ADVERTISING TRENDSApril 2017

ASIA PACIFIC

Asia Pacific Advertising Trends | II

Table of ContentsExecutive Summary 1-24Sources And Methodology 3Overview 4-8 Asia Pacific Advertising Revenue (US$ mil.) 5Asia Pacific Advertising Market Share By Segment 5Comparison of Asia Pacific Advertising Growth 6Comparison of Advertising Growth by Market 6Leading Markets by Advertising Volume (2017) 7Leading Markets by Advertising Volume (2022) 7Leading TV Advertising Growth Markets 7Leading Internet Advertising Growth Markets 8 TV Versus Internet, Advertising Market Share (2016) 8TV Versus Internet, Advertising Market Share (2022) 8 Summary Of Market Trends 9-11Market Projections 12-18Real GDP Growth 12Advertising Revenue (US$ mil.) 12Annual Advertising Growth 12 Total TV Advertising (US$ mil.) 13Free-To–Air TV Advertising (US$ mil.) 13Pay-TV Advertising (US$ mil.) 13Internet Advertising (US$ mil.) 14Print Advertising (US$ mil.) 14Newspaper Advertising (US$ mil.) 14Magazine Advertising (US$ mil.) 15OOH Advertising (US$ mil.) 15Radio Advertising (US$ mil.) 15Total TV Market Share of Advertising 16Free-To-Air TV Market Share of Advertising 16Pay-TV Market Share of Advertising 16Internet Market Share of Advertising 17Print Market Share of Advertising 17OOH Market Share of Advertising 17Radio Market Share of Advertising 18Market Rankings 19-24Total Advertising (US$ mil.) 19Total TV Advertising (US$ mil.) 19Free-To-Air TV Advertising (US$ mil.) 19Pay-TV Advertising (US$ mil.) 20Internet Advertising (US$ mil.) 20Print Advertising (US$ mil.) 20Newspaper Advertising (US$ mil.) 21Magazine Advertising (US$ mil.) 21OOH Advertising (US$ mil.) 21Radio Advertising (US$ mil.) 22Total TV Market Share of Advertising 22Free-To-Air TV Market Share of Advertising 22Pay-TV Market Share of Advertising 23Internet Market Share of Advertising 23Print Market Share of Advertising 23OOH Market Share of Advertising 24Radio Market Share of Advertising 24

Asia Pacific Advertising Trends | III

Australia 25-30Market Highlights 26Advertising Trends, 2017 & 2022 26Market Share By Media, 2017 & 2022 27Advertising Annual Growth, 2017-22 27Television 28Internet 28Other Media 28Macroeconomics & Advertising Model 29Advertising -- By Media 29Advertising Annual Growth 29Advertising Market Share 30

China 31-37Market Highlights 32Advertising Trends, 2017 & 2022 32Market Share By Media, 2017 & 2022 33Advertising Annual Growth, 2017-22 33Television 34Internet 34Other Media 35Macroeconomics & Advertising Model 36Advertising -- By Media 36Advertising Annual Growth 36Advertising Market Share 37

Hong Kong 38-43Market Highlights 39Advertising Trends, 2017 & 2022 39Market Share By Media, 2017 & 2022 40Advertising Annual Growth, 2017-22 40Television 41Internet 41Other Media 41Macroeconomics & Advertising Model 42Advertising -- By Media 42Advertising Annual Growth 42Advertising Market Share 43

India 44-50Market Highlights 45Advertising Trends, 2017 & 2022 45Market Share By Media, 2017 & 2022 46Advertising Annual Growth, 2017-22 46Television 47Internet 47Other Media 48Macroeconomics & Advertising Model 49Advertising -- By Media 49Advertising Annual Growth 49Advertising Market Share 50

Asia Pacific Advertising Trends | IV

Indonesia 51-56Market Highlights 52Advertising Trends, 2017 & 2022 52Market Share By Media, 2017 & 2022 53Advertising Annual Growth, 2017-22 53Television 54Internet 54Other Media 54Macroeconomics & Advertising Model 55Advertising -- By Media 55Advertising Annual Growth 55Advertising Market Share 56

Japan 57-62Market Highlights 58Advertising Trends, 2017 & 2022 58Market Share By Media, 2017 & 2022 59Advertising Annual Growth, 2017-22 59Television 60Internet 60Other Media 60Macroeconomics & Advertising Model 61Advertising -- By Media 61Advertising Annual Growth 61Advertising Market Share 62

Korea 63-68Market Highlights 64Advertising Trends, 2017 & 2022 64Market Share By Media, 2017 & 2022 65Advertising Annual Growth, 2017-22 65Television 66Internet 66Other Media 66Macroeconomics & Advertising Model 67Advertising -- By Media 67Advertising Annual Growth 67Advertising Market Share 68

Malaysia 69-74Market Highlights 70Advertising Trends, 2017 & 2022 70Market Share By Media, 2017 & 2022 71Advertising Annual Growth, 2017-22 71Television 72Internet 72Other Media 72Macroeconomics & Advertising Model 73Advertising -- By Media 73Advertising Annual Growth 73Advertising Market Share 74

Asia Pacific Advertising Trends | V

New Zealand 75-80Market Highlights 76Advertising Trends, 2017 & 2022 76Market Share By Media, 2017 & 2022 77Advertising Annual Growth, 2017-22 77Television 78Internet 78Other Media 78Macroeconomics & Advertising Model 79Advertising -- By Media 79Advertising Annual Growth 79Advertising Market Share 80

Philippines 81-86Market Highlights 82Advertising Trends, 2017 & 2022 82Market Share By Media, 2017 & 2022 83Advertising Annual Growth, 2017-22 83Television 84Internet 84Other Media 84Macroeconomics & Advertising Model 85Advertising -- By Media 85Advertising Annual Growth 85Advertising Market Share 86

Singapore 87-92Market Highlights 88Advertising Trends, 2017 & 2022 88Market Share By Media, 2017 & 2022 89Advertising Annual Growth, 2017-22 89Television 90Internet 90Other Media 90Macroeconomics & Advertising Model 91Advertising -- By Media 91Advertising Annual Growth 91Advertising Market Share 92

Taiwan 93-98Market Highlights 94Advertising Trends, 2017 & 2022 94Market Share By Media, 2017 & 2022 95Advertising Annual Growth, 2017-22 95Television 96Internet 96Other Media 96Macroeconomics & Advertising Model 97Advertising -- By Media 97Advertising Annual Growth 97Advertising Market Share 98

Asia Pacific Advertising Trends | VI

Thailand 99-104Market Highlights 100Advertising Trends, 2017 & 2022 100Market Share By Media, 2017 & 2022 101Advertising Annual Growth, 2017-22 101Television 102Internet 102Other Media 102Macroeconomics & Advertising Model 103Advertising -- By Media 103Advertising Annual Growth 103Advertising Market Share 104

Vietnam 105-110Market Highlights 106Advertising Trends, 2017 & 2022 106Market Share By Media, 2017 & 2022 107Advertising Annual Growth, 2017-22 107Television 108Internet 108Other Media 108Macroeconomics & Advertising Model 109Advertising -- By Media 109Advertising Annual Growth 109Advertising Market Share 110