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ASEAN – A New Economic Driving Force World SME Expo 2010 4 December 2010 Hong Kong Sundram Pushpanathan Deputy Secretary General for the ASEAN Economic Community ASEAN Secretariat

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Page 1: ASEAN – A New Economic Driving Forceworldsmeexpo.hktdc.com/pdf/2011/SeminarRoom_D/Dec... · Facts and Figures How ASEAN Compares in the World. II. ... which is an integral pillar

ASEAN – A New Economic Driving Force World SME Expo 2010

4 December 2010Hong Kong

Sundram PushpanathanDeputy Secretary General for the ASEAN Economic Community

ASEAN Secretariat

Presenter
Presentation Notes
Distinguished Guests, Ladies and Gentlemen, I would first of all like to offer my deep appreciation to the Hong Kong Trade Development Council (HKTDC), the organizer, for inviting me to the World SME Expo 2010 as well as the Standard Chartered Bank, Hong Kong who offered the generous financial support in bringing me here to deliver my Keynote Address to you. World SME Expo 2010 today provides a very good opportunity for me on behalf of ASEAN Secretariat to share with you the rich experiences ASEAN has gained in harnessing the opportunities and managing the challenges of regional development and integration towards the establishment of the ASEAN Community by 2015.  
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Outline of PresentationOutline of Presentation

I. Background A Historical Account of AEC Facts and Figures How ASEAN Compares in the World

II.ASEAN Economic Integration Main Elements of an AEC Towards the AEC

Presenter
Presentation Notes
In my presentation today, I am very pleased to highlight for your attention the progress that we have made in moving forward towards the ASEAN Economic Community (AEC), which is an integral pillar of the ASEAN Community. The AEC once established by 2015 as envisioned in the AEC Blueprint, the economies of ASEAN Member States will become fully integrated and unified to become a single market and production that will open opportunities both within ASEAN and outside ASEAN in terms of a competitive ASEAN.   Our supply chain will be converged and well connected with more choice to source the raw materials or greater mobility of the manufacturing base. The AEC will also create greater investment options and instruments with full protection to investors;. Professional services, like medical doctors, nurses, engineers, will have the flexibility and greater opportunity to work within the region, not just in their own country.  
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Outline of PresentationOutline of Presentation

III. Regional Architecture

AEC Enhances External Economic Relations

Economic Architecture of Regional and  Trans‐regional Forum

IV.  ASEAN and China

ASEAN – China Economic Relations

ASEAN‐

China Business Community

Presenter
Presentation Notes
I will also show you how the AEC – or our integral economic integration – relates to our external relations. How ASEAN promotes a strong, competitive and a sustainable SME sector and what ASEAN means for China and how China stands in a very good position to benefit from the AEC. The AEC will also see a highly competitive ASEAN benchmarking itself and integrating with the global and regional production networks, vis-a-vis enhanced enterprises’ capability and productivity and in the process narrowing the development gap within and among all member states. These are not just visions but based on what is envisioned and the progresses actually made since the announcement of the Roadmap to achieving the AEC by 2015. Now please allow me to bring you the progress of AEC implementation.
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1. ASEAN in Economic Context1. ASEAN in Economic Context

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ASEAN at a Glance: 2003 and 2009Indicators Unit 2003 2009

Total land area km2 4,435,670 4,435,670Total population million 542.3 590.6Gross domestic product at 

current prices  US$ billion 718.4 1,499.4

GDP growth percent 5.4 1.5Gross domestic product per 

capita at current prices  US$ 1,327 2,534

International merchandise trade US$ billion 824.5 1,536.8

Export US$ billion 452.5 810.5

Import US$ billion 372.0 726.3

Export of Services US$ billion 78.5 162.8        

Foreign direct investments inflow US$ billion 24.2 39.6

Visitor arrivals million 38.4 65.4Sources: ASEANstats, ASEAN Secretariat; and WTO Secretariat

Presenter
Presentation Notes
Over a five year period: - GDP per capita just about doubled – better standard of living - strong trade growth - exports of services show impressive growth - and yes, ASEAN countries remain favorite tourist destinations
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ASEAN$1,499

China$4,985

Japan$5,069

India$1,236

Australia 

and New 

Zealand$1,112

ROK$833

ASEAN in the Global EconomyASEAN in the Global Economy2009 (GDP US$ billion)2009 (GDP US$ billion)

US$14,119

EU$12,465

Source: ASEAN Finance and Macroeconomic Surveillance Database and IMF

Presenter
Presentation Notes
In terms of GDP size, ASEAN economy is even larger than India, Australia/New Zealand and the Republic of Korea. The potential comes from the growing middle-class in ASEAN itself, China, Japan and India.
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Source: ASEAN Statistics

