Are You Ready for the Era of Big Data?

• Read the McKinseyQuarterly article and answer the following questions:

1. Is the availability of data a new phenomenon?

2. What’s new about it?

3. What seem to be the consequences of a company being able to exploit big data?

4. List examples of data uses cited in article

5. Can you rank the competitive impacts of big data from more conservative to more disruptive?

6. Will big data impact all industries?

7. How is the Retail sector positioned in this scenario?

8. Are there wider consequences of the big data phenomenon?

9. What are the obstacles to exploit big data?

What is Big Data?