-
8/21/2019 Ari Tical
1/7
GANDHINAGAR INSTITUTE OF TECHNOLOGY
MBA DEPARTMENT
Consumer Behavior Articles
On
1. Samsung launch Galaxy Note 3
2. Audi launch Q3 S
PREPARED BY
NAME: Parmar Nirav A.
ENROLLMENT NO.:127150592024
SUBMITTED TO
PROF. NEHAL A. SHAH
Asst. Professor, !"
SUBJEC! C"NSU#E$ BE%A&'"$ (CB) (2*3+1+1)
BATCH: 2012-2014
-
8/21/2019 Ari Tical
2/7
1. Samsu! "au#$ Ga"a%& N'() *
'nt,oduction :
Samsung has never shied away from playing it large .Its latest
venture the Samsung galaxy
Note 3 is no different. The new draw in the smart phone arena,
note 3 stays one notch up from
its predecessors. It combines a plethora of improvements,
combining the best from the
previous version, to deliver one of the most powerful
smartphones in the mar!et today. It
pac!s in a "uadcore #$%&'()) snapdragon *++ processor with
3- %) a dynamic /.0
inch full 12 Super %)(&2 display, a 43 megapixel camera56)7
at the front8and improved
stylus5Spen8 and a deluge of other features in an ultra slim
body to deliver pac!age to boast
for let us evaluate the phone.
-eatu,e!
Sc,een!/.0 in full 12 super %moled
,ocesso,!6.3 19 "uadcore #$%&'()) snapdragon *++
$A#! 3- %)
Sto,age!36;< - plus microS2 slot supporting up to ;
-
8/21/2019 Ari Tical
3/7
esign!
Inspired heavily from the iconic i7hone in terms of appearance,
the *.@ mm thic! galaxy note 3
in slee! and stylish. >ith a 4;* g plastic body, it feels
really light for its massive si9e.
The alaxy note 3 Sports textured faux leather bac! with
stitching around the edges and
Samsung generic glossy metallic rim around the body. The leather
bac! adds to the grip while
handling a Smartphone of this si9e.
&i!e the previous to note this one comes with stylus as
well. The S pen responds well and
provides easy applicability. %nother great improvement is the
new set of air command namely
the 7en window , S finder , Screen write , Scrap bro!er and
%ction )emo.
e,o,mance!
The note 3 Specifications ma!es nearly perfect next generations
phone .The snapdragon *++
processor show cases its tenacity, allowing instant app
downloading with no noticeable lag
multitas!ing on the new note is facilitated easily, owing to the
3- of %). ven the most
high end games run without a hitch.
&e,dict!
2espite a few glitches the galaxy note 3 is Samsungs much
awaited answer to the intense
competition in the smart phone mar!et. Though the aesthetic
appeal has significantly improved
than the previous iterations, it still feels slightly overpriced
in comparison with i7hones and
1T's. -ut if one can ignore that, the galaxy note 3 nearly hits
all the right for Smartphone
lovers.
-
8/21/2019 Ari Tical
4/7
Custome, $e0ie4!
%s a smart device, alaxy Note 3 is excellent. It has one of the
best screens we have seen in aSmartphone. It is fast and
functional. The alaxy Note 3 camera matches the best shooters
out
there. Stylus is useful and there are some uni"ue software
features. (ther than the plastic in the
design, we do not find any significant flaw in it. $ser
interface could have been better loo!ing
but it is hardly a dealbrea!er. %lso, the device is too big to
be used singlehandedly. -ut that
is by design and not a flaw. Aou !now you are buying a big
device when you opt for alaxy
Note 3.
%ll this functionality comes at a cost. s
-
8/21/2019 Ari Tical
5/7
2. Audi launch Q3 S
The new base variant #3 from %udi loses out on %ll>heel 2rive
and over
-
8/21/2019 Ari Tical
6/7
The #3 S dition features a detuned 6.+ T2I fourcylinder engine
which now ma!es 4
-
8/21/2019 Ari Tical
7/7
Custome, $e0ie4
%udiGs rivals )ercedes-en9 and -)> are busy bringing in
expensive, highend hatchbac!
cars in the form of the %class and the 4series, but %udi isnGt
Eoining the fight with the %3
Sport bac!. Instead, the carma!er is ta!ing its baby S$F a few
notches down in price to
compete directly with the aforementioned hatchbac!s. The
advantage of this strategy is "uite
plain to see J the #3 is more S$F than hatchbac! and, as such,
will be bigger and offer better
perceived value than the )erc or the -)>. Throw in the Indian
love affair with the S$F,
especially one that has four rings on its nose, and you can see
that this move by %udi is more
clever calculation than gamble. >hat will also help
tremendously here is the fact that %udi
will start assembling the #3 in India, thereby attracting fewer
duties.
%nd thatGs not all. %udiGs ta!ing another unprecedented step J
this #3 6.+ T2I 5it will be
called the %udi #3 S8 will come with a sixspeed manual gearbox
and wonGt have %udiGs
#uattro allwheeldrive system. %lso, the !ey challenge for %udi
lies in cutting down on
e"uipment without ma!ing the #3 feel too pared down J buyers
will still expect it to feel li!e
an %udi.
