ARMOURY ACADEMYAN INTRODUCTION

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o Inactivity is killing us. Lifestyle related diseases account for 37% of deaths in South Africa and 61% of us are overweight or obese. The majority of South Africans, learners and adults alike, live increasingly sedentary lives

o Physical activity brings us alive: it helps us to live healthily, sleep well and stay trim, it boosts immunity, is fun and makes us feel invigorated

o But many are put off by what they perceive to be elitist gym and sports cultures

o Armoury Academy makes physical activity enjoyable, affordable and accessible; makes it easy to break the cycle of inactivity; makes the school an even more valued community resource

ARMOURY ACADEMY MAKES PHYSICAL ACTIVITY ENJOYABLE, AFFORDABLE AND ACCESSIBLE TO ALL

Fitness for all

Armoury Academy helps schools serve their communities, do good, and make money

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Your school – a health promoting school

THERE IS AN URGENCY FOR CHILDREN AND ADULTS ALIKE TO ADOPT HEALTHIER LIFESTYLES – AND SCHOOLS CAN HELP LEAD THE WAY

Attributes of a health-promoting school:

o Strives to improve the health of learners, school personnel, families and community by any means it can

o Focuses on preventing leading causes of death, disease and disability: a sedentary lifestyle, lack of physical activity, poor nutrition, drug and tobacco use

o Engages stakeholders - health and education officials, teachers, teachers’ unions, students, parents, health providers and community leaders – to make the school a healthier place

o Strives to provide a healthy environment through school health education, school health services and school or community projects and outreach

o Focuses on influencing health related behaviours by addressing individuals’ knowledge, beliefs, skills, attitudes and values

Armoury Academy means more than just fitness. We are a health provider, working with schools to strengthen their capacity as healthy settings for living and learning

Source & illustration: Vitality Schools Programme / the World Health Organisation Global School Health Inititiative

FUNDAMENTALS

[ for learners ]

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FUNDAMENTALS CREATES A HEALTH CONSCIOUS PLATFORM FOR LIFELONG PARTICIPATION IN EXERCISE AND SPORT

Children’s lives are increasingly sedentary Children should spend at least sixty minutes a day in vigorous physical activity. Yet on average they are spending less than twenty; and are spending three hours a day in front of screens; and don’t always eat so healthily, with two thirds of adolescents eating fast foods at least three times a weekThese rising risk factors give cause for concern - It is reported that South African children are at medium to high risk of developing chronic lifestyle diseases

Sources: Vitality Schools Programme. South African Medical Research Council, WHO, The Lancet, South Africa’s 2014 Report Card on Physical Activity for Children and Youth, The Economist article Jan 30th 2016, ‘Africa’s gym craze – beerbelly busters’

FUNdamentals - for life

FUNdamentals for learners helps begin the journey to healthy livingOur brand of recreational physical activity gives children the opportunity to learn and show their skills, gain greater confidence and self-awareness and enables them to enjoy sport and safely conduct everyday physical tasks The bonus is that exercise sparks the brain and has been shown to be a vital factor in improving emotional intelligence, intellectual ability and literacy scores

Check out the insightful video from TEDx “Want Smarter, Healthier Kids? Try Physical Education?”

https://www.youtube.com/watch?v=V81cO8xyMaI

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FUNDAMENTALS PROVIDES A FUN, COMPLEMENTARY ALTERNATIVE TO AN ELITEST SPORTS CULTURE

Participation in competitive sports has long been a staple of school culture. Competitive sports develop personal and social skills and create a solid work ethic that values practice and rewards determination. Sport is goodBut sports can also be offputting for the majority outside of the winning circle. Team sports can be intense and exclusive and don’t encourage life-long participation because people drop out. Repetitive sport-specific training can also lead to overuse injuries

Competitive sport is not all

With pressure on packed timetables, limited time must be put to maximum effect. FUNdamentals means fitness for all: it favours inclusivity over exclusivity and ‘core’ exercises and movement skills over sport-specific repetitive exercise FUNdamentals is about fun, positive experiences with an emphasis on play (from little ‘uns to adolescents). It has a solid foundation in movement skills so that learners can safely take part in sport and be physically active for life.

children learn through play | exercise builds new brain cells | teachers fill them

Sources: UK survey by the MCC and ‘chance to shine’ charity.

