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LA TROBE UNIVERSITY
DIPLOMA PROGRAM
ARTICLE PRESENTATION
GROUP 3:
LE TUAN HUNGLE HA MY
LE TRAN HOAN
LE QUANG HIEU
LUC MANH SON
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INTRODUCTION
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INTRODUCTION
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RESEARCH
LOST ITS WAY.
REDUCING IN SALES.
A DAMAGED PUBLIC PERCEPTION.
LOW REALATIONSHIP WITH FRANCHISEES.
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I. MORE MENU SIMPLICATION
McDonald's men !as "#o$n %&%( )n *!e +as* se,en -ea#s.
/#)*ems )n &22 *o 4&4 )*ems
⇒ CREATING THE DI55ICULTIES 5OR CLIENTS
⇒ SLO6ING DO6N CUSTOMER SER7ICE
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I. MORE MENU SIMPLICATION
PLAN
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II. QUICKER CUSTOMER SERVICE
8&9 m)ll)on #e,ene las* -ea# 84& m)ll)on #e,ene
;#"e#
%0s
• 4>0%0 ;#"e#
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III. IMPROVE FOOD QUALITY
Se#,e /ood ?ase on *!e loca*)on
Lo?s*e# #oll )n Ne$ En"land Plled +o#@ )n Ind)a
• Remo,e an*)?)o*)c /#om
• T#ans+a#en* )n /ood m
•
Cs*om)e ?#"e#s
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I. REDUCE PROMOT
P#omo*)ons o//e#)n" /#ee co
mo#n)n" !o#s
5#anc!)sees !a,e com+la)n +#omo*)ons a#e !#*)n" +#o
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V. UPGRADE AGING STORE
P#e/e# a con*em+o#a#- )n,)*)n" a*mos+!e#e
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VI. GET A NEW PRODUCT TO THE
MARKET QUICKER
• Ne$ +#odc*s *a@e /o#e,e# *o "e* )*
*o *!e ma#@e*
• 5)nd a $a- *o add ne$ +#odc*s
$)*!o* slo$)n" *!e cs*ome#
se#,)ce
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VII. RAISE WAGES FOR ALL EMPLOYEES
WITHOUT PUTTING THE FULL COST BURDEN ON
FRANCHISES• Recen*l- annonced *o #a)se $a"es
/o# em+lo-ees o$ned #es*a#an*s
⇒;ad dec)s)on
• Pa- #)se s!old a++l)ed /o# all
em+lo-ees and /#anc!)ses
• Mc Donald s!old !el+ 5#anc!)ses
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Brea
around the
Would you eat McDonald’s breakfastafter 10-30 a.m. ?
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THAN< YOU
