Arvind Lotus Project Csr Roll in Corporate

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CSR PROJECT: LOTUS BUSINESS SCHOOL

PROJECT REPORT

PERSENTED BY:

LOTUS BUSINESSSCHOOL

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BUSINESS SCHOOL


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U NDER GUIDANCE

PLACEMENT HEAD:

Mr. RAJAN VAJRINKAR

SURVEY REGARDING CORPORATESOCIAL RESPONSIBILITIES IN THECOMPANIES.

SUBMITTED TO

SEVA SAHAYOG

E-mail- [email protected]

PREPAIRED BY

ARVIND KUMAR

ARUN KUMAR AWASTHI

CSR PROJECT: LOTUS

BUSINESS SCHOOL
mailto:[email protected]:[email protected]


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ANKIT PAREEK

ASHUTOSH UNIYAL

RAJESH CHEJARA

ROSHAN CHEJARA

INTRODUCTION OF SEVASAHAYOG

The NGO Seva Sahayog network are those,who have demonstrated a sound and robustrecord in grassroots work, but lack resourcessuch as technology, finance and humanresources- to take their work to the next level. The SS network aims at effectively

channelizing these recourses to the NGOs.Seva Sahayog is the Indian partner of Sevainternational which aims at engaging sociallyconscious corporate, groups and individual,with NGOs of matching interests. The coreteam of SS is composed of volunteers highlyplaced in IT and other corporate entities.

Members of the core team have grass rootsexposure with various NGOs in various sectorsand have worked dedicatedly for developmentinitiatives.

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SERVICES PROVIDED BY SEVA SAHAYOGFOR CSR UNITS OF COMPANIES

1. CSR policy development.

2. CSR initiatives planning and implementation.

3. Monitoring and evaluation of CSR funding.

Service provided by Seva sahayog

SS holds exhibitions of NGO products, to

provide libraries in formal education centers inthe under-privileged sections of society.Currently the project has set 30 libraries inslums of Pune city and has planned 100libraries during this year covering smallertowns in the state. The project has been large-scale employee involvement in variousactivities including buying-packing-deliveringof books and in visiting the libraries and takingfeedback from children and NGOs workers.

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SS gives opportunities to the volunteers towork with NGOs for international as well asdomestic volunteers. Volunteers from USA, UK,and India have participated in the Seva

Sahayog internship program called Yuva forSeva. The volunteers are placed in locationsranging from slums to Satpuda Mountains andvillages in Marathwada working with SHGs ofrural women, schools for tribal children, mobilelaboratories for rural schools etc.

CONTENTS

ChapterNo.

Chapter Name

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1. Introduction

2. Research Methodology

3. Analysis and Interpretation

4. InterviewSchedule/Questioner

Chapter; 1

I. Introduction

II. Corporate social responsibility.

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III. Definition of Corporate social

responsibility.

IV. What is the CSR?

V. Social awareness and education.

1; - INTRODUCTION (C.S.R)

In the current globalized business world, thereexist large multinational as well as small localbusiness organizations. One of such strategiesused is Corporate Social Responsibility (CSR).CSR consists of a wide-range activities andprograms that improve the organization'ssocial, environmental and local economicimpact, their influence on society, socialcohesion and human rights, and fair trade.Particularly CSR greatly focus on

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environmental protection and the well being ofemployees, the community and civil society ingeneral, both now and in the future throughwhich the organizations assure good will

among their stake holders The concept of social responsibility amongbusinessmen, particularly in India, is not newand can high mosques, large dharmshalas andgreat education institution. Indian literature isfull of incidents when businessmen have goneout of the way to help extract king andsocieties out of crises. Many Indian businessesare known for staying one step ahead of theGovernment, as far as the welfare ofemployees and societies is concerned.

