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Asialink Business is supported by the Commonwealth Department of Industry, Innovation and Science, The University of Melbourne and The Myer Foundation
Asia Gateway Voucher Program
18 June 2018
How Asialink Business can assist your business in accessing the Asia Gateway Voucher Program
Asia Gateway VouchersHelping Victorian SMEs boost their business with Asia
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Understand, land and expand
Tap new growth opportunities
Unlock complex markets
Understand competitor dynamics
Benchmark market opportunities
Design winning market-entry strategy
Gain hands-on support in-market
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Vouchers are valued at up to $50,000 on a one-on-one co-contribution basis
Key markets: China, Hong Kong, India, Indonesia, Thailand, Malaysia, Singapore, Japan, Taiwan, Vietnam, Korea
How do they work?Value and key markets
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Have an operating presence in Victoria (registered ABN)
Employ 20-200 staff orHave an annual turnover of $1.5million+
Have capacity to meet co-contribution requirements (1:1)
Have capacity to participate in a short evaluation of the program (if you are successful)
Who is eligible?Does your business…
Eligible Services
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We can assist you with impactful and customer-centered…
1. Market Development Planning
• Analysing and assessing the market opportunity, including commercial market assessments, competitor landscape assessments and consumer trends analysis.
• Analysing and assessing entry mode considerations, such business structures and regulatory considerations.
• Undertaking detailed market planning, including analysis of consumer behaviour, product localisation, the sales and marketing environment, etc.
2. In-Market Support
• Providing customer centred in-market support to navigate the business environment.
• Including partner profiling, business intelligence, analysis of distribution channels and e-commerce platforms, meetings and negotiations support, etc.
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• Clear value proposition
• Clearly explain what the voucher will be used to
• Demonstrate understanding of the range of opportunities available in Asian markets
• Demonstrated long-term commitment to Asian-expansion (particularly around trade and export); and
• Have sufficient details (including a preliminary assessment of the market opportunity)
What makes a great application?Trends across winning applications
Asialink BusinessHow can we help?
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Australia’s National Center for Asia Capability, headquartered in Victoria with a national presence, established in 2013 with a mandate from the Commonwealth Government
Assists around 7000 businesses annually with market development planning, in
market support, practical training programs and workshops, strategic
research, and advisory services
Highly experienced team of Asia experts, with diverse backgrounds, sector and market expertise and direct networks in Asia
Established network of partners across business, government and universities with whom we collaborate to enable organisations across all sectors to access opportunities with Asia
The only centre of excellence globally dedicated to providing market-relevant Asia business
insights, research, networks and capability development.
Trusted partner for small and medium businesses nationally across retail,
consumer goods, agribusiness, medtech, tourism, education, financial
services, e-commerce, advanced manufacturing and other sectors
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Examples of our workCosmeceuticals
What service we provided
• Provided a comprehensive market assessment on five key areas for consideration (market size, consumer trends, competitor landscape, logistics and distribution and regulatory environment).
• Presented findings to client in an interactive workshop.
Which Asian markets
China, Hong Kong, Singapore, Indonesia
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Examples of our workFinancial Services
What service we provided
• Reviewed existing India strategy developed by the client and conduct market research to inform further development of the strategy.
• Conducted interviews with agent representatives.
• Identified market entry considerations, including cultural factors influencing negotiations and decision-making.
Which Asian markets
India
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Examples of our workHealthcare
What service we provided
• Identified three priority markets within China based on the client’s existing demographic and consumer target market knowledge and Asialink Business’ findings.
• Conducted a commercial assessment: consumer insights and prioritisation of markets.
• Conducted a channel assessment and provided in-market support.
• Provided recommendations and guidance in selecting appropriate in-market partner(s).
Which Asian markets
China
Key Dates& Next Steps
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Closing Date: 5pm 13 July 2018
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(Closes in 25 days)
Next steps
1. Check if you meet the eligibility criteria
2. Arrange a confidential 1:1 discussion with us
3. We can assist you in preparing your application
4. Submit… and good luck!
Any Questions?
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www.asialinkbusiness.com.au
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More resources
Visit
Country Starter Packs Practical business case studies
16 markets available
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Contact Us
Nick Henderson Director, China PracticeE: [email protected]: +61 3 8344 3689M: +61 490 115 251
Michelle Concetta BorziManager, Partnerships & DevelopmentE: [email protected]: +61 3 8344 1615M: +61 421 443 439
Thomas Day ���Enterprise Solutions Manager, China PracticeE: [email protected]: +61 3 9035 7740 M: +61 411 135 582
Nicola GibbsManager, Strategy & ImpactE: [email protected]: +61 3 8344 9100M: +61 423 093 235
Asialink Business is supported by the Commonwealth Department of Industry, Innovation and Science, The University of Melbourne and The Myer Foundation
Thank you
Asialink Business - Creating an Asia capable workforce in Australia
