A bright summer event with the new concept that mixes a picnic, music, contemporary art, exhibitions, education, entertainment and kids areas.

Concept: A one-day outdoor event for the whole family with some official afterparties in night clubs

Date&Location Minsk, Belarus, an island on Komso-molskoe Lake, 25th July

How often:Annual event since 2008,Moved to Minsk 2013

Audience:8 000 young and beautiful people

Best event of the summer’2014* according to mass media

ART-PICNICFREAKY SUMMER PARTY

WATCHTHE OFFICIALVIDEO REPORTOF THE FSP 2014 www.artpicnic.by

ART-PICNIC IS

1Day

50Activities

5500 +Visitors

99%Positive

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FSP 2014ЦИФРЫ

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6 000 - 8 000 People

Aged 18-40, 10% kids

IncomeMiddle (700$)Upper middle (1200$)High (2500$)

Stylish and progressive people, top and middle-level managers, young entrepreneurs, designers, journalists, “rich kids”.Urban citizens, gourmets, they adore new gadgets, fashion and travelling. Socially engaged and easily involved to take part in activities

AUDIENCE

77 000 Site views

2 500 Instagram pictureswith the hashtag #fsp2014

712 Positive responsesand references in social media &Internet Forums

2 900 Mobile Application entries

7400 Likes and Shares on Facebook,Vkontakte and Instagram pages

+200% Social media subscribers

22% Facebook Engagement rate

ACTIVITY@

Promo Site

Outdoor advertising(lightpanels, banners)

Flash banners

Magazines

Posters and playbills

Radio

Promo video

Mobile application

Remarketing

AdWords

FSP 2014ADVERTISINGCAMPAIGN

FSP 2014PROMO &REACH STATISTICS

90 000 000 Brand impressions

10 prints in 7 magazines

35 307 000 Flash Banner &AdWords impressions

445 000 Facebook &Vkontakte Reach

5300 Promo Video views

10 Food courts

91 Mass Mediareports

FSP 2014PARTNERSHIP

Satisfiedpartners

22

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JamMarketParticipants

Most qualitative audience for the brandto contact in the whole city

Most interactive audience – 100%success for any integrated campaign

The event, which is extensively coveredby mass media

Great market positioning possibilities

Most effective way to reach the desired KPI using the given budget

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FSP 2014PARTNERSHIP

FSP 2014PARTNERS’ FEEDBACK

We were happy to participate in such a bright and gorgeous event as partner. The results met our expectations and even exceeded them – the FSP people liked interactive things we’ve offered without extra motivation.

At first we thought that the audience is too young for our brand but in fact we were pleased to see that our spot was attractive for students as well as for adults with children and pets.

Some ‘’moments’’ could be better, but they have no connection with brilliant atmosphere at FSP. Life’s Good.

ALEXANDER SAMAJLOVICHLG, MARKETING SPECIALIST

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The concert itself, the location and the organization – everything was perfect. The visitors of the art-picnic are diverse, and this fact is delightful. One thing, which unites all of them, is their engagement. These people take an active interest in everything what happens around them, they are light on their feet.

I would say, the audience consists mostly of young people, families with or without children, besides there were representatives of the Minsk business society among visitors – it is an extremely important audience for us. The art-picnic is the place where many start-up movement participants and young entrepreneurs from different branches meet.

We liked the way the audience took part in different activities, aspired to get the new information and try something new. It is too early to talk about the results; the exact indices will be available the next January. One thing we know for certain is that there were much more people involved that we had expected.

ALEXANDRA KNYSHTIKKURILA COMPANY, MARKETING SPECIALIST

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Relax.by knows how to arrange big events from its own experience that’s why we also know how effective such events could be. This year we took part in art-picnic FSP and organized a kind of ‘’Game lab’’ on our spot.

We were having fun the whole day through talking with young and beautiful boys and ladies, listening to the music, playing with a giant jenga, throwing frisbee and taking photos.

We had been preparing for the event for about a month, but we still reap the fruits of it. I would like to thank the organizer’s team for their support and consultation 24 hours a day. It is pleasure to work with young professionals.

KRISTINA SHIPILOARTOX, HEAD OF THE PR DEPARTMENT

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BONAPARTECARIBOUFM BELFAST +

FSP 2015MUSIC

6 STAGES30 MUSICIANS 25 DJ

FSP 2014EDUTAINMENT

The traditional education stage of the art-picnic FSP was devoted to the urban culture issues and possible ways to effect them.

The audience met some top managers of the most interesting and progressive projects connected with the urban life. There were so many listeners and questions this year, so it was not surprising that every lecture turnedinto an interactive conversation.

10 Hours

7 Speakers

2 000 Listeners

FSP 2014KIDSTERS

1 000 Kids

5 Performances

4 Photo shootings

11 Animators

6 Workshops

All-day long active kids area gave children and their parents a possibility to choose between different activities all the time. There were many performances, workshops, concerts, photo shootings, animators’ help and lots of presents.

FLASH MOBSFREAKY WEDDINGSCOMPETITIONSTASTY FOODLOTS OF GOOD MUSIC

Partners:partner@artpicnic.bydenis@pocketrocket.by+375 (29) 620-74-60

Executives, media, event-partners:artpicnic.fsp@gmail.comwww.artpicnic.by/press

Food court, HoReCa:foodmarket@artpicnic.by

www.artpicnic.bywww.facebook.com/iloveFSPwww.vk.com/ilovefspwww.youtube.com/lovefsp

FSP 2015CONTACTS

LET'S GO FREAKY!

Creative agencyPocket Rocket

denis@pocketrocket.by+375 (29) 620-74-60

www.artpicnic.bywww.pocketrocket.by

Art director Denis Trusilo