Art InDesign

MARCOS A. MAGALLANES

ART INDESIGN

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” -Antoine de Saint Exupéry-

Rendering letter forms and creating creatures as a child while growing up in sunny California, provided me with hours of entertainment and joy. During my duration in the military, a pen and paper were my outlet of choice to escape the daily life of a submariner. Now my life revolves around branding and logotypes. In my opinion art has a way of changing every aspect of life.

TABLE OF CONTENTS

TIM BURTON

BIO TECH

LE BOUTON

SAN GIOVANNI

PLAYGROUND DAYZE

ARISTO HOTEL

DIABLO SKIN

ALEXANDER CALDER

CHARACTER CONCEPT

LOGO PAGE

006

020

030

044

054

066

082

096

108

118

marcos a. magallanes .. art indesign .. table of contents pg.005

BURTONTIM

CourseInstructorTypefaces

Task

Strategy

Portfolio BuildingSean Bacon Trade Gothic LT Std

A collection of Tim Burton’s early cinematographic work is commissioned to be made into a DVD boxed set. Illustrations for the individual movies along with the packaging and DVD menu user interface will need to be created.

Individual movie covers were illustrated in a minimalist manner. The color scheme varied from cover to cover to match the feel of the movie it represents; Illustrations are basic and relevant to movie subject as well. “Trade Gothic” is the typeface used to identify the pertinent information for each movie, its clean condensed forms allowed the focus to be on the illustrations. The typeface “Trade Gothic” is used as the menu user interface; navigation and legibility are able to be read from across the room. The color scheme used in the DVD menu user interface takes the multiple forms of color blindness into consideration by separating colors that may blend together.

marcos a. magallanes .. art indesign .. tim burton pg.007

Typography

Patters

Color Palette

C - 26%

M - 0%

Y - 3%

K - 6%

C - 70%

M - 50%

Y - 30%

K - 100%

Trade Gothic LT Std - Condensed No. 18

Trade Gothic LT Std - Bold No. 2

Trade Gothic LT Std- Bold Extended

C - 65%

M - 26%

Y - 86%

K - 8%

C - 0%

M - 0%

Y - 0%

K - 0%

C - 23%

M - 11%

Y - 17%

K - 0%

C - 0%

M - 98%

Y - 98%

K - 0%

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0









BIOTECH


Task

Strategy

Graphic DesignCandice Lõpez Agenda

Bionuclie, a biotech company is starting up in the Carlsbad area and requires a corporate identity. Four key brand requirements must be followed when creating Bionuclie’s corporate identity: differentiation, relevance, coherence and esteem.

The logo needed to be conservative and reflect an ecoconscious look to connect with shareholders and the community. The font Agenda was selected for its wide stems and round shapes that communicate a friendly and approachable environment. The cool blue and green color scheme mimics nature and cleanliness as well as relating to life and biotechnology. A mass to mole converter application was created for Bionuclie employees to use on mobile devices and desktop computers when making DNA or RNA calculations.

marcos a. magallanes .. art indesign .. bio tech pg.021


marcos magallanes .. art indesign .. bio tech pg.023








LEBOUTON


Portfolio BuildingCandice Lõpez Rivanna / Nouveau FLF

Task

Strategy

Lebouton, a veganic plant nutrient line requires branding and packaging (veganic meaning no animal byproducts were used in the production of the product). The entire user experience needs to be fluid and informative, from start to finish.

Work was started by researching the plant nutrient business and outlining what is expected of every plant nutrient product in the current market. The information presented by Le Bouton’s printed and digital user interface covers what is needed for the novice grower and is in-depth enough for the professional grower. A wordmark was created to represent Lebouton and a natural green color scheme was selected to echo the natural process that is used in the production of Le Bouton.

marcos a. magallanes .. art indesign .. le bouton pg.031

Le Bouton

Le BoutonLe Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le BoutonLe Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le Bouton

