1. ART JIMENEZLAS VEGAS CONVENTION AND VISITORS AUTHORITYVisitLasVegas.com LVCVA.comVegasMeansBusiness.com

2. LAS VEGAS CONVENTION AND VISITORS AUTHORITY 3. LVCVA-CONSUMER- LAS VEGAS CONVENTION AND VISITORS AUTHORITY 4. LVCVA-TRAVEL TRADE-LAS VEGAS CONVENTION AND VISITORS AUTHORITY 5. LAS VEGAS TRADESHOWS TRADESHOW NEWS NETWORK TOP 250 RANKINGS - 2011 7055For the 18th consecutive year, Las 60Vegas leads other host cities in the 50 number of TSNN Top 250 shows. 40 3026 21 20 171110 10 87 7 7 70Las Vegas Orlando Chicago New YorkAtlantaNewLouisv ille Anaheim WashingtonSanBostonOrleansD.C.FranciscoSource: Tradeshow News Network, 2011 RankingsLAS VEGAS CONVENTION AND VISITORS AUTHORITY 6. LAS VEGASMEETINGS, CONVENTIONS & TRADESHOWS* * Based on 2011 data LAS VEGAS CONVENTION AND VISITORS AUTHORITY 7. LAS VEGAS VISITOR STATISTICS 2011 YEAR-END RESULTSchange from 2011 prior yr.Visitor Volume 38.9m +4.3%Room Inventory150,161+0.8%Citywide Occupancy83.8% +3.4 ptsADR$105 +10.7%Convention Attendance4.9m+8.8%En/Deplaned Passengers 41.5m +4.3%Avg. Daily Auto Traffic99,844 -0.5%Clark Co. Gaming Rev. $9.2b+3.5%LAS VEGAS CONVENTION AND VISITORS AUTHORITY 8. LAS VEGAS VISITOR STATISTICS2012 YEAR-TO-DATE RESULTSJuly change from 2012prior yr.Visitor Volume 26.7m +1.9%Room Inventory150,245+1.0%Citywide Occupancy85.1% -0.1ptsADR$107+3.4%Convention Attendance3.5m+0.5%En/Deplaned Passengers 28.1m +1.5%Avg. Daily Auto Traffic 103,201+1.4%Clark Co. Gaming Rev. $6.2b+3.1%LAS VEGAS CONVENTION AND VISITORS AUTHORITY 9. 2012 VISITOR VOLUME FORECAST 40.0 million+2.8%LAS VEGAS CONVENTION AND VISITORS AUTHORITY 10. INTERNATIONAL VISITORSSource: LVCVA Las Vegas Visitor Profile StudyLAS VEGAS CONVENTION AND VISITORS AUTHORITY 11. LAS VEGAS CONVENTION AND VISITORS AUTHORITY 12. International$376 food/drink$291 shopping 13. SHOP LAS VEGAS -HISTORY- LAS VEGAS CONVENTION AND VISITORS AUTHORITY 14. SHOP LAS VEGAS-SHOPPING/TRAVEL PARTNERS- LAS VEGAS CONVENTION AND VISITORS AUTHORITY 15. LAS VEGAS CONVENTION AND VISITORS AUTHORITY 16. Methodology New shopping landscape-2000 Leverage B2B2C wholesaler coop programs Design campaigns to generate: Room nights Pre-arrival shopping awareness Build databasesLAS VEGAS CONVENTION AND VISITORS AUTHORITY 17. Funding Shop Las Vegas -- Overview SAA dues Shopping Center contributions $1.2M+ since 1999 Gift cards, product, FAMS, sponsorships Develop marketing campaigns $4M++ since 1999 LAS VEGAS CONVENTION AND VISITORS AUTHORITY 18. Reporting (Simple)Assign SLVSC to travel partner w/ campaign planReporting-proof of performance, resultsAverage room booking increase 5% - 20% LAS VEGAS CONVENTION AND VISITORS AUTHORITY 19. LAS VEGAS CONVENTION AND VISITORS AUTHORITY 20. SHOP LAS VEGAS-SUCCESS STORIES/TRAVEL TRADE- Consortia Cash TripsLAS VEGAS CONVENTION AND VISITORS AUTHORITY 21. Consortia Cash