As Business Scheme of Work 2011-2012

Scheme of Work 2011-2012 New College LondonCourse Title: AS Business Studies

Unit: BUSS1 and BUSS2

Tutor:

Week Topic/Module/Unit Learning Outcome Learning Methods Checking of Learning Resources

15/9

Enrolment and Induction week

Outcomes: Will vary for each of the 1. Group presentations Will vary for each of the1. Students will improve upon existing study study skills sessions on on subject-specific study skills sessionsskills and acquire new study skills for A Level print media, electronic topics (see History and and for the group2. Students will begin to identify Higher media, statistical data, Politics titles below) presentations that takeEducation courses of potential interest note-taking and précis, 2. Feedback activities place on 6 Sept

interviewing, and on 8 Sept Students will acquireown learning resourcesat the University Open Day on 9 Sept

Activities: presentationsStudy skills on 5 and 6 Sept Students to investigateVisit to Brunel University on 9 Sept HE opportunities withContinuing study skills provision in subject areas

guidance from the College and the University

Functional/Key/Basic Skills:Full range of skills as indicated by “Learning Methods”

Record of Work: Presentations, e.g. ‘History is more or less bunk.’ Do you agree? ‘Young people in Britain don’t care about politics.’ Do you agree?


212/9

Unit 1 BUSS1Planning & Financing a

Business

Starting a Business: Enterprise

Outcomes:1. Know what is expected of Business students2. Be able to describe the characteristics of‘Enterprise’ and ‘entrepreneurs’3. Understand the role, importance,characteristics and motivations of famous/local entrepreneurs4.Understand concept of ‘Opportunity cost’ActivitiesEvaluating clips from Dragon’s DenResearch local entrepreneurs/presentationSweetie choice (Opportunity cost)Enterprise case studies: winners and losers

Research local entrepreneurs and prepare presentation and poster on one that interests them Evaluating clips from Dragon’s DenNews Story of the Weekand The Biz Quiz(knowledge of current business events /application to material being covered)

Preparation of a starter activity based on Ch 1Presentation on a local entrepreneurPoster describing a local entrepreneur

Dragon’s Den clipsppt presentationEnterprise case studiesNews storyBiz Quiz

Functional/Key/Basic Skills:C3.1a, C3.1b, C3.2, C3.3, ICT3.1, ICT3.2, ICT3.3, WO3.1

Record of Work: Starter activity based Ch 1, Entrepreneur research activity poster, Dragons’ Den evaluation grid, notes


319/9

Starting a Business:

1.2 Generating and protecting business ideas

1.3 Transforming resources into goods and services

Ch 2/3

Outcomes:1.Recognise ways in which businesses can protect their ideas: copyright ;patent; trademark and franchise2.Know methods to identify business opportunities and niches3.Develop own business idea 4. Recognise reasons why businesses are started5. Understand how resources are transformed and value is addedActivities:In groups plan a new business ideaConsider the history of Dyson bringing new products the marketplaceNews Story of the Weekand The Biz Quiz

Work in groups toidentify current trends in business and develop their own business idea Analyse news articles on patent/copyright/ trademark Classification of Output Card Matching gameAdding Value cloze activityAdding value mini case studies

Ranking of business ideas (evaluation)Brief presentation of business idea to peers.Give constructive feedback in order to refine ideasEvaluation of DysonCompletion of Adding value cloze activity and answering mini case studies

News articlesCard matching gameCloze activityMini case studiesNews storyBiz Quiz

Functional/Key/Basic Skills: WO3.1, WO3.2, WO3.3, PS3.1, PS3.2, PS3.3,

Record of Work: Notes on Ch2 (one student to prepare 10 questions for recap), Business outline, Cloze activity, Case study answers


426/9


1.4 Developing business plans

Ch 4

Outcomes:1.Understand the meaning and purpose of business planning, who it is for and what it contains2.Identify common flaws in a business plan3.Produce a business plan for their start up idea and pitch to each other posing as a panel of Dragons4.Appreciate the importance of the business plan to a number of stakeholders and consider the degree to which they are importantActivities

Recap questions - Ch2 prepared by a student Evaluate examples of Business plans on Dragon’s DenResearch business planning tools on InternetFormal presentation of group business planNews Story of the Weekand The Biz Quiz

Evaluation feedback from watching Dragon’s Den business plansPresentation of own Business Plan to their peers acting as DragonsChecking of research