Le BoutonTypography

Patters

Color Palette

C - 32%

M - 18%

Y - 51%

K - 0%

C - 47%

M - 13%

Y - 0%

K - 0%

Rivanna - Regular

Nouveau FLF - Regular

Myriad Pro - Regular

Myriad Pro - Light

C - 68%

M - 46%

Y - 79%

K - 34%

C - 8%

M - 18%

Y - 38%

K - 0%

C - 3%

M - 62%

Y - 70%

K - 0%

C - 37%

M - 56%

Y - 74%

K - 20%

Aa Bb Cc Dd Ee Ff Gg Hh I i J j Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0










SAN GIOVANNI


Portfolio BuildingCandice Lõpez Knockout / AR Berkley / Scala Sans / P22 Cezanne Pro

Task

Strategy

Radicondoli is having their annual festival, “Festa di San Giovanni” and it requires marketing and promotional materials. Festa di San Giovanni is a historic and religious celebration that needs to bridge to the younger generations.

A set of three different style prints were created which depicted scenes of the festival while each print is consistent with the same color scheme. The limited palette is used to appeal to the younger generation; athletic cloth is branded with the same imagery as the prints to unify the marketing.

marcos a. magallanes .. art indesign .. san giovanni pg.045





PLAYGROUND DAYZE


Task

Strategy

TypographyAmy BecraftSegoe Print

BZ Books, a children’s book publishing company requires illustrated book covers for “playground Dayze”. A third grade reading level chapter book series “Playground Dayze”, requires a book cover which is still unique while keeping a uniformity within the book series.

Illustrations where started with pen and ink on paper and transferred to Photoshop for color and composition. The subject matter of the covers was limited to numbers, letters and world monuments. The color scheme is very basic using one background color with two object hi-light colors. The characters illustrated are comedic in nature to be appealing to the target audience of 7-10 year of age.

marcos a. magallanes .. art indesign .. playground dayze pg.055

Typography

Patters

Color Palette

ART InDesign - Selected Works by Marcos Magallanes

Pg.6

C - 7%

M - 1%

Y - 55%

K - 0%

C - 9%

M - 10%

Y - 94%

K - 0%

Segoe Print - Regular

Segoe Print - Bold

Avenir LT Std - 35 light

Avenir LT Std - 95 Black

C - 13%

M - 52%

Y - 23%

K - 0%

C - 56%

M - 0%

Y - 23%

K - 0%

C - 33%

M - 0%

Y - 38%

K - 0%

C - 62%

M - 53%

Y - 53%

K - 24%





E

w

g

Language-Li

teracy-Conte

ntEvolve




marcos magallanes .. portfolio .. playground dayze pg.49 marcos a. magallanes .. art indesign .. playground dayze pg.063


ARISTOHOTEL


Task

Strategy

Graphic DesignCandice LõpezAviano Didone

Aristo, a high end Hotel in New York requires branding. The main goal with Aristo is to create a regal experience. Branding must be subdued to preserve the ambiance of excellence..

The Manhattan Municipal Building in New York City on the intersection of Chambers Street and Centre Street was selected to be repackaged into a luxurious hotel. There is a British undertone to the interior design with a modern touch. The Emblem created is combination of a modern crown that mimics the Aviano typeface along with the word Aristo in the Avino typeface. By using a uniform thin to thick set of lines a sleek and lasting identity is created for Aristo.

marcos a. magallanes .. art indesign .. aristo hotel pg.067

Typography

Patters

Color Palette

MIAM

I

C - 62%

M - 65%

Y - 77%

K - 78%

C - 0%

M - 0%

Y - 0%

K - 0%

Aviano Dinone - Black

Din Pro - Light

C - 24%

M - 18%

Y - 42%

K - 0%

C - 70%

M - 50%

Y - 30%

K - 100%

C - 62%

M - 55%

Y - 49%

K - 23%

C - 10%

M - 12%

Y - 26%

K - 0%




NYC

NYC New York

Michelle Nowakowski-General Manager2515 W 57th Street

New York, NY 10019212-830-2525

www.Aristo.com

NYC

Michelle Nowakowski-General Manager2515 W 57th Street

New York, NY 10019212-830-2525

www.Aristo.com

New York



marcos magallanes .. art indesign .. aristo hotel pg.067 marcos a. magallanes .. art indesign .. aristo hotel pg.075




DIABLOSKIN


Task

Strategy

Graphic DesignLisa StaraceDiablo Rune / Helvetica

Diablo 4, the latest installment from the Diablo franchise is being released for the PlayStation 4 and a limited edition version is needed for the super fan. Diablo 4 must integrate with the PlayStation 4 by using there current system structure and providing the fan base with the ability to customize.