Shares of ASEAN Trade Shares of ASEAN Trade 

With Major Trading Partners 2009With Major Trading Partners 2009

Presenter
Presentation Notes
In 2009, China emerged as ASEAN's largest trading partner accounting for 11.6 percent of ASEAN's total trade while ASEAN rose to be China's 4th largest trading partner accounting for 9.7 percent of China's total trade.
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Source: ASEAN Statistics

ASEAN Trade With Major Trading PartnersASEAN Trade With Major Trading Partners

2007 2007 ––

2009 2009 (USD Billion)(USD Billion)

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FDI Inflows to ASEAN from Selected FDI Inflows to ASEAN from Selected  PartnersPartners

2007 2007 ––

2009 (2009 (USD BillionUSD Billion))

Presenter
Presentation Notes
ASEAN has remained comparably attractive as investment destination considering that global investment flows declined by more than 37 percent last year.
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Shares of FDI Inflows to ASEAN Shares of FDI Inflows to ASEAN  20092009

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ASEAN Economic Outlook

Source: ASEAN Surveillance Report, April 2010

Real GDP Growth (% annual change)2009

Actual Low HighBrunei Darussalam -0.4 0.7 2.3Cambodia 0.1 5.0 5.0Indonesia 4.5 5.5 5.7Lao PDR 7.6 7.5 7.5Malaysia -1.7 4.5 5.5Myanmar 10.0 12.1 12.1Philippines 0.9 2.6 3.6Singapore -2.0 4.5 6.5Thailand -2.3 4.0 5.0Vietnam 5.3 6.5 6.5ASEAN 1.5 4.9 5.6

2010

Presenter
Presentation Notes
Strong economic recovery projected in ASEAN Member States across the broad.
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II. ASEAN Economic IntegrationII. ASEAN Economic Integration

Presenter
Presentation Notes
ASEAN economic integration framework is generally characterized by the following: internal integration, which is mainly working towards the creation of a single market and production base under the ASEAN Economic Community and achieving ASEAN Centrality; and external economic relations, basically ASEAN’s FTAs and CEPs which are being pursued to tap market potential, enhance market access and for ASEAN to remain competitive vis-à-vis countries or blocs that directly compete with ASEAN. It goes without saying that the trade policy regimes of Member States are still being pursued on 3 fronts – multilateral or the WTO, regional and bilateral
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ASEAN Community

Target date: 2015 A Community based on three fundamental  

pillars seeking to narrow our development  gap:

ASEAN Political and Security Community (APSC)

ASEAN Socio‐Cultural Community (ASCC)

ASEAN Economic Community (AEC)ASEAN Economic Community (AEC)

Initiative for ASEAN Integration (IAI)Initiative for ASEAN Integration (IAI)

Roadmap for an ASEAN Community 2015 that includes 3 Community Blueprints

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Main Elements of AEC

Presenter
Presentation Notes
Based on the ASEAN Economic Community Blueprint, the AEC will be founded on four pillars: single market and production base competitive economic region equitable economic development integration into the global economy
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Towards the AEC

ASEAN Trade in Goods Agreement

• Free flow of goods

: namely, tariff liberalisation, non‐ tariff barriers (NTBs) elimination, rules of origin, trade 

facilitation, customs, standards and conformance, and  sanitary and phytosanitary

measures

• Consolidates  and streamlines various provisions

on  trade in goods into a single reference document

• Full tariff reduction scheduled up to 2015

of each  ASEAN Member State and spells out the tariff rates to 

be applied for each year

Presenter
Presentation Notes
The ASEAN Free Trade Area (AFTA) remains to be the cornerstone of ASEAN Member States’ efforts to establish in ASEAN a single market and production base. The ASEAN Trade in Goods Agreement, signed in February 2009, succeeds the 1992 Agreement on Common Effective Preferential Tariff Scheme for the ASEAN Free Trade Area (CEPT-AFTA). ATIGA brings into one single agreement all aspects of trade in goods and provides the legal framework to realize free flow of goods within the AEC. Tariff liberalization in ASEAN has been very successful. As of 1 January 2010, Brunei, Indonesia, Malaysia, Philippines, Singapore, and Thailand have eliminated tariffs for imports of ASEAN originating products on 99.65% of trade tariff lines. Cambodia, Lao PDR, Myanmar, and Vietnam have reduced tariffs on 98.86% of their traded lines to within the range of 0-5%
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Ultimate goal: full elimination of NTBs

