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Ask the Experts Interview withCraig Fleisher & Babette Bensoussan
Authors ofBusiness and Competitive Analysis
BUSINESSANDCOMPETITIVEANALYSISEffective Application of New and Classic Methods
THE DEFINITIVE HOW-TO
GUIDE FOR BUSINESS ANDCOMPETITIVE
ANALYSIS
Craig S. Fleisher
Babette E. Bensoussan
20072
Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
Book about analysis◦ 528 pages in all
Two parts: – Analysis context and process – Tools & techniques
Builds and extends upon our prior book Strategic and Competitive Analysis, but offers 24 different techniques
3Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
Analysts define reality for decision makers whose actions can alter it.
Analysis in the larger intelligence process◦ Context and priorities facing analysts
The process of performing analysis◦ Scope of analysis – competitors, environment,
technology, and decision-maker/location◦ F&B’s 10 Commandments for B&CA
Avoiding analysis pitfalls◦ Four-level hierarchical model of analysis failure
Communicating analysis results FAROUT
4Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
Five Sections totaling 24 Techniques
Competitive (5) Enterprise (5) Environmental (5) Evolutionary (5) Financial, Probabilistic and Statistical (4)
5Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
Industry Analysis – 9 Forces Competitive Positioning Business Model Analysis SERVO Analysis Supply Chain Analysis
6Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
Competitive Techniques
Benchmarking McKinsey 7S Analysis Shadowing Product Line Analysis Win/Loss Analysis
7Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
Enterprise Techniques
Strategic Relationship Analysis Corporate Reputation Analysis Critical Success Factor Analysis Country Risk Analysis Driving Forces Analysis
8Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
Environmental Techniques
Event and Timeline Analysis Technology Forecasting War Gaming Indications and Warning Analysis Historiographical Analysis
9Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
Evolutionary Techniques
Interpretation of Statistical Analysis Competitor Cash Flow Analysis Analysis of Competing Hypothesis Linchpin Analysis
10Copyright 2007 by Fleisher &
Bensoussan, All rights reserved.
Financial, Probabilistic and Statistical Techniques
"Baruch's Law reminds us that, 'when all you have is a hammer, everything looks like a nail,' a condition describing the single most difficult challenge facing both business analysts and consultants, novice and veteran alike.
In 2003, Fleisher and Bensoussan delivered what all leading intelligence thinkers agree was THE definitive guide to analytics and interpretation for the first half-decade of the new millennium.
With their latest collaboration, this expert duo has defined the second-half of this decade as one guided by knowing the tools appropriate for the cognitive task at hand while expanding the toolkit available to be even more complete, valuable, and useful through the actionable detailing of 24 all new techniques.
Plus, the unique FAROUT approach to tool selection equips analysts to quickly and easily apply the right techniques more reliably and scientifically to the range of outcomes anticipated in every business-decision support situation."
Arik Johnson, Managing Director Aurora WDC
11Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
For More About Business & Competitive Analysis, and 24 Useful Analysis Methods, see:
Craig S. Fleisher and Babette E. Bensoussan
Business and Competitive Analysis: Effective Application of
New and Classic MethodsUpper Saddle River, NJ
2007
12Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
Want to share your thoughts? Contact the authors:
Babette E. Bensoussan, The MindShifts Group Pty. Ltd, Level 6, 8 Help Street, Chatswood, New South Wales, 2067, Australia, E-mail: [email protected]
Craig S. Fleisher, Odette School of Business, University of Windsor, 401 Sunset Ave.-508 OB, Windsor, Ontario N9B 3P4, Canada, E-mail: [email protected]
See the FT Press website for the book: www.ftpress.com
Copyright 2007 by Fleisher & Bensoussan, All rights reserved.13
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