The Art of Social Media

@tracysestili

MarketingCamp SV 2012

#MCSVART

BECOMING A THOUGHT

LEADER

• Be memorable

• Be helpful

• If possible, be first

Content Consumption

• Where & How are

people consuming

content about your

industry?

• Where & How do they

share content about

your industry?

Who

hangs out

where? Greater than 35 years old

• 55% of Twitter

• 63% of Pinterest

• 65% of Facebook

• 79% of LinkedIn

• LinkedIn avg age 44.2 yrs

• Facebook avg age is 40.5 yrs

• Twitter avg age 37.3 yrs

Who Hangs Out Where Cont’d

Male

• Slashdot (87%)

• Hacker News (77%)

• Stack Overflow (76%)

• Facebook (40%)

• Twitter (40%)

Source: Ping.com

(U.S. data only)

Female

• Pinterest (79%)

• Goodreads (70%)

• Blogger (66%)

• Facebook (60%)

• Twitter (60%)

Smart Brands Build Trust

Your Social Responsibility

Engage

• It’s the only FREE way to continue to stay

in the newsfeed on Facebook

• It develops brand trust/loyalty/virality

• Ask a question

Sharing Appropriate Amount

• Facebook – 1x per

day – max

• Twitter – 5-10xs per

day minimum

• Google+ - 2-4xs per

day

• Pinterest – regularly

• LinkedIn – 1x per day,

+ groups

Differentiate

Your Content

• Categorize your

content:

– Conversational

– Educational

– Promotional

Create a Content/Editorial Calendar

Load Balance vs Automation Find a social media management tool that

works for you

Schedule a time on your calendar to use it

DO NOT OVERAUTOMATE

Medical Device/ Pharma Financial/Regulated Entertainment,

Renewable Energy,

Nonprofit, etc.

• Ties your social media activity to your overall

biz objectives and allows you to measure your

social media effectiveness

– Make it stupid obvious

– Show your offer’s value

Give a Call-to-Action

Capture Leads

• Build a list

– Email Widget

– Landing page

• Offer freebies

• Future marketing oppty

• Tweet/Post/Share it

Measure, Recalibrate & Repeat

Top 10 Mistakes

1. Not listening

2. Sharing too much

3. Not posting enough

4. Spending too much time on social

5. Over automating

6. Posting same message to many channels

7. Not giving a call-to-action

8. Ignoring your constituents

9. Not capturing leads

10. Not creating a content calendar

What do you want to be famous for?

Twitter: @tracysestili and

@socialstrand

http://facebook.com/tracysestili

http://linkedin.com/company/social-strand-

media

http://plus.ly/tracysestili

http://plus.ly/socialstrand

www.socialstrand.com/blog