• Enhance Transparency by abiding to the Protocol on  Notification Procedure and setting up an effective 

Surveillance• Commitment of a standstill and roll‐back on NTBs• Remove all NTBs

by 2010 for ASEAN‐5, 2012 for the 

Philippines, 2015 with flexibilities for CLMV

• Enhance transparency of NTMs

• Work towards having  regional rules and regulations  consistent with international best practices

Non‐Tariff Barriers (NTBs)

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Towards the AEC

ASEAN Single Window

Countries  at different stages of operationalisation

Brunei Darussalam, Indonesia, Malaysia, Philippines   have tested exchange of Form D under the ASW

Ten AMS are in the process to sign MOU on pilot project  for ASW (with 3 AMSs

as observers)

Standards and Conformance

The ASEAN Guideline on Good Regulatory Practice

Mutual Recognition Arrangement on Good  Manufacturing Practice of Medicinal Products, 

Automotive, Electronic and Electrical Equipment

Presenter
Presentation Notes
Mutual Recognition Arrangements   How does an MRA facilitate greater flow of people in ASEAN?   ASEAN Mutual Recognition Arrangement (MRA) enables service providers registered/certified in a signatory ASEAN Member State to be equally recognised in other signatory ASEAN Member States; i.e., they can be registered for the equivalent occupation in these other Member States.  Hence, MRA is a vehicle for promoting economic integration through reduction of regulatory impediments to mobility of services professionals across different countries.    Does an MRA allow foreign professionals to practice and supply their services freely across the region?   An MRA does not warrant unrestricted free flow of foreign professionals.  Relevant domestic regulations and market demand still applies.  Besides, an ASEAN services professional still need to qualify and satisfy all the requirements of a relevant ASEAN MRA before they could benefit from the MRA. 
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Towards the AECTrade in Services:• 7th package of services commitments ‐

Completed 

• 8th

Package signed at the recent ASEAN Summit in October 2010  and to start negotiations for completion by 2011

ASEAN Comprehensive Investment Agreement• Merges the 1987 ASEAN Agreement for the Promotion and 

Protection of Investments and the 1998 Framework Agreement on  the ASEAN Investment Area, with further enhancements 

(comprehensive investment, in addition to liberalisation

and  protection provisions – promotion and facilitation provisions) –

under one umbrella

• Issue on reservation lists has been overcome and steps being  taken  to enter ACIA into force

Presenter
Presentation Notes
Modes services supplied from one country to another (e.g. international telephone calls), officially known as “cross-border supply” (in WTO jargon, “mode 1”)�consumers or firms making use of a service in another country (e.g. tourism), officially “consumption abroad” (“mode 2”)�a foreign company setting up subsidiaries or branches to provide services in another country (e.g. foreign banks setting up operations in a country), officially “commercial presence” (“mode 3”)�individuals travelling from their own country to supply services in another (e.g. fashion models or consultants), officially “presence of natural persons” (“mode 4”)
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Towards the AECMovement of Skilled Labour:

Mutual Recognition Arrangements (MRAs) for eight 

professional services, namely, engineering, nursing,  architectural, surveying and accounting services; tourism 

professional; medical practitioners and dental  practitioners.

Finance:

Chiang Mai Initiative Multilaterisation

(CMI):  Increased 

size of the Fund to US$120 billion

Concluded the Fourth Round of financial services 

liberalisation

negotiations under the ASEAN Framework  Agreement on Services (AFAS) and agreed to launch the  Fifth Round of negotiations which will conclude by 2010.  

Presenter
Presentation Notes
ASEAN and the AEC to come will also be a region with largely free movements of skills and professionals. In fostering labour market integration, ASEAN Member States have worked together to establish the national skills framework under the ASEAN Labour Ministers (ALM) Work Plan 2010-2015.
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Towards the AEC

Competition Policy

ASEAN Regional  Guidelines on Competition Policy and 

Handbook on Competition Policy and Law in ASEAN for  Business was launched on 24 August 2010

Intellectual Property Rights (IPR)

ASEAN IPR Action Plan 2004‐2010 and the Work Plan for 

ASEAN Cooperation on Copyrights being implemented

“IP Direct”

(June 2009): online dictionary of IP related  

resources

ASEAN Patent Examination Cooperation: easier for             

entrepreneurs (SMEs

and inventors)  to obtain patents  for innovation in the region

Presenter
Presentation Notes
The AEC Blueprint also envisages ASEAN to be a highly competitive and innovative player in the global and regional production networks and value chain. The “ASEAN Regional Guidelines on Competition Policy” and the “Handbook on Competition Policy and Law in ASEAN for Business” were completed and launched on 24 August 2010. Likewise in the field of IPRs, several initiatives have been introduced in support of AEC formation. The ASEAN Patent Search and Examination Cooperation (ASPEC) and the ASEAN IP DIRECT, for example, are two major deliverables completed under the AEC Blueprint.  
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SME and the AEC

