WHAT’ MISSING FROM YOUR ART BUSINESS PLAN WITH JENNA WEBB ARTPRENEUR ACADEMY CREATOR

© Jenna Webb Art. All Rights Reserved

THANKS FOR COMING!

REPLAY LINK IN YOUR INBOX SOON (WILL EXPIRE)

BONUS NOTES!

CONTENTS - Hosted By: Jenna Webb - 3 Ways to Grab Money You Are Leaving On The Table - Perceived value - Ideal Client Exercise - How to Attract Your Ideal Client - Up-Sells and Down-Sells - Value Ladder - “Artpreneur Roadmap of Irresistible Offers” - How to Make the Value Ladder Work For You - Key Slides - Artpreneur Academy

www.jennawebbart.com

HOSTED BY: JENNA WEBB Hi, I’m Jenna Webb. 

I'm an abstract artist selling original paintings, prints and commissions to customers I meet online. 

I stepped away from the corporate world in 2017 and made a full commitment to creating financial freedom as an artpreneur. I was in relentless pursuit of my passion. Turning back was not an option for me. 

Art did not pay the bills at first. And that part was pretty scary (and painful).

But instead of choosing fear, I was committed to working smart and creating a plan. I knew I could leverage my Business and Marketing degree and 10 years corporate experience to succeed.

Each year my art business has grown; 20%, then 48% and 94% in 2020! 

What’s amazing? I actually sold fewer paintings for a higher total profit by focusing on what really matters to grow a sustainable business.

What I need to share with you is, I grew my business in spite of many personal challenges that drained my time and focus. For instance.... my daily chronic disabling migraines that put me in the hospital.   My point is, if I can achieve art financial success, so can you, no matter your circumstances. You deserve it!

© Jenna Webb Art. All Rights Reserved

 

WORKSHOP NOTES: - Print this workbook or use luminpdf.com (free) to edit

digitally Price

3 WAYS TO GRAB MONEY YOU ARE LEAVING ON THE TABLE

✓ Undercharging for your art

✓ Perceived Value

✓ Offer up sells and down sells as part of your artpreneur value ladder

© Jenna Webb Art. All Rights Reserved

PERCEIVED VALUE: -Value - the worth - Perceived value is how the price

determines worth and quality. - “You get what you pay for” - A high price point portrays high value + exclusivity. -Low price portrays low value.

EXPLAINED: - One way you are leaving money on the table is if you are

not considering perceived value - Lets discuss the difference between price/cost and VALUE - Price is what you pay for something - Value is what goods or services pay you i.e. worth. - Value can never be calculated in numbers like price and cost. - Perceived value is how price determines worth and quality. “You get what you pay for” - People associate high prices with high quality. - Selling your artwork for a low price point immediately reduces the perceived value. - Low priced products are believed to be cheap, especially when compared to competitors. - A high price point portrays high value and exclusivity.

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IDENTIFY YOUR IDEAL CLIENT EXERCISE: - Imagine a single person you will make up - [if you don’t have clients yet, thats totally okay. This is

a great place to start by knowing who you want to serve!] - Answer the following based on: - Interests, demographics, lifestyle, and personality - this single person will possess a combination of

key aspects from your customer group - Are your raving fans also someone who you love working with? - Does your customer base seem to fit a certain profile or demographic? - You can combine their traits into a single avatar you make up.

Ideal Client Questions:

1. Who is your Ideal Client? Who do you want to work with? 2. Who have you loved working with and been able to get amazing results for? 3. Do you have any raving fans? What does your current customer base have in common?

- Identifying you Ideal Client can be hard at first - In the Artpreneur Academy we have powerful lessons for intimately knowing your Ideal client. - We use the 13 deep descriptions to uncover your IC’s Deepest desires so you can serve them best. - And you learn how to create an irresistible offer your IC is guaranteed to buy

© Jenna Webb Art. All Rights Reserved

EXERCISE NOTES: ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________ _______________________________________________ ______________________________________________________________________________________________

© Jenna Webb Art. All Rights Reserved

IDEAL CLIENT: -Attract them - Find out what they want -How to meet their needs

HOW TO ATTRACT YOUR IDEAL CLIENT: - The key is finding out what your ideal client wants (know

them intimately) - In the Artpreneur Academy we identify ways you can uniquely meet your IC needs based on what you are BEST at. - [this must be done before you can create an irresistible offer your client can’t wait to buy. For example, before you create that next collection of art.] - From there, we BUILD this into your Profit Plan

© Jenna Webb Art. All Rights Reserved

ARTPRENEUR ROADMAP OF IRRESISTIBLE OFFERS :

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WHY DOES THE VALUE LADDER WORK?

1. Re-marketing to your audience that you’ve already built a relationship with.

2. Your raving fans will want to invest more from you over time.

3. A customer can enter the value ladder at any step (they can spend what they are willing to spend in that moment, can come back to purchase a high value offer later). You can direct your customer to climb through every stage of your value ladder, maximizing their lifetime value.

4. Enables you to offer up-sells and down-sells from one product to the next. If you only have 1 offer at 1 price point, then you could be leaving money on the table.

5. Visual aid for all the offers in your business - Allows you to make adjustments to your business at any time

© Jenna Webb Art. All Rights Reserved

HOW TO MAKE THE VALUE LADDER WORK FOR YOU: - In The Artpreneur Academy we build a personalized

value ladder for your business - Step by step you will learn how to: - Choose the right offers for your business (How to know what offers will sell) - Set up your offers - Price your offers - How your offers tie into your revenue plan so you can reach your financial goals. - The key is knowing how to apply these numbers to your monthly goals and develop a plan to achieve them. - How to automate your leads and passive income - How to analyze and optimize your offers to grow your income

© Jenna Webb Art. All Rights Reserved

KEY SLIDES:

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ARTPRENEUR ACADEMY LIFETIME ACCESS, SELF-PACED LEARNING, COACHING

© Jenna Webb Art. All Rights Reserved

FOR QUESTIONS ON THE ARTPRENEUR ACADEMY: Contact jenna@jennawebbart.com and I’ll be happy to chat with you!

REPLAY: A replay of today’s web class will be in your inbox in a couple of hours.

But please note, it will *expire quickly*

DID YOU GET VALUE TODAY? I’m always delighted to know if the web class was valuable to you.

Let me know how you got value today at jenna@jennawebbart.com

Thank you for spending the hour with me!

© Jenna Webb Art. All Rights Reserved

COPYRIGHT NOTICE

This publication and it’s content is copyright of @ Jenna

Webb Art. 2021. All Rights Reserved.

Any redistribution or reproduction of part or all of the content

in any form is prohibited other than the following:

You may print or download for personal use only.

You may not, except with my written permission, distribute or

commercially exploit the content. Nor may you transmit it or

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