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  • www.swansea.ac.uk/postgraduate/taught/artsandhumanities/

    Arts and Humanities

    Media & Communication Postgraduate Taught Masters Module Information

  • 2

    MA DEGREE STRUCTURE

    Each programme is divided into two parts. Part One consists of 120 credits of core and optional modules. Full-time students study these over two semesters, part-time students over four. Part Two consists of the Dissertation worth 60 credits. It is undertaken following the successful completion of part one. Each programme contains compulsory and optional modules.

    Visit: www.swansea.ac.uk/the-university/world-class/semesterandtermdates/ for information on term dates.

    DISCLAIMER

    The Department has made all reasonable efforts to ensure that the information contained within this publication is accurate and up-to-date when published but can accept no responsibility for any errors or omissions.

    The Department reserves the right to revise, alter or discontinue programmes or modules and to amend regulations and procedures at any time, but every effort will be made to notify interested parties.

    It should be noted that not every module listed in this handbook may be available every year, and changes may be made to the details of the modules.

    Welcome to Media & Communication in the College of Arts and Humanities at Swansea University. Our exciting and innovative teaching, research and creative/professional expertise enrich our Postgraduate Taught Masters programmes. For information on the course and the structure of our programmes, please read this module information booklet.

  • DIGITAL Undergraduate modules available to Visiting Students

    Programme DIGITAL MEDIA

    Semester OneCompulsory

    MSDM01 Thinking about Digital Media

    Semester OneOptional

    MSJM01Global Media

    MS-M13PR Branding and Promotion

    MS-M12Online Journalism

    Semester TwoCompulsory

    MSDM03 The Digital Edge

    MS-M11Project & Dissertation Prepa-ration

    Semester TwoOptional

    MSDM04 The Business and Politics of Digital Media

    MSDM06 Digital Skills and Defence

    MLMM00Professional and Promotional Writing

    3

  • DIGITAL Undergraduate modules available to Visiting Students

    Programme COMMUNICATION, MEDIA PRACTICE & PR

    Semester OneCompulsory

    MS-M09Visual Communication and Media Design

    Plus one option from:

    MS-M13PR, Branding and Promotion

    Plus one option from:

    Semester OneOptional

    MSDM01Thinking about Digital Media

    MSJ M01Global Media

    MS-M12Online Journalism

    MSJM40Risk Reporting

    MSJM41War Reporting

    MSJM99Reporting Terrorism

    Semester TwoCompulsory

    MS-M08Video & Documentary Making

    Plus one option from:

    MS-M11MA Project & Dissertation Preparation

    Plus one option from:

    Semester TwoOptional

    MLMM00Thinking about Digital Media

    MSJM03International Journalism

    MSDM03The Digital Edge

    MSDM04The Business and Politics of Digital Media

    MSJM11Development Communications

    MSDM04The Business and Politics of Digital Media

    MSDM06Digital Skills and Defence

    4

  • DIGITAL Undergraduate modules available to Visiting Students

    Programme INTERNATIONAL JOURNALISM

    Semester OneCompulsory

    MSJM01Global Media

    MS-M12Online Journalism

    Semester OneOptional

    MSDM01Thinking about Digital Media

    MS-M13 PR, Branding and Promotion

    MSJM40Risk Reporting

    MSJM41War Reporting

    MSJM99Reporting Terrorism

    PO-M32Conceptual Issues in the Theory and Practice of Socail Sciences

    Semester TwoCompulsory

    MSJM03International Journalism

    MS-M11Project & Dissertation Prepa-ration

    Semester TwoOptional

    MLMM00Promotional and Professional Writing

    MSJM11Development and Com-munications

    MSDM03The Digital Edge

    MSDM04The Business and Politics of Digital Media

    MSDM06Digital Skills and Defence

    5

  • Undergraduate modules available to Visiting Students

    6

    SEMESTER ONECOMPULSORY MODULES (DIGITAL MEDIA)

    MSDM01 Thinking about Digital Media Level M Credit Points 20Module Co-ordinator Dr Rhys JonesTeaching Method Taught/Lecture BasedWhen Taught Semester 1 (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Not applicable

    SynopsisThrough close analysis of digital media/new media texts, this module will examine the theoretical and practical issues of new media technologies and the implications for social, political and economic spheres.

