Artisan Certification Research Powerpoint

8/11/2019 Artisan Certification Research Powerpoint

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WE ARE

THOMAS ASSEFA

STEFFANY BALLAS

TATIANA GARCIA TORRES

MICHELLE GRAZIOJONATHAN LEONARD

NICHOLA LUISA LIBORO

ROBERT MOONEY

RACHELLE TAI

MS Organizational Change Management

MS Nonprot Management

MS Organizational Change Management

MS Nonprot ManagementMA International Affairs

MA Media Studies

MS Nonprot Management

MFA Transdisciplinary Design


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AGENDA

OBJECTIVE

METHODOLOGY

KEY STAKEHOLDERS

INTERVIEWEES

SURVEY RESULTS

INTERVIEW RESULTS

OUTCOME ANALYSIS

RECOMMENDATIONS


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OBJECTIVE

Assess the value and viability of a global scale Artisan goods certification modelon behalf of the Alliance for Artisan Enterprise, and determine its worth to retail

and artisan partners


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METHODOLOGY

ARTISANS PRODUCTION

CO-OP

CONSUMERS

E-COMMERCE

LARGE SCALE

RETAILERS

SMALL SCALE

RETAILERS


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IN

Anne KellyAssociate Director

Adrienne ChaillePartner & Director of Strategic Partnership and Sales

Rangina HamidiFounder

Heather ONeillCo-founder and Production Manager

Maya E. SpaullDirector of New Category Innovation

Dan KatzFounder

Renee BowersExecutive Director

Associates of Maria Jose Saenz


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IN

Marilyn MurphyManaging Partner

Megan M.Director of Global Enterprise

Jean JohnsonDirector of Project Development and Merchandising

Jennifer GootmanSocial Responsibility Consultant

Chris Van BergenCOO

Andrew N.COO, Founder

Sarah ThornSenior Director, International Trade


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SURVEY RESULTS

5 REPRESENTATIVESRESPONDED

ALLIANCE FOR ARTISANNETWORKS

RESPONDENTS

UNREACHED+

Ethiopia

Peru

India

Mexico

ARTISAN IS . . .

traditional met

no machines

unique produ

locally source

ARTISAN PERSPECTIVES


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ARTISAN PERSPECTIVES

CE RTIF IE D

LIV E LIH O O D

P RIO R

100%are interested inhaving their products

higher price per product

better working conditions

building brand recognition

wholesale orders to globalor larger retailers

increase sales to individuals

of artisan practice isbenecial to their

agrees more supportis needed

to the prot for certication

MAIN CONCERNS:WHAT IS MORE IMPORTANT?

TIME

CHANGE

MONEY


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SURVEY RESULTSCONSUMER PERSPECTIVES

100 PEOPLE RESPONDED

22MEN

78WOMEN

2%

39%

28%

9%

15%

7%

18-20

21-29

30-39

40-49

50-59

60 +

CONSUMERS AGE


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CONSUMER PERSPECTIVES

63% respondents purchase 2-5 items per

month as gifts for themselves or othersranging from $20-$60

QUALITY PERCEPTION( i .e . ha nd ma d e)?

HIGHER

QUALITY

SAMEQUALITY

LOWER

YES

NO

63%

37%

WOULD A CERTIFICATIONLABEL INFLUENCE YOUR

PURCHASE DECISION?


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VERY

PRICE REPUTATION APPEARANCE LATEST TREND PRODUCT QUALITY PURCHASING

CONVENIENCE

COMPANYS SOCIAL

RESPONSIBILITY

SOMEWHAT

NOT AT ALL

WHAT ASPECT OF A PRODUCT ARE MOST INFLUENTIAL

WHEN PURCHASING A GIFT?

Environmental Impact of productLabor Practices/ employee treatment in making the productImpact on local ecomonyContribution to health causesContribution to charitable organizationContribution to women empowerment/ equal rights

ALL EQUALLY IMPORTANT IN PURCHASING DECISION

CONSUMER PERSPECTIVES


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INTERVIEW RESULTSARTISAN PERSPECTIVES : COMMONALIT IES

IN

COST OF CERTIFICATION

S O CIA L CO MP LIA N CE

START-UP COSTS

BE TTE R N E TW O RK IN G

BEST-PRACTICES RESOURCE

SALES OPPORTUNITIES

PARTNERSHIPSIN CRE A S E O F S A LE S ?

everyone is highly concerned with the

most thought certication should have metrics for

concerned about the barriers of

there is a strong sense of need for

concerned about assurance around


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INTERVIEW RESULTSARTISAN PERSPECTIVES: D IFFERENCES

IN

TRA D IT IO N A L TE CH N IQ UES

SALES AND SURVIVAL

RETA IL W HO LES ALEsome value their practice of

some are exible about changing their practices for

the spectrum of opinions

better prot marginsbetter controllogistical barriersquantity limitations

more dependablelarger ordersreduces artisan controllower prot margins


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INTERVIEW RESULTSRETAILER PERSPECTIVES: K EY INSIGHTS

THE FURTHE R REMOVED RETAILERS AREFROM THE ARTISANS, THE LESS INTERESTEDTHEY ARE IN CERTIFICATION.

when asked for their interest in a formal certication for artisans;

IN


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INTERVIEW RESULTSRETAILER PERSPECTIVES: OVERALL THEMES

IN

TH E N E TW O RK

LEARNING O PPORTUNITIES

FOR THEIR BUSINESSES

COMPREHENSI VE ANDNOT BURDENSOME

reason to join the alliance was for

there should be more

a certication should be


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INTERVIEW RESULTS

VARIETY

N O 1 A PPRO A CH

SERVICESBENEFIT ALLOP T I ONS

CRITERIA

ARTISAN NOT EQUIPPED

SUPPORT

COST LOGISTIC

AUDITINGNEEDS IMPROVEMENTCERTIFICATION

PRODUCTION

W ILLING TO PURCHASE

HIGHER QUALITY

WOMEN

$20-$60

PRODUCTION METHODS

SOCIAL CONSCIFOR SOCIAL IMPACT

CONCLUDING NOTES

A R T I S A N R E T A I L E R S C O N S U M E R S


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OUTCOME ANALYSIS

C E R T I F I C AT I O N A U D I T I N G N E T W O R K


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EASE OF IMPLEMENTATION

AFFORDABILITY

REGIONALLY REPRODUCIBLE

SCALABLE

ARTISAN SUPPORT

ADDRESSES SOCIAL ISSUES

EXISTING STRUCTURES

SUCCESSFUL WORKING MODELS

CONSUMER RECOGNITION

IMPROVED SALES

REQUIRES TECHNOLOGY ACCESS

PRODUCT VALUE INCREASE

YES

MO

LES

NO

C A N

OUTCOME ANALYSIS


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RECOMMENDATIONS

AWAR ENESS

B R A N D I N G

G R OWTH M OD EL

T O O L K I T

R EG IONAL

N E T W O R K I N G

ALLIANCE BRANDINGARTISAN = SOCIAL GOOD

MARKET HANDMADE

HR- WORKPLACE CULTUREEMPLOYEE RIGHTS

SKILL BUILDINGBEST PRACTICES

GI BRANDING ASSISTANCE

REGIONAL TRADE SHOWSCONFERENCE

RETAILER EXPOSUREGI BRANDING OPPORTUNITY


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THANK YOU

Documents

Artisan Certification Research Powerpoint