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ASAS STRATEGI KOMUNIKASI. Universiti Putra Malaysia. UNITS: I: Introduction to Comm in Organ II: Basic Comm Skills III: ITP Comm Strategies IV: Group Comm Strategies V: Public Presentation Strategies. CONTENTS. Unit I. Introduction to Comm in Organ Ch1: Comm in Organizations - PowerPoint PPT Presentation
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ASAS STRATEGI KOMUNIKASI
Universiti Putra Malaysia
CONTENTS
UNITS:
I: Introduction to Comm in Organ
II: Basic Comm Skills
III: ITP Comm Strategies
IV: Group Comm Strategies
V: Public Presentation Strategies
Unit I
DETAILS OF UNIT I
Introduction to Comm in Organ
Ch1: Comm in Organizations
Ch2: Model of Strategic Comm Behavior
Ch3: Diversity in Biz & the Professions
INTRO TO COMM IN ORGAN: Chapter 1
Ch1: Comm in Organizations
“Provides an overview of comm in biz & professional settings. Explains the role of comm in achieving goals & the challenges posed by the new tech., diversification of work force, & the globalization of the marketplace”
Seven componentsof comm skills
Creative insight Sensitivity Vision Versatility Focus Patience Globalism –global attitude
Basic Communication Elements
Source Message Channel Receiver
Others: Noise, Feedback, Encoding, Decoding
7 Reasons for Comm Failure
Inadequate info Info overload Poor-quality info Poor timing Lack of feedback Problems with channels Cultural barriers
Elements of Organizational Culture
Values Norms Heroes Climate Rites & rituals Communications Stories, myths & legends
INTRO TO COMM IN ORGAN: Chapter 2
Ch 2: Model of Strategic Comm Behavior
“Familiarizing the strategic comm skills, as well as understanding how values and ethics influencing comm activity”
Areas of Strategic Comm
Goal setting Situational knowledge Comm competence Anxiety management
Values & Ethics in Strategic Comm
Values are found in: Primacy of customer Honesty & integrity Respect for other workers Importance of every person Maintenance of high professional standards Fair treatment; Quality service Innovative thinking; Creativity Reliance on ethical standards
Values & Ethics in Strategic Comm
Ethical guidelines are: Maintain candor -truth, honest & frank in comm Keep message accurate Avoid deception Keep confidences Timeliness of comm Confronting unethical behavior Maintain consistent behavior Cultivate empathic listening
Setting A Communication Goal
The process:i.) Identify the challenge/problemii.) Map out a strategyiii.) Set a performance goaliv.) Identify resourcesv.)Recognize contingencyvi.) Obtain feedback
Goal setting process
Map out strategy
Identify resources
Set a performance goal
Recognize contingency
Identify challenge
Obtain feedback
‘Understanding’ an organization
The importance: ‘A general who possesses the strength of
arms will have an equal chance of winning & losing in any battle..
However, a general who possesses the strength of arms and the knowledge of his enemy will have an absolute chance of winning in every battle! (by: ???)
‘Understanding’ an organization
Among other ways are: Adaptive learning Understanding organizational values Developing specific k’ledge of the
organization Observing successes and failures
Political Strategies in Comm
Trading favors Controlling the meeting agenda Associating with the ‘right’ people Building coalitions of ‘friendly’ people Assuming seating with powerful people Appearing at official functions & meetings Sensitive to dress codes – ‘dress makes a man!’ Adhering to favorable policies of powerful people
5 Dimensions of An Ideal Comm Climate
Supportiveness Participative decision makings Trust, confidence, & credibility Openness & candor (frankness) High performance goals
Ensuring The Competencyof Your Messages
Be specific Be accurate Be honest Be logical Be complete
Be succinct – brief Be relevant Be timely Ask for feedbacks Within the time
frames
Organizational Comm in General
Generally, there are only 2 types: Internal
Downward communication Upward communication Horizontal communication Informal ‘networks’
External
Organizational Comm in General: Internal Communication
Messages that are sent and received within an organizational boundaries of
a company are called ‘internal communication’.
Organizational Comm in General: Internal Communication
Downward (superior to subordinate): Job instructions – be specific! Job rationale –always explain why… Procedures & practices – fair & just Feedbacks – always acknowledge efforts Goals’ indoctrination – make it obvious;
print them out and hang them up on the walls!
Organizational Comm in General: Internal Communication
Upward (subordinate to superior): Msgs reflect’g employee performance. Msgs reveal’g infos about other employees. Msgs report’g on activities & tasks
associated with goal accomplishment. Msgs communicating attitudes &
understand’g of organizational practices and policies.
Organizational Comm in General: Internal Communication
Horizontal (same hierarchical level): Facilitating problem solving. Information sharing. Coordinating tasks. Enhancing morale – sympathy / empathy. Concerted conflict solving
The challenges are: (1) Territoriality (2) Specialization (3) Lack of
Motivation
Organizational Comm in General: Internal Communication
Informal ‘networks’ (known as grapevine): Travels fast Travels by clusters Carries much information Common channel for rumors Generally accurate information Occurs on every hierarchical level Indication of attitudes & sentiments
Organizational Comm in General: External Communication
Messages that are exchanged beyond an organizational boundaries of a
company are called ‘external communication’.
Organizational Comm in General: External Communication
Among others are: Newsletters Annual reports Advertisements Acknowledgements Notices, Tenders, etc.
Organizational Comm in General: External Communication
Guidelines for selecting channel: Speed Accuracy Feedback Selectivity Appropriateness Cost and price Accountability Acceptability – risky jokes are not for superior!
[end of Ch. 2]
INTRO TO COMM IN ORGAN: Chapter 3
Ch 3: Diversity in Biz & the Professions
“Your ability in understanding and managing differences
among people.”
Sources of Diversity Genders Age gaps Ethnicities Physical abilities Intellectual abilities Religious beliefs Sexual orientations
Managing Diversity Non-judgmental attitudes Respect for yourself & others Practice flexibility; tolerance of ambiguity Low ethnocentrism – (excessive belief in the
superiority of own culture) Competent understanding upon matters of
procedures, restrictions, rules, regulations, legalities, acts, constitutional, etc.
Wassalamualaikum & Terima kasih