    1. Confounding fathers: the foundations of digital media2. The Origin of the PCs3. Getting with the program: the issue of software4. The question of information5. How the Web was won6. Knowledge and collaboration7. From Web 2.0 to co-creation8. Stream lovers: the public sphere and social networks9. Critics and warnings10. Humanity 2.0

  • SEMESTER ONEOPTIONAL MODULES (DIGITAL MEDIA)

    MSJM01 Global Media Level M Credits 20Module Co-ordinator Dr Yan WuTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThis module provides an overview of the structure and political economy of global communication. It considers the implications of global infrastructure on international news flow.

    MS-M13 PR, Branding and PromotionLevel M Credits 20Module Co-ordinator Mrs Sian ReesTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Assignment 1, Assignment 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThe PR, Branding and Promotion module provides a critical overview of the role of public relations and branding practice within contemporary society. It examines best practice across a variety of PR disciplines, whilst simultaneously critiquing the impact of PR and its role within industry, consumer culture and the market place of ideas. In addition, the module explores the process of brand creation and promotion and considers how organisations develop and protect brands. The module will appeal to those new to PR and branding, but wishing to broaden their understanding of the creative disciplines, whilst also providing experienced students with a strategic stepping-stone to further their ability to apply best practice.

    7

  • SEMESTER ONEOPTIONAL MODULES (DIGITAL MEDIA)

    MS-M12 Online JournalismLevel M Credits 20Module Co-ordinator Mr Saachi JainTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThis module offers a comprehensive guide to the practices, techniques and skills used in the research, development and production of journalism in an on-line environment. It aims to increase both students employability and their self-employability by showing them how to take advantage of entrepreneurial opportunities offered by on-line journalism.

    8

  • Undergraduate modules available to Visiting Students

    9

    SEMESTER TWOCOMPULSORY MODULES (DIGITAL MEDIA)

    MSDM03 The Digital Edge: Contemporary Issues and Trends Level M Credits 20Module Co-ordinator Mr William MerrinTeaching Method Taught/Lecture BasedWhen Taught Semester 2 (Jan - Jun Taught)Assessment Method Coursework 1 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThrough an examination of the contemporary issues that are the cutting edge of digital technologies, this module will examine the implications and possible future of new media technologies.

    MS-M11 Project & Dissertation Preparation Level M Credits 20Module Co-ordinator Saachi Jain, Sian Rees, Joanna Rydzewska, Yan WuTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Feb-Jun Taught)Assessment Method Coursework

    Synopsis This core module comprehensively prepares students for their Masters project or dissertation, which is an integral part of the requirements for the degree. It incorporates several key themes and issues across the communications, media practice and PR indus-tries. It is a challenging, and stimulating module both for professional practitioners and those new to communications and media practice. The module encourages students to unite theory and practice in productive ways. It introduces students to a number of important research and project management methods essential for undertaking a successful project or dissertation.

  • SEMESTER TWOOPTIONAL MODULES (DIGITAL MEDIA)

    MSDM04 The Business and Politics of Digital Media Level M Credits 20Module Co-ordinator Dr Rhys JonesTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThis module takes a look at the big picture of digital media, with a special emphasis on the business and politics surrounding the field. Amongst other topics, we will examine the ideologies surrounding the Internet; the industrial internet; the business models of prominent digital media companies; digital labour; the digitisation of payment systems; crypto-currency; free software; intellectual property; patenting and copyleft; the governance and regulation of digital media, and the software industry as a case study of the topics addressed during the module.

    MSDM06 Digital Skills and Defence Level M Credits 20Module Co-ordinator William Merrin and othersTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Coursework

    Synopsis:This module explores the range of threats faced by the contemporary digital user, including cybercrime, legal oversight, government surveillance and corporate data-collection and ownership. It traces the historical context for these threats alongside ideas, thinkers and movements that oppose these forces or aim to empower the user against them. The module asks what the implications of these threats are for the individual and how the digital user can develop the theoretical knowledge and practical skills required for their fullest expression and protection.

