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Articulating Impact and Value
Caroline Greener
Marketing Manager
Audiences North East
Session Content
• Impact and Value Publication
• Creating an Outcomes Framework using the new I&DeA model for culture and sport (http://www.idea.gov.uk/idk/core/page.do?pageId=21649171)
Our impact, our value
“For every pound invested in Audiences North East through public funding and subscribers, ANE provides benefits and services to the cultural sector worth double the value.”
Why do it?
• Measure and evidence culture’s contribution to areas of policy that matter
• Communicate
• Inform advocacy
• Strengthen collaborations and partnerships
Policy Themes
• Children and young people
• Economy
• Generic
• Health and wellbeing
• Older people
• Safer communities
• Stronger communities
Outcomes Triangle – template 1
Outcomes Triangle – template 1
Outcomes Triangle – template 1
Outcomes Triangle – template 2
Outcomes Triangle – template 2
Logic Model template 1
Logic Model template 1
Logic Model template 1
Logic Model template 2
Benefits of engaging in culture and sportIndividual engager
Achievement
Continuity with the past
Creativity
Diversion
Enjoyment
Escape
Expression
Health
Income
Inspiration
Knowledge of culture
Self-esteem
Self-identify
Skills/competency
Solace/consolation
Community
Bequest value
Community cohesion
Community identity
Creativity
Employment
Existence value
Innovation
Option to use
Productivity
Reduced crime
Shared experience
Social capital
National
Citizenship
International reputation
National pride
Next Steps
• Review the evidence
• Select your performance indicators
• Finalise your framework
• Implement and share
http://www.idea.gov.uk/idk/core/page.do?pageId=21649171