Till the late twentieth century, the mission ofbusiness environment being characterized by

various developments including the shift ofpower from capital to knowledge ,increasedlevels of literacy and the shrinking ofgeographical boundaries due to faster meansof travel and communication, people are, byand large, becoming conscious of theirrights ,which has led to a rise in the

expectations of society from business. The ofnarrated success stories of middle or lowerincome individuals turning into billionaireshave generated a lot of excitement and peopleat large expect business organizations to treat

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them as partners in wealth creation rather thanas merely recipients of their donation. Noamount of coercion can compel corporatehouses to realize their sense of responsibility,

as it has to come from within the companiestoday face increasing demands for corporatesocial responsibility (CSR). Whereas firms oncemight have been able to prosper by concerningthemselves almost exclusively with financialresults, most now find it at least prudent andmany are finding it directly valuable-to manage

a wider array of the impacts that they generate(or can influence), from environmentalconditions to employee health and safety tosocial conditions like the quality of publiceducation .How can boards best organizethemselves and act so as to add perspectiveand value in these matters? First, they must

develop the capacity to examine and evaluateindividual CSR-oriented actions a process thatrequires both an understanding of themotivation behind them and an assessment oftheir impact on society and on the firm.Second, they need to ensure that the firmsCSR activities constitute a coherent and

effective CSR strategy. Third, they have to seeto it that their firms CSR strategy and decision-making are integrated into the companysoverall strategy.

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2;-Corporate social responsibility

Corporate Social Responsibility (CSR) is thevoluntary role and contribution of the businesscommunity towards a better social andenvironmental development, apart from theirinvestment to organizational development. CSRis generally seen as the business contribution

to sustainable development which has beendefined as "development that meets the needsof the present without compromising the abilityof future generations to meet their own needs",and is generally understood as focusing on howto achieve the integration of economic,environmental, and social imperatives.

Ideally, CSR policy would function as a built-in,self-regulating mechanism whereby businesswould monitor and ensure their adherence tolaw, ethical,

Standards, and international norms. Businesswould embrace responsibility for the impact oftheir activities on the environment, consumers,employees, communities, stakeholders and allother members of the public sphere.

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http://en.wikipedia.org/wiki/Normhttp://en.wikipedia.org/wiki/Public_spherehttp://en.wikipedia.org/wiki/Normhttp://en.wikipedia.org/wiki/Public_sphere


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Furthermore, business would proactivelypromote the public interest by encouragingcommunity growth and development, andvoluntarily eliminating practices that harm the

public sphere, regardless of legality.Essentially, CSR is the deliberate inclusion ofpublic interest into corporate decision-making,and the honoring of a triple bottom line:People, Planet, Profit.

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http://en.wikipedia.org/wiki/Proactivehttp://en.wikipedia.org/wiki/Public_interesthttp://en.wikipedia.org/wiki/Public_interesthttp://en.wikipedia.org/wiki/Decision-makinghttp://en.wikipedia.org/wiki/Triple_bottom_linehttp://en.wikipedia.org/wiki/Proactivehttp://en.wikipedia.org/wiki/Public_interesthttp://en.wikipedia.org/wiki/Public_interesthttp://en.wikipedia.org/wiki/Decision-makinghttp://en.wikipedia.org/wiki/Triple_bottom_line


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http://upload.wikimedia.org/wikipedia/commons/6/67/CSR_framework_-_value1.jpg


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3;-DEFINITION OF CORPORATE SOCIAL

RESPONSIBILITY

Corporate social responsibility is a form ofcorporate self-regulation integrated into abusiness model. CSR policy functions as a built-in, self-regulating mechanism wherebybusiness monitors and ensures its activecompliance with the spirit of the law, ethicalstandards, and international norms. The goal ofCSR is to embrace responsibility for thecompany's actions and encourage a positiveimpact through its activities on theenvironment, consumers, employees,communities, stakeholders and all othermembers of the public sphere. Furthermore,CSR-focused businesses would proactivelypromote the public interest by encouragingcommunity growth and development, andvoluntarily eliminating practices that harm thepublic sphere, regardless of legality. CSR is thedeliberate inclusion of public interest intocorporate decision-making, and the honoring ofa triple bottom line: people, planet, profit.

