Aruna Mar Task 01

8/9/2019 Aruna Mar Task 01

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Task 01

Introduction

Tranquility Chocolate Manufacturers:

Tranquility is a Chocolate Manufacturing company. This organization was formed in the year

2000 in ri !an"a. Main factory is fi#ed in the middle of Colom$o and they possess a capa$le

distri$ution channel. %nother two factories are situated out of Colom$o city and altogether more

than &00 wor"ers are wor"ing under the management of Tranquility The Company

manufactures and mar"et a wide range of products in 'arious mar"ets. The company is planning

to launch a product line consisting of different sizes of chocolate sla$( chocolate coated $iscuits(

wafers( candy and chocolate $alls encouraging eating low sugar( chocolate and pre'enting

dia$etes. The company mar"eting management needs to plan this $efore starting the production

1.1 Differentiate the concepts of need, want and demand and identify their

implications of them to the Tranquility organiation.

!eed, "ant, and Demand

)eeds( wants and demands are a section of $asic selling principles. %ccording to the mar"eting

they ha'e a 'ery comple# meaning and huge differentiation factor. *n fact( % product can $e

distinguished along the $asis of whether it satisfies a client as"s( wants or needs. +ach of them is

discussed in detail in this clause.!eeds #$uman needs are the %asic demands and include food, clothing( safety( $elonging( and

esteem. These needs are not created $y society or $y mar"eters. They e#ist in the 'ery te#ture of

human $iology and the human condition. ,ithout these humans cannot e#ist. %n e#tended part of

needs today has $ecome an education and health maintenance. -roadly( the products which flow

under the needs category of products do not require a push. %lternati'ely

+#ample of needs: food( Chocolate

"ants "antsare desires for specific satisfiers of needs. %lthough people/s needs are few( their

wants are many. They are continually shaped and reshaped $y social forces and institutions(

including churches( schools( families and $usiness corporations.

+#ample of ,ants: old people need a $eneficial health food. They need to eat healthy food and

low sugar product( wafers( candy and chocolate $alls.

DemandDemandare waiting for specific products that are $ac"ed $y an a$ility and willingness

to $uy them. Companies must measure not only how many people want their product $ut( more

importantly( how many would actually $e willing and a$le to $uy it.


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+#ample of Demand: most dia$etic patients li"e to eat sugar products( $ut they can1t eat $ecause

of the illness they can eat low car$ohydrate products.

hilip 3otler 4Mar"eting Management( 5th +dition6

1.& '"(T analysis for Tranquility

,7T analysis 4alternati'ely ,7T Matri#6 is a structured plan method used to e'aluate

the trengths( ,ea"nesses( 7pportunities( and Threats in'ol'ed in a pro8ect or in

a $usiness 'enture. % ,7T analysis can $e carried out for a product( place( industry or person. *t

calls for defining the o$8ecti'e of the $usiness 'enture or pro8ect and naming the inner and

e#ternal elements that are fa'ora$le and unfa'ora$le to achie'ing that aim. 9efining the o$8ecti'e

should $e e#ecuted after the ,7T analysis has $een done. This would allow achie'a$le goals or

o$8ecti'es to $e set for the system.

'"(T )nalysis

'trength "eakness

; years e#perience in industry !ess +#perian/s staff for new product

Main factory is situated in the heart of Colom$o *na$ility to pro'ide consistent quality in

products

9ifferent sizes and types of products ntrained staff

Concentrate on $randing and ad'ertising

+ncouraged as a Corporate ocial

?esponsi$ility for the society

Ta%le 1 '"(T )nalysis

SWOT Analysis Summary

Tranquility was formed in the year 2000( the company has & years e#perience in the industry.

Main factory is fi#ed in the middle of Colom$o the company has a good wor"force of More than

&00 wor"ers. The Company is presently planning to put on a low sugar( chocolate for dia$etic

patients highly recommended for age -etween ;0 to @0. %nd *ncrease its quality and sale. )ew


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product is highly commended for the dia$etic patients and its 'ery use full for the patients and

others. >ntrained staff(*ngredientand ma8or manufacturers are can $e threats. Thus the

organization is planning to hire a wizz chocolate e#pertise and train the staff. %ccording to the

wizz e#perts the ingredient should $e imported $esides the management of Tranquility has

come to a conclusion that ri !an"an Coco growers should $e ad'anced as a Corporate ocial

?esponsi$ility for the for the society.

1.& *+plain concepts of marketing and identify the costs and %enefits of selecting

marketing orientation for Tranquility

*+plain the arious elements of the marketing concepts.

There are many mar"eting concepts under which organizations design and carry out their

mar"eting strategies as follows

Figure 1marketing conceptsThe -roduction oncept/The production concept holds that consumers will fa'or products that

are a'aila$le and highly afforda$le. Therefore( management should focus on impro'ing

production and distri$ution efficiency. This concept is one the oldest orientations that guides

sellers.

The -roduct oncept/The product concept holds that consumers will fa'or that offer the most

in quality( performance( and inno'ati'e features. >nder this concept( mar"eting strategy focuses


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se'eral different parts. The holistic mar"eting concept in'ol'es interconnected mar"eting

acti'ities to insure that the client is li"ely to purchase their product rather than contention.

Thus Holistic marketing is a concept which is organization wide and helps the growth of the

organization with the right marketing of the product.

% "ey dri'er of Aolistic mar"eting is mar"eting communications. The $usiness of mar"eting

communications is to $roadcast the right message to the o$8ect group. -y approaching 'ariouscustomer contact points( a uniform message can $e sent to the customer. +.g. Tranquility has

"een mar"eting communication $enefit with introducing a new product with low car$ohydrate

chocolate for dia$etic patients highly recommended for age $etween ;0@0 years.

-ellows are the some of the "ey concepts which are important in Aolistic mar"eting area

*nternal mar"eting Mar"eting $etween all the departments in an esta$lishment

?elationship mar"eting -uilding a safer relationship with your customers( internal as well as

end customers is $eneficial for holistic mar"eting. +.g. Tranquility ta"es full care of Customs in

the first position and then aspire to de'elop longterm relationships. The company is planning to

launch a product line consisting of different sizes of chocolate sla$( chocolate coated $iscuits(

wafers( candy and chocolate $alls encouraging eating low sugar chocolate and pre'enting

dia$etes. So, according to the healthy product and supporting to the local agriculture company

get more Social Responsibility for the companionship.

erformance mar"eting 9ri'ing the sales and re'enue growth of an organization holistically $yreducing prices and increasing gross re'enue. +.g. %ccording to the wizz e#perts the ingredient

should $e imported. 7nly the management of Tranquility has dissident to use local quality

ingredient.

*ntegrated mar"eting roducts( ser'ices and mar"eting should wor" hand in hand towards the

growth of the organization

Documents

Aruna Mar Task 01