    10

  • Undergraduate modules available to Visiting Students

    11

    SEMESTER TWOOPTIONAL MODULES (DIGITAL MEDIA)

    MLMM00 Professional and Promotional WritingLevel M Module Co-ordinator Mrs Sian ReesTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Assignment 1, Assignment 2, Assignment 3 Moderation approach to main assessment Universal non-blind double marking SynopsisThe Professional and Promotional Writing module aims to prepare good writers for a range of professional writing careers. These may encompass writing within a range of organisational settings or freelance writing across a variety of industries such as public relations, journalism and other creative industries. The course aims to use practice material from different genres, sectors and cultures to introduce students to different formats, conventions and expectations of professional copywriting. The teaching uses real organisational scenarios to help engender understanding about the processes of preparing, planning and producing professional written work. Students will also learn about the processes of gaining copywriting work in the creative industries. The module will be of interest to students planning to write professionally as well as those interested in improving their writing skills in preparation for a potential career in the creative industries.professional writing is much more than simply transferring writing skills from school to the workplace. Professional writing is a complex rhetorical act that, if done with expertise, requires a writer to theorize within a wide variety of rhetorical situations. (Peeples 2003:5)

  • SEMESTER ONECOMPULSORY MODULES (Communication, Media Practice & PR)

    MS-M09 Visual Communication and Media Design Level M Credits 20Module Co-ordinator Mr Mostyn JonesTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1 & 2

    SynopsisDeveloping practical skills in digital publishing, this module will encourage thinking about theory and practice and how they might be implemented within journalism, translation, new media and digital technologies. The course will explore the practical themes outlined above, drawing on differing practical examples and referring to key technologies in each case. Case study websites and other media forms are provided in each case, and these will form the basis for group discussion and practical practise.

    MS-M13 PR, Branding and PromotionLevel M Credits 20Module Co-ordinator Mrs Sian ReesTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Assignment 1, Assignment 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThe PR, Branding and Promotion module provides a critical overview of the role of public relations and branding practice within contemporary society. It examines best practice across a variety of PR disciplines, whilst simultaneously critiquing the impact of PR and its role within industry, consumer culture and the market place of ideas. In addition, the module explores the process of brand creation and promotion and considers how organisations develop and protect brands. The module will appeal to those new to PR and branding, but wishing to broaden their understanding of the creative disciplines, whilst also providing experienced students with a strategic stepping-stone to further their ability to apply best practice.

    12

  • SEMESTER ONEOPTIONAL MODULES (Communication, Media Practice & PR)

    MSDM01 Thinking about Digital Media Level M Credit Points 20Module Co-ordinator Dr Rhys JonesTeaching Method Taught/Lecture BasedWhen Taught Semester 1 (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Not applicable

    SynopsisThrough close analysis of digital media/new media texts, this module will examine the theoretical and practical issues of new media technologies and the implications for social, political and economic spheres.

    1. Confounding fathers: the foundations of digital media2. The Origin of the PCs3. Getting with the program: the issue of software4. The question of information5. How the Web was won6. Knowledge and collaboration7. From Web 2.0 to co-creation8. Stream lovers: the public sphere and social networks9. Critics and warnings10. Humanity 2.0

    MSJM01 Global Media Level M Credits 20Module Co-ordinator Dr Yan WuTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThis module provides an overview of the structure and political economy of global communication. It considers the implications of global infrastructure on international news flow.

    13

  • SEMESTER ONEOPTIONAL MODULES (Communication, Media Practice & PR)

    MS-M12 Online JournalismLevel M Credits 20Module Co-ordinator Mr Saachi JainTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThis module offers a comprehensive guide to the practices, techniques and skills used in the research, development and production of journalism in an on-line environment. It aims to increase both students employability and their self-employability by showing them how to take advantage of entrepreneurial opportunities offered by on-line journalism.

    MSJM40 Risk ReportingLevel M Credits 20Module Co-ordinator Mr Saachi JainTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework

    Synopsis This module examines the role the media play in the social construction of risk through case studies of the reporting and representation of war, disease, famine, child abuse, disasters and food and health panics.

    14

  • SEMESTER ONEOPTIONAL MODULES (Communication, Media Practice & PR)

    MSJM41 War ReportingLevel M Credits 20Module Co-ordinator Professor Kevin WilliamsTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2

    Synopsis This module examines the historical development of war reporting, concentrating on the factors that have shaped the performance of war journalism such as battlefield conditions, government propaganda, military pressures and public understandings.