Business Plan templateDragons Den clipsNews storyBiz QuizDaydream teaching resource

Produce and present a Business Plan(see Learning methods)

Functional/Key/Basic Skills: C3.1a, C3.1b, C3.2, C3.3, ICT3.1, ICT3.2, ICT3.3, WO3.1, WO3.2, WO3.3

Record of Work: Completed Business Plan, record of internet research, notes on Dragons Den clips


53/10


1.5 Conducting start-up market research

Ch 5

Outcomes1.Know why businesses use MR and understand the difference between primary and secondary, and quantitative and qualitative research2.Explain advantages and disadvantages of different research methods3.To be able to select appropriate MR and sampling methods for a business situationActivities:Human sorting activityMind mapping types of MR Which MR am I Quiz?Mini case studies – Identify most appropriate

‘Star scents flood the market’ case study and questionsMR QuizHuman sorting Which MR am I? (from clues)Q&A on Superjam videoNews Story of the Week and The Biz Quiz

Answering questions on case studyQuizSorting gamesQ&A on video

Case studyMR QuizSorting activitySuperjam videoNews storyBiz Quiz

MR, SuperJam videoFunctional/Key/Basic Skills: PS3.1, PS3.2, PS3.3, C3.1a, C3.1b

Record of Work: Answered questions on case study, Quiz, notes


610/10


1.6 Understanding markets

Ch 6

Outcomes:1.Understand the different ways that a market might be classified2.To know the different ways that a business might measure performance in a market and choose to respond3.To appreciate the factors that influence demand and growth in a market4.Know advantages and disadvantages of segmentation 5.Be able to complete a market mapActivitiesMarket Place Activity – students gather infofrom stalls and ‘teach’ their groupDiamond 9 Activity(See Learning methods)

Innocent Smoothies case studyMarket Place ActivityDiamond 9 Activity (evaluation)Segmentation ActivityMind map pros/cons of segmentationProduce a market mapTesco DVD – Fresh & Easy launch Q&ANews Story of the Week and The Biz Quiz

Answers to case studyCheck gathered information and accurate ‘teaching’ to peersEvaluation of factors of demand (Diamond 9)Accurate segmentation and knowledge of pros/consProduction of a market map

Market Place activityInnocent case studyDiamond 9 activitySegmentation activityTesco DVDNews StoryBiz Quiz

Functional/Key/Basic Skills: C3.1a, C3.1b, C3.2, C3.3, WO3.1, WO3.2, WO3.3, LP3.1, LP3.2, LP3.3

Record of Work: Notes on case study, Market Place activity and DVD, Diamond 9 evaluation, Mind map, Market map


717/10


1.7 Choosing the right legal structure

Ch 7

1.8 Raising finance

Ch 8

Outcomes1.Recognise the characteristics of different types of legal structure 2. Know what factors determine which legal structure is chosen3.Understand the options open to businesses as sources of finance4.Be able to evaluate the factors that determine which source of finance is most appropriateActivities:Research task on local businesses legal structureClass discussion on pros/cons of each Dividing and eating cake (shares of business)

A piece of cake (limited companies)Research different legal structures and jigsaw toshare information Legal structure quizWater Babies franchise case studyFinance for starting a Business DVDNews Story of the Week and The Biz Quiz ‘On the Street where we live’ (Teachers’ TV)

Accurate sharing ofInformation in jigsaw QuizAnswers to case study (developing analysis and evaluation) Q&A on DVD

CakeQuizFranchise case studyFinance for Staring a Business DVDNews StoryBiz QuizDaydream teaching resource (Legal structure + stakeholders + public/private sectors)‘On the Street where we live’ (Teachers’ TV)

Functional/Key/Basic Skills: ICT3.1, ICT3.2, ICT3.3, WO3.1, WO3.2, WO3.3, PS3.1, PS3.2, PS3.3

Record of Work: Record of internet research, quiz, answers to notes on case study, Notes on DVD

Week 8 (24/10) Half Term


930/10


1.9 Locating the business

Ch 9

1.10 Employing people

Ch 10

Outcomes:1.Know what factors a start-up business would need to consider when choosing a location2. Evaluate relative importance of factors which influence location 3. Know the types of employees used in small businesses/using consultants and advisors4. Understand concept of teleworking and flexible working.Activities:Whole class brainstorming factors thatinfluence location Research government incentives