The "corporate social responsibility" came in tocommon use in the early 1970s, after manymultinational corporations formed. The termstakeholder, meaning those on whom an

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http://en.wikipedia.org/wiki/Corporatehttp://en.wikipedia.org/wiki/Self-regulationhttp://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/Norm_(sociology)http://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Public_spherehttp://en.wikipedia.org/wiki/Proactivehttp://en.wikipedia.org/wiki/Public_interesthttp://en.wikipedia.org/wiki/Public_interesthttp://en.wikipedia.org/wiki/Decision-makinghttp://en.wikipedia.org/wiki/Triple_bottom_linehttp://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Corporatehttp://en.wikipedia.org/wiki/Self-regulationhttp://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/Norm_(sociology)http://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Public_spherehttp://en.wikipedia.org/wiki/Proactivehttp://en.wikipedia.org/wiki/Public_interesthttp://en.wikipedia.org/wiki/Public_interesthttp://en.wikipedia.org/wiki/Decision-makinghttp://en.wikipedia.org/wiki/Triple_bottom_linehttp://en.wikipedia.org/wiki/Stakeholder_(corporate)


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organization's activities have an impact, wasused to describe corporate owners beyondshareholders as a result of an influential bookby R. Edward Freeman, Strategic management

a stakeholder approach in 1984. Proponentsargue that corporations make more long termprofits by operating with a perspective, whilecritics argue that CSR distracts from theeconomic role of businesses. Others argue CSRis merely window-dressing, or an attempt topre-empt the role of governments as a

watchdog over powerful multinationalcorporations.

Thus CSR needs to be looked at in termsresponsibility to individuals and groups to theirrespectively assigned roles within institutionsat the micro level; the responsibility of the

institutions as a whole to its stakeholders-staff, customers, shareholders, community,country of operation etc.

4;-WHAT IS CSR?

"CSR is a set of management practices thatensure the company minimizes the negativeimpacts of its operations on the society whilemaximizing its positive impacts."

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http://en.wikipedia.org/wiki/Shareholdershttp://en.wikipedia.org/wiki/R._Edward_Freemanhttp://en.wikipedia.org/wiki/Display_windowhttp://en.wikipedia.org/wiki/Multinational_corporationshttp://en.wikipedia.org/wiki/Multinational_corporationshttp://en.wikipedia.org/wiki/Shareholdershttp://en.wikipedia.org/wiki/R._Edward_Freemanhttp://en.wikipedia.org/wiki/Display_windowhttp://en.wikipedia.org/wiki/Multinational_corporationshttp://en.wikipedia.org/wiki/Multinational_corporations


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Corporate sector has a major role to play in adeveloping country like ours. However majorityof the companies have a limited or myopicapproach to corporate social responsibility.

CSR is about improving the general livingstandards of the community, raisingeducational standards and creating a positiveimpact on society. Usually CSR concentrates onthe activities that typically address the aspectsof a firm's behavior with respect to such keyelements as; health and safety, environmental

protection, human rights, human resourcemanagement practices, corporate governance,community development, consumer protection,labor protection, supplier relations, businessethics, and stakeholder rights.

Many European companies, on the other hand,see philanthropy and CSR as one in the same.What the companies do with their money is asimportant as how they make it. We added onepara to the intro about CSR, but really feel thatthe first para should come out -- CSR goes farbeyond simple stakeholder dialogue and this

needs to be reflected more forcefully. The "Attention Diversion" paragraph is one-sided commentary masquerading as objectivedescription - it makes assumptions about why

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companies do certain things that they wouldcertainly dispute.

