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Automotive Service AssociationHouston ChapterPO Box 925007
Houston, TX 77292-5007Need info about ASA?
Call one of the board members on page 3or contact Rebecca Johnson,
Phone: 713-387-9214 • Fax: 713-862-7654
Volume 32 No. 3March 2017
ON THE INSIDEPage 3
A Confession From the Editor
Officers and Board
Page 4
2017 Tire & Auto Convention and Expo
Page 5
ASA Training 2017
Page 6
ASA Associate Members
Page 7
February Meeting Recap
Page 8
Todd Westerlund and Kukui
Monthly MeetingTuesday, March 14, 2017
A Publication of the Automotive Service Association – Houston, Texas
www.asahoustontexas.com
Sponsored by
Featuring
Todd Westerlund,CEO of Kukui Corporation
“GENERATIONAL MARKETING”Todd Westerlund, CEO of Kukui Corporation, will be speaking at
our chapter meeting about Generational Marketing. Presentations these days are so heavily focused on Millennials, but as a shop
owner you know that your customers come in all shapes and sizes. This presentation aims to explore the 3 main generational groups that make up your client base. Learn how to reach different age
groups, retain them, and create life long customers. See page 8 for more about Todd Westerlund and Kukui
Dinner: 6:30 p.m. Meeting: 7:00 p.m.$15 member $20 non-member
Fratelli's Ristorante1330 Wirt Road • Houston, TX 77055
Page 2
ASA Houston - Shop Talk March 2017
Even for a non-mechanical mind, I found the content of the February meeting fascinating. I want to give my thanks to Dan Butler and
Konrad DeLong from BG Products for their fine presentation. Chuck’s wrap-up of the meeting on page 7 says it all! I can’t write this without mentioning some very important statements that Dan and Konrad made that made a big impression on me. Several times during their presentation, when talking about shops telling their customers about the possible concerns of a GDI system, they
made statements like, “We have to do a better job of taking care of our customers,” “Concern for your customer,” and “What are you doing for your customer to make sure they don’t face these issues?” I can tell you from a customer’s viewpoint, which is where I come from, these types of statements were comforting to hear. Because I don’t know all the issues of the workings of a automobile, I confess that I have often felt like I was being pushed into repairs that might not be needed. These “customer care” statements made me realize that maybe my auto service provider does indeed care for me and
my car and not just trying to up-my-bill. I wish more consumers could have the advantage that I have in hearing the “inside track” of auto repair and understand the desire of many service providers to do just that...provide real service. Thanks ASA for this valuable insight!
But I do not want to leave unreported was the heartfelt departure that the ASA gave to Nancy Adkins as she steps down from many years of service as the ASA Administrator. Several past-presidents and other board members were on hand to give Nancy some words of thanks and shower her with a number of departing gifts, including a cake which we all shard for dessert. Thanks Nancy for your service.
Well, the March meeting is more up my alley. We’ll be talking marketing and reaching customers. Now that’s a topic I understand, and I look forward to the program.
As all things these days seem to be going up in price, the ASA dinner is no exception. Please note that the dinner is now $15 for member and $20 for non-members. I hope you are able to join us on March 14.
ASA Houston - Shop Talk
Page 3
Officers & Board2016 - 2017
PresidentFord RuskRMS Automotive [email protected]
President ElectChuck StasnyHouston AAMCO Car [email protected]
TreasurerRudy RamkissoonNational [email protected]
SecretaryCyndi HerzingAccurate Auto [email protected]
Shop Talk EditorDan TidwellTentmaker Graphic [email protected]
Board MembersJohn Ferrata, NLine AutomotiveRobert Gruener, Autotechtronics By RobertChris Newhouse, Ray's Auto ElectricJeremy & Jaki Owen, Spring Auto ProsMario Rodriquez, Mario's AutomotiveMaria Solis, Ortega AutomotiveKevin Spencer, A&B Auto Electric, Inc.Ray White, S & S Auto ServiceSybren van der Pol, Adolf Hoepfl & Son
Garage
March 2017
A CONFESSION FROM THE EDITORby Dan Tidwell, Tentmaker Graphic Design
Rebecca Johnson (right) has taken overfor Nancy Adkins as the ASA Administrator
Several past-presidents of the Houston ASA were on hand togive tributes and gifts to Nancy
March 2014ASA Houston - Shop Talk
Page 4
March 2017
2017 TIRE & AUTOMOTIVECONVENTION & EXPO
Marriott Westchase - Houston, TXApril 20-22, 2017
Co-Sponsored by:Automotive Service Association - Texas
Texas Tire & Automotive Association
REGISTER TODAY: To download all registration forms go to www.asatx.org/tire-expo
