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Asia Europe Business SchoolDouble Degree Masters’ Program in Marketing
High-End Brand Management
YOUR NEW FRONTIER
Asia Europe Business School
Jointly created by emlyon business school and East China
Normal University, located in Shanghai, the most vibrant
Asian metropolis, AEBS is the unique business school that
crafts cross-disciplinary talents. AEBS has the ambition to
build entrepreneurs and cross-disciplinary talents around
the Belt and Road, combining Eastern and Western wisdom,
best management practices, and a high level of social
responsibility.
East China Normal University
History: founded in 1951 in Shanghai
Ranking: one of the Top 15 Chinese mainland universities
in THE Rankings 2016, Top 5 in the ranking of international
outlook category; 9 disciplines rank world top 1%
Faculty: 4,151 faculty member, including 11 academicians from
the Chinese Academy of Sciences or Chinese Academy of
Engineering
Multi-discipline university: 3 faculties, 27 schools, 58 departments
International partners: 150 internationally renowned
universities and academic institutions
International students: around 5,000
Campuses: two campuses in Minhang and Putuo District,
Shanghai. A total area of over 207 hectares
Faculty of Economics and Management
Faculty: 248 faculty members, of which 142 are professors and
associate professors
Students: more than 4,400, 55% are postgraduate students
Programs: 15 undergraduate programs in Business Administration,
Economics, Statistics and Public Administration; 12 academic
master’s programs, 8 professional master’s programs, including
MBA and MPA; 4 doctoral programs and 4 post-doctoral
research stations
emlyon business school
History: founded in 1872 in France
Ranking: #2 in France, #26 in the World (Times Higher
Education Global Employability University Ranking 2016);
#20 in Europe (Financial Times European Business School
Ranking 2016)
International students: 5,100 students on campus, 40% non-
French, 80 nationalities represented; 5,500 Executive programs
participates
International faculty: 130 permanent professors, 80 visiting
professors and overseas guests
International partners: 156 foreign partners
Multi-continent campus: 5 campuses: Paris, Shanghai, Lyon,
Saint-Etienne, Casablanca
Global alumni network: a network of 29,000 alumni in 118
countries
Signature of emlyon business school: globalization,digitalization,
entrepreneurship
MissionWe aim to develop a program of
excellence and strive to cultivate a spirit
of craftsman. We take it as our mission
to educate the next generation of brand
managers and to develop cutting-edge
branding knowledge by combining the
strengths of educational resources from
both China and France. Through our
international collaboration, innovative
program, and rigorous training, we
build business leaders with global view,
strong academic background, and best
management practices. Our graduates will
excel in creating and managing high-end
brands.
Distinctive Features Double degree from one top French
business school and one leading Chinese
university
Global experience: with an enriching and
vibrant experience in China and France
Triple international accreditation AACSB,
EQUIS, AMBA (top 1% of world business
school)
Introduce world-leading graduate course
of luxury brand management and
marketing
Taught by world-renowned
experts in luxury and brand
management
Opportunity to interact with
students from around the world
Gaining access to the network
of marketing and global luxury industry
Duration 3 Years (full-time) including "enterprise incubator" in 3rd year
Language All courses are taught in English
Course Structure
The course is divided into six modules:
Public Basic Course
Economic Management Theory Basic Course
Luxury Management and Fashion Art Course
Research Method and Chinese Market Insight Course
High-end Brand Management Skills Course
Professional Practice Course
Unique mentor system: Each student will be assigned
to both Chinese and French academic mentors, as well
as enterprise mentors from related industry
LocationMost courses will be taught in Shanghai, with at least 6
months study in France
Degree
Double Degree:
*MSc in Management - East China Normal University
*MSc in Luxury Management & Marketing - emlyon
business school (France)
Start of program Early September
Application deadline
June 30th
Application fee CNY800
Tuition fee CNY70,000 / Year (whole program CNY210,000)
Accommodation fee
Shanghai on-campus: minimum from CNY1,050/month
Paris campus: minimum from EUR600/month
Scholarship Upon request and on merit basis
Entry RequirementsAcademic: Bachelor’s Degree or above (no
major restrictions)
English: IELTS 6.5 with no component less
than 6.0 / TOEFL ibt minimum 90
score or equivalent
Others: A face-to-face or Skype interview is
required
Program at a GlanceAEBS Master’s Program in Marketing (High-End Brand Management) is a
joint degree program between East China Normal University and emlyon
business school. It has been certified by Ministry of Education of PRC in
Jan, 2017. The objective is to provide training for graduate students with
research specialties.
Future Employment ProspectWith the cultivated global vision and
craftsman spirits, solid grasp of management
and economic knowledge, systematic training
in high-end brand management, and rich
practical experiences, students will be able
to create, manage, and evaluate brands in a
variety of industries, such as manufacturing,
e-commerce, service, and luxury products.
Students will also be well qualified for
consulting opportunities in strategic brand
management and brand assessment.
Websiteaebs.ecnu.edu.cn
AEBS Campus Address
Zizhu International Education Park,
No. 155 Tanjiatang Road,
Minhang District, Shanghai, China
ContactsCindy Zhang
AEBS International Recruitment
Email: [email protected]
Tel: +86-21-62231012
Add: Science Building Room 1708,
No. 3663 North Zhongshan Road,
Putuo District, Shanghai, China