5 ;- SOCIAL AWARENESS AND EDUCATION

The role among corporate stakeholders to work

collectively to pressure corporations ischanging. Shareholders and investorsthemselves, through socially responsibleinvesting are exerting pressure on corporationsto behave responsibly. Non-governmentalorganizations are also taking an increasingrole, leveraging the power of the media and

the Internet to increase their scrutiny andcollective activism around corporate behavior. Through education and dialogue, thedevelopment of community in holding

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http://en.wikipedia.org/wiki/Socially_responsible_investinghttp://en.wikipedia.org/wiki/Socially_responsible_investinghttp://en.wikipedia.org/wiki/Non-governmental_organizationhttp://en.wikipedia.org/wiki/Non-governmental_organizationhttp://en.wikipedia.org/wiki/Socially_responsible_investinghttp://en.wikipedia.org/wiki/Socially_responsible_investinghttp://en.wikipedia.org/wiki/Non-governmental_organizationhttp://en.wikipedia.org/wiki/Non-governmental_organization


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businesses responsible for their actions isgrowing CSR.

Chapter .2

Research Methodology

2.1 Importance of study.

2.2 Objectives of study

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2.3 Tool of data collection

2.4 Sample Size

2.5 Limitation of the study

2.1Importance of study

CSR is the most important part of thecompany. Abstract Companies are, in a broadsense, a group of different agents that have a

relationship with shareholders, citizens,providers, and customers. In other words, theyare known as stakeholders. Corporate socialresponsibility may help to establish clearboundaries among the different interests of the

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groups described above. In this paper, theauthors will describe, analyze, and formalizethe critical responsibility parameters, as well asthe variables that shape them. Corporate social

responsibility is proposed as a newmanagement tool and not as a fashionableconcept. Furthermore, the advantages andlimitations of corporate social responsibility willbe analyzed in order to define a managementmodel for achieving responsibility amongorganizations. Finally, the model limitations are

presented, both in the verbal and themathematical formalizations.

The NGOs in Seva Sahyog network are those,who have demonstrated a sound and robustrecord in grassroots work, but lack of resourcessuch as technology, finance and humanresources to take their work to the next level.

SS network aim at effectively channelisingthese resources to the NGOs. The one of thekey trust area of Seva Sahyog is CSR and todeveloped a system for reducing the gapsbetween corporate and Voluntary Organization.

Objective of study:-

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1. Data collection of the companies spendingon CSR (Annual Budget, not annual budgetdecided etc).

2. Data collection of Area (Education, Publichealth, Social investment, sport, micro-credit-project etc) companies funding.

Tool of data collection:-

Primary Data:-

There are several techniques to make research. We have formal questionnaire with the help ofwhich the project took place. We haveapproached the research methodology in thefollowing manners.

Prepared Questionnaire

Interviewed the H.R manager or C.S.RCo-ordinator

Sample Size:-

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In Pune we collected data from twentycompanies,

and analyzed that for our project.

Limitations of study:-

1. We have to complete their informationwithin given time.

2. We have to take limited companys hencewe took Interview from those respondents butcause of limitation of respondents researchercannot collect data from other companies.

3. We cannot tell that all information is truewhich is given by them hence, it is doubt thathow much research is scientifically completed.

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Analysis and Interpretation

TableNo.1.1

Distributions of the Respondents by companyengage in CSR initiatives.

The above table 1.1 clearly shows that (90%)Respondents told our company engaged in CSRinitiatives. And (10%) Respondents told .Theyare not engage CSR initiative.

TableNo.1.2

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Sr.no

CSRInitatives Frequenc

y

Percentage

1 Yes 18 90%

2 No 2 10%

20 100%


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Distribution of the Respondents by How do youput CSR in to practice within your company.

The above table 1.2 clearly shows that (70%)Respondents are putting CSR into practicewithin their company of own project, (35%) into

spooning/Philanthrapy , (20%) into Research,(20%) into Own foundation .