REGISTRATION COSTS: before 3/28 after 3/28 ASA Member $195 $215 Spouse (w/paid registrant) $185 $200 Saturday Value-Added Workshops $75 $100
SINGLE EVENT TICKETS: Friday Only (Celebration Event not included) $90 Friday Night Celebration Event $80 Saturday Only (includes workshops) $125
ANNUAL GOLF CLASSIC: Player registration $160 Hole Sponsorship* $375 Team Sponsorship** $800 *Includes one player registration and one hole recognition **Includes four player registrations and one hole recognition
MARRIOTT WESTCHASE SPECIAL RATES $95/night (single or double - registration must be made by 4/7/2017)
Thursday, April 20 Golf Classic - Bear Creek Golf Club Welcome Reception - Marriott Westchase
Friday, April 21 Continental Breakfast
TIRE & AUTOMOTIVE EXPO IT Management - Protecting Your Business Passing The Baton Connect With Your Customers Rapid Round Tables (including) • Be More Profitable Now • Marketing By Text • Additional Revenue Sources
Friday continued... • Future of Affordable Health Care • Handling Employee Issues • Connected Car Introduction Celebration Event - Pub Night
Saturday, April 22 Breakfast Buffet/ Annual Membership Meeting
VALUE-ADDED WORKSHOPS • Diesel For Gas Guys • Advanced Cooling System Service/Diagnosis- • Updating AC Refrigerant Regulations • Preparing To Service The Connected Car
EXPO Space &SponsorshipOpportunities
areavailable
http://www.asatx.org/Files/files/TTAA_2017ExhibitSponsorshipForm1.pdf
ASA Houston - Shop Talk
Page 5
March 2017
ASA TRAINING 2017MARCH 2017March 8 - XL Parts - 6.7L Components and Operations
Diesel
March 9 - XL Parts - 6.7L Components and Operations Diesel
March 22 - O'Reilly - Light Duty Diesel Problems and Solutions
APRIL 2017April 4 - O'Reilly - SPANISH - Automotive HVAC
Solutions
April 27 - O'Reilly - EVAP Code Diagnosis
MAY 2017May 11 - XL Parts - SPANISH - Diagnosing OBDII
EVAP
May 18 - XL Parts - Real World Service
May 25 - O'Reilly - SPANISH - Advanced Scan Tool Applications
JUNE 2017June 14 - XL Parts - Direct Injection Turbocharger
(Ecoboost) Engine operation, Diagnose and Service.
June 15 - XL Parts - Diagnosing the Top Duramax Diesel Problems
JULY 2017July 17 - O'Reilly - SPANISH - Automotive
CAN Bus - What it CAN Do For You
July 20 - O'Reilly - Whole Vehicle Diagnosis
AUGUST 2017TBA
SEPTEMBER 2017September 6 - XL Parts - Solve the Most
DIfficult DEF Solutions
September 13 - O'Reilly - SPANISH - Hyunsai/Kia Drivability Solutions
OCTOBER 2017October 12 - XL Parts - Light Duty Diesel
DPF and DEF Solutions
NOVEMBER 2017November 1 - XL Parts - SPANISH - Diagnosing the
Top Variable Value Timing Problems
November 7 - O'Reilly - SPANISH - GM Drivability Solutions
November 9 - O'Reilly - 10 Modes to Fix Codes
November 16 - XL Parts - Service Programing For the Aftermarket
DECEMBER 2017December 4 - O'Reilly - SPANISH - Diagnosing Vehicle
Electronics Problems
December 12 - O'Reilly - Diagnosing Advanced Starting and Charging Systems
____________________________________
XL PartsContact your XL Representative for more information. (www.xlparts.com)
O'Reilly Contact your O'Reilly Representative for more information. (www.firstcallonline.com)
ASA Houston - Shop Talk
Page 6
March 2017
1-800 Radiator & ACBarry [email protected]
A+ Transmissions Corp, Office (*)Dennis [email protected]
AAA-TexasDan [email protected]
Admiral Linen UniformBarry [email protected]
Advance Auto PartsDavid Lara [email protected]
A-Line Auto Parts/Arnold OilBobby Fulmer, Sterling [email protected]@arnoldoil.com
Auto PlusTyler [email protected]
Automotive Training Institute (*)Jim [email protected]
BAP-GEON Import Car PartsTim Nuber713-227-1544 [email protected]
BG ProductsLubrication SpecialistDan [email protected]
Chastang FordJohn [email protected]
Dependable Payment ProcessingMallika [email protected]
Driven Auto Service InsuranceDebbie [email protected]
Federal Mogul (*)Jeff [email protected]
Great American Business ProductsJulie [email protected]
HCC - Automotive TechnologyBill [email protected]
Hubert Glass Oil Co.Anthony [email protected]
Hunter Engineering Co.Eric [email protected]
J.A.M. DistributingMyrl [email protected]
Jasper Engines & Transmissions (*)Ed Nesbitt [email protected]
KukuiTodd [email protected]
Lone Star Loss ControlEarl [email protected]
M&D (Magneto & Diesel)Engine Parts-Fuel Injection-TurbochargersJim [email protected]
Matrix LubricantsGina [email protected]
Meadowbrook Insurance (*)Dan [email protected]
Mitchell 1(*)Monnie [email protected]
MotorAge Training/Advanstar Communications (*)James Hwang(310) [email protected]
MTF EquipmentJim [email protected]
NAPA Auto PartsAnil [email protected]
National TransmissionRudy [email protected]
Omega Transactions CorporationKevin Burke, Bruce [email protected]
