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Asian American Philanthropy to Higher
Education
Andrew Ho Council on Foundations
Council on Resource Development November 11, 2011
Washington, DC
Who is Asian American?
Source: Wikipedia, “Asian American” http://en.wikipedia.org/wiki/Asian_American
Who is Asian American? As of July 1, 2008:• 304 million U.S. population• 15.5 million Asian alone or in combination,
5.1% of the U.S. population
Top 5 States by Population Size:
Source: U.S. Census Bureau, 2008 National Population Estimates, July 1 and April 1, 2000 to July 1, 2008
California 5,073,000
New York 1,484,000
Texas 956,000
New Jersey 711,000
Hawaii 696,000
Who is Asian American?
Race/ethnic group
Type of income
Poverty <$25k$25k-$50k
$50k-$75k
$75k-$100k
>$100k
WhitePersons N/A 35.6% 35.2% 14.5% 6.9% 7.2%
Households 8.6% 24.9% 26.3% 18.9% 11.6% 18.3%
Asian Americans
Persons N/A 33.5% 29.8% 18.1% 8.0% 10.6%
Households 10.1% 20.9% 19.3% 19.2% 13.1% 27.5%
Hispanic or Latino
Persons N/A 49.4% 36.5% 9.0% 2.6% 2.6%
Households 18.3% 37.7% 29.7% 17.2% 6.6% 8.8%
African Americans
Persons N/A 41.3% 37.0% 15.7% 3.5% 2.6%
Households 22.3% 43.1% 26.8% 15.1% 7.3% 7.8%
Personal and household income distribution, by race/ethnicity
SOURCE: US Census Bureau, 2006
Role of Religion and Culture
Confucianism Christianity Hinduism
Sources: Confucianism, http://drum.lib.umd.edu/bitstream/1903/11702/1/Tsunoda_umd_0117E_12136.pdfChristianity, http://asianphilanthropy.org/?p=346#more-346Hinduism, http://learningtogive.org/faithgroups/voices/phil_persp_of_hinduism.asp
1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American
communities7. Demonstrating philanthropic leadership in the
Asian American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility
Ten Motivations of Asian Americans to Give to U.S. Higher
Education
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American
communities7. Demonstrating philanthropic leadership in the
Asian American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility
Ten Motivations of Asian Americans to Give to U.S. Higher
Education
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian
American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility
Ten Motivations of Asian Americans to Give to U.S. Higher
Education
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian
American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility
Ten Motivations of Asian Americans to Give to U.S. Higher
Education
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian
American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility
Ten Motivations of Asian Americans to Give to U.S. Higher
Education
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian
American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility
Ten Motivations of Asian Americans to Give to U.S. Higher
Education
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian
American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility
Ten Motivations of Asian Americans to Give to U.S. Higher
Education
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian
American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility
Ten Motivations of Asian Americans to Give to U.S. Higher
Education
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian
American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility
Ten Motivations of Asian Americans to Give to U.S. Higher
Education
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian
American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility
Ten Motivations of Asian Americans to Give to U.S. Higher
Education
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian
American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility
Ten Motivations of Asian Americans to Give to U.S. Higher
Education
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Introducing the concept of philanthropy to Asian American students
Institutional involvement with Asian American alumni
Developing targeted strategies for Asian American donors
Involving Asian American community leaders in asking
Recruiting development officers with cultural sensitivity
Avoid Asking, and Build Trustworthy Relationships
Donor Perceptions of Effective University Fundraising
Strategies
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Introducing the concept of philanthropy to Asian American students
Institutional involvement with Asian American alumni
Developing targeted strategies for Asian American donors
Involving Asian American community leaders in asking
Recruiting development officers with cultural sensitivity
Avoid Asking, and Build Trustworthy Relationships
Donor Perceptions of Effective University Fundraising
Strategies
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Introducing the concept of philanthropy to Asian American students
Institutional involvement with Asian American alumni
Developing targeted strategies for Asian American donors
Involving Asian American community leaders in asking
Recruiting development officers with cultural sensitivity
Avoid Asking, and Build Trustworthy Relationships
Donor Perceptions of Effective University Fundraising
Strategies
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Introducing the concept of philanthropy to Asian American students
Institutional involvement with Asian American alumni
Developing targeted strategies for Asian American donors
Involving Asian American community leaders in asking
Recruiting development officers with cultural sensitivity
Avoid Asking, and Build Trustworthy Relationships
Donor Perceptions of Effective University Fundraising
Strategies
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Introducing the concept of philanthropy to Asian American students
Institutional involvement with Asian American alumni
Developing targeted strategies for Asian American donors
Involving Asian American community leaders in asking
Recruiting development officers with cultural sensitivity
Avoid Asking, and Build Trustworthy Relationships
Donor Perceptions of Effective University Fundraising
Strategies
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Introducing the concept of philanthropy to Asian American students
Institutional involvement with Asian American alumni
Developing targeted strategies for Asian American donors
Involving Asian American community leaders in asking
Recruiting development officers with cultural sensitivity
Avoid Asking, and Build Trustworthy Relationships
Donor Perceptions of Effective University Fundraising
Strategies
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Contact InformationAndrew Ho
Council on FoundationsManager, Global Philanthropy
Email: [email protected]: (703) 879-0743
Twitter: @andyho
www.cof.org www.asianamericangiving.com www.linkedin.com/in/andyho