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Sr.no

How do you put CSRin company

Frequency

Percentage

1 Own project 14 70%

2 Sponsoring/Philanthrapy

7 35%

3 Research 5 20%

4 Own foundation 5 20%

5 Other - -

31 145%


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TableNo.1.3

Distribution of the Respondents by Focus of

companys CSR initiatives

Sr.no Focus of CSRinitiatives

Frequency

Percentage

1 Euducation 15 75%2 Environment 4 20%

3 Public health 11 55%

4 Micro-creditproject

2 10%

5 Sports 2 10%6 Social

investment9 45%

Note-Above table is multipalanswer table

The table 1.3 shows that majority of the (75%)company focus Education, (20%) companyfocus Environment, (55%) company focus onPublic health,(10%) on Micro-credit-project,

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(10%) company focus on Sports and (45%)company focus on Social investment.

TableNo.1.4

Distributions of the Respondents by Companyhave Annual allocation for these initiatives.

The above table 1.4 clearly shows that(40%)Respondents can give about detail of annualallocation for these initiatives and (60%)Respondents cannot give about detail ofannual allocation for these initiatives.

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Sr.no

Company annualallocation

Frequency

Percentage

1 Yes 8 40%

2 No 12 60%

20 100%


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TableNo.1.5

Distributions of the Respondents by do have aCSR Department.

Sr.No

CSR Department Frequency

Percentage

1 Yes 12 60%

2 No 8 40%

20 100%

The above table 1.5 clearly shows that (60%)company have a CSR department and (40%)company have not a CSR Department.

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Interview Schedule/Questioner

Corporate Social Responsibility

Survey

Core business and company history

1. Company Details (Name/ Address/Website).

_________________________________________________________________________________________________________________________________________

2. In which year Company was founded?________________________________________________________________

3. What is business sector (s) does your companyoperate in?

________________________________________________

_________________4. Is your company publicly owned?

________________________________________________________________

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5. Scale of organization: Approximately how manyemployees are there in the company?

1- 5-50

2- 51-500

3- 501-1500

4- >1,500

6. Approximate Annual Revenues

1-0 lacs -50 lacs 2- 50 lacs -5 crore

3- 5crore -50 crore 4- >50crore.

CSR Survey

Current CSR activities

1. Does your company engage in CSR initiatives (by

this we mean managing corporate activities in such away as to produce a positive impact on society)?

1- Yes 2- no

2. If no, state reasons why and thanks you for yourparticipation.

1- Not invited 2- Don`t consider

it a priority3- No relevant experience 4- Limited

financial resources

5- Other___________________________

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3. When and why did your company decide toundertake CSR activities?

_____________________________________________________________________

4. Does your organization have a policy on the roleof CSR ? If so, how could this be best summarized ?(Or in printed form).

_________________________________________________________________-__________________________________________________________________________________________________________

_________________________5. How do you put CSR into practice within yourcompany ?

1- Own project 2- Sponsoring/philanthropy

3- Research 4- Own Foundation

5- Other (please specify):

6. what is the focus of your company`s CorporateSocial Responsibility initiatives?

1- Education 2- Environment 3- Publichealth

4- micro-credit-project 5- Sports 6- Socialinvestment

10- Other (please Specify)

7. Do you have an annual allocation for thisinitiative?

1- Yes 2- No

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8. How much has been spent on these initiatives overthe last 3 year? (Yearly average)

OR

What percentage of your company`s pre-taxprofits is spent on (CSR) projects over last 3 year ?

__________________________________________________________________________________________________________________________________________________________________

9. Do have a CSR Department?

1- Yes 2- No

If Yes, what are the contact detail for the CSRdepartment?

Department Name;____________________________

Contact name;

____________________________Address; _____________________________

Phone;_____________________________

E-mail;_____________________________

If No, which is department responsible for yourcompany`s CSR activities?

Please provide us with the contact details.

