© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2011 Cisco and/or its affiliates. All rights reserved.

Arun Ragunathan – Product Manager

Tim Frias – Technical Marketing Engineer

Stan Mizerny – Product Marketing Manager

March 9, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 2

Cisco Unified Communications Manager Business Edition

ConferencingTelepresenceEnterprise

Social Software

Mobile

Applications

Customer

Care

IP

CommunicationsMessaging

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3Customer Size - Avg Deal Sweet Spot

Featu

res/S

olu

tio

n C

om

ple

xit

y

0-75 225 -300 300-375 375-450 450-75075 - 150 150 -225

Fo

un

dati

on

al

to

A

dvan

ced

U

C Unified CMBE 6000

Unified CMBE 5000

Unified CME on ISR

Unified CMBE 3000UC

300

UC500

SB-Select

Express UC

Advanced UC

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Cisco Unified Communications Manager Business Edition

Mid-Market (100-1000 user) Umbrella Brand

New Platform(Purpose Built Appliance)

300 users

CM Business Edition

3000

Essential UC

Operational

simplicity, Essential

features, Value

pricing

Current

Platform(MCS 7828)

500 Users

CM Business Edition

5000

Advanced Unified

Communications

Voice and video,

unified messaging,

mobility, flexibility

New Platform

Up to 4 Apps(UCS C200 M2)

1000 users

CM Business Edition

6000

Complete

Collaboration

Full feature set, H/W

redundancy, VMWare

virtualization – multi-

application

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

• March 1 – Sneak Peak – Enterprise Connect

• Keynote Presentation

• Booth Demo Pod

• Customer EBC Suite Sessions

• March 2 - Public Announcement – Cisco WW Partner Summit

• Press Conference

• Press Release

• Collaboration Breakout Session (for Partners)

• Preso + Demo

• Orderability = May, 2011 (Target)

• FCS = June, 2011 (Target)

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Solution Overview

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

• Value priced unified communications solution for medium-sized businesses; customers save money over the life of the system

• Quick to set up and easy to use, with a simple intuitive management interface that requires limited IT resources to support

• Enables a smooth migration from outdated TDM systems to IP, and provides an expandable platform to support growth

• Professional feature set provides the essential telephony, mobility, and desktop integration features businesses need to communicate with employees, customers, and suppliers

• Proven technology from Cisco provides peace of mind

• Highly trained Cisco Certified Partners to consult and support

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Simple Administration GUI Value Based Cisco Unified IP Phones

3905, 6901, 6911, 6921, 6941 & 6961, 7937

Web dialer/Desktop Click2call

Cisco IP Communicator

Dial Plan Country Packs

Analog Gateways

CMBE 3000 Appliance

Available Q2 CY11

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

• Purpose built appliance with pre-installed software

• Maximum 300 users (400 phones/endpoints).

• Support for wall mounting and rack mounting.

• Native administration GUI

• Onboard DSPs for hardware-based conferencing and trans-coding.

• Multi-site support up to 10 sites

2 integrated T-1/E-1

gateway ports.

External MoH

sourceNetwork Port 2 USB ports for SW

upload/keyboard

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

6900 Series

Business Voice Endpoints

•Traditional telephony-likeUser Experience

•Flexible communications:Full-duplex speakerphone

•Selected basic endpoint applications (XML)

•Energy-friendly

3905 IP Phone

Unified SIP Phone 3905

Low-cost SIP phone designed specifically to facilitate TDM transitions and migrations

LCD for Local ID, Caller ID, Call history, Time, Basic Settings

Full duplex speakerphone

Integrated 10/100M switch port

IEEE PoE Class 1

Feature keys for: Hold/Resume, Redial, Transfer

7900 Series - 7937

Advanced Business Endpoints

• Unified 7937 Conference Station

New!