A custom font, “Diablo Rune” was the first thing made. The Diablo font was inspired by ancient runes in it’s design. A 11’ vinyl sculpture of Diablo was created to be released simultaneously with the release of the Diablo 4 video game. Custom PlayStation 4 console covers illustrating Diablo, with custom blood stained PlayStation 4 controllers, PlayStation 4 vita’s, a strategy guide and game disk packaging were also included for collectors. An auction house application for mobile devices was created to supply players world wide with item buying and selling on the move. The ability to have a auction house on a mobile device increases the user experience and also works as a reminder to continue playing Diablo 4.

marcos a. magallanes .. art indesign .. diablo skin pg.083

Typography

Patters

Color Palette

C - 70%

M - 50%

Y - 30%

K - 100%

C - 17%

M - 20%

Y - %K - 0%

Helvetica Neue LT Std - 83 Heavy Extended

Helvetica Neue LT Std - 55 Roman

Helvetica Neue LT Std - 56 Italic

Helvetica Neue LT Std - 37 Thin Condensed

C - 0%

M - 0%

Y - 0%

K - 0%

C - 13%

M - 11%

Y - 10%

K - 0%

C - 27%

M - 98%

Y - 100%

K - 27%

C - 62%

M - 53%

Y - 53%

K - 24%






diablo rune: type specimen sheet






ALEXANDERCALDER


Travel by DesignSean Bacon Calder Wire / Arial

Task

Strategy

There will be an exhibition at the San Diego Museum of art to commemorate the life work of Alexander Calder. The event will need to be advertised and marketed to the surrounding region.

The Calder exhibit was expected to draw a wide target audience of people in the San Diego community. Different strategies were taken to communicate with the various target markets. To capture a wide market the exhibit was advertised on pandora.com and youtube.com. Magazine articles are commissioned to raise awareness on Alexander Calder and the current exhibition. Street adversing was commissioned to bring awareness to the local community. A custom font “Calder Wire” is created to unify all aspects of the art exhibition advertising efforts.

marcos a. magallanes .. art indesign .. alexander calder pg.097

Calder Wire-Strokes FontCalder Wire-Strokes Font

calder wire: type specimen sheet

Calder Wire-Strokes FontCalder Wire-Strokes Font






CHARACTER CONCEPT

Portfolio BuildingSean Bacon Gill Sans


Task

Strategy

A personal character concept book and online portfolio are needed to allow for interviews with companies focusing on character design and concept art.

The book is combination of my curated illustrations I have worked for the past 3 years. Text and color are omitted to allow the viewer to really focus in on the content and illustrations themselves. The user experience of viewing my digital portfolio is easy to use and quick way to continue communication.

marcos a. magallanes .. art indesign .. character concept pg.109





legal practiceclothing companysocial networkclassic novel

travel agencyrecord labelmusic supplies video game

marcos a. magallanes .. art indesign .. logo page pg.119

-THANK YOU-

I would like to thank my family for supporting me throughout my education. I would also like to give thanks to all my teachers that assisted my art education and motivated me to stay focused. Thank you, Sean Bacon and Candice Lõpez for guiding my graphic design progression and portfolio process.

ContactPhone: 1.619.794.9830Email: [email protected] Diego City College1313 Park Blvd, San Diego, CA 92101

FontsAkzidenz Grotesk BQ Light Condensed - RegularAkzidenz Grotesk BQ Light Condensed - ItalicAkzidenz Grotesk BQ Condensed - Regular

SoftwareCS6

COPYRIGHT © 2014 Marcos Magallanes.All rights reserved. No portion of this book may be used or reproduced in any manner without the written permission of Marcos Magallanes.

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Art InDesign