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Artwork Production Workflow
And Approval Management
For Ad Agency Networks
And Design Agencies
Future ready online application with user friendly features
A product of SATURN SYSTEMWARES PRIVATE LIMITED
WHAT IS XEGENCY ?
Artwork production workflow solution for Ad agencies
Suits to large agency networks & single branch
agencies
Complete artwork production lifecycle is managed
Adding efficiency, speed and clarity in the operations
Easy to use, help to achieve total control & high
visibility
Can be extended to Creative and Planning process also
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EASY TO SET UP & INTEGRATE
Configurable to great extent, also customisable
Integration with SAP/ ERP, EIS or Billing system is
possible
Single Sign on Integration for seamless access
Master data to store Client, Brand, Campaign details
User/ Role management, Permission management
Profit centre wise mapping of users and brands
3
OPERATIONAL BENEFITS
Shift to proactive workflow from reactive process
Manage AW Request, task assigning, approval & delivery
Internal & External approvals are easy to manage
Complete record of approvals, comments & check list
filled
High Visibility leads to clear and prompt communication
Dash board view of Jobs, easy to view all jobs in a status
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WORK FLOW FEATURES
Online Proofing with annotation for faster approval
Comments viewable to all stakeholders of a brand/ job
Compare versions of same artwork or with another one
Automated comparison for faster review, to avoid mistakes
Less mistakes leads to lesser last minute changes
Designer get clarity in instructions, lesser conflicting
comments
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MULTIPLE WORKFLOWS
Workflow define flow of a Task to reviewers and to studio
Multiple workflows for Artwork Type, Nature of task etc
Separate workflow for Artwork, Languages, Processing
Multiple level of approval from AE, Creative, Copy, Studio
Approvers can be pre-fixed or decided on the go for jobs
Status of jobs in multiple workflows viewed in separate tabs
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UserManagementUsers, Role, Permission, Single sign -
on
Settings Brand, Client,
Campaign
InitiationCreate job,
Add details,
Upload file
Studio Operations
Review job, Assign
task Review & Approval
Online proofing
Post ApprovalTransfer
file, Hires
Language/ProcessingTranslation, Approval,
Repro
DAMStore & retrieval of files
MISReports, Analysis,
Status
9 MAJOR SECTIONS
EXTEND TO NEW AREAS
More Features & Modules could be added for an agency
Creative, Planning, Billing, Pitching could be added in future
Able to build capabilities to handle TVCs & Digital projects
Advanced features like Pre-flighting of artworks is possible
Publication data like deadline, sizes, bleed info can be
stored
Can be made compatible for Tablets & Smart phones
8
PROOFING APPLET
Online Proofing with annotation for faster approval
High magnification, vector preview to read smaller
texts
User friendly features to help easier review by
approvers
Records time of annotation, measure, grid, download
file
View Comments and annotations of all users, version
wise
Download artwork with comments for offline review
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SEARCH, ALERTS, MASTER DATA
Extended search feature to find the Jobs, tasks easily
Advanced Search with multiple parameters
Mail alert for tasks completed, overdue, to be
escalated
Templates for emails can be edited by administrator
Extensive Master Data for easier configurations
Auto Sync with SAP/ ERP systems or EIS systems
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ASSET MANAGEMENT
Assets of a Brand/ Job are easily accessible at one
place
Easy to add, retrieve and share assets of a Brand or
Job
Integrated search facilities for quicker access
Store all assets for future ref., photo shoot, finished
images
Info about Assets linkage, usage history, last update
etc
Proper asset management saves time, avoid
confusions
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FUTURE READY WITH MIS
Reports for MIS, Dash board widgets for quick
summary
Reports for billing with production time, no. of versions
etc
Campaign wise, brand wise reports for analysis
Supports latest browser versions and technology
Reports can be exported to excel formats
Complete lifecycle of an artwork can be tracked
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SPEED, EFFICIENCY & SAVINGS
Major savings on time spent for communications for a job
Approval process become efficient and collaborative
Leads to faster approvals, lesser versions of artwork
Clarity in instructions helps to achieve lesser mistakes
Easy to track history, pending approvals, bottlenecks of
job
Alerts and notifications helps to have lesser follow up
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BENEFITS TO MANAGEMENT
Bird’s eye view of all artwork Jobs through MIS
Inputs for analysis of studio operations and revenue
Mistakes & lapses can be identified for corrective
action
Enhances resource efficiency, assure higher
productivity
Delays in delivery, turn around time can be improved
Billing & collection improves due to accurate billing
info
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ADVANTAGES TO SERVICING
Able to monitor all artwork jobs simply at one place
Easy to handle multiple brands and Clients
Team members from same profit centre can also
monitor
Easy to review artwork, make comments or approval
Aware about delays in studio, review by Creative team
Quick reports of artwork done for a campaign/ Brand
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