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Access Points

CMBE 3000

PSTN

Broadband

/WAN

871 VPN Router

Voice T1/E1

Management

Interface

Analog

GW/SPA88

00/VG224

300 series/2960

switches

AnyConnect VPN

Teleworker/Remote Sites

ISR 1941/SR520

router

SPA 8800 /ISR 2901

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

• United States

• India

• China

• Canada

• France

• Russia

• Brazil

• Australia

• United Kingdom

• Germany

• Spain

• Italy

• Saudi Arabia

• Mexico

Dial Plans, Localized Administration, Country specific Tones

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

• First time setup wizard provides easy and quick setup of the system – now measured in minutes vs. hours

• Spreadsheet silent install - Option to upload preconfigured spreadsheet of customer data and provision system within 20 minutes

• Intuitive terminology/Extensive use of defaults/On-line context sensitive help

• Moves/adds/changes simplified

• Simple health monitoring/serviceability options

• Localized administration

Simple Intuitive Management

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

“Cisco Unified CMBE 3000 significantly reduces the technical know-

how needed to set-up an IP Communications System

The results of hands-on testing show deployment takes just an hour

or less, thanks to good defaults and excellent integrated help”

“Cisco Unified Communications Manager Business Edition 3000 is a

very easy to use IP Communications system for handling all our

essential collaboration needs…

“This feature [spreadsheet silent install] could cut installation time by a

minimum of one hour and possibly significantly more.”

“This product does not require staging. It can be shipped to the

customer site directly and can be configured by technician on site”

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

• Competitive and compelling pricing

Aggressive Hardware pricing

Configurations with competitive price points for TDM replacement market

Incremental pricing for Voicemail (No separate charge for Auto-Attendant)

• Consistent licensing model across the portfolio for ease of migration

User connect licensing

UCSS, Essential services and SmartNet

• Phone + User Connect License bundles for ease of ordering

Buy hardware, phone bundles and optional services and you are done.

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Solution Update

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

• Consolidates Enterprise class UC Manager with integrated mobility and Unity Connection system on a single hardware platform

Supports growth up to 500 users across 20 sites

Advanced telephony features - Do Not Disturb, Intercom, Call Recording, and Silent Monitoring

Availability through SRST in the central as well as remote sites

Advanced messaging options – Speech recognition, voicemail to email, speech to text.

Advanced security with signaling and media encryption

Integration with Cisco unified presence and Unified Contact center express

Full IP phone and Unified Client and mobility portfolio support

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

Unified CMBE 5000 8.5 Update

• Direct connection from Unified CMBE to mobile clients without proxy server (CUMA)

• Unified Messaging With Unity Connection

• Next generation 7828-I5 server support

• Upgrade paths

• Pricing & Licensing changes

• Quick pricing tool with BE 5000 8.5

• CUCMBE 5000 Export un-restrictred images

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 21

Old 8.0 Pricing BE5000 UCL BE5000 CUWL

Starter Bundle

(HW Appliance + User

Licenses)

Enhanced (50) + Basic VM (50) - $15,995 CUWL BE (50) - $18,995

Add-on User Connect

Licenses

Analog- $40

Basic + VM -$160 (6901, 6911)

Enhanced + VM - $235 (Rest of the portfolio)

CUWL BE - $315

BE 5000 8.5 Pricing Changes

New 8.5 Pricing BE5000 UCL BE5000 CUWL

Starter Bundle

(HW Appliance + User

Licenses)

Basic (50) + Basic VM (50) - $11,200

Essential (50) + Basic VM (50) - $9,200CUWL BE (50) - $16,995

Add-on User Connect

Licenses

Essential - $40 (6901)

Basic -$125 (6911, 6921)

Enhanced - $210 (Rest of the portfolio)

Voicemail - $40

CUWL BE - $315

Repackaged lower priced starter bundles

20% Price reduction on CUWL starter bundle

Migration of 6921 to Basic.Migration of 6901 to Essential

Unbundled voicemailBasic VM vs Advanced VM

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

Solution Overview

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

• Consolidates Call control, mobility, advanced messaging , rich media presence and contact center capabilities on a single server.