BrainstormingA Devastating Blow for the Irish Economy questions (Dell)Internet research and jigsaw teach findings Bized notes on Locating IndustryQ&A - Does a start-up or small business need to recruit staff?News Story of the Weekand The Biz Quiz

Q&ACase study answersCheck internet research and teaching

Dell case studySmall Business case studyNews Story of the WeekBiz Quiz

Functional/Key/Basic Skills: PS3.1, PS3.2, PS3.3,WO3.1, WO3.2, WO3.3, ICT3.1, ICT3.2, ICT3.3

Record of Work: Answered questions on the Dell and Small Businesses case studies, Internet research and notes from peer teaching

http://tutor2u.net/blog/index.php/business-studies/comments/qa-does-a-start-up-or-small-business-need-to-recruit-staff/



http://www.bized.co.uk/learn/economics/notes/location.htm

http://www.bized.co.uk/learn/economics/notes/location.htm

http://www.tutor2u.net/blog/index.php/business-studies/comments/a-devastating-blow-for-the-irish-economy/%23extended

http://www.tutor2u.net/blog/index.php/business-studies/comments/a-devastating-blow-for-the-irish-economy/%23extended


107/11

Financial Planning:

1.11 Calculating costs, revenue and profits

Ch 11

1.12 Using break-even analysis to make decisions

Ch 12

Outcomes:1.Understand why financial planning is important2.Be able to categorise fixed and variable costs, Calculate total costs, total revenue and profit3.Understand need to determine the breakeven point4.Be able to construct breakeven graphs and calculate the breakeven point using formula5. Candidates should understand how start-upbusinesses may use contribution and break-even to analyse the impact of different costs and prices, and make decisions on whether to start the business.ActivitiesAdding value activities to identify typical costs Drawing graphs to illustrate FC, VC,TC, TR and Profit so that learners spot BreakevenWhere does all the money go? Financial systems in a travel firm DVD –scene setting

Adding value activities to identify and categorise typical costsDrawing graphs in order to visualise how FC,VC, TC, TR and profit are related and to spot the breakeven pointCalculating BE and Margin of Safety with formula and exercises Margin or Sales case study (Bus Review)News Story of the Weekand The Biz Quiz

Correct identification and categorisation of costsAccurate and correctly labelled graphsCorrect calculation of BE and margin of safetyAnswering case study

Where does all the money go? Financial systems in a travel firm DVDCalculations pptBE and margin of safety exercisesNews StoryBiz QuizDaydream teaching resource

Functional/Key/Basic Skills: N3.1, N3.2, N3.3, LP3.1, LP3.2, LP3.3

Record of Work: Calculations, graphs, notes on DVD, answers to case study


1114/11

Financial Planning:

1.13 Using cash flow forecasting

Ch 13

Outcomes:1.Understand what is cash flow and why it’simportant2.Know what items appear on a cash flow forecast3.Be able to amend or complete a cash flow forecast4.Apply cash flow management to a business proposalActivities:The Entrepreneur Business GameCalculate personal cash flow forecastBuilder Bob’s Cash flow

Entrepreneur Business GamePlanning your Cash Flow case study Start-up Company cash flow exercisePersonal cash flow Builder Bob exerciseCJ Giggs case studyNews Story of the Weekand The Biz QuizDaydream teaching material

Students make the link between their personal cash flow and how businesses operateAnswers to case studies correctCash flow exercises completed accurately

Entrepreneur Business GameCase study Betty’s Bus Tours Start-up Company cash flow exercisePersonal cash flow template Builder Bob exerciseCJ Giggs case studyNews Story Biz Quiz

Functional/Key/Basic Skills: N3.1, N3.2, N3.3, PS3.1, PS3.2, PS3.3, C3.1a, C3.1b, C3.2, C3.3

Record of Work: Case study notes and answers, calculations from exercises, personal cash flow


1221/11

Financial Planning:

1.14 Setting budgets

Ch 14

Outcomes:1.Be able to cite reasons for setting budgets and the different methods of doing so2.Complete and amend Income/Expenditure and Profit budgets3.Know the stages involved in ‘budgeting’ and problems associated with setting budgetsActivities Frank Roseland Case studyDebbie’s Farm Stall case study, Analyse budgets for New College London and consider ways in which they’re calculated