Department Name ___________________________

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Contact name____________________________

Address_____________________________

Phone_____________________________

E-mail_____________________________

Thank for participating. A copy of the Report will besent to your organization

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COMPANIES DETAILS WHICH WE HAVE VISITED IPUNE

S.no. Company Name Company address Annualturnover Business sector

1. IMS PVT. LTD. BKC, NCL. Premises More than 50Cr.Education

Mumbai

022-66680005,

2. Force man trucks New Pune-Mumbai More than 50 Cr trucksmanufacturing

Pvt.ltd. Pune highway

Tathawade

3. Idea cellular ltd Gound&first Flore More than 50Cr.telecom

Panchsi IT Park

Hinjwadi Pune

4. Emcure PharmaceuticalT-184-MIDC Bhosari 5Cr-50Cr Medico n

LTD. Pune, 022-39821000

5. Natural ice s.no.8-f wing, premier 5Cr-50Cr ICEcream

Plaza Mumbai, Pune

Highway Chinch wad

Pune, 020-663044446. Sumitomo drive tech Cycle drive Asia pacific More than 50 Cr

Manufacturing

Pvt ltd. Pune Tathawade

411033,

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7. Forbes Marshall Mumbai Pune road, 50Cr Manufacturing &

Researc

Ltd. Kasarwadi, Pune -411034

27145595 ext - 489

8. Comp link system ltd. Kshitij plot no.38 Rajiv 50lack 5 Cr ITSector

Gandhi InfoTech Park

Hinjwadi 020-66528000

9. Thermax LTD. D 13 MIDC Industrial Area More than 50 CrLiquor

R.D. AGO road chinch wad

Pune 41109, 020-274759411

10. SKF LTD. Chinch wad Pune 411033 More than 50 CrAutomotive kits

11. InfoTech pvt ltd. Plot no. 15 Rajiv Gandhi More than 50 Cr ITSoftware

Info tech park Hinjwadi

Pune-411057, 020-66525000

12. MTU pvt ltd. Sr. no.159/1 Tathawade5Cr-50Cr

Manufacturing crud

Pune-Mumbai highway oil

020-67209200,

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13. Finolex industries pvt ltd Hinjwadi Pune 411057 More than 50 CrManufacturing

(Switch, Cable

14. Messung system ltd. Bhosari pimpary Chinch5Cr-50CrSoftware

Wad

15. KPIT Pvt.Ltd. Plot no. 35/36 Rajiv More than 50Education, social

Gandhi InfoTech Parkinvestment

Hinjwadi

16. Atlas copo Seva Nagar Dapodi More than 50Crmanufacturing

Maharashtra Pune

411012,

17. Cross word LTD Sohrabhall, first floor 50lack 5 CrEducation

Books

Near jenangirnarsing

Home Pune 411001

18. Geometric ltd. Plot no. 15/20 Pune More than 50Cr IT-sector

InfoTech Park MIDC

Hinjwadi -4110541

19. Chaphekar engg S.No.239&240 50lack 5 Cr Aumobile

Pvt ltd. Hinjwadi Pune 412108

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20. Aqua tech Rajiv Gandhi InfoTech more than 50cr. IT

Park Hinjwadi - 411057

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RECOMMENDATION

We visited twenty companies in Pune. We

collected Information about their CSRinvestment. Mostly research has beenconducted in the small and mediumcompanies, in many different aspects such asbenefit with CSR, its financial implementationprocess. This is a matter that becomes moreimportant in the todays society. We wanted to

focus our study in small and medium sizedenterprises to see how they can take part inthe CSR implementation. In this survey wecollected primary data from the companies.Primary data we have collected face to faceinterview and telephone. Many companies arecontributing in CSR different sectors like

Education, Public health, Environment, sportsand social investment. Out of 20 companies 12companies are contributing in CSR and 8 arenot contributing in CSR. Their percentage is60% and 40% respectively.

If remaining 40% companies will start

contributing in CSR then percentage will beincreased.

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Arvind Lotus Project Csr Roll in Corporate