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There’s an electricity pulsing through South End that can’t quite be defined.We’re not sure if it’s the hardworking history of its warehouses and mills stylishly brought back to life - an invigorating blend of tradition and modernity - or the constant buzz of locals discovering their new-favorite-everything which has found its home in South End.

South End is impressively walkable, with Charlotte’s light rail - and light rail trail - running directly through it; charming shops and restaurants are seemingly tucked into every alley.

It’s the kind of neighborhood that makes locals feel like they’ve snuck away for the weekend.

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By The Numbers

POPULATION DENSITY (PER SQ MI)

6,101

VISITORS PER YEAR

1.9 million

MEDIAN AGE

34

TRAFFIC

75% local25% visitor

AVERAGE HH INCOME

$106,940

UNIQUE STOREFRONTS

42

WALK SCORE

89

TOTAL GLA (SQ FT)

363,353

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Case StudyWe’re proud to collaborate with brands and businesses in neighborhoods and markets across the country. Read the following case study to learn more about one of our partners.

Jeni’s Splendid Ice Creams lit up its tangerine marquis sign in South End for the first time in July 2018, and Charlotte proved it’s no exception to the “we all scream for ice cream” adage: especially when it’s scooped into a hand-rolled waffle cone. The South End location is nestled into the burgeoning Design District, home to a diverse family of quirky-chic businesses, all working to cultivate a sense of community and celebration.

Walking into a Jeni’s Splendid Ice Creams location at any time of day feels celebratory. Gleaming white subway tile, massive windows, and the sweet smell of churned buttercream kicks off the party even before the first mouthful. It’s a fitting sentiment for this company, culture, and community. But it’s also about something even more special. “Jeni’s is that sacred common ground that connects anyone,” says Dan Basto, VP of Construction.

The South End neighborhood is comprised by people proud to live, work, and play there. An artful mix of young and not-so-young, the area lacks no sense of modernity, making it an ideal home for the ice cream mavericks at Jeni’s. The borough is growing in all the right ways, according to Basto. South End and Charlotte share a lot of Jeni’s values, community being chief among them.

Jeni’s considered South End because Asana Partners introduced them to their vision for the Design Center: industrious, glittering talent setting up shop to create a pocket of the city so cavalier that people couldn’t help

gathering to experience it together. “Asana Partners,” explains Basto, “was really clear on what the place could be and how it could honor the neighborhood and community.”

South End presented Jeni’s an opportunity for another jewel box concept: a stand-alone maverick scoop-shop surrounded by an array of other community-driven gems. The success of the Design Center confirmed that Charlotte was an ideal market: Jeni’s kind of people, a flourishing city, and a great partnership.

Their community focus, radically popular product, and quality intentions have fueled some sweet growth. The success of the South End location paved the way for the establishment of several additional Jeni’s locations in Charlotte, including NOVEL NODA, less than a year after opening in the Queen City.

“It’s less about an arbitrary number [of new store openings]; we’re all about the individual experience of a place,” Basto notes. “It’s more about what place we can find that’s right for who we are.” Finding that balance is essential to cultivating relationships in new communities. “We’re looking for the right mix of details from place to place; finding that gravity that brings the right mix of people to a place,” Basto explains.

For Jeni’s, it’s all about the right ingredients, from flavors and processes, to people and partnerships. After all, when you’re feeding a community like South End, you’re feeding a family: a family that all screams for Jeni’s ice cream.

Dan Basto VP of Construction, Jeni’s Splendid Ice Creams Asana Partners Retail Partner

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CHERRY

DILWORTH

FIRST WARD

FOURTHWARD

ASHLEY PARK

CHARLOT TE DOUGL AS

INTERNATIONAL AIRPORT

L AKEWOOD

WESLEY HEIGHTS

VILL A HEIGHTS

GREENVILLE

WASHINGTON HEIGHTS

FREEDOM PARK

COTSWOLD

85

85

74

77

74

74

74

277

29

16

South End

South End is an invigorating blend of tradition and innovation.

