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ACTA UNIVERSITATIS LODZIENSIS FOLIA OECONOMICA 204, 2007 Jakub Kronenberg* EKOMARKETING I JEGO INSTRUMENTY Wprowadzenie Ekomarketing jest jedną z wielu koncepcji marketingu, kładącą nacisk na ochronę środowiska. Czasem utożsamia się go z rozbudzaniem świa- domości ekologicznej konsumentów, którzy nie są zainteresowani środowis- kiem. Oznacza wówczas wpływanie na zmianę ich zachowań, a zwłaszcza wyborów konsumpcyjnych. W tym przypadku ochrona środowiska staje się nadrzędnym, a w każdym razie jednym z kluczowych celów działania przedsiębiorstwa. Znacznie częściej przez ekomarketing rozumie się ofero- wanie i sprzedaż tzw. produktów „ekologicznych” lub „przyjaznych dla środowiska”, których adresatami są konsumenci o wyższym poziomie świa- domości ekologicznej. Również ten pogląd zawęża koncepcję ekomarketin- gu poprzez skierowanie jej jedynie do konsumentów o wyższym poziomie świadomości ekologicznej. Najpełniejszą definicję ekomarketingu sformułował K. Peatie. Według niego ekomarketing to „całkowity proces zarządzania, obejmujący rozpo- znawanie, przewidywanie i zaspokajanie potrzeb konsumentów i społeczeń- stwa w sposób zyskowny i zgodny z koncepcją zrównoważonego rozwoju”1. Poszerza ona ogólną definicję marketingu, który określić można jako sztu- kę zaspokajania potrzeb konsumentów w sposób zyskowny dla przedsię- biorstwa. * Dr, adiunkt w Katedrze Międzynarodowych Stosunków Gospodarczych Uniwersytetu Łódzkiego. 1 K. Peatie, Environmental Marketing Management, Pitman Publishing, London 1996, s. 28.

Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

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Page 1: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

3/18/2015

1

Citrus Degreening

Mary Lu Arpaia

University of California, Riverside

What is degreening?

The process of exposing “green” citrus fruit with low levels of 

ethylene to enhance coloration

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Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 2: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

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Chlorophylls

Photosynthetic carotenoidsNON-Photosynthetic carotenoids

Chloroplast

Thylakoids

Thomson ‘66

Chromoplast

From

K. I

noue

, UC

D

3

Success is dependent on:

•Initial Peel color•Temperature•Duration of exposure

Coloration stops when C2H4 is stoppedFrom I. Eaks

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Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 3: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

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Preharvest Factors Affecting Degreening

Fruit Maturity, Tree Vigor, and Climatic Effects

Cultural Practices

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Preharvest Factors Affecting DegreeningFruit Maturity, Tree Vigor, and Climatic Effects

Immature fruit may be poorly colored

Fruit from trees that are vigorously flushing are more difficult to degreen

Natural color break needs to have been initiated7 - 13 C (45 – 55 F) night temperatures

For best color development in CA valencia orange need (Young and Erickson, 1961)20C (68F) day; 7C (45F) night; 12C (54 F) soil

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Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 4: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

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Preharvest Factors Affecting DegreeningCultural Practices

RootstockAffects tree vigor and may therefore affect color break

Spray ProgramsSummer oil insecticide sprays may delay color breakGibberellin application

Fertilization PracticesHigh Nitrogen which increases tree vigor, thereby affecting

color break

Grierson and Newhall (1960) 7

Ethylene

Temperature

Humidity

Air Circulation

Ventilation and Atmospheric Composition

The Degreening Atmosphere

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Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 5: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

3/18/2015

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Results in the destruction of chlorophyll and the development of carotenoids

Will stimulate respiration; with low ethylene levels effect is transitory

May stimulate volatile production Greater stimulation in green vs yellow lemons (Norman

and Craft, 1968)

May enhance decay especially stem end rots as well as anthracnose

Hastens button senescence Literature for the most part indicates that it is

unnecessary to exceed 5 ppm, lower concentrations may be equally effective depending on cultivar

