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The Story: Circa 2013, with locaJons in Louisville, CO & Katy, TX DRIVING GROWTH THROUGH MARKETING SCIENCE -‐ Strategy -‐ ExecuJon -‐ Content -‐ Website -‐ Measurement
We provide Managed Services & CreaJve Services Partners: HubSpot, ReadyTalk, Choozle
The Specialty: ATTRACT, CONVERT, CLOSE, DELIGHT. STRANGERS -‐> VISITORS -‐> LEADS -‐> CUSTOMERS -‐> PROMOTERS How? SEO, Blog, Social Media, Digital AdverJsing, Influencers, Calls-‐to-‐AcJon, Landing Pages, Forms, Email Nurturing, Lead Scoring, Workflows, Progressive Profiling, Personalized Engagement, Voice of the Customer, Social Monitoring
When Swimming with the Sharks… Sell a vision Know your audience Do your homework What problem to solve? Tell a story Demonstrate your passion Keep it simple stupid (KISS) Talk up the team Act normal … And make it SNAPPY!
10 FoundaJonal Elements for an (Im)perfect Pitch 1. Go Fish Title 2. Our Story 3. Meet the Team 4. Establish Trust 5. The Problem 6. Our SoluJon 7. Unique Value ProposiJon 8. Blue Steel 9. On Bended Knee 10. Next Steps
‘Go Fish’ Title: The average amenJon span of a human is 8 seconds. Goldfish? 9 seconds! BE BOLD. BIG. BLUNT. BRAVE.
Meet the Team: Likeability. Competency. Trust. <Serif CreaJve example> Website source: serifcreaJve.com
Establish Trust: TesJmonials. Case Studies. Strategic Partnerships. “If people like you, they will listen to you. But if they trust you, they will do business with you.” – Zig Ziggler
The Problem: Drivers. Measurable Impact. Infographic Story. <Low Back Pain infographic example> Website source: www.therapeuJcassociates.com
The SoluJon: Overview. Features. Benefits. Easy to Understand. <BackJoy infographic example> Website source: www.medicalmega.com/category/aids-‐to-‐daily-‐living/backjoy
Website source: www.cinechew.com
Blue Steel: Oh, you want to know the secret to BLUE STEEL? Describe the underlying MAGIC behind your product.
4 PRINCIPLES OF AN ATTENTION-‐GRABBING DESIGN: 1. Visual Tension 2. Contrast 3. NegaJve Space 4. ‘Z’-‐Pamern
BEFORE, DURING & AFTER: BEST PRACTICES FOR NAILING YOUR PITCH 1. PreparaJon 2. 10/20/30 Rule 3. Body Language 4. Finishing Up
Heed the 10/20/30 Rule of PowerPoint “MarkeJng is no longer about the stuff you make… but about the stories you tell.” – Seth Godin