Facts of the company Arun Ice cream was an Ice cream maker & distributor company established by the perso Chandramogan, son of vegetable wholesaler from the south Indian state Tamilnadu !e ine"perienced person and did not complete his college studies as he discontinued at stage, but he had a strong urge to run the business and to succeed as a businessman know what the business to go for but after the suggestion given by his uncle he went business !e started with a small premise in busy locality of #adras with which he moved to three fold e"pansion in $ust second year of its commencement which was turn resumes to previous old premise% !e continuously improved the uality of his product of customers thus he captured the market of the hotels Chandramogan was applying tr method in his business% As Chandramogan was searching for niche market for his busin the rest ' ( market of educational institution and shipyard chandlers about )' ( abo about this ' ( market the rest )' ( market was occupied by other big banner competit approached the district market of Tamilnadu completely ignored by competitor and cap with the sound strategies% As his market for product grew up his sales were also tak proportion and became enough financially sound to payback the debts and to earn eno Chandramogan identified ondicherry, #adurai, -umbakonam, and .ivakasi as the potent began advertising in such market to create brand awareness and to establish Arun as he also captured these market because these markets were also ignored by the competi started selling Ice cream in such area on ad hoc basis but then he gained the market from franchisee agent who was keen to invest in the Arun/s franchisee, this lead to market of Arun Ice cream which was grown very
Facts of the companyArun Ice cream was an Ice cream maker &
distributor company established by the person named R Chandramogan,
son of vegetable wholesaler from the south Indian state Tamilnadu.
He was completely inexperienced person and did not complete his
college studies as he discontinued at very pre university stage,
but he had a strong urge to run the business and to succeed as a
businessman. Initially he did not know what the business to go for
but after the suggestion given by his uncle he went for the ice
cream business. He started with a small premise in busy locality of
Madras with which he got succeeded and moved to three fold
expansion in just second year of its commencement which was turned
out and again resumes to previous old premise! He continuously
improved the quality of his product to meet the needs of customers
thus he captured the market of the hotels. Chandramogan was
applying trial & error method in his business! As Chandramogan
was searching for niche market for his business he captured the
rest 5 % market of educational institution and shipyard chandlers
about 95 % about 1975. Talking about this 5 % market the rest 95 %
market was occupied by other big banner competitor! He also
approached the district market of Tamilnadu completely ignored by
competitor and captured the market with the sound strategies! As
his market for product grew up his sales were also taking place in
high proportion and became enough financially sound to payback the
debts and to earn enough. Chandramogan identified Pondicherry,
Madurai, Kumbakonam, and Sivakasi as the potential market and began
advertising in such market to create brand awareness and to
establish Arun as a strong brand, thus he also captured these
market because these markets were also ignored by the competitor.
Initially he started selling Ice cream in such area on ad hoc basis
but then he gained the market and also the offer from franchisee
agent who was keen to invest in the Aruns franchisee, this lead to
birth of franchisee market of Arun Ice cream which was grown
very