    MSJM99 Reporting Terrorism and Political ConflictLevel M Credits 20Module Co-ordinator Mr Saachi Jain /Professor Kevin WilliamsTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2

    Synopsis This module critically explores a wide range of issues in the media coverage of terrorism and political conflict. It considers theoretical perspectives as well as international case studies to examine news narratives; framing; portrayals of Islam; the role played by social media in contemporary political conflict; perspectives of peace journalism; the national interest and ethical considerations. Sessions are designed to incorporate extensive discussions and students are expected to prepare for each ses-sion and participate actively.

    15

  • SEMESTER TWOCOMPULSORY MODULES (Communication, Media Practice & PR)

    MS-M08 Video and Documentary MakingLevel M Credits 20Module Co-ordinator Mr Pete JonesTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Feb-Jun Taught)Assessment Method Coursework 1, Coursework 2

    Synopsis This is a masters taught module that aims to present the principles, theories and techniques surrounding documentary making and provide instruction in the skills required for successfully producing a documentary of five minutes in length within a specified deadline.

    MS-M11 Project & Dissertation Preparation Level M Credits 20Module Co-ordinator Mr Jain, Sian Rees, Joanna Rydzewska, Yan WuTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Feb-Jun Taught)Assessment Method Coursework

    Synopsis This core module comprehensively prepares students for their Masters project or dissertation, which is an integral part of the requirements for the degree. It incorporates several key themes and issues across the communications, media practice and PR indus-tries. It is a challenging, and stimulating module both for professional practitioners and those new to communications and media practice. The module encourages students to unite theory and practice in productive ways. It introduces students to a number of important research and project management methods essential for undertaking a successful project or dissertation.

    16

    16

  • SEMESTER TWOOPTIONAL MODULES (Communication, Media Practice & PR)

    MLMM00 Professional and Promotional WritingCredits 20Level M Module Co-ordinator Mrs Sian ReesTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Assignment 1, Assignment 2, Assignment 3 Moderation approach to main assessment Universal non-blind double marking SynopsisThe Professional and Promotional Writing module aims to prepare good writers for a range of professional writing careers. These may encompass writing within a range of organisational settings or freelance writing across a variety of industries such as public relations, journalism and other creative industries. The course aims to use practice material from different genres, sectors and cultures to introduce students to different formats, conventions and expectations of professional copywriting. The teaching uses real organisational scenarios to help engender understanding about the processes of preparing, planning and producing professional written work. Students will also learn about the processes of gaining copywriting work in the creative industries. The module will be of interest to students planning to write professionally as well as those interested in improving their writing skills in preparation for a potential career in the creative industries.professional writing is much more than simply transferring writing skills from school to the workplace. Professional writing is a complex rhetorical act that, if done with expertise, requires a writer to theorize within a wide variety of rhetorical situations. (Peeples 2003:5)

    MSJM03 International JournalismLevel M Credits 20Module Co-ordinator Dr Yan WuTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Coursework Synopsis This module examines issues in journalism in a global context. It discusses issues in journalism practice and com-pares and contrasts them in relation to cultural and social practices in international media systems.

    17

  • SEMESTER TWOOPTIONAL MODULES (Communication, Media Practice & PR)

    MSDM03 The Digital Edge: Contemporary Issues and Trends Level M Credits 20Module Co-ordinator Mr William MerrinTeaching Method Taught/Lecture BasedWhen Taught Semester 2 (Jan - Jun Taught)Assessment Method Coursework 1 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThrough an examination of the contemporary issues that are the cutting edge of digital technologies, this module will examine the implications and possible future of new media technologies.

    MSDM04 The Business & Politics of Digital MediaLevel M Credits 20Module Co-ordinator Dr Rhys JonesTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Coursework

    Synopsis:This module takes a look at the big picture of digital media, with a special emphasis on the business and politics surrounding the field. Amongst other topics, we will examine the ideologies surrounding the Internet; the industrial internet; the business models of prominent digital media companies; digital labour; the digitisa-tion of payment systems; crypto-currency; free software; intellectual property; patenting and copyleft; the gov-ernance and regulation of digital media, and the software industry as a case study of the topics addressed during the module.

    18

  • SEMESTER TWOOPTIONAL MODULES (Communication, Media Practice & PR)

    MSJM11 Development Communications Level M Credits 20Module Co-ordinator Dr Krijn Peters and othersTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Coursework

    Synopsis: This module introduces some of the issues and problems involved in using the mass media to promote development, including the issues of nation building, social inequality, health care and provision, population control and economic growth; provides an overview of the theory and practice of development communication and examines the effectiveness of mass media campaigns as well as alternative forms of development communication. and practical issues for understanding media technologies and the implications of digital media.