Frank Roseland Case studyDebbie’s Farm Stall case studyAnalyse College budgetsNews Story of the Weekand The Biz Quiz

Check understanding of value of budgeting (Frank Roseland)Accurate calculation of budgets (Debbie’s Farm Stall)Demonstrate understanding of how College budgets are set and reasons /difficulties

Frank Roseland Case studyDebbie’s Farm Stall case studyCollege budgetsNews Story Biz Quiz

Functional/Key/Basic Skills: N3.1, N3.2, N3.3, PS3.1, PS3.2, PS3.3, C3.1a, C3.1b, C3.2, C3.3

Record of Work: Notes and answers on case studies, notes on College budgets


1328/11

1.15 Assessing business start-ups

Ch 15

Outcomes:1.Be able to assess strengths and weaknesses of business start-up plans/ideas2.Be able to cite different objectives of start-ups

Activities: Assessing Dragon’s Den pitch ‘Shoes Galore’ Petmeds and Glasses Direct case studies Considering Chief examiner’s advice on assessing start-ups

Starting a Business QuizPedmeds Case studyAnalyse and evaluate ‘Shoes Galore’ pitch to Dragon’s DenGlasses Direct website and storyAQA worksheet 91X Factor Enterprise ‘Assessing Startups’ (Chief examiner’s advice)News Story of the Weekand The Biz Quiz

QuizAnswers to case studiesAssessment of Dragon’s Den pitchAnswers to worksheetPrécis of examiner’s advice

QuizPedmeds Case studyDragon’s Den clipGlasses Direct website and storyAQA worksheet 91X Factor Enterprise ‘Assessing Startups’News Story Biz Quiz

Functional/Key/Basic Skills: WO3.1, WO3.2, WO3.3, PS3.1, PS3.2, PS3.3, LP3.1, LP3.2, LP3.3

Record of Work: Quiz, case study notes, Glasses Direct and X Factor Enterprise answers, Worksheet


145/12

1.15 Why Business start-ups fail

BUSS1 Revision

Outcomes:1.Recognise the main reasons for business start-ups failing e.g. cash flow2.Understand the mark scheme for the mock exam and how to obtain the best marks3. Identify best methods (individually) to revise and recognise need for a plan

Activities:Learners to research reasons for businesses failing and compile a class list Open class discussion on strategies to achieve high marks and methods to revise Prepare a revision timetable for Mock exam

Research reasons for businesses failing and compile a class listClass open discussion of mark scheme and strategies to achieve high marks, exchange of ideas of methods to revise and individual commitment to select preferred methodsConstruction of a revision timetable for Mock exam

Input to class list and understanding of reasonsRevision timetable prepared for Mock

Why Businesses Fail ppt presentation and research taskMark Scheme for AS and accompanying adviceNews StoryBiz Quiz

Functional/Key/Basic Skills: ICT3.1, ICT3.2, ICT3.3, WO3.1, WO3.2, WO3.3, LP3.1, LP3.2, LP3.3

Record of Work: Research notes, annotated mark scheme and advice, revision timetable


1512/12

BUSS1 Preparation for Mock exam

Outcomes:1.Recap on way to approach the exam:technique; timing; highlighting the case study;planning answers and working through

Discussion of approach to examGamesKinky Boots DVD and

Mock ExamBusiness Games/QuizzesQ&A on DVD

Mock ExamChristmas games/quizzesKinky Boots DVD

Content– Application- Analysis-Evaluation (Bloom’s taxonomy)2. Revision of BUSS1

discussion (Introduction to niche marketing)

News StoryBiz Quiz

Activities:Mock ExamBusiness related Christmas quizzes and games Kinky Boots DVD

Functional/Key/Basic Skills: PS3.1, PS3.2, PS3.3, LP3.1, LP3.2, LP3.3, WO3.1, WO3.2, WO3.3

Record of Work: Mock exam feedback, quizzes, notes on the DVD

Week 16 (29/12) and Week 17 (26/12) Christmas


182/1

Finance:

2.1 Using budgets

Ch 16

2.2 Improving cash flow

Ch 17

Outcomes:1. Learners should be familiar with Income,Expenditure and Profit budgets.2. Understand the benefits and drawbacks of using budgets3. Able to calculate and interpret favourableand adverse variances4. Use variance analysis to inform decision making.5. Recognise the causes of cash flow problems6. Be familiar with a range of techniques to improve cash flow including: overdrafts and short-term loans, factoring and sale or sale and leaseback of assets.Activities(See learning methods)

