Asia Pacific Online Travel Traffic Jam! Special Focus on ... · Asia Pacific Online Travel Traffic Jam! Special Focus on Australia, India and China November 2, 2011 A PhoCusWright

Asia Pacific Online Travel Traffic Jam! Special Focus on Australia, India and China

November 2, 2011 A PhoCusWright Webinar

Douglas Quinby Sr. Director Research,

PhoCusWright Inc.

Deepak Jain Research Associate, PhoCusWright Inc.

Chetan Kapoor Research Associate, PhoCusWright Inc.

Joe Nguyen Vice President,

Southeast Asia and India, comScore Inc.

with

Asia Pacific Online Travel Traffic Jam! Special Focus on Australia, India and China

November 2, 2011

To view the recorded presentation, please click here. Note: If you download the Webinar, you will need a Webex player. If you do not have one installed, please download the player here.

https://phocuswrightevents.webex.com/phocuswrightevents/lsr.php?AT=pb&SP=EC&rID=4424057&rKey=d6e7e20b0bc93e8f

http://support.webex.com/support/downloads.html

Agenda

Asia Rising

Travel & the Web

Traffic Trends for APAC OTAs

Q&A

© 2011 PhoCusWright Inc. All Rights Reserved.

5


6

Europe 34%

Asia Pacific 30%

U.S. 29%

Latin America

7%

Global Total Travel Gross Bookings, Share by Region (%), 2010

Note: 2010 projected. Source: PhoCusWright’s Global Online Travel Market Second Edition


7

Online Travel Penetration (%) by Region, 2010

Note: 2010 projected. Source: PhoCusWright’s Global Online Travel Market Second Edition

38%

33%

21%

14%

US Europe Asia Pacific Latin America


8

APAC Total and Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Online Penetration by Market (%), 2010

Note: 2010 projected Source: PhoCusWright’s Asia Pacific Online Travel Overview Fourth Edition

86.1

63.3

29.1

18.6

Japan China ANZ India

Total Travel


9

APAC Total and Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Online Penetration by Market (%), 2010

Note: 2010 projected Source: PhoCusWright’s Asia Pacific Online Travel Overview Fourth Edition

29%

8% 35% 24%

86.1

63.3

29.1

18.6

Japan China ANZ India

Online Penetration Total Travel


10

APAC Online Leisure/Unmanaged Business Travel Gross Bookings Annual Change (%) by Market, 2009-2012

* Projections for Japan developed pre-March 11, 2011 Note: 2010-2012 projected Source: PhoCusWright’s Asia Pacific Online Travel Overview Fourth Edition

9%

17%

21%

3%

15%

36%

31%

20%

12%

24% 26%

13%

9%

20%

25%

10%

ANZ China India Japan*

2009 2010 2011 2012

Local Currencies

Asia Rising

Travel & the Web


Q&A


12

Polling Question #1

In which APAC market does the total Internet population have the highest penetration of online travelers?

a. India b. Australia c. China d. Japan


14

Total Internet Monthly Unique Visitors and Travel Category Share by Country (in millions), 1Q11

Sources: comScore, Inc. and PhoCusWright’s Asia Pacific Online Travel Traffic Snapshot

14%

37% 42%

46%

300

73.1

42.4

13.5

China Japan India ANZ

Travel Total Internet


15


16


17

Share of Travel Category Unique Visitors by Age Group (%) and Country, 1Q11

Sources: comScore, Inc. and PhoCusWright’s Asia Pacific Online Travel Traffic Snapshot

19%

13%

27%

32%

22%

21%

31%

42%

20%

23%

23%

17%

18%

19%

11%

6%

21%

24%

7%

2%

Australia

Japan

China

India

15-24 25-34 35-44 45-54 55+

Asia Rising

Travel & the Web


Q&A


19

Methodology

• comScore proprietary panels were used to measure Web traffic to online travel categories across four APAC markets – Australia, China, India and Japan.

• PhoCusWright analyzed this data for a 15-month period to understand traffic trends and online shopping behavior to travel websites and categories.

• This webinar covers traffic trends to Australia and India for 4Q09-4Q10, and China for 1Q10-1Q11.

• Mobile platforms are excluded from this analysis.


21

Online Travel Agency Traffic Penetration of Total Travel Category by Market (%)

Sources: comScore, Inc. and PhoCusWright Inc.