    MSDM06 Digital Skills and Defence Level M Credits 20Module Co-ordinator Mr William Merrin and othersTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Coursework

    Synopsis:This module explores the range of threats faced by the contemporary digital user, including cybercrime, legal oversight, government surveillance and corporate data-collection and ownership. It traces the historical context for these threats alongside ideas, thinkers and movements that oppose these forces or aim to empower the user against them. The module asks what the implications of these threats are for the individual and how the digital user can develop the theoretical knowledge and practical skills required for their fullest expression and protection.

    19

  • SEMESTER ONECOMPULSORY MODULES (International Journalism)

    MSJM01 Global Media Level M Credits 20Module Co-ordinator Dr Yan WuTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThis module provides an overview of the structure and political economy of global communication. It consid-ers the implications of global infrastructure on international news flow.

    MS-M12 Online JournalismLevel M Credits 20Module Co-ordinator Mr Saachi JainTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThis module offers a comprehensive guide to the practices, techniques and skills used in the research, development and production of journalism in an on-line environment. It aims to increase both students employability and their self-employability by showing them how to take advantage of entrepreneurial opportunities offered by on-line journalism.

    20

  • SEMESTER ONEOPTIONAL MODULES (International Journalism)

    MSDM01 Thinking about Digital Media Level M Credit Points 20Module Co-ordinator Dr Rhys JonesTeaching Method Taught/Lecture BasedWhen Taught Semester 1 (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Not applicable

    SynopsisThrough close analysis of digital media/new media texts, this module will examine the theoretical and practical issues of new media technologies and the implications for social, political and economic spheres.1. Confounding fathers: the foundations of digital media2. The Origin of the PCs3. Getting with the program: the issue of software4. The question of information5. How the Web was won6. Knowledge and collaboration7. From Web 2.0 to co-creation8. Stream lovers: the public sphere and social networks9. Critics and warnings10. Humanity 2.0

    MS-M13 PR, Branding and PromotionLevel M Credits 20Module Co-ordinator Mrs Sian ReesTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Assignment 1, Assignment 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThe PR, Branding and Promotion module provides a critical overview of the role of public relations and branding practice within contemporary society. It examines best practice across a variety of PR disciplines, whilst simultaneously critiquing the impact of PR and its role within industry, consumer culture and the market place of ideas. In addition, the module explores the process of brand creation and promotion and considers how organisations develop and protect brands. The module will appeal to those new to PR and branding, but wishing to broaden their understanding of the creative disciplines, whilst also providing experienced students with a strategic stepping-stone to further their ability to apply best practice.

    21

  • SEMESTER ONEOPTIONAL MODULES (International Journalism)

    MSJM40 Risk ReportingLevel M Credits 20Module Co-ordinator Mr Saachi JainTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework

    Synopsis This module examines the role the media play in the social construction of risk through case studies of the reporting and representation of war, disease, famine, child abuse, disasters and food and health panics.

    MSJM41 War ReportingLevel M Credits 20Module Co-ordinator Professor Kevin WilliamsTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2

    Synopsis This module examines the historical development of war reporting, concentrating on the factors that have shaped the performance of war journalism such as battlefield conditions, government propaganda, mili-tary pressures and public understandings.

    22

  • SEMESTER ONEOPTIONAL MODULES (International Journalism)

    MSJM99 Reporting Terrorism and Political ConflictLevel M Credits 20Module Co-ordinator Mr Saachi Jain /Professor Kevin WilliamsTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2

    Synopsis This module critically explores a wide range of issues in the media coverage of terrorism and political con-flict. It considers theoretical perspectives as well as international case studies to examine news narratives; framing; portrayals of Islam; the role played by social media in contemporary political conflict; perspectives of peace journalism; the national interest and ethical considerations. Sessions are designed to incorporate extensive discussions and students are expected to prepare for each ses-sion and participate actively.

    PO-M32 Conceptual Issues in the Theory and Practice of Social Sciences Level M Credits 20Module Co-ordinator Dr Mario Von Der RuhrModule Lecturers Dr Mark Evans Dr Krijn Peters Dr Matthew WallTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThis module introduces MA students to philosophical and methodological issues relating to the possibilities, purpose and conduct of the social sciences. These issues are of great importance for the development of thinking about how to study political theory, political science or international relations. The intellectual reflection demanded by this module will feed into students approaches to their work in the sub-disciplinary modules and dissertation.

