7/30/2019 ASAHI A!

1/26

The Market Research on

Infrastructure development andBuilding material

Projected by :Harshad Patil

7/30/2019 ASAHI A!

2/26

RESEARCH OBJECTIVE

To find out the total infrastructure development.

To find out the potential market of the float glass.

To find out awareness of brand in market, brand loyalty?

To know the actual requirement in the constructions forResidential and Commercial.

To find out, what is the customer prospect while purchasingglass.

7/30/2019 ASAHI A!

3/26

RESEARCH METHOD

Field research:-This research is made by doing survey through personal interview and

telephonic survey. Exploratory research:-

This research is made on the basis of scaling method and rankingmethod

Descriptive ResearchThis is made through asking direct question without any options.

7/30/2019 ASAHI A!

4/26

SAMPLING TECHNIQUE

Convenience Sampling are used while doing this survey.

7/30/2019 ASAHI A!

5/26

PEST Analysis

7/30/2019 ASAHI A!

6/26

5 Forces Analysis

7/30/2019 ASAHI A!

7/26

7/30/2019 ASAHI A!

8/26

7/30/2019 ASAHI A!

9/26

SWOT Analysis

7/30/2019 ASAHI A!

10/26

GraphicalGraphical

RepresentationsRepresentationsand Findingsand Findings

7/30/2019 ASAHI A!

11/26

Occupations of respondents

Architect Builder FabricatorFaade

ConsultantOther

Response 29 52 11 27 3

7/30/2019 ASAHI A!

12/26

Important parameters for glass

7/30/2019 ASAHI A!

13/26

What do you think about the usage of the glass inthe following purpose?

0 2 3 4 5

Barriers to Dust 0 3 19 74 30

Maintains Safety 0 3 24 68 26

Maintains Privacy 0 9 25 64 24

Sound Control 6 18 23 54 0

7/30/2019 ASAHI A!

14/26

Who according to you plays the most important rolewhile selecting glass in the project?

1 2 3 4 5

Architect 27 30 0 0 0

Builder 48 32 0 0 0

Gi 32 12 0 0 0

Consultant 0 0 0 14 17

Tenant 0 0 0 12 24

7/30/2019 ASAHI A!

15/26

Rank the parameters for particular glass

1 2 3 4 5 6 7 8Performance 26 5 5 8 12 8 11 47Price 63 8 5 14 2 12 14 4Thickness 0 33 16 43 17 6 4 0Color 3 2 6 12 39 22 24 14

Maintenance 4 7 43 17 10 21 11 9

E I 1 3 14 7 15 26 26 30Aesthetics 1 6 21 16 25 22 18 13Quality 23 65 16 6 0 2 8 2

7/30/2019 ASAHI A!

16/26

What is the proposed glass form and type to be used in theproject?

Annealed Tempered Double glazed

Single glazed 101 43_

Double glazed _ _ 11

7/30/2019 ASAHI A!

17/26

What is the proposed glass shades for the project.

Clear Green Blue Grey Bronze

Responses 86 30 21 27 8

7/30/2019 ASAHI A!

18/26

Which companies or brand comes to their mind whilebuying reflective glass?

BrandAsahi Modi

SaintGobain

HNG SejalGoldplus

Responses 20 42 45 33 10 5

7/30/2019 ASAHI A!

19/26

Type of the project

Residential Commercial R+C

176 21 33

7/30/2019 ASAHI A!

20/26

7/30/2019 ASAHI A!

21/26

Status of the project

7/30/2019 ASAHI A!

22/26

Types of projects in commercial

Shopping Mall School & College Showroom Hospital Hotels Office Building

6 1 1 3 1 1

7/30/2019 ASAHI A!

23/26

Findings based on Interpretation

Nashik and Kolhapur is big upcoming market for the float glass,

because Mumbai, Pune are fulfilled area for a construction.

There are about 9% of the commercial project most of in Nashik andthese are Shopping Malls, As well as in Kolhapur these are Hospitals.

Green Building concept of AIS is mostly liked to architect. According

to this concept large on project is going on in Kolhapur i.e.

Javadekars YASHAVANT ECO-HOME.

New trend of use of toughened glass for a balcony in residential

projects.

7/30/2019 ASAHI A!

24/26

The products of Asahi India glass are not easily available in themarket.

The distribution channel of AIS is not strong as compare to other

bands.

Most of buyers decision of glass is depend upon availability ofthat glass not for specific brand.

Most of builders in residential project work of aluminium andglass gives to fabricators on area basis. That time decision ofbrand is depends on fabricators

7/30/2019 ASAHI A!

25/26

Recommendations

Company should developed strong distribution channel.

Company should participate in exhibitions like STHAPATYA.

Company can also have the tie-ups with the known builders andarchitects.

Company maintains the brand audit and brand equity.

Company accepts the Blue Ocen Strategy

7/30/2019 ASAHI A!

26/26