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WITH PHYSICAL EDUCATION IN DECLINE, ‘FUNDAMENTALS’ PROVIDES SCHOOLS WITH SPECIALIST PE PRACTIONERS AND A RESEARCH-BASED CURRICULUM

Since Physical Education (PE) was removed as a stand-alone subject and incorporated into the Life Orientation curriculum, we have seen a drop in PE participation at schools. This may be due to a lack of trained practitioners, content understanding and time constraints. FUNdamentals fills the gap, offering a fun, progressive, grade-specific approach to health and fitness, delivered by specialists through well-designed classes, either in school time or as an extra-mural activity:

Sources: Vitality Schools Programme. Sigelman C, Rider E (2003). Lifespan human development (4th ed.). Belmont: Wadsworth. Dept. of Basic Education

Piaget’s theory: ‘moving is learning’

FUNdamentals, as an extra-mural activityThe school provides facilities (a field and/or hall) for out-of-hours classes and distributes informational marketing materials to parentsParents pay for the classes and the school receives a 15% revenue share

FUNdamentals, provided by the schoolArmoury Academy provides a Physical Trainer who takes PE classes in school time, in accordance with the research-based FUNdamentals curriculumThe school pays for classes, which are recovered through school fees

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The core movement skills

WITH FUNDAMENTALS, LEARNERS PRACTICE MOVEMENT SKILLS IN A PROGRESSIVE AND SCIENTIFICALLY PROVEN SEQUENCE, RELATIVE TO AGE

TRAVELLING SKILLS OBJECT CONTROL SKILLS BALANCE MOVEMENTSo Boostingo Climbingo Eggbeatero Gallopingo Glidingo Hoppingo Ice Pickingo Jumpingo Leapingo Polingo Runningo Scullingo Skatingo Skippingo Sldingo Swimmingo Swingingo Wheeling

o Sending:• Kicking• Punting• Rolling (ball)• Strike (ball, puck, ring)• Throwing

o Receiving:• Catching• Stopping• Trapping

o Travelling with:• Dribbling (feet)• Dribbling (hands)• Dribbling (stick)

o Receiving and Sending:• Striking (bat)• Striking (stick)• Volleying

o Balancing / Centering o Body Rollingo Dodgingo Eggbeatero Floatingo Landingo Ready Positiono Sinking / Fallingo Spinningo Stoppingo Stretching / Curlingo Swingingo Twisting / Turning

Jess 1999. adapted Balyi & Way 2004

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Our value-adding services

IN ADDITION TO CLASSES, OUR TRAINERS ARE AVAILABLE TO THE SCHOOL TO HELP WITH HEALTH RELATED INITIATIVES

o Our Physical Trainers are trained in the Vitality ‘Champion’ approach. This means that they can conduct audits of the school’s health, help set wellness goals and develop action plans. They can also run specific interventions, such as:

o Tuck Shop. Educates learners and teachers on healthy eating choices and advice to tuckshop owners on healthy food option. Tools include tuck shop assessment and posters

o Activity Circuits. Help design and implement activity circuits in schools. Tools include information booklet and designs

o Working with WeBenefit, Armoury Academy can source high quality sports and activity equipment at the best prices

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Research and feedback

ARMOURY ACADEMY PROVIDES COMPREHENSIVE, HEALTH-RELATED PHYSICAL FITNESS ASSESSMENTS

o Each term, we provide parents with an electonic report. A baseline and progress report is given on each child with a comparison to norms, along with comments from the Trainer. This enables parents to better understand their children’s fitness levels and make positive interventions if required

o The school receives a collective report. This enables comparison with past data and with other schools so that the school can review performance with the Trainer and discuss changes if necessary

o Armoury Academy collects the aggregate data from all schools. We analyse this data and share it with academia to make a positive contribution to society

Fitness assessments provide a baseline and assist learners in establishing lifetime habits of regular physical activity

ARMOURME & CROSSBOX

[ for adults ]

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ARMOURY ACADEMY ALSO PROVIDES THE GROWN-UPS WITH AN ATTRACTIVE SCHOOLS-CENTRED ALTERNATIVE TO EXCLUSIVE SPORT AND GYM REGIMES