Ernie the Milkman Budget ExerciseVariance Analysis ppt with interactive group exercisesBudgeting & Variances AQA worksheet 8 Eden Project case study‘Cash flow Cluedoh’Methods of improving cash flow case studiesAQA worksheets 15 & 17

Ernie the Milkman Budget Individual ExerciseResponses to group variance analysis exercisesBudgeting & Variances AQA worksheet 8 Eden Project case studyAnswers to Cash flow CluedohMethods of improving cash flow case studiesAQA worksheets 15 & 17

Budget pptVariance Analysis pptCash flow Cluedoh gameMethods of improving cash flow case studies ppt

Functional/Key/Basic Skills: N3.1, N3.2, N3.3, WO3.1, WO3.2, WO3.3, PS3.1, PS3.2, PS3.3

Record of Work: Completed exercises, notes, worksheets, case study and questions


199/1

Finance:

2.3 Measuring and increasing profit

Ch 18

Outcomes:1. Calculation and understanding of net profitmargins2.Calculation and understanding of return oncapital3. Methods of improving profits/profitability (including cost reduction and price rises but also an understanding of the possible implications of these decisions)4. Distinction between cash and profit.Activities: Interactive ppt presentation to demonstrate calculations and provide opportunity for learners to practise WorksheetsFinance Bingo and Trading Monopoly

Improving profitability ppt including definition revision & calculationsCalculation exercisesReturn on Capital interactive exercisesAQA Worksheet 71 Improving Profit MarginsFinance BingoTrading MonopolyEden Project case study

Checking of definition revision & calculations Net Profit Margin Calculation exercisesCheck ROC interactive exercisesAQA Worksheet 71 Improving Profit MarginsCheck understanding of Finance Bingo terms Trading Monopoly – checking current business knowledgeSupport and assess in class case study long question

Improving profitability pptAQA Worksheet 71 Finance BingoTrading MonopolyEden Project case study and questions

Functional/Key/Basic Skills: : N3.1, N3.2, N3.3, WO3.1, WO3.2, WO3.3, PS3.1, PS3.2, PS3.3

Record of Work: Definition revision exercise, calculations, case study and answer, worksheets and notes


2016/1

People in Business

2.4 Improving Organisational Structures

Ch 19

Outcomes:1.Key elements of organisational structure (levels of hierarchy/spans of control; workloads/job allocation; delegation; communication flows)2.Workforce roles (supervisor, teamleader, manager and director)3. How organisational structure affects business performance.Activities:Jelly baby construction in pairsMatching exerciseFilm clipsWorksheetsInteractive ppt

Communication Key term matching exercise Jelly babies to construct different organisational structures Organisational Structure article Film clips to illustrate different structures AQA worksheets 57, 58 & 96 combined - mega quiz Organisational Structures interactive ppt

Check matching exerciseObserve jelly baby construction is accuratePeer Q&A relating to article Q&A relating to film clipsAQA mega quiz

Daydream teaching resourceJelly babiesFilm clips and questionsAQA worksheets 57, 58 & 96 combined - mega quizImproving Organisational Structures ppt

Functional/Key/Basic Skills: WO3.1, WO3.2, WO3.3, C3.1a, C3.1b, C3.1c

Record of Work: Highlighted article plus prepared questions, notes on You tube clips and ppt, worksheets


2123/1

People in Business: 2.5 Measuring the effectiveness of the workforce Ch 20

2.6 Developing an effective workforce: recruitment, selection and training Ch 21

Outcomes: Check calculations and 1.Learners should be able to calculate andinterpret measures such as labour productivity and labour turnover.2. Understand the recruitment process: internal and external recruitment; selecting the best employees3. How recruitment and selection can improve a workforce4. Methods of training.Activities:Clip from The Office – hookPeter’s Problem case studyWorksheets to practise calculationsI Love Lucy clip + interactive ppt

Labour Productivity worksheet (calculators required) Labour Turnover and Absenteeism worksheet http://www.dailymail.co.uk/news/article-1261333/Drive-employee-absenteeism-giving-workers-free-cars.html Giving rewards for good attendance

completed worksheetsSupport and assess in class essayCheck questions completed correctly from ppt

