Asean weekly

ASEAN WEEKLY NEWSLETTER Content Marketing for your Marketing Content

ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM

ABOUT US


CTE™leveragesvisualgraphicandonlinetechnologytohelpkeydecisionmakerseffectivelymonitorthe10ASEANeconomies.Its11onlinereportscoverallaspectsoftheeconomiestohelplong‐term

investorsplantheirstrategies,adjustexistingonesaswellasidentifypotentialrisksandopportunities.

ASEANWeekly,thecompany’sFREEweeklynewsletter,hasprovedtobepopularamongexecutivesintheregionwithmorethan3,000subscriberstodate.ItisaroundupofASEANeconomicnewsand

updateshelpingbusyexecutivestocatchupwithwhatmattersintheregion.

2

ARE YOU CONTENT MARKETING TO ASEAN-FOCUSED EXECUTIVES?

ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM 3

?

Your marketing content

Your services Are you targeting ASEAN-focused Executives?

Are you currently using content marketing(case studies, research, etc.) to promote your services?

How do you promote these contents?

CONTENT IS KING BUT WHAT KIND?


Regular and useful contents

for readers Your marketing contents

+“Regular and useful contents can attract more interest

from your target audiences (your prospects) and increase the chance

of your marketing contents being viewed”

“With a few exception, most marketing contents are not periodic and the chance of being viewed is low

without advertisement spending.”

REGULAR ASEAN ECONOMIC BRIEFING HAS PROVED TO BE USEFUL CONTENTS FOR ASEAN EXECUTIVES


ASEAN Weekly, our weekly e-mail newsletter, has proved to be popular among executives/investors interested in the region with more than 3,000 subscribers to date

5

WHAT OUR SUBSCRIBERS SAY


“A BIG THANK YOU to Saroj Khongkhaprasertsin for a very informative compilation of articles related to ASEAN region. Any

one related to or interested in the region's business will be pleased to find so much well researched articles in one central location. Once again thanks Saroj for the Weekly round up of

ASEAN economic news and updates”Corporate Director, Singapore

“Thanks this link is useful for my job”Corporate SVP, Malaysia

“It is interesting. I will definitely circulate among the colleagues and friends”

President and Executive Director, Singapore

“Excellent, Thank you !” Corporate Director, Thailand

“I really like the selection of articles.”Corporate Director, Thailand

“It provides a good snapshot of the region”Corporate Director, Malaysia

6

“Would it be alright that we have it cataloged so that the students can use it in their research?”

Librarian Head, an Ivy-league University

WHAT WE OFFER


We offer a transparent and effective content marketing tool for moderate monthly fee.

You own itIt’s your audiences and it’s your newsletter. Logo can be changed to your logos.

CTE to manage itBuilding on our existing newsletter program, we can apply the generic contents to your newsletter. “Your car, our engine” concept.

Customized contents to be addedThe whole right column is for your marketing contents. You can specify both the contents and updating frequency.

Transparency and insightsDetailed reports on each campaign, e.g. open rate, click rate, audiences breakdown by geography, for further target marketing opportunities.

7

Sale

CONTENT PLUS NEWSLETTER MANAGEMENT SERVICE


Signup

Open Read Click

Using useful, regular and welcoming contents to

promote your marketing contents (case studies,

research, logo, etc.), maintain dialog with prospects, increase

engagement and the sale conversion rate

E-mail newsletter management


Sample of analytics and insights

NEXT STEPS


Understand your needs and limitations

Work with your team and propose final format and process

Ongoing management of the newsletter

Mr. Saroj KhongkhaprasertsinManaging Editor

[email protected](M) +6688 8181891 | (Skype) akesaroj

KEY CONTACT

Documents

Asean weekly