Those that gym or do sports are already well served. Competitive sports, however, can be exclusive, don’t encourage long-term participation and sports-specific training isn’t best for overall flexibility, balance and core strength - and the repetitive training can lead to injury. Gyms can be off-putting and weight training typically targets muscles in isolation, which may get you buff, but doesn’t get you fit, reduce risk of injury or make everyday activities any easier

Fitness for grown-ups, delivered through schools

The physically inactive often feel guilty and would like to break the cycle of inactivity but don’t know where to begin, especially as going to the gym can feel depressing when you’re out of shape. Armoury Academy offers inclusive, affordable and enjoyable recreational fitness classes that are located for convenience in local schools. The classes are research-based and games oriented and include basic (ArmourMe) and advanced (CrossBox) classes

Armoury Academy helps schools become a treasured community resource

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Adult fiitness classes

THE CLASS FOR WHO AND WHAT IT IS

ArmourMeUnfit Grown-Ups

(Parents / Alumni / Teachers / Local

Community)

Armoured for life! We’re talking active recreation for those who have been doing little or no exercise. ArmourMe classes begin with small steps and reinforce the positives so that physical activity becomes a pleasure and not a chore. There is no pressure: you’ll run around, play games and be motivated by each other in a friendly communal environment. While properly structured, the underlying premise is that any activity is better than none!

CrossBox

Fitter Grown-Ups

(Parents / Alumni / Teachers / Local

Community)

For the fitter or more adventurous, CrossBox offers training with a difference. Knowing that boxing provides the best all-over workout, CrossBox builds a fitness platform for all sports through high-intensity full body strength, cardio and circuit training using no contact boxing techniques. You will run, punch and push your body weight on the school playground (and play games!), getting the benefits of boxing training but without the pain!

ARMOURY ACADEMY STAYS TRUE TO FITNESS FUNDAMENTALS: WE RECKON THAT THE BEST FITNESS TECHNOLOGY COMES IN YOUR OWN BODY

Lend us the school chidren’s playing field and we’ll have the grown-ups having fun and getting fit

OUR TRAINING

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o Through Armoury Academy, you gain access to one of the country’s leading fitness gurus. Andrew Gray, a biokineticist and internationally renowned fitness expert, develops our programmes. Former fitness trainer to Bafana Bafana and the Proteas, he set up sports development programmes for the South African Football Association and Cricket South Africa, developed new courses for Virgin Active and is the SA Academic Development Manager for ETA, the world’s leading sports and fitness college. Andrew brings to Armoury Academy a lifetime of academic research and a passion for movement-based functional training

o Armoury Academy aligns with and draws upon the well researched and impressive Vitality Schools Programme that guides learners towards a healthy, active lifestyle. We also partner with Plant The Seed Education, a non-profit social enterprise, to deliver school camps and holiday clinics

o Chris Landman, a qualified exercise specialist and nutritionist, is your ‘go-to’ man. Chris collaborates with schools to design optimal class structures for packed school schedules, whether delivered within school time or as an extra-mural activity. He screens, trains and selects Physical Trainers and appoints them to schools

o Our Physical Trainers are specially selected and trained for their people skills, qualifications, experience and suitability for the communal schools environment. They come from the local community, maybe even from the school. They undergo Armoury Academy training (which includes wellness, such as the Vitality ‘Champions’ programme) and accreditation and receive monthly refreshers so that their classes remain relevant and fresh. You can see them as an extended member of the school staff, there to take classes and help with wellness and community initiatives

ARMOURY ACADEMY IS RESEARCH-BASED PHYSICAL TRAINING, DESIGNED BY EXPERTS AND DELIVERED THROUGH SCHOOLS

Our partners and people

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ALL ARMOURY ACADEMY TRAINING LEVERAGES THE SAME CLASS STRUCTURE AND FOCUSES ON CORE MOVEMENT SKILLS

Our class structure

Warm-up Skills Physical Training

Games Cool-down

o Class introductiono Dynamic warm-up

o Theme-basedo Individual skills• Explanation• Demonstration• Practice

o Theme-basedo Progressive –

through termso Conditioning –

relative to age and fitness

o Games that practice the skills

o Easy exercises to transition to resting state

o Stretching for older learners & adults

o ‘Tip for the day’ (practical homework, health & dietary advice

For learners, the classes progress through grades. For adults, the intensity of the training depends on the class (ArmourMe or CrossBox)

