the industry. Askari bank has resources
to penetrate in existing market. Also product development is helpful to remain
competitive in the market, because with the advent of technology, new products
needed in the market. New markets and market development strategies are also
required by compete in banking
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Conclusion
After spending six weeks in different departments of the bank, interacting with the
employees, getting their views, observing the organizational structure and design, I
have come up with the following suggestions that in my view, will definitely improve
a few weaknesses observed in the bank by me.
1. Flexible Policies
The bank should adopt flexible policies, especially in the areas of recruitment,
promotions, evaluation of employees otherwise the high turnover observed in
the bank will continue to create problems for the bank now and in future.
2. Job Security
The employees of the organization should be ensured about their job security
to avoid any pressure on employee’s performance.
3. Permanent Hiring
Fresh hiring should be made on permanent basis which will increase the
motivation among employees.
4. Trainings
On the job and off the job trainings sessions should be conducted to improve
skills of the employees as well as to get them updated with the changing rules,
regulationsand procedures.
5. Perks and Fringe Benefits
Perks and fringe benefits shall be enhanced according to the increasing
inflation and market competition.
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Recommendations
Measures should be taken to resolve internal conflicts or internal office
politics, so that work environment remains smooth and calm.
Coordination among the Co-workers is required to achieve the targeted results.
Updated software technologies should be adopted to enhance the services and
customer facilitation.
Work environment should be flexible.
Proper delegation of work.
Customers should be given some sort of facilities which can convince people
for investment and go for Askari bank for Exports and Imports.
First floor of bank is much congested, there is needed to work on that.
There is not a proper environment of customer dealing on that floor that’s why
customer feels difficulty in that.
Accounts department was much congested, so area of that department should
be extended.
After annual closing of bank there should be a get together of all the
employees of bank which can give them a healthy atmosphere to work.
Few of the employees used to interfere in others work so they should be
strictly advised to perform their own duty well.
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References
www.askaribank.com.pk
www.pakbiz.com
Edward. W Schin: 1985, A management system for information Business: Prentice
Hall, P-243
S.Sadagopan: 2004, Management Information System: PHI learning Pvt. Ltd., P-
123
Alexander Kossowski: 2007, Strategic Management: Porter's Model of Generic
Competitive Strategies - Theory and Analysis: GRIN Verlag, P-121
Amit Konar: 2007, Artificial Intelligence and Soft Computing: Behavioral and
Cognitive Modeling of the Human Brain, Volume 1, Taylor & fFrancis
Group, P-234
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