ARRIVE ALIVE COMMUNICATIONS

NTAU LETEBELE: M: ROAD SAFETY PROJECTS

CONTENTS ARRIVE ALIVE COMMUNICATIONS Pedestrian Safety and Education Prof. in Traffic Fraternity

SNAPSHOT: ROAD TRAFFIC SCENARIO

6 Million licenced drivers 6.2 Million motorised vehicles Total road network: 753 000 km Annual vehicle km travelled: 140 billion

km Fuel sales: 9 500 mega litres p.a

Road accident summary Over 500 000 traffic accidents p.a Over 28 000 are fatal or lead to

serious injuries Total cost: over R 13 billion 12.3 fatal accidents per 10 000

vehicles

Main Goal Promote road traffic safety to effect

decrease in road accidents, fatalities and injuries as well as contributing road traffic offences

• Pedestrian Safety Billboards (370) • Bus Advertising (300)• Electronic Screen @ 24 PSL

matches• Electronic Screens @ 40 garage

forecourts• Rank TV @ 10 biggest taxi ranks• Message by Madiba

ARRIVE ALIVE ADVERTISING

ARRIVE ALIVE MASS COMMUNICATIONS

• Television Advertising• Road Active Station Advertising

(11)• Commercial Radio Advertising• Community Radio Stations (30)• Print Advertising: 4 x Sunday (30)• Print Advertising: 10 x magazines

ARRIVE ALIVE PUBLIC RELATIONS

• Pedestrians Road Shows (2 400)

ARRIVE ALIVE MOBILIZATION

Road Safety Cell of Excellence: BHP Billiton

• Joint co-operation with GRSP• On-going initiatives with QASA and

ARA• Joint project with Fleetwatch for

Moving Billboards (Decals)

ARRIVE ALIVE SPONSORS

• Imperial Fleet Services: patrol vehicles (28)

• Total (SA): 100 000 Z-cards• AC Marketing: 500 000 licence disks• VW (SA): 10 000 window stickers• Baby City: 10 000 “Baby on Board” stickers

ARRIVE ALIVE SPONSORS

• SAB: production of print and electronic adverts

• ComutaNet: 30 000 foam caps• Pick ‘n Pay: joint venture on electronic

ads• BP(SA): road safety messages on TV• Engen: 10 000 water bottles

ARRIVE ALIVE PUBLICITY MATERIAL

• 2 100 00 Leaflets (3 themes)• 210 00 Posters (3 themes)• 100 000 Bumper Stickers• 5 000 Road Safety Info Kits

ARRIVE ALIVE SPECIAL EVENTS

RTS Milestone Event• World Remembrance Day• Road Safety Week• Limpopo Eclipse• Arrive Alive December launch • Arrive Alive Info Centre

PEDESTRIAN SAFETY Junior Traffic Training Centres

- completed 15 of the 19 JTTCs Scholar patrol

- Expand the programme

- Manual completed and ready for printing

- One national uniform

HAZLOCS Completed 350 checklists – business

plan Improved hazlocs in 5 of the 9

provinces

VISIBILITY Distributed 82 000 reflectives to all

provinces (8 800 each) Target schools, informal settlements

and industrial sites

Community structures Local, regional, provincial and national Funds set aside Walk safely

Prof. in Traffic Fraternity Evaluation of colleges Registration of colleges (NRTA):

completed All 11 colleges evaluated and graded Challenge: equipment, facility

upgrading Ad hoc inspections

New EDL Qualification Upgraded qualification for examiners:

completed Entry requirement revised to Grade 12 New curriculum and assessment

criteria developed Developing refresher courses for

trained examiners

New EOV Qualification Upgraded qualification for examiners:

completed Entry requirement revised to Grade 10 New curriculum and assessment

criteria developed Refresher courses for trained

examiners

Prof. status of Traffic Officers

National assessment criteria and standard accepted

Minimum national entry requirement implemented

Drafting 1-yearly curriculum All trainers evaluated and graded Training updated to NRTA and

relevant legislation

Image of the Profession New salary scale for Traffic Officers Provincial acceptance of proposal for

one national uniform Provincial acceptance of proposal for

one national rank structure

Conclusion Thank you and Arrive Alive !!!!