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8/13/2019 ART_OF_NEGOTIATIONS
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NEGOTIATION
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Outline
1. WHY STUDY NEGOTIATIONTECHNIQUES?
2. DEFINITIONS
3. THE NEGOTIATION PROCESS4. NEGOTIATION FUNDAMENTALS
5. CONCLUSION
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PEOPLE ARE NOT TRAINED TONEGOTIATE, WE LIKE TO TAKE
CONTROL OF OTHER PEOPLE.
THAT WORKS USUALLY IN MOST OFTHE COMPANIES, BUT THIS IS NOT
THE CASE IF WORKING WITH OTHER
PEOPLE OR COMPANIES.
NEGOTIATION SKILLS ARE
ESSENTIAL TO A GOOD LEADER/
MANAGER
Why study negotiation techniques?
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After this SESSION,
one should be ready to:
Prepare negotiations.
Negotiate, considering major side-
factors.
Learning objectives
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Negotiation It is a form of communication known
as persuasive communication. In a
word, bargaining.
Persuasive communication is aboutgetting what you want.
Negotiation is about getting the bestpossible deal: that is getting whatyou want in the best possible way.
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Difference between negotiation&
mediation
NEGOTIATION
Try to reach an agreement or
compromise by discussion with
others.
Find a way over or through an
obstacle or difficult path.
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POWER TO INFLUENCE There is one additional
source of power, one of major
significance: confidence. If others believe they are
dealing with someone
confident, competent,organized and efficient then
they may be less certain of
their own position.
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Confidence comes from preparation, a
structured approach, knowledge, andbelief. Convince yourself of your confidence
and you will convince them that you
are a power to be reckoned with.
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IDENTIFYING NEGOTIATION GOALS
What do I want to achieve?
Is this a realistic goal?
What does the other party want to achieve?
Do we have anything in common?
What is my minimum result?
What can I concede?
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I bought a dog
Oh, really? A large one? No, not so very big.
Is he long hairy? No, short hair.
And, what kind of colour? Black/white spotted
What a nice dog! Yes, is he?
Do you have the
same image.
I bought a dog
Oh, really? A large one? No, not so very big.
Is he long hairy? No, short hair.
And, what kind of colour? Black/white spotted
What a nice dog! Yes, is he?
Do you have the
same image.
I bought a dog
Oh, really? A large one? No, not so very big.
Is he long hairy? No, short hair.
And, what kind of colour? Black/white spotted
What a nice dog! Yes, is he?
Do you have the
same image.
I bought a dog
Oh, really? A large one? No, not so very big.
Is he long hairy? No, short hair.
And, what kind of colour? Black/white spotted
What a nice dog! Yes, is he?
Do you have the
same image.
I bought a dog
Oh, really? A large one? No, not so big.
Is he long hairy? No, short hair.
And, what kind of colour? Black/white spotted
What a nice dog! Yes, is he?
Do you have the
same image.
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Preparing Set Clear Objectives
Identify the other persons needs
Identify negotiation elements.
(Variables)
Decide on concession and their value.
(Put a cost against everything you may
have to trade). Prepare your stances.
Prepare to meet.
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PREPARING FOR NEGOTIATIONS
Who am I dealing with?
Learn about their:
Positions
Interests
Perspectives
Perceptions Assumptions
Expectations
Values
CULTURALDIVERSITIES
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iceberg theory
above water:RATIO
verbal
WHATyou say:15 %
below water:
EMOTION
non verbal
Howyou mean:
85 %
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ZOPA=
ZoneOfPossibleAgreement.
The ZOPA includes the criteria both sides to a
dispute can agree upon, and that is sufficient
to produce a settlement of the dispute
BATNA =
BestAlternativeToa NegotiatedAgreement. The BATNA is the walk away
position, or what you are not willing to give
up
Definitions/Types of Negotiations
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2. NEGOTIATION PHASE
During the negotiation phase the parties employ one oftwo bargaining techniques
Distributivebargaining where one side wins, oneside looses. Typically involves manipulation andwithholding information Example: Negotiating forland.
Integrativebargaining where both sides win. Thistype of bargaining is characterized by the creation ofmutual trust based on a positive relationship andshared interests which make allow for a satisfactoryZOPA
The Negotiation Process
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Actual Negotiation
The opening talks.
Icebreaking:be patient;
remember the customary salutations and exchangesof courtesies (in accordance with the local habit);
introduce yourself and your team;outline the framework of the meeting;
some introductory small talk may be useful and polite(gives everybody a chance to get used to the way thecommon language is used and it offers a chance toassess the mood); and
offer/take refreshments.
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The main talksif possible let your counterpart start, listen to him, do notinterrupt;
start with agreement on the agenda;
if incorrect information is given, state the actual facts
(supported by evidence), but do not argue;state your companys point of view (facts only);
if there are differences in points of view, note the view of the
counterpart and highlight the point of view of the opposite
side.
Actual Negotiation
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Trading Concessions Never give a concession, trade it
reluctantly.
Build up the value and significance ofanything you offer to trade.
Reduce the value that the other partyputs on anything offered to you.
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Make no promisesor admissions, unless the
situation or your mandate clearly states youcan do so.
Do not reveal everything about your
proposal that could be exploited by the other
party. To be impartial and correctare of the
greatest importance;
Always be restrained if one of the parties
expresses a negative view about you, or yourproposal.
Actual Negotiation
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Make careful reminders about agreements,
actual arrangements and past practices;
Complete the negotiation by repeating what
has been agreed upon, if possible have itconfirmed in writing;
Agree upon a time and place for further
negotiations;
Do not forget final polite phrases, etc.
Be focused.
Actual Negotiation
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Be focused on the topic and your mission!
Actual Negotiation
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1.
Be able to recognize a negotiation
situation
Ten Negotiation Fundamentals
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2.
Plan and have a concrete strategy. Be
clear on what is important to you andwhy it is important
Ten Negotiation Fundamentals
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3.
Know your BATNA
(BestAlternativeToa NegotiatedAgreement)
Ten Negotiation Fundamentals
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4.
Separate people from the problem
Ten Negotiation Fundamentals
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5.
Focus on interests not positions
Ten Negotiation Fundamentals
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6.
Pay attention to the flow of the
negotiation (display results obtainedso far)
Ten Negotiation Fundamentals
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7.
Take the intangibles into account;
communicate carefully
Ten Negotiation Fundamentals
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8.
Use Active Speaking/Listening skills;
rephrase, ask questions and then asksome more
Ten Negotiation Fundamentals
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9.
Create options for mutual gain (WIN
WIN)
Ten Negotiation Fundamentals
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Negotiation is an art not a science
Experience is the best teacher
Personal study and reflection on your
negotiation experiences will make you a
more effective negotiator.
Conclusion
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EVERYTHING ISNEGOTIABLE EVERYONEIS A NEGOTIATOR