Peter’s Problem case study and questionsYou tube clipLabour Productivity worksheetCalculators Labour Turnover and Absenteeism worksheet Measuring Workforce Effectiveness ppt

Functional/Key/Basic Skills: : N3.1, N3.2, N3.3, LP3.1, LP3.2, LP3.3

Record of Work: Case study + essay answer, worksheets, notes

http://www.dailymail.co.uk/news/article-1261333/Drive-employee-absenteeism-giving-workers-free-cars.html




2230/1

People in Business:

2.6 Developing an effective workforce: recruitment, selection and training

Ch 21

Outcomes: Listen to other learners’ Q & A learner Examples of Job 1. Using financial methods to motivate employees2. Improving job design (enrichment and enlargement)3. Empowering employees4. Working in teams

Activities:Monty Python Sketch – The Silly Interview (appetiser)Q&A learners’ experienceRole play interview processDiscussion about Teimlo recruitment by text

experience of the recruitment processRole play the recruitment process: design Job Description, Person Specification and AdvertParticipate in a careers fair and conduct interviews Read and discuss the Teimlo article

ExperiencesObserve correct format for Job Description and Person SpecNotes on Teimlo articleQ & A with mini whiteboards on ch 21

Description and Person SpecificationMaterials to produce advertsTeimlo article

Notes from ch 21Functional/Key/Basic Skills: WO3.1, WO3.2, WO3.3, ICT3.1, ICT3.2, ICT3.3

Record of Work: Job Description, Person Specification and Advert produced by learners, notes on ch 21 and article


236/2

People in Business:

2.7 Developing an effective workforce: motivating employees

Ch 22

Outcomes: Learners to research Observe presentations Computers1. Theories of motivation2. Candidates should understand the links between the organisational structure and the motivational techniques available to managers

in groups one of the 4 motivational theoristsApplication of knowledge to Zaphod Case study

Question presentersObserve assessment of peers’ learning and check understanding as required

Course bookZaphod case studyMock Exam

Activities:Group research and presentation to teach and assess their peersApply knowledge of theorists to Zaphod LtdMock Exam

Feedback on ZaphodAssess Mock Exam

Functional/Key/Basic Skills: ICT3.1, ICT3.2, ICT3.3, C3.1a, C3.1b, C3.1c

Record of Work: Group presentations of all motivational theorists, notes on ch 22 and Zaphod case study, Mock Exam


2413/2

Operations Management:

2.8 Making operational decisions

Ch 23

Outcomes:1. Understand operational targets (unit costs,quality and capacity utilisation. Learners should be able to calculate and interpret unit costs)2. Calculate and manage capacity utilisation3. Understand operational issues dealing with non-standard orders and matching production and demand (use of overtime, hiring temporary and part-time staff, rationalisation and sub-contracting and the importance of managing stocks efficiently)Activities:Discuss You tube clipsPlan essay answers to Boeing Boeing and Center Parcs case studiesComplete AQA Worksheet

When Operating at Full Capacity is Bad News for Customers - 2 clips Capacity Utilisation ppt Read the ‘Boeing Boeing’ case study and work through the questions in pairs AQA Worksheet 14 Capacity Utilisation worksheet Plan answer to Center Parcs question as a team and match up points to the mark scheme

Q&A about 2 clips Check ppt questions answered correctlyAssess Boeing case study answers, worksheet Review essay plan prepared in teams and correct matching to mark scheme

http://tutor2u.net/blog/index.php/business-studies/comments/capacity-utilisation-when-operating-at-full-capacity-is-bad-news-for-custom/ Capacity Utilisation ppt Boeing Boeing case study AQA Worksheet 14 Capacity Utilisation worksheet Center Parcs question and mark scheme

Functional/Key/Basic Skills: N3.1, N3.2, N3.3, WO3.1, WO3.2, WO3.3

Record of Work: Notes and exercises from ppt, 2 case studies and planned answers, completed worksheet

Week 25 (20/2) Half Term


2627/2


2.9 Developing effective operations: quality Ch 24

2.10 Developing effective operations: customer service

Ch 25

Outcomes: Discuss video clip of Q&A clip and Toyota Toyota video clip,1.Understand the meaning of quality (costs and other implications of training and the possibility of disruption to production)2. Recognise the distinction between quality control and quality assurance3. Systems of quality assurance (including TQM) and Quality standards.4. Understand the importance of quality might be judged through its impact on sales, it’s possible use as a Unique Selling Point (USP), the flexibility it can give in pricing decisions and costs5. Methods of meeting customer expectations (market research, training, use of quality assurance and control, quality standards)6. Monitoring and improving customer service7. Benefits of high levels of customer service

