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Ashraf .Imam. (2011) Principles and Practices of Life Insurance in India, Anmol Publishing House, Delhi, INDIA. Christopher H. Lovelock and Charles B.Weinberg, Public and Nonprofit Marketing, 2/e (Redwood City, CA: The Scientific Press/Boyd and Davis, 1989). Donald Cooper and Pamela Schindler, Business Research Methods, 9th Editions, Tata McGraw Hill. Dr.P. Periasamy, Principle and Practice of Insurance, Himalaya Publishing House. Gujarati, D.N and Sangeetha., (2007), Basic Econometri cs” (Fourth Edition), Tata McGraw Hill Publishing Company Limited, New Delhi, pp. 396-450. Hair, J.F., Anderson, R.E., Tatham, R.L., and Black, W.C.(1998). Multivariate Data Analysis. Sixth Edition.Prentice Hall International Inc. Kotler and Keller. A framework for Marketing Management”,3rd ed, Pearson 230-233. Kotler, P. (2003) Marketing Management, 11th edition, Prentice Hall. Kotler, P. (2003) Marketing Management, 11th European edition, Prentice Hall. Kotler, Philip, and Armstrong, Gary (2003). Marketing: An Introduction, 11 ed. Englewood Cliffs, NJ: Prentice-Hall. ND Vohra, Quantitative Techniques in Management, 3rd Edition, Tata McGraw Hill. Oliver, Richard. (1997) Satisfaction: A behavioral perspective on the consumer. New York; McGraw-Hill. P.K Gupta, Fundamental of Insurance, Himalaya Publishing House. Riyaz Mohammad, Dr Sajid Ali “Investment Pattern of Life Insurance Corporation of India (LI C)” by VDM Verlag Publisher. Sekaran, Uma (2003). Research Methods for Business: A Skill-Building Approach, 4th Edition, New York, Wiley. Reports: Annual Reports of IRDA, from (2000-2001) to (2011-12). Ernst and Young Report (2009) on Insurance Industry: key trends and perspectives.

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Page 1: Ashraf .Imam. (2011) Principles and Practices of Life Insurance in …shodhganga.inflibnet.ac.in/bitstream/10603/71680/14/... · 2018-07-08 · ND Vohra, Quantitative Techniques in

Ashraf .Imam. (2011) Principles and Practices of Life Insurance in India, AnmolPublishing House, Delhi, INDIA.

Christopher H. Lovelock and Charles B.Weinberg, Public and Nonprofit Marketing, 2/e(Redwood City, CA: The Scientific Press/Boyd and Davis, 1989).

Donald Cooper and Pamela Schindler, Business Research Methods, 9th Editions, TataMcGraw Hill.

Dr.P. Periasamy, Principle and Practice of Insurance, Himalaya Publishing House.

Gujarati, D.N and Sangeetha., (2007), “Basic Econometrics” (Fourth Edition), TataMcGraw Hill Publishing Company Limited, New Delhi, pp. 396-450.

Hair, J.F., Anderson, R.E., Tatham, R.L., and Black, W.C.(1998). Multivariate DataAnalysis. Sixth Edition.Prentice Hall International Inc.

Kotler and Keller. A framework for Marketing Management”,3rd ed, Pearson 230-233.

Kotler, P. (2003) Marketing Management, 11th edition, Prentice Hall.

Kotler, P. (2003) Marketing Management, 11th European edition, Prentice Hall.

Kotler, Philip, and Armstrong, Gary (2003). Marketing: An Introduction, 11 ed.Englewood Cliffs, NJ: Prentice-Hall.

ND Vohra, Quantitative Techniques in Management, 3rd Edition, Tata McGraw Hill.

Oliver, Richard. (1997) Satisfaction: A behavioral perspective on the consumer. NewYork; McGraw-Hill.

P.K Gupta, Fundamental of Insurance, Himalaya Publishing House.

Riyaz Mohammad, Dr Sajid Ali “Investment Pattern of Life Insurance Corporation ofIndia (LIC)” by VDM Verlag Publisher.

Sekaran, Uma (2003). Research Methods for Business: A Skill-Building Approach, 4thEdition, New York, Wiley.

Reports:

Annual Reports of IRDA, from (2000-2001) to (2011-12).

Ernst and Young Report (2009) on ‘Insurance Industry: key trends and perspectives’.

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Updates from Newspaper and Blogs:

Information updated from newspaper sources and websites of the insurance companies.

Website Related to Insurance:

• www.investopedia.com/life insurance

• www.esnips.com//Tataconsultancyservice.com

• www.esnips.com/Tataconsultancyservice/lifeinsurance.html

• http://www.indiainfoline.com/bisc/ari/lifi.pdf

• http://www.indiainfoline.com/bisc/ari/lifi.pdf

• www.strategicmarketingxom.

• www.esnips.com/lifeinsurance.html

• www.esnips.com/lifeinsurance.html

• http://iran.ru/eng/insurance.php

• http://iran.ru/eng/insurance/historty.php 217

• www.cent-ir.com\insuranceccompanies

• www.cent-ir.com\insurancemaiket\sales

• www.cent-ir.com\insurancemarket\directpremium

• www.cent-ir.com\insurancemarket\paidloss.html

• www.cent-ir.com

• www.netmba.com/marketing/market/definition

• www.marketingpower.com

• www.quickmba.net ww.cim.co.uk

• www.netmba.com/marketing/mix

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• www.schools.utah.gov/.../curriculum/marketing/promotionalmix.pdf

www.schools.utah.gov/.../curriculum/marketing/promotionalmix.pdf

• www.bk-15.com www.marketingmasters.co.uk/communications.htm

• www.cim.co.uk

• www.insurance.indiainfo.com

• www.bimaonline.com

• www.economictimes.com

• www.iupindia.org

• http://www.allbankingsolutions.com/bancassurance.htm

• www.irdaindia.org

• http://www.lifeinscouncil.org/

Insurance Company websites:

• http://www.maxnewyorklife.com• http://www.reliancelife.co.in• http://www.birlasunlife.com• http://www.sbilife.co.in• http://www.iciciprulife.com• http://www.bharti-axalife.com• http://www.avivaindia.com• http://tata-aig-life.com