SMEs

are the backbone of ASEAN Economies

Account for more than 96%  of enterprises 

50‐95% of employment 

30‐53% of GDP

19‐31% of Exports

Fostering SME development has been one of the  priority issues for policy attention and resources in 

ASEAN  

Presenter
Presentation Notes
Region of equitable economic development SMEs are the backbone of ASEAN Member States (AMSs) – especially in terms of income and employment generation, gender and youth empowerment through business participation, and their widespread presence in non-urban and poorer domestic regions. Their development and modernization is important in achieving inclusive and equitable development. The SME sector in ASEAN, is confronted with a wide-range of structural, financial and other challenges, among which are limited access to finance, technologies and markets; and the lack of entrepreneurial spirit and management skills. These problems are compounded by the lack of information, inadequate capacity for compliance with standards and certification, and the absence of a more conducive business and policy environment. Fostering SME development has been one of the priority issues for policy attention and resources in ASEAN.
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Current Activities on ASEAN SME  Development and Integration

I.

Enhancing SME Access to FinanceII.

Building linkages and networks amongst SME 

Institutions and AgenciesIII.

Promotion of trade & investment of SMEs

intra 

and intra‐

ASEAN region  IV.

Promote human resource development

V.

Establishing SME business and technology  incubators facilities

VI.

Establishing SME Service Centres

Presenter
Presentation Notes
Current Activities on SME Development and Integration in ASEAN: Facilities introduced to improve SMEs’ access to finance, entrepreneurship, and management and organization skills; Linkages and networks involving SMEs under formation with intra- and extra-regional Agencies, Institutions and other stakeholders. Proactively disseminate information on event, trade fair, exhibition, expo or festivals among countries and dialogue partners using various media and hyperlink of websites; To encourage competitiveness amongst SMEs by recognising the Top 1000 ASEAN SMEs and to initiate the ASEAN SME Innovation Awards, starting 2011 Promote human resource development through the establishment of Common Curriculum for Entrepreneurship Development in ASEAN and Internship schemes for skills enhancement and entrepreneur exchanges programs, which are currently under development Establishing SME Business and Technology Incubator to nurture and support techno-entrepreneurs from infancy to commercialization stages. Establishing an integrated national SMEs service center with regional and sub-regional linkages in AMSs to assist ASEAN SMEs in improving their technological and managerial capabilities
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Public –Private Engagement (PPE)

Regular consultations and business dialogues  between ASEAN Ministers and Senior Officials and 

private sectors from various priority industry sectors  as well as the foreign chambers of commerce in 

ASEAN

Participation in regional exposition & conference:

7th

CAEXPO & 7th

CABIS held from 20‐24 October 2010  with the theme ‘CAFTA as a New Opportunity’

Shanghai World Expo: May – October 2010‐

Indian‐ASEAN Expo & Business Conclave, 2‐6 March 

2010

Presenter
Presentation Notes
Target PPE has been promoted by AMSs to improve the coherence, consistency, clarity, practicality and transparency of public and private policy and initiatives Progress and Key Achievements Regular consultations between ASEAN Sectoral Bodies and many private-sector associations and representatives and more recently, between the AEM and the ASEAN Business Advisory Council plus representatives of the textiles industry and automotive industry in ASEAN PPE carried out in the form of joint participation in exposition and trade fairs (e.g., the annual ASEAN–CHINA EXPO (CAEXPO) in Nanning, China, have created opportunities for ASEAN enterprises, including SMEs, to exhibit their products and to tap the potential of the huge ASEAN-China market). Participation in the Shanghai World Expo 2010 during May-October 2010 with 70 million visitors is another supportive example of PPE. The 3rd Annual Business Dialogue between the Federation of Japanese Chamber of Commerce and Industry in ASEAN and H.E Dr. Surin was convened in 6 July 2010. The Business Dialogue serves as a platform to share and inform each other on the latest regulatory developments and challenges facing the private sectors. Publications to be produced to communicate benefits of ASEAN Integration, targeted at the various stakeholders such as the private sector, the government, civil organisations and student groups to be disseminated to Member States.
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III.  AEC and Regional ArchitectureIII.  AEC and Regional Architecture