O'Reilly Auto PartsTrey [email protected]
Performance Radiator (*)Jordan [email protected]
Plains State BankBrenda [email protected]
R.O. WriterTere [email protected]
San Jacinto CollegeMark Deschner [email protected]
Texas Premier SafeguardMike [email protected]
Timberline ProductsMark [email protected]
TransAct Merchant Solutions, Inc.Joe [email protected]
Tri-Coastal Industrial Wash SystemsRick [email protected]
Wahlberg-McCreary, Inc.Al Lindell, Randy [email protected]
XL PartsBrian [email protected]
Zurich Insurance (*)Woody [email protected]
(*) National Members
Houston ASA Associate MembersContact your local ASA Houston Associate members for products and services.
Ask about ASA Member only discounts available from these Associate Members.
ASA Houston - Shop Talk
Page 7
March 2017
FEBRUARY MEETING RECAP by Chuck Stasny
You don't need to go back to the carburetor days to recognize how fuel control has evolved over the last few years. I remember reading a J.D. Powers
article predicting that 33% of all gasoline engines could be direct injection by 2016. Actually their prediction was low as GDI has grown from less than 3% in 2008 to over 45% and continues to outpace other mileage improving technologies. This month, ASA welcomed Dan Butler and Konrad DeLong from BG Products who discussed Gasoline Direct Injection and the special attention that this technology requires.
German automakers like Volkswagen and BMW were among the first carmakers to adopt direct injection for gasoline engines. Now, Ford, General Motors and Hyundai are at the table with their versions of GDI. Ford calls its GDI system “EcoBoost” which is producing the power of a V8 from its 3.5-liter V6 engine and expected to provide 15 to 20 percent better fuel economy.
The stoichiometric air-fuel ratio for gasoline is 14.7:1 by weight (mass), but ultra-lean mode can involve ratios as high as 65:1. These mixtures are much leaner than in a conventional engine and reduce fuel consumption considerably. An unfortunate downside is that carbon deposits build up on the intake valves and can lead to drivability issues and major repair costs.
It seems there is little argument as to cause of the growing carbon deposits. The practice of injecting directly into the combustion chamber eliminates fuel washing the back side of the intake valves. Now oil laden PVC gases are allowed to plate the back side of the valves and continue to build until drivability issues and poor fuel economy begin. Additional carbon is added when EGR technology is used.
Some manufacturers are experimenting with additional injector nozzles that spray fuel into the intake to provide a cleaning effect but largely, shop owners must emphasize the importance of regular fuel injection services to keep the deposits at bay. Left alone, an expensive mechanical cleaning could be required to restore drivability and fuel economy.
One of the more important points of the BG presentation from Dan and Konrad was that all oils are not created equal when it comes to DI engines. If you recall from the last oil presentations from presenters Victoria Johnson and Cody Evans from JAM and Paul Travis with Hubert Glass Oil, they all commented about the continued evolution of oil quality to fight situations that did not exist in the past. One of those would be the evaporation of the oil in high temperature conditions such as those that occur in GDI engine management. As the more volatile oil components evaporate the oil begins to thicken which affects variable valve timing. More important, the volatile portion of the oil is free to deposit on intake valve components.
Motor oil with a low volatility rating (its “NOACK” number, which is based on the ASTM D5800 lab test) is best for GDI engines because it will reduce oil consumption and help keep the PCV system and intake
valves clean. Most recent European oil specifications call for a low NOACK rating (less than 15%). You can see from the illustration to the left that NOACK rating can vary even if they meet the same API SN and ILSAC GF-4 specifications. More info can be found at PQIA.com.
Few vehicle owners understand what steps are necessary to maintain their GDI engines. The carbon build up is oil based as opposed to fuel based. Longer oil change intervals exaggerate stuck piston rings which increases blow by which then escalates oil consumption. Cylinder misfires
can be a result of large chunks of carbon being lodged between valve and seat.
Not surprising, Dan and Konrad were prepared to show how BG's research and resulting products have advanced toward reducing harmful deposits and keep the customer's vehicle in optimum running condition. The BG Performance Oil Change and DI fuel service will keep your customer's vehicle operating at peak performance.