Supported on Unified Computing System

Based on market-leading VMware vSphereESXi

• Ensure performance, reliability, management and high availability

• Scale up to 1000 users & 100 Contact Center Agents

UCS C200

Benefits

Lower TCO

Increased Agility

Investment Protection

23

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

Unified CMBE 6000 – Key ComponentsImproved Scalability, Redundancy, and application co-residency

• Specific combination of core UC applications on UCS to support medium business requirements

Cisco® UCM + Cisco Unity® Connection + Cisco Unified Presence + Cisco Unified Contact Center Express

• Hardware platform - Cisco Unified Computing System™ C200 M2 1RU Rack Server

• Virtualization - VMware ESXi 4.0

• Capacity - 1000 users, 100 Contact Center Agents

• Full featured enterprise class application co-residency with redundancy

Cisco UCS x2 or Cisco UCS + MCS 78xx (as back-up)

Cisco Unified CM +

Cisco Unity Connection +

Cisco Unified Presence +

Cisco Contact Center Express

More Co-resident Apps

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

• Integrated VGA cameras deliver video communications @ 30fps

• 5” VGA high-resolution color display and full duplex speakerphone

• IP Phone 8941 first PoEclass-1 video phone in the industry

• Fully interoperable with Cisco video endpoint portfolio (H.264)

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

• MobilityWi-Fi, 3G & 4G Cellular Data

• HD Video – 720pTelePresence Interop

• VirtualizationVirtual Desktop Integration

• CollaborationComplete Cisco Portfolio

• Android OS Open and Extensible

• User ExperienceContacts Driven

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

All-in-one UC Application

• Presence & IM

• Voice, Video, voice messaging

• Desktop sharing, conferencing

Collaborate from Any Workspace

• PC, Mac, tablet, smart phone

• On-premises and Cloud

• Integration with Microsoft Office

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

Example: 500 users Dial tone, voicemail and Presence, 10% are Contact Center Agents, HW redundancy

8 non-virtualized rack servers required for UC

CAPEX

Reduced Server Count (50-75%)

Reduced Network Ports (50+%)

Reduced Cabling (50+%)

OPEX

Reduced Rack & Floor Space (36%)

Reduced Power/Cooling

Fewer Servers to Manage (50-75% less)

Reduced Maintenance/Support Costs (~20%)

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 29

BE 6000 UCL BE 6000 CUWL

Starter Bundle

(UCS C200 HW + User

Licenses)

Basic (100) + Adv Voicemail (100) - $26,000

(Current) $22,995 (Starting March 2011)Starter Bundle (Coming soon)

Add-on User Connect

Licenses

Essential - $40

Basic -$125

Enhanced - $210

VM Advanced License - $75

CUWL STD - $325

BE 6000 Pricing

27% Price reduction compared to ala carte

pricing

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

BE 3000 BE 5000 BE 6000

Deployment size Up to 300 users (10 sites) Up to 500 users (20 sites) Up to 1000 users (50 sites)

Basic Telephony Features

Phone support3905, 6901, 6911, 6921, 6941, 6961,

7937, CIPC, CSF (CUCI-RTX)39XX, 69XX, 79XX, 89XX, 99XX,

Softclients, mobile clients39XX, 69XX, 79XX, 89XX, 99XX,

Softclients, mobile clients

Basic Voicemail

Basic Mobility (SNR)

Basic Security

Redundancy Cold Standby SRST

Advanced Telephony Features (See notes for list)

Advanced Voicemail (see notes for list)

Advanced Mobility

Video

Presence Requires external server

Contact Center Requires external server

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31

Expanded Mid-Market portfolio

New deployment models with Vmware

Expanded high availability options

Expanded capacity – now 1000 users & 50 sites

New Entry Level Platform - Unified CM Business Edition 3000

• Professional – compelling feature set

• Simplicity - all new management

• Value – competitive pricing

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32

• www.cisco.com/go/cmbe3000

• www.cisco.com/go/cmbe5000

• www.cisco.com/go/cmbe6000

• Unified CMBE 6000 Doc Wiki

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

Thank you.