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ART DECO

Art Deco Book

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Book designed and written for computer publication design course.

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Page 1: Art Deco Book

ART DECO

Page 2: Art Deco Book

Elements◊ ArtDecoisacleanstyle

withthicklinesandboldcolors.

◊ OftenArtDecoartistsusedcurves,globes,andswoop-ing

◊ Asymmetricalandgeomae-tircshapeswereoftenusedinthedesignsduringtheArtDecotimeperiod.

◊ ArtDecodesignersfre-quentlyusedthematerialsthatwerearoundthem.

◊ ArtDecoisnotjustfoundhangingonwalls,itwasfoundinhomedecorandfashionduringthattime.

Art Deco was first enjoyed in the 1920’s. During a time of prohi-bition, flappers, and roaring jazz music the Art Deco theme fits right in. However, this was also the time period of the Great De-

pression, making spending a lot of money on art hard to justify for the average person.

Luckily for the people ofthe United States, ArtDeco appeared notonly on canvases,butinarchitecture,fashion andcorporate workbuildings. Thisway everyonecould enjoy andaffordart.ArtDecois often lumpedwiththemodernismtime period in classicliterature. However inrecent years, art historianshave given Art Deco its owntitle,because they feel itflourished intosomethingbiggerthanmodernism.ArtDecodetailsarefrequentlyconfusedwith Art Nouveu. Even though therearemanysimilartraitsbetweenthetwo

styles, Art Deco has a moreelegant,decorativefeeltoit.However one similaritybetweenbothstylesofart is the fact that itcanbefoundalmosteverywhere inarchitecture.Thisisnot something thatall art styles canclaimtodo.The style of artdeco was institutedin France. When

Americanscaughtwindof it they realize they

desperately needed some ofthein

fluence from the Parisian Art. Parisexuded frivolity and luxury and whenthe United States was going through aperiod where they needed some hope.France gaveAmerica this confidence in

ART Deco

1920-1939

captions:to the right: Jeune fille en vert (de Lempicka.) Bottom left: top of the Chrysler Building (Wil-liam Van Allen)Bottom right: inside of Radio City Music Hall (Donald Desky)

French poster by Ronald Ansieau

Page 3: Art Deco Book

Artistswasanearly20thcenturyFrenchartdecographicartist,bestknownforhis1935“Berger45”winead-vertisementwhichiswidelyreproducedasposterprints.Ansieaualsocreatedcolorfulillustrationsfora1931seasonalguidetoDeauville“thefloweredbeach”.Littleelseisknownofhislifeorwork.

wasborninBrooklyn,NewYork,in1883.Heattend-edPrattInstituteinBrooklynwhileworkingforthearchitectClarenceTrue.sell,beforehewasawardedtheParisPrizescholarshipin1908.ThescholarshipledtohisstudyinginParis,intheatelierofVictorLalouxattheEcoledesBeaux-Arts.VanAllenwasthenchosentolaytheplansfortheChryslerbuilding.

William Van AlenRoland Ansieau

artanddesign.Thisstyleofarthadextremelyvibrantcolors, which are found on not onlythe interior of a building, but on theexterior as well. The colors were alsointerwovenwithmanyornatepatterns.Rigidandorthicklinesarealsoanotherelement that appears quite frequentlyduring in the art and especially thearchitecture.A lot of the detailing hasvery sharp edges and defines lines.Somehowthereisjazzlikefeelingtotheartofthistime.Theflowoftheartworkandthefactthatthearthasalittleextraflaretoit,thewaythemusicdoes.The1920’swereavampytimeperiodandthisissomethingthatisportrayedin the artwork. Women look moresensual, they are showing more skin,andtheirdressesaremoreformfittingtotheirfemininecurves.Theprintingpress,thegreatdepression,andParisallhelpedtoshapethefutureof Art Deco. Although the term ArtDecowasn’tcoineduntilthelate1960’sart deco made a lasting impressionduring the time that it was popular.With bright colors and bold patternsartdecowillalwaysleaveamarkinarthistory.

“Lotsofshineforevening.LotsofornamentationalotofArtDeco-sort-of-feeling

toitbecause,again,IthinkthiscollectionreallyisNewYork.

Inside Radio City Hall