Many thanks to Dan Butler and Konrad DeLong from BG Products for the great presentation and for supporting our organization by sponsoring our February monthly meeting.
GDI Engines – The Unintended Consequences
ASA Houston - Shop Talk
Page 8
March 2017
BG Products, is committed toBG Products, is committed tomaintaining vehicles through maintaining vehicles through high quality automotivehigh quality automotivemaintenance services.maintenance services.
BG Products, is committed tomaintaining vehicles through high quality automotivemaintenance services.
We will differentiate ourselves by providing the highestWe will differentiate ourselves by providing the highestquality products, ensuring outstanding service and resultsquality products, ensuring outstanding service and results-oriented training, and in continually bringing new, -oriented training, and in continually bringing new, customer-driven technologies and service solutions tocustomer-driven technologies and service solutions tothe market to help our customers succeed.the market to help our customers succeed.
We will differentiate ourselves by providing the highestquality products, ensuring outstanding service and results-oriented training, and in continually bringing new, customer-driven technologies and service solutions tothe market to help our customers succeed.
BG’s high quality products andBG’s high quality products andservices are backed by the services are backed by the industry leading Lifetime BGindustry leading Lifetime BGProtection Plan.Protection Plan.
BG’s high quality products andservices are backed by the industry leading Lifetime BGProtection Plan.
Dan ButlerDan ButlerBG Products, Equipment, and ConsultingBG Products, Equipment, and ConsultingLSI of TexasLSI of Texas8703 Fallbrook Drive8703 Fallbrook DriveHouston, TX 77064Houston, TX 77064
Dan ButlerBG Products, Equipment, and ConsultingLSI of Texas8703 Fallbrook DriveHouston, TX 77064
Cell: 832-247-5127 Fax: 405-506-1295Cell: 832-247-5127 Fax: 405-506-1295
Toll Free: 1-800-580-0024Toll Free: 1-800-580-0024
Cell: 832-247-5127 Fax: 405-506-1295
Toll Free: 1-800-580-00247010 Mykawa Rd. Houston, TX 77033 713-844-7788 www.jamdistributing.com
LUBRICANTS
SPEAKER FOR MARCH MEETINGAbout Kukui With a rich history in information technology, Kukui provides businesses with a custom website platform and software solution that integrates with each organization’s Point of Sale (POS) system. This empowers each of Kukui’s clients with quantitative data showing their monetary return on investment, the number of new clients based on their POS system, statistics revealing their customer retention rate, and areas to improve their business through the tracking of phone calls, appointment forms, and feedback from customer reviews.The company was ranked 76th on Inc. Magazine’s annual Inc. 500 list in 2015.
Todd Westerlund
Todd has been in the automotive industry for 28 years. Todd spent 15 years as an ASE Certified Smog Technician at a shop in San Ramon, California and also spent two years at a dealership which helped him enhance his industry knowledge. In Todd's last 11 years, he has worked directly with independent automotive shops to enhance their marketing efforts.
As the CEO of Kukui, Todd is consistently studying, attending business classes and consulting with shops all over the United States. Some of his duties include: keeping industry leaders informed about product enhancements, set Kukui's growth strategy including event planning, and planning industry sponsorships and partnerships.
Todd lives in Northern California with his son Seth and dog Ozzy.
Donated and created by KUKUI
Check out the ASA Houston Website
www.asahoustontexas.com
With shop locator function that can help motorists find your shop!
ASA Houston - Shop Talk
1127 West 34th Street
RECEIVE A 5% DISCOUNT ON THE PURCHASE OF AREBUILT LONG BLOCK WHEN YOU MENTION THIS AD
Watch videos at our website: www.Texonmotorcenter.com
March 2017
Thanks to ASA for the opportunity to prepare the Shop Talk
newsletter. It is a pleasure to be associated with ASA.
In addition to serving as the ASA Shop Talk newsletter editor, I also
provide graphic design and marketing services to a number
of clients. I would love the opportunity to discuss how I
might be of service to you and your shop.
I now offer a line of advertising products for the auto industry
such as decals, magnets, bumper stickers, license plate frames,
key tags, banners, signs and more
Dan Tidwell, Tentmaker Graphic Design
THANKS TO ASA
Page 9
ASA Houston - Shop Talk
Page 10
March 2017
Contact your O’Reilly representative for complete class information. O’Reilly Clinic Hotline 1-800-283-1702
All Real World Training instructors have multiple ASE certi�cations and years of experience as technicians and/or shop owners. Individual instructor information is available upon request. Customized training packages are also available.
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ASA Houston - Shop Talk
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March 2017
Page 12
ASA Houston - Shop Talk March 2017