The Degreening Atmosphere - Ethylene

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Button discoloration following degreening10

Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 6: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

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Anthracnose(tear staining)

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The Degreening Atmosphere - Humidity

Low R.H. may result in soft fruit and loss of size

Very low humidity may inhibit process

Low R. H. may accentuate physical blemishes and increase stem end rind breakdown

Best results with 90-95%

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Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 7: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

3/18/2015

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Blemishes are enhanced

May not be evident initially but only after packing and storage

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The Degreening Atmosphere - Temperature

De-greening temperature varies with growing region29C in FL vs. 20-21C in CA

High temperatures inhibit carotenoidpigments (>30C; 86F)

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Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 8: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

3/18/2015

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The Degreening Atmosphere –Air Circulation

Good air circulation is required

to equalize conditions of temperature, humidity, ethylene through entire room

to uniformly deliver ethylene to every fruit

to remove unwanted products such as carbon dioxide and volatiles (?) from room

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The Degreening Atmosphere –Atmospheric Composition

High carbon dioxide can inhibit ethylene

Threshold values of CO2 inhibitory effect is unclear 1% - FL orange and grapefruit degreeningrooms (Grierson and Newhall, 1960) 2.5%, Shamouti oranges; 5%, lemons (Cohen, 1973) in controlled environment

Oxygen concentration may have some influence; reports are confusing

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Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 9: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

3/18/2015

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Other Factors Affecting DegreeningPackinghouse Treatments

Bin Drenching

WashingIncreases time for degreening?

WaxingInhibits

Color SortingIncreases efficacy of treatment

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Ethylene DegreeningWhat do we degreen?

• Early season navel oranges• Re-greened valencia oranges• Lemons• Mandarins

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Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 10: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

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Degreening-early season navels-late season valencias

1 - 5 ppm ethylene68 - 70 F; 90 - 95% RH<1% CO2

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No ethylene

2 ppm ethylene

Degreening of Mandarins

Mainly early season satsumas harvested before the onset of cool temperatures

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Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 11: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

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Harvest

Degreening

Packinghouse

Bin Drench

1 to 5 days

Pressure WasherFlooder

Fungicide application

Source: J. Smilanick

TBZ/SBC/Cl2

21

Blue MoldP. italicum

Penicillium sp.

Green MoldP. digitatum

Caused by woundingduring harvesting and handling

Sporulation - direct loss and necessitates repacking

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Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 12: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

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Lemon Degreening

Desert lemons harvested in August – October

Coastal lemons on a more limited basis

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Water Brushing

1 to 4 min residence

FungicidesIn Storage WAX

Dryer

Water rinse

SOPPSoda Ash

CarbonatesLime sulfurBorax/boric acid

Imazalil orThiabendazole

Grading, sorting and culling before soak tank

Storage (Coastal Lemons) orDegreening/Packing (Desert Lemons)

Source: J. Smilanick

Color sorting

Soak tank

Pre - DeGreeningPre - DeGreening

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Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

Page 13: Arpaia citrus degreening [Read-Only]3/18/2015 5 Results in the destruction of chlorophyll and the development of carotenoids Will stimulate respiration; with low ethylene levels effect

3/18/2015

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Ethylene DegreeningRecommended Conditions

• Ethylene: 1-5 ppm• Temperature:

– 20-21C (68-70F) in CA– 28-29C (82-84F) in FL

• Humidity: 90-95%• Ventilation: 1 air exchange/hour• Carbon Dioxide: reports varies, <1%

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Thank you for your attention

Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis

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Other resource information on degreening

FRESH CITRUS FRUIT 2nd Edition

Florida Science Source, 2006

http://www.ultimatecitrus.com/fssource

Recommendations for Degreening Florida Fresh Citrus

Ritenour et al. 2008

University of Florida Circular 1170

http://postharvest.ifas.ufl.edu.27

Arpaia, Mary Lu "Citrus Degreening" (c) 2015 Postharvest Technology Center, UC Davis