WEBENEFIT

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ARMOURY ACADEMY IS JUST ONE OF THE OFFERINGS FROM WEBENEFIT, A BUSINESS WHOSE PURPOSE IS TO HELP SCHOOLS SAVE AND MAKE MONEYWeBenefit for schools

WeBenefit is a socially focused, digitally-enabled platform business that places schools at the heart of a community of suppliers, parents and locals for the benefit of all. In essence, WeBenefit helps schools save and make money

o Saving money by curating a portfolio of lower-cost, high-quality products and services. Products are bought online and delivered to the door. Services - such as solar electricity, insurance, employee benefits, managed print and computer solutions – are tailored especially for schools, made easy to procure and come with attractive funding options. We concentrate the collective buying power of schools to shift the advantage from suppliers

o Making money by on-selling to consumers the products procured for schools so that individuals benefit and the school gets a commission. We also use the school as a community resource for recreational physical activity, so the school does good and receives a revenue share

With WeBenefit, schools get a strong advocate, significant savings, super service and new revenues; consumers get great value products and services and the satisfaction of knowing that their nominated school is making money; suppliers get a consolidated, high-volume and trusted channel to schools and consumers. Everyone benefits

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o Poor eating habits combined with sedentary behaviour has contributed to the rise in obesity and chronic diseases. Large portion sizes, kilojoule-dense foods and sugary drinks are common. Children who eat a healthy and balanced diet have shown better performance and improved behaviour at school. However 70% of school children make unhealthy food choices when buying from the tuck-shop, with fizzy drinks, chips and sweets being the most commonly bought snacks

o With partners U COOK and Good Snacks, WeBenefit has developed a range of naturally healthy family menus and snacks that can be ordered by parents through the WeBenefit website and delivered to the home

o U COOK are dedicated to making healthy-eating easy and affordable. They take the hassle out of the planning and cooking by conjuring up tasty menus, sourcing the best natural seasonal produce and delivering ready-to-cook meals. The U COOK meals are sold at a discount through WeBenefit and the nominated school gets a commission

o Good Snacks provide a wide ranging selection of healthy eating snacks as brain food for learners. As well as selling them to parents online, WeBenefit can also stock the school tuck shop

Healthy family eating – from WeBenefit

ALONG WITH PHYSICAL ACTIVITY, A GOOD DIET HELPS REDUCE THE RISK OF CHRONIC DESEASE AND PROMOTES GOOD HEALTH

GETTING GOING

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DOING GOOD FOR FUTURE GENERATIONS, AND MAKING MONEY FOR THE SCHOOL, MADE SIMPLE

As an extra-mural activity, FUNdamentals makes money for the school. As a specialist alternative to in-house PE, the cost is recovered from fees and may be offset savings from WeBenefit and an annual rebate. To get going… o We can help prepare a motivation to the School Governing Body, if

required. o A Master Services Agreement is signedo A Physical Trainer is appointed especially for the schoolo The school sponsor and Trainer and/or Armoury Academy

representative confirm the use of facilities and resources, the classes and times

FUNdamentals as an extra-mural activity:o The school distributes promotional

materialo The school is paid a lucrative 15%

revenue share each month

FUNdamentals through the school:o The cost of providing a Trainer is

agreed with Armoury Academy (depending on the no. of learners and classes)

o The school raises the funds though fees

o The school pays Armoury Academy at the beginning of each term (and receives an annual 10% rebate)

Getting going - FUNdamentals

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Getting going – individuals

RECREATIONAL PHYSICAL ACTIVITY FOR ADULTS, AND MAKING MONEY FOR THE SCHOOL, MADE SIMPLE

o We provide the school with informational marketing materials for distribution to parents (electronic format, flyers). We also encourage schools to promote wellness via their social media. The fact that the school is seen to endorse wellness is powerful

o The individual transacts online. The parent, alumni, teacher or member of the local community, checks out the courses and class schedule and purchases a learner or adult pack from the WeBenefit website. Buy a three month pack and the cost less is less than R50 per class. All of the courses comprise two classes a week

o The classes require very little kit but we make a playground out of whatever is available. Individuals bring a mat, towel and water bottle

Individuals book their classes on the WeBenefit websitehttp://buy.webenefit.co.za/Armoury/GetGoing

Thank youChris Landman

e. info@armouryacademy.co.z

am. 082 0539 942