Upload
others
View
11
Download
2
Embed Size (px)
Citation preview
Artificial IntelligenceImpact on Business and Marketing
Frank TrevinoCMO Exodus Space Corp
Partner | AI Strategy Tinman Kinetics
OUR AI JOURNEY
MY JOURNEY
FRANK TREVINO
PARTNER | AI STRATEGY
Technology with Heart
CHIEF MARKETING OFFICER
Transforming Access to Space
FRANK TREVINOSeoul, South Korea
Global Business Unit
OUR AI JOURNEY
MY JOURNEY
AI BASICS
AI contributed a whopping $2 trillion USD
to global GDP last year. By 2030, it could
be as much as $15.7 trillion USD.
FEBRUARY 25, 2019
ARTIFICIAL INTELLIGENCE
MACHINE LEARNING
DEEP LEARNING
AUGMENTED REALITY (AR)
SEMANTIC AI
COMPUTER VISION
COMPUTER SCIENCE
VIRTUALREALITY (VR)
Facial RecognitionAge AnalysisGender AnalysisEmotional AnalysisObject DetectionObject Masking
DEMO BASICS
Data ClassificationMarketing Segmentation
Predictive Emotional Analysis
USE CASES
DATA
DATA INTO DIGITAL ASSET
OUR AI JOURNEY
MY JOURNEY
AI BASICS
AI FRAMEWORK
DIGITAL TRANSFORMATION
DIGITAL TRANSFORMATION FRAMEWORK
Getting Started - Leading into the AI Era
AI G
row
th
Timeline
TEAM STRATEGY PROJECTS TRAINING
Iterate
Build your
Internal
Team
AI Expert
Identify your
Champion
Set
MetricsProject
Leaders
Executives and
Senior Business
Leaders
Identify
Right
Data
Company WidePeople, Process,
Product, Technology
Pilot
ProgramsEngagement
Define Problem(s)
internal & external
Company
wide
education
COMMUNICATE
Set
Value
Prop
Validate against
Business Strategy
Start Simple
& Specific
Cultural Mindset
Company wide
Adoption
Reduce
Uncertainty
Promote Integrated
Innovation
Digital
Mentality
DA
TA TO
DIG
ITAL A
SSET
Understand
Resources
Follow ThroughIdentify Existing
Infrastructure
CONFIDENTIAL © 2019 Tinman Kinetics
CHALLENGES
SHINY OBJECT SYNDROME
PROGRESSIVE CHANGE
PROGRESSIVE CHANGE
INSTANT GRATIFICAITON
MARKETERS
MANAGEMENT TECHNOLOGY
ADAPTING TO CHANGE
& INNOVATION
TOO PROGRESSIVEWANT STABILITY
“LESS CHANGE” “MORE CHANGE”
OUR AI JOURNEY
MY JOURNEY
AI BASICS
AI FRAMEWORK
AI TODAY
VIRTUAL REALITY
AUGMENTED REALITY
MIXED REALITY
AI Commercialization is stillin its early stages
ARTIFICIAL INTELLIGENCE
Customer Experience
AutonomousNetwork
ProcessAutomation
DiscoveryIncreasedRevenue
New BizOpportunities
Privacy
DigitalCustomer Ops
Platform MediaInsights Marketing Ops 5G Policy
Conversational Chatbot
AI Agent Assist
IVR-Voice-over Internet Recognition
Customer Journey
Predictive Intelligent Care
Cognitive Platform Networks
Platform Management
Automated Ticket Alarm Handling
Predictive Maintenance
Self-OptimizingSelf-Healing
Cognitive Procurement
Supply Chain
Robotic Process Automation
PeopleProcess
Cognitive Content Enrichment
Cognitive Content Recommendations
Immersive Content
Cognitive Audience Personas
Cognitive Channel Experience
Marketing (Social Sentiment analysis)
AI Advertising
Cognitive Offering Chatbot
AR/VR
IoTWearables
Connected Car
Public Safety
Industrial 4.0
Content Analysis
Facial/Bio/Voice Recognition
Anomaly Analysis
Corporate Responsibility
Predictive Intelligence
Procurement/Robotic Process
Personalization Real-Time Agility Connections Pivoting GovernanceValidation
ProductTechnology
Personalization
Predictive Analysis
CONFIDENTIAL © 2019 Tinman Kinetics
MARKETING
IMMERSIONPREDICTIVEKNOWLEDGE
CHATBOTS
PERSONALIZATION ANALYSISCONTENT
VOICE ANALYSIS
CONTENTNATURAL LANGUGE GENERATION
OUR AI JOURNEY
MY JOURNEY
AI BASICS
AI FRAMEWORK
AI TODAY
AI TOMORROW
ROCKET FUEL FOR ARTIFICIAL INTELLIGENCE
5GIMMERSIVE EXPERIENCE
ENGAGEMENT
ROCKET FUEL FOR ARTIFICIAL INTELLIGENCE
5G
GAMIFICATION
MEDIA INTERACTION
TRAINING
B2B AI ASSISTANTS
ROBOTICS
ROBOTICS
NEW SPACE
Convolutional Neural Network
DEMO
Convolutional Neural Networks
Convolutional Neural Networks
AI RENDERED VIDEO
DATA INTO DIGITAL ASSETS
TIE-BACK INTO THE BUSINESS STRATEGY
IMMERSIVE EXPERIENCE
TAKEAWAYS
Frank TrevinoCMO Exodus Space CorpPartner | AI Strategy Tinman Kinetics
[email protected]@exodus-space.com