US Toyota driver to Congress + articleIn groups identify a quality product and ‘sell’ it to the classWorksheet on benefits vs costs of qualityClass debate QA vs QCWipeout gameRole play customer service scenariosDiscuss Fawlty TowersWorksheet and John Lewis case study

ArticleObserve group presentationsCheck worksheetObserve debate and Wipeout game

Article and questionsWorksheetWipeout GameCustomer Service scenariosFawlty Towers clipJohn Lewis case study and essay framework

Functional/Key/Basic Skills: WO3.1, WO3.2, WO3.3, ICT3.1, ICT3.2, ICT3.3

Record of Work: Completed worksheets, Debate notes, role play scenarios, case study and plan

http://tutor2u.net/blog/index.php/business-studies/comments/capacity-utilisation-when-operating-at-full-capacity-is-bad-news-for-custom/%20%20




275/3


2.11 Working with suppliers Ch 26

2.12 Using technology in operations Ch 27

Outcomes: Greenpeace ad for Q&A clip BBC news clip1. Factors affecting choice of and relationship with suppliers should include: prices, payment terms, quality, capacity, reliability and flexibility 2.Role that suppliers play in improvingoperational performance.

Kit - deforestationPrepare a group ‘pitch’ to win the contract to supply a part to MiniAQA Worksheet 94

Observe group presentations to ensure all relevant factors includedCheck worksheet

Computers for research and presentationAQA Worksheet 94HP Sauce case studyTechnology DVD

3. Types of technology should include: robotics, automation such as stock control, communications and design technology.4. Benefits of technology such as: reducing costs, improving quality, reducing waste and increasing productivity5. Issues in introducing and updating technology

Plan HP Sauce essayTechnology DVDAutomation for Dishwashers case study

Check essay plansDiscussion of Technology DVD

Automation for Dishwashers case study and questions

Functional/Key/Basic Skills: : WO3.1, WO3.2, WO3.3, ICT3.1, ICT3.2, ICT3.3, LP3.1, LP3.2, LP3.3

Record of Work: Group presentation, notes, worksheet, essay plan and case study answers


2812/3

Marketing & the Competitive Environment:

2.13 Effective marketing Ch 28

2.14 Using the marketing mix: product Ch 30

Outcomes: Brand awareness Check matching correct Brand awareness [Focus on using the results of market research and developing an appropriate and integrated marketing mix]1. Purpose of marketing (consumermarketing and b2b marketing)

colours starterMatching marketing objectives activityNiche vs massPros & cons game

Develop discussion around marketing objectivesConfirm understanding of pros & cons

colours starterMatching marketing objectives activityNiche vs massPros & cons game

2. Benefits and drawbacks of niche and mass marketing3. Influences on the marketing mix (finance, technology and market research.)4. Importance of an integrated marketing mix5. Influences on the development of new goods and services (technology, competitors’ actions and the entrepreneurial skills of managers and owners.)6. Unique selling points (or propositions)7. Product portfolio analysis (Boston Matrix)8. Product life cycle.

Thomas Cook articleAnd questionsGroup Evaluation questions on MarketingSegmenting mind mapProduct design worksheet

Thomas Cook and group evaluation questionsCheck template completed correctly

Thomas Cook articleand questionsGroup Evaluation questions on MarketingSegmenting mind map templateProduct design worksheet

Functional/Key/Basic Skills:PS3.1, PS3.2, PS3.3, LP3.1, LP3.2, LP3.3

Record of Work: Notes, article and questions, template, worksheets


2919/3


2.15 Using the marketing mix: promotion Ch 31

2.16 Using the marketing mix: pricing Ch 32

Outcomes: Brand quizzes Assess planning Brand quizzes1. Recognise the promotional mix includes factors such as: PR, branding, merchandising, sales promotions, direct selling and advertising.2. Influences on the choice of promotional mix