40%

35%

29%

India Australia China

4Q10 1Q11

Source: Ogilvy Asia’s Flickr Stream

Rail Rules in India!


23


24

APAC Online Travel Agencies’ Average Monthly Traffic (000s) and Share of Visitors to Travel Category (%) by Country


3,083

2,949

2,056

459

417

417

6,900

2,263

1,229

Ctrip

eLong

Lotour

MakeMyTrip

Yatra

Cleartrip

Wotif

Flight Centre

Webjet

Ch

ina

Ind

iaA

ust

ralia

4Q10

1Q11


25

APAC Online Travel Agencies’ Average Monthly Traffic (000s) and Share of Visitors to Travel Category (%) by Country


3,083 (18%)

2,949 (17%)

2,056 (12%)

459 (8%)

417 (7%)

417 (7%)

6,900 (16%)

2,263 (5%)

1,229 (3%)

Ctrip

eLong

Lotour

MakeMyTrip

Yatra

Cleartrip

Wotif

Flight Centre

Webjet

Ch

ina

Ind

iaA

ust

ralia

4Q10

1Q11


26

Polling Question #2

Which APAC OTA, in terms of its visitor traffic, has the highest penetration of the total Internet population in its country?

a. Ctrip

b. MakeMyTrip

c. Wotif


27

OTA Visitors: Share of Total Internet Users by Country (%)


0%

10%

India Australia China

MakeMyTrip7.5%

Wotif 3.4% Ctrip

2.3%

Fish bowl Image/Cross Shopping


29

Comparative Travel Category Cross Visitation for Wotif, December 2010

* lastminute.com.au is a subsidiary of Wotif Holdings Limited. Source: comScore, Inc. and PhoCusWright’s Australian Online Travel Traffic Report

31%

20%

12%

21% 20% 18% 16%

14% 14% 13%

18%

Airlines OTAs TravelerReview


30

Comparative Travel Category Cross Visitation for MakeMyTrip, December 2010

Source: comScore, Inc. and PhoCusWright's Indian Online Travel Traffic Report

9%

5%

36%

8% 7%

31%

23%

6% 5%

14%

8%

13%

Airlines Ground Transportation OTAs Traveler Review Others


31

Comparative Travel Category Cross-Visitation for Ctrip, March 2011

Source: comScore, Inc. and PhoCusWright’s China Online Travel Traffic Report

72%

47%

36%

46%

23% 17%

47% 45% 37% 36%

28% 28%

74%

27%

Airlines Hotels OTAs Metasearch Traveler Review


32


33

18%

23%

14%

3%

8%

2%

32%

11%

7% 5%

1% <1%

36%

5% 7%

5%

1% <1%

Search OTAs Media Portals SocialNetworks

TravelerReviews

Metasearch

Ctrip (Mar 2011) MakeMyTrip (Dec 2010) Wotif (Dec 2010)

Source Traffic to Leading APAC OTAs, Share by Category (%)



34

Online Travel Traffic Penetration: Traveler Reviews and Metasearch by Country (%)


6% 4%

13%

5%

10%

25%

Traveler Reviews Metasearch

Australia (4Q10) India (4Q10) China (1Q11)


35

Crowded, but Still Room to Maneuver

Questions?

Douglas Quinby Sr. Director Research,

PhoCusWright Inc.

Deepak Jain Research Associate, PhoCusWright Inc.

Chetan Kapoor Research Associate, PhoCusWright Inc.

Joe Nguyen Vice President,

Southeast Asia and India,

comScore Inc.

Related Releases:

Go to www.phocuswright.com/products for more information!

http://www.phocuswright.com/products

Upcoming Webinar: Traveler Technology Trends

Sponsored by Kony Solutions

November 9, 2011

Presenter: Carroll Rheem

Director, Research

Moderator: Cathy Schetzina

Director, Communications and Senior Research

Analyst

Thank You!

• Today’s Webinar deck and recording will be emailed in a few days to all registered attendees

• Interested in becoming a subscriber? Send an email to [email protected]

• Please fill out the short survey – thank you!

Documents

Asia Pacific Online Travel Traffic Jam! Special Focus on ... · Asia Pacific Online Travel Traffic Jam! Special Focus on Australia, India and China November 2, 2011 A PhoCusWright