CONFERENCE PROGRAM

November 3, 2016#SDAOM

4 | sdama.org #SDAOM

AGENDA

EVENT SPEAKER LOCATION

7:00am – 8:30am REGISTRATION, BREAKFAST & NETWORKING Grand Ballroom

8:30am – 8:45am CONFERENCE KICKOFF –WELCOME

David Palmer San Diego AMA

Grand Ballroom

MORNING KEYNOTES 8:45am – 9:15am

Generational Motivation Gordon Fowler 3fold Communications

Grand Ballroom

9:20am – 9:50am Developing an Inspirational Brand

Aaron Carpenter HubNami

9:50am – 10:00am Closing the Loop Katie Fellenz NextLeftMichelle Bellon Rescue Agency

Grand Ballroom

10:00am – 10:30am Exhibition Break Grand Ballroom

BREAKOUT 1

10:30am – 11:20am

Lean Insights, Big Impact Clynton Taylor Scansion

Coronado

Omnichannel Campaigns: Analytics & Attribution

Dr. Kenneth Wilbur UCSD Rady School of ManagementKaren Bellin Mirum AgencyMatthew Parisi MindTouchMarc Johnston DirectAvenue

Santa Fe 1-2

Rig The Game: How to Design Flexible Campaigns That Learn and Evolve

Justin Gabbert Red Door Interactive

Santa Fe 3

Plan, Analyze and Pivot: Becoming an Agile Marketing Organization

Kristin Runyan PayLease

Santa Fe 4

11:20am – 11:30am Passing

BREAKOUT 2 AWARENESS

11:30am – 12:20pm

SnapChat For Business: Fundamentals to Grow, Scale and Convert

Carlos Gil BMC Software

Coronado

Best Practices in Omnichannel Execution

Mary Beth McCabe National UniversityJohn Faris Red Door InteractiveShanda Maloney UFCAaron Carpenter HubNami

Santa Fe 1-2

How to Write Content Google Cares About and Ranks

Nick Slettengren Power Digital

Santa Fe 3

Engage New Customers with Video Content

Brent Altomare Groovy Like a Movie

Santa Fe 4

12:20pm – 12:45pm LUNCH & NETWORKING Grand Ballroom

LUNCH KEYNOTE 12:45pm – 1:40pm

The Future Belongs to the Optimizers

Chris Goward WiderFunnel

Grand Ballroom

PLANNING & MEASUREMENT

November 2016 | 5

EVENT SPEAKER LOCATION

1:40pm – 2:00pm Exhibition Break Grand Ballroom

BREAKOUT 3 NURTURING

2:00pm – 2:50pm

10 Reasons Why No One’s Reading Your Blog

Amanda Nachman College Magazine

Coronado

Marketing Automation and Lead Nurturing Tips from the Pros

Nicole Pereira HubSpot User GroupMatthew Parisi MindTouchPilar Bower Mapp DigitalTony Rindsberg Tower33 Digital

Santa Fe 1-2

Beyond the Landing Page (Part 1 of 2)

Frank Cowell Elevator Agency

Santa Fe 3

A Two-Headed Hydra – The Sales & Marketing Partnership: Priming Leads to Optimize Conversion

Steven Maskell SeeLevel HX

Santa Fe 4

2:50pm – 3:00pm Passing

BREAKOUT 4

3:00pm – 3:50pm

Evolve your A/B Testing Skills Cara Harshman Freelance Optimizer

Coronado

Irrational Loyalty: Believing What Your Customers Believe

John Robinson Backup CEORegina Mayzum Kimberly-ClarkKendra Losee Fueled MarketingDana Sullivan Kilroy ShortStack

Santa Fe 1-2

Beyond the Landing Page (Part 2 of 2)

Frank Cowell Elevator Agency

Santa Fe 3

Why Aren’t Your Leads Converting?

Shelly Bowen Pybop

Santa Fe 4

3:50pm – 4:10pm Exhibition Break & Snacks Grand Ballroom

PLENARY PANEL 4:10pm – 5:00pm

Unleashing Brand Advocates Rob Fuggetta ZuberanceWayne Partello San Diego PadresMark Weslar Karl Strauss Brewing Co.Shanda Maloney UFCNancy Nunziati Neato Robotics

Grand Ballroom

5:00pm - 5:15pm CONFERENCE CLOSING & PRIZE DRAWING Grand Ballroom

5:15pm – 6:30pm COCKTAIL RECEPTION, EXHIBITION & NETWORKING Grand Ballroom

Speaker Panel Workshop Mentorship

AGENDA

CONVERSION & RETENTION

Session Format:

26 | sdama.org #SDAOM

GET INVOLVED Have fun, sharpen your skills, and help us create AMAzing opportunities for marketers! Join the team to deepen your connections with powerhouse San Diego marketers. Learn about volunteer openings and benefits at sdama.org/volunteer.

THANK YOU, VOLUNTEERS!#SDAOM CHAIRSKatie Fellenz Co-ChairMichelle Bellon Co-Chair

#SDAOM PROGRAMMINGMarina Anderson Programming DirectorMadeleine Wiener de Torziac Speaker Relations ManagerVeronica Cox Speaker Relations ManagerDr. Aileen Alvarado-Swaisgood Programming Content Manager

#SDAOM EVENT PLANNINGJennifer Jensen Event Planning DirectorSarah Schacht Logistics Coordination ManagerLuis Castro Reception Coordination ManagerThomas Nobles Logistics & Programming ManagerLeslie Joseph Research Manager

#SDAOM SPONSORSHIP Letícia Meireles Sponsorship DirectorYedid Becker Sponsorship Manager

#SDAOM MARCOMKendra Losee Marcom Director

Kristal May Lacsa Integrated Communications StrategistTracy Norton Integrated Communications StrategistHannah Martine PR & Outreach ManagerCarina Veiga Content Marketing ManagerEmily Dahl Social Media Marketing ManagerBijan Malaklou Social Media Marketing ManagerLisa Hinz Copywriting ManagerSamantha Tollin Copywriting ManagerNihan Gorkem Marketing Analytics ManagerDr. Aileen Alvarado-Swaisgood Programming Content ManagerArin Winkler Design Direction Manager

SAN DIEGO AMA BOARD OF DIRECTORSDavid Palmer PresidentChristine Wiley President-ElectLiz Jankowski SecretaryMaileen Flores TreasurerRachel Harrison-Brown VP RecognitionCarina Affinito VP Collegiate Relations

Anetra Henry-Hunting VP SponsorshipScott Robinson VP Corporate EngagementMandy Fisher VP CareersBrandon Hull VP Strategic AlliancesJacques Pavlenyi VP Event ProgrammingJennifer Mottershead VP Event ExperienceTysa Fennern VP Special Interest GroupsKyle Sandsmark VP Integrated CommunicationsMike Matamala VP Earned & Social MediaBill Winn VP ContentDori Lin VP AnalyticsBarbara Haines Executive Administrator

SAN DIEGO AMA ADVISORY BOARDNick Hofer CMO, RevCultJohn Robinson Consultant, Backup CEOKen Schmitt Founder and President TurningPoint Executive SearchKathy Townend Sr. Manager, Corporate Marketing Mitchell International

THANK YOUFor Making San Diego AMA #1

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