    23

  • SEMESTER TWOCOMPULSORY MODULES (International Journalism)

    MSJM03 International JournalismLevel M Credits 20Module Co-ordinator Dr Yan WuTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Coursework Synopsis This module examines issues in journalism in a global context. It discusses issues in journalism practice and compares and contrasts them in relation to cultural and social practices in international media systems.

    MS-M11 Project & Dissertation Preparation Level M Credits 20Module Co-ordinator Saachi Jain, Sian Rees, Joanna Rydzewska, Yan WuTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Feb-Jun Taught)Assessment Method Coursework

    Synopsis This core module comprehensively prepares students for their Masters project or dissertation, which is an integral part of the requirements for the degree. It incorporates several key themes and issues across the communications, media practice and PR indus-tries. It is a challenging, and stimulating module both for professional practitioners and those new to communications and media practice. The module encourages students to unite theory and practice in productive ways. It introduces students to a number of important research and project management methods essential for undertaking a successful project or dissertation.

    24

  • SEMESTER TWOOPTIONAL MODULES (International Journalism)

    MLMM00 Professional and Promotional WritingLevel M Module Co-ordinator Mrs Sian ReesTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Assignment 1, Assignment 2, Assignment 3 Moderation approach to main assessment Universal non-blind double marking SynopsisThe Professional and Promotional Writing module aims to prepare good writers for a range of professional writing careers. These may encompass writing within a range of organisational settings or freelance writing across a variety of industries such as public relations, journalism and other creative industries. The course aims to use practice material from different genres, sectors and cultures to introduce students to different formats, conventions and expectations of professional copywriting. The teaching uses real organisational scenarios to help engender understanding about the processes of preparing, planning and producing professional written work. Students will also learn about the processes of gaining copywriting work in the creative industries. The module will be of interest to students planning to write professionally as well as those interested in improving their writing skills in preparation for a potential career in the creative industries.professional writing is much more than simply transferring writing skills from school to the workplace. Professional writing is a complex rhetorical act that, if done with expertise, requires a writer to theorize within a wide variety of rhetorical situations. (Peeples 2003:5)

    MSJM11 Development Communications Level M Credits 20Module Co-ordinator Dr Krijn Peters and othersTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Coursework

    Synopsis: This module introduces some of the issues and problems involved in using the mass media to promote development, including the issues of nation building, social inequality, health care and provision, population control and economic growth; provides an overview of the theory and practice of development communication and examines the effectiveness of mass media campaigns as well as alternative forms of development communication. and practical issues for understanding media technologies and the implications of digital media.

    25

  • SEMESTER TWOOPTIONAL MODULES (International Journalism)

    MSDM03 The Digital Edge: Contemporary Issues and Trends Level M Credits 20Module Co-ordinator Mr William MerrinTeaching Method Taught/Lecture BasedWhen Taught Semester 2 (Jan - Jun Taught)Assessment Method Coursework 1 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThrough an examination of the contemporary issues that are the cutting edge of digital technologies, this module will examine the implications and possible future of new media technologies.

    26

    MSDM04 The Business & Politics of Digital MediaLevel M Credits 20Module Co-ordinator Dr Rhys JonesTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Coursework

    Synopsis: This module takes a look at the big picture of digital media, with a special emphasis on the business and politics surrounding the field. Amongst other topics, we will examine the ideologies surrounding the Internet; the industrial internet; the business models of prominent digital media companies; digital la-bour; the digitisation of payment systems; crypto-currency; free software; intellectual property; patenting and copyleft; the governance and regulation of digital media, and the software industry as a case study of the topics addressed during the module.

  • SEMESTER TWOOPTIONAL MODULES (International Journalism)

    MSDM06 Digital Skills and Defence Level M Credits 20Module Co-ordinator Mr William Merrin and othersTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Coursework

    Synopsis:This module explores the range of threats faced by the contemporary digital user, including cybercrime, legal oversight, government surveillance and corporate data-collection and ownership. It traces the historical context for these threats alongside ideas, thinkers and movements that oppose these forces or aim to empower the user against them. The module asks what the implications of these threats are for the individual and how the digital user can develop the theoretical knowledge and practical skills required for their fullest expression and protection.

    27