iPads PriusLAS VEGAS CONVENTION AND VISITORS AUTHORITY 22. Travel Trade LAS VEGAS CONVENTION AND VISITORS AUTHORITY 23. SHOP LAS VEGAS-SUCCESS STORIESRetail Cash Trips LAS VEGAS CONVENTION AND VISITORS AUTHORITY 24. Wholesale Cash Trips Car 25. SHOP LAS VEGAS -SUCCESS STORIES/CONSUMER DIRECT-www.visitlasvegas.com2009LAS VEGAS CONVENTION AND VISITORS AUTHORITY 26. LAS VEGAS CONVENTION AND VISITORS AUTHORITY 27. www.visitlasvegas.com 2012 28. SHOP LAS VEGAS PASSPORT Page Views Passport Redemptions2009145,0007,1002010330,000 10,5002011322,6729,193 2012 (YTD) 329,6407,1381,127,312 33,931 LAS VEGAS CONVENTION AND VISITORS AUTHORITY 29. Key Feeder Markets:Los Angeles Times:925,000Arizona Republic: 472,993San Diego Union-Tribune:293,332San Francisco Chronicle:289,809Denver Post:427,419Dallas Morning News:362,134Fort Worth Star Telegram: 300,309Seattle Times 329,360Total Circulation 3,400,356LAS VEGAS CONVENTION AND VISITORS AUTHORITY 30. LAS VEGAS CONVENTION AND VISITORS AUTHORITY 31. ExpediaLAS VEGAS CONVENTION AND VISITORS AUTHORITYVisitLasVegas.com LVCVA.comVegasMeansBusiness.com 32. How much is too much $?LAS VEGAS CONVENTION AND VISITORS AUTHORITY 33. LAS VEGAS CONVENTION AND VISITORS AUTHORITY 34. LAS VEGAS CONVENTION AND VISITORS AUTHORITY 35. Continental Airlines One Pass Database LAS VEGAS CONVENTION AND VISITORS AUTHORITY 36. SHOP LAS VEGAS-TOURS/PACKAGES-LAS VEGAS CONVENTION AND VISITORS AUTHORITY 37. SHOP LAS VEGAS-TRAVEL PARTNERS- Bookit.com Orbitz Bon Voyage Merit Travel Club Canada Dream Vacations Builder Power Pass E-DestinAccess Tourico Holidays Expedia Travel Impressions Funway Holidays Travelocity Get Your Guide Tour America UK Gray Line Worldwide Travelplan Holidays GTA/Octopus United Vacations UK Isango.com Vacations Made Easy Hotelbeds Viator Mark International MLT Vacations LAS VEGAS CONVENTION AND VISITORS AUTHORITY 38. SHOP LAS VEGAS-TRAVEL PARTNERS- Las Vegas Top selling destination in SAT program 17 SAT LAS packages Exposure on 135 web pages $800,000+ online media valueLAS VEGAS CONVENTION AND VISITORS AUTHORITY 39. Q & ALAS VEGAS CONVENTION AND VISITORS AUTHORITY 40. TIPSLAS VEGAS CONVENTION AND VISITORS AUTHORITY 41. HOW TO WORK WITH YOUR DMOLAS VEGAS CONVENTION AND VISITORS AUTHORITY 42. GET TO KNOWLeisure Sales DepartmentMeetings Sales DepartmentConvention Center Sales DepartmentLAS VEGAS CONVENTION AND VISITORS AUTHORITY 43. GET TO KNOWLeisure Sales Department Wholesalers OTAs Receptive Operators Airlines LAS VEGAS CONVENTION AND VISITORS AUTHORITY 44. GET TO KNOWMeetings Sales DepartmentMeeting plannersIncentive housesCorporate eventsAssociationsLAS VEGAS CONVENTION AND VISITORS AUTHORITY 45. GET TO KNOWConvention Center Sales DepartmentCity wide trade showsLAS VEGAS CONVENTION AND VISITORS AUTHORITY 46. THANK YOU LAS VEGAS CONVENTION AND VISITORS AUTHORITY