Promotion product scenarios to solve in groupsNext vs M&S advertising spend

Strategies for promotion task, advertising spend questions, case study answers

Promotion product scenarios Next vs M&S advertising spendExercise

3. Pricing strategies should include: price skimming and penetration, price leaders and price takers.

comparison exerciseGo Destroyer Pricing Case Study

Go Destroyer Pricing Case StudySupermarket Loss

4. Pricing tactics should include: loss leaders and psychological pricing

Product Pricing strategies game

Check sort and pricing strategies game

Leading ActivityPricing Card Sort

Supermarket Loss Leading Activity

answers Product PricingStrategies game

Pricing Card Sort


Record of Work: Promotion strategy, Comparison exercise, notes on ch 31 and 32, case study and answers


3026/3


2.16 Using the marketing mix: pricing (cont) Ch 32

2.17 Using the marketing mix: place Ch 33

Outcomes: Economics students 1. Influences on pricing decisions should include the price elasticity of demand. 2. Understand the significance, determinants and problems of measurement of price elasticity.(Learners should be able to use the price elasticity coefficient to show the effects of price changes on total revenue but will not be required to calculate the coefficient of price elasticity)

teach PEDPED calculationsPlace Activity SheetPlace Distribution TablePlace No of Outlets ActivityMarketing Mix Place ppt

Observe studentsteaching peers and check understandingAssess PED CalculationsCheck answers to activity sheet, outlets activityQ&A Marketing Mix ppt

PED calculationsPlace Activity SheetPlace Distribution TablePlace No of Outlets ActivityMarketing Mix Place ppt

3. Choosing appropriate outlets/distributors4. Types of distribution channels.

Functional/Key/Basic Skills: N3.1, N3.2, N3.3, WO3.1, WO3.2, WO3.3

Record of Work: Completed calculations, Activity sheet, Table, notes

Week 31 (2/4) and Week 32 (9/4) Easter


3316/4


2.18 Designing an effective marketing mix Ch 29

2.19 Marketing and competitiveness Ch 34

Outcomes: Marketing Mix Check evaluation Marketing Mix 1. The possible impacts of market conditions and degree of competition(be aware of a range of markets with differing numbers of businesses and degrees of competition such as one dominant business or many smaller businesses. Consider how this impacts on the design of the marketing)2. Determinants of competitiveness3. Methods of improving competitiveness (marketing and non-marketing methods such as reducing costs, improving quality and staff training)

Evaluation activityMarketing Mix Group Presentation TaskCompetition Spectrum PicturesMarketing & Competitiveness Exam QuestionPorters 5 Forces ppt and ActivityImpact of Market Conditions on the Market game

activityObserve presentation taskAssess exam question and Porters 5 Forces ActivityCheck Market Conditions matching game

Evaluation activityMarketing Mix Group Presentation TaskCompetition Spectrum PicturesMarketing & Competitiveness Exam QuestionPorters 5 Forces ppt and ActivityImpact of Market Conditions on the Market game


Record of Work: Evaluation activity plan, Marketing Mix presentation, Exam Answer, notes


3423/4

Mock Exam BUSS2/Revision

Outcomes: 1.Complete BUSS2 Mock Exam

Past papersMind mapping essay

Assess practice questions and Mock,

Past papersMock Exam

2. Revise BUSS1 and BUSS2 answersDefinition games Calculation practice

Check Mind Maps and CalculationsObserve presentations

Games, quizzes andFriday pm revision activities

Learners presentations on key topics

Activities:Revision games, activities, quizzes and past papersStudent led revision presentationsAQA Online revision session

AQA Online revision session (bought in)

Functional/Key/Basic Skills: LP3.1, LP3.2, LP3.3, WO3.1, WO3.2, WO3.3, C3.1a, C3.1b, C3.1c

Record of Work: Past papers, mock exam, notes and presentations

Week 35 (30/4), Week 36 (7/5), Week 37 (14/5), and Week 38 (21/5) AS Exams: individual appointments


3928/5

Introduction to BUSS3

Outcomes:Students

Activities:Formal lecture

Functional/Key/Basic Skills:

Record of Work:

Week 40 (4/6) Half Term / Diamond Jubilee


4111/6

Outcomes:

Activities:


Record of Work:


4218/6

Outcomes:

Activities:


Record of Work:


4325/6

Outcomes:

Activities:


Record of Work:


442/7

Outcomes:

Activities:


Record of Work:


459/7

Outcomes:

Activities:


Record of Work:


4616/7

Outcomes:

Activities:


Record of Work:

References

Documents

As Business Scheme of Work 2011-2012