O U R L O C AT I O N

SOUTHENDBYASANA.COM

SOUTHENDBYASANA.COM

WEST BLVD

S MIN

T ST

REMOUNT RD

BARRINGER DR

RevolutionPark

AbbottPark

WilmorePark

SouthsidePark

SouthsidePark

Brookhill

Dilworth

Midtown

Uptown

LattaPark

MarshallPark

ThompsonPark

BaxterStreetPark

MidtownPark

CherryPark

E 6TH ST

E 5TH ST

E 4TH ST

3RD ST

S DAVID

SON ST

S DAVID

SON ST

N CALDW

ELL ST

N CALDW

ELL ST

S BREVARD S

T

S COLLEGE S

TS T

RYON ST

S TRYO

N S

T

S CHURCH S

T

MCDOW

ELL ST

EAST BLVD

WEST BLVD

E WORTHINGTON AVE

E KINGSTON AVE

W KINGSTON AVE

E PARK AVE

E TREMONT AVE

MCDONALD AVE

MAGNOLIA AVE EAST BLVD

SOU

TH B

LVD

SOUTH BLVD

SOUTH

BLVD

W TREMONT AVE

HA

WK

INS

ST

MCDOW

ELL ST

E 7TH ST

REMO

UNT RD

21

77

21

74

74

74

77

277

277

W M

OO

REHEAD

ST

WEST BLVD

S MIN

T ST

E MO

OR

EHEAD

ST KENI L

WO

RTH

AV

E

QU

EENS RD

South End

S TRYON ST

CHARLOTTE

The Neighborhood

SOUTHENDBYASANA.COM

South

Blvd

W Tremont Rd

Rampart St

West Blvd

W Kingston Ave

S Tryon St

W Park Ave

East Blvd

Haw

kins

St

Haw

kins

St

W Worthington Ave

E Tremont Rd

Cam

den

Rd

Cam

den

Rd

LYNX LI

GHT RAIL

LYNX LIG

HT RAIL

LYNX LI

GHT RAIL

Occupied Asana Partners Property

Available Asana Partners Property

Occupied

Patio

Parking

Key

Krispy Kreme

PINS

Spaces

Skiptown

Design Within Reach

Flow

er C

hild

Clean

Eat

zU

PS

Selenite Beauty

Fifth Third Bank

KennaKunijo Girl TribeCosmic Nails

Byr

on’s

Sout

h En

d

Supe

rica

Sub

Zero

Wol

f

Lilb

elle

Fit A

telie

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Ole

Mas

on

Jar

Padd

ywax

Cand

le B

ar

Twen

ty

Deg

rees

Choc

olat

es

Bal

four

B

eatt

y

Jeni

s

Haw

kers

Bou

tique

O

ffice

Bou

tique

O

ffice

Bou

tique

O

ffice

Boutique Office

Boutique Office

Jam

ieSc

ott F

itnes

s

QC

Pour

hous

e

Boutique Office

AtriumOffice

Bou

tique

O

ffice

Marine LayerShake Shack

PepperboxDoughnuts

Elsewhere

Barcelona

Tompkins Alley

Des

ign

Cent

er P

arki

ng D

eck

Bou

tique

O

ffice

Vow

’d

Bitty & Beau’s

Our Properties

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W W

OR

THIN

GTO

N A

VE

HAWKINS ST

CAMDEN RD

NHAWKINS ST

CAMDEN RD

The Design CenterUnit P200 – 5,152 SF Unit P201 – 3,248 SF Unit P210 – 1,922 SFUnit P280A – 3,966 SF

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UNIT P2013,248 SF

UNIT P2005,152 SF

UNIT P2101,922 SF

STORAGE

NEBEL ALLEY

BOUTIQUEOFFICE

BOUTIQUEOFFICE

BOUTIQUEOFFICE

BOUTIQUEOFFICE

ATRIUM OFFICE

COURTYARDBUILDING

BOUTIQUEOFFICE

BOUTIQUEOFFICE

BOUTIQUEOFFICE

BOUTIQUEOFFICE

PLAZABUILDING GRADE CHANGE

UNIT P280A3,966 SF

AVAILABLE LEASED PATIO

TREMO

NT AVE

CAMDEN RD

W W

OR

THIN

GTO

N AV

E

The Design Center Site Plan

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Olivia Matthewsassociate - leasing + merchandising omatthews@asanapartners.com

Maggie Leonardsenior associate - retail strategy mleonard@asanapartners.com

Angelica Mergcoordinator - merchandising + retail strategyamerg@asanapartners.com

Charles Thrift partner charles@thriftcres.comc: 704.307.2724

Lucy Butlerbroker lbutler@thriftcres.comc: 704.626.1776

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