Presenter
Presentation Notes
East-Asia/ Asia-Pacific– this region is of interests to many people inside and outside the region. Competing regional strategy. ASEAN integration is taking place in the context of an evolving regional architecture.
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Enhancing ASEAN External Economic  Relations

ASEAN-Australia- New Zealand FTA

ASEAN-Korea FTA

ASEAN-Japan CEP

ASEAN-Canada

ASEAN-China FTA

ASEAN-Russia

ASEAN-EU

ASEAN-GCC

ASEAN- India FTA

ASEAN-US TIFA

ASEAN-Pakistan

ASEAN- MERCOSUR

Presenter
Presentation Notes
With ASEAN as the core – our concept of ASEAN Centrality – we pursue external economic relations. There are FTAs and CEPs. There are region-to-region cooperation. There are considerations to integrate ASEAN-Plus FTAs.
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Economic Architecture of Regional and  Trans‐regional Forum

Source: Emerging Asian Regionalism, A Partnership for Shared Prosperity

Presenter
Presentation Notes
How ASEAN, the Member States, and our Dialogue Partners are involved in different regional forum.
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IV.  ASEAN and China Economic IV.  ASEAN and China Economic  RelationshipRelationship

Presenter
Presentation Notes
East-Asia/ Asia-Pacific– this region is of interests to many people inside and outside the region. Competing regional strategy. ASEAN integration is taking place in the context of an evolving regional architecture.
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ASEAN China Economic Relationship

ASEAN China FTA (ACFTA) ‐

1 January 2010 marked  the full realization of the ACFTA

ACFTA ,covering 1.9 billion consumer, is the world’s 

largest FTA in term of market size

It is ranked third in term of economic value with 

combined GDP of approx. US$ 6 trillion

ACFTA is aimed to increase bilateral trade , 

investments, GDP, greater economic efficiency

Presenter
Presentation Notes
January 1, 2010 marked the establishment of ASEAN-China FTA, the world’s biggest free trade area of 1.9 billion consumers, a combined gross domestic product (GDP) of approximately US$ 6 trillion, and total international trade of US$ 4.3 trillion. It is ranked as the largest free trade area, in terms of market size, and third – after the European Union (EU) and the North American Free Trade Area (NAFTA) – in terms of economic size. The most obvious economic benefits out of the ASEAN-China FTA include increased bilateral trade, expanded GDP, greater economic efficiency, lower costs, and increased investment which may lead to the better research and development and then technological innovation.
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ASEAN‐

China Business Community  Challenges Ahead 

ASEAN‐China Business Portal ‐

Officially launched on 7  January 2010

The portal is aimed to accelerate trade and investment 

between China and ASEAN member countries and provide  essential information on the ASEAN‐China FTA to the 

business enterprises

Portal mostly hit by Chinese enterprises with strong interest 

to expand their market and supply chain with enterprises in  ASEAN

Presenter
Presentation Notes
The ASEAN-China BIZ Portal was officially launched on 7 January 2010 on the occasion of the Forum on ASEAN-China Free Trade Area held in Nanning City, Guangxi, China. The development of the business portal is to boost ASEAN-China economic relations and to accelerate trade, investment, logistics, financial, service, culture and tourist communications and common development among the parties. In particular, the portal will provide essential information to the business sector on the ASEAN-China FTA. Since its launch, the Portal has been frequented by visitors, mostly from China, followed by Singapore and the US. The number of “hits” by Chinese visitors indicates their strong interest in the Portal and at the same time highlights the need to generate stronger interest from the other ASEAN countries.
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Concluding Remarks

Achieving AEC by 2015

ASEAN needs to continue with integration process

AEC as the next logical step in ASEAN integration

F0cus going beyond tariff: trade facilitation

SMEs

play strategic role in deepening economic 

integration 

Business Enterprises in ASEAN, China and Hong 

Kong are urged to make most use of the benefits from  the ASEAN China FTA as well as other economic 

cooperation e.g. ASEAN‐China Biz Portal 

Presenter
Presentation Notes
SMEs have an exciting role to play in the wake of these developments in ASEAN and the global economy. But bold changes in business mindset and a supportive policy environment are needed to bring performance of the regional SMEs closer to their potential. Business community are urged to make most use of the ASEAN China FTA which comprises, the Agreements of Trade in Goods, Trade in Services and Investment Agreement. ASEAN China Biz Portal is available in Chinese, English and some AMSs’ national language. The portal also provides the ACFTA –related information and the opportunity for linkage of market and supply chain between ASEAN, China and Hong Kong Invite Hong Kong SMEs to undertake Business Missions to AMSs to identify potential partners for synergy.
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Q&A Session

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THANK YOU

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