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Are you ready for repack and
ATSC 3.0?
Boston Market – SBE Chapter 11 Meeting
January 26, 2017
Neil Searls Director of Business Development, Broadcast
Jim Stenberg Principal Engineer, Broadcast RF
2
› Introductions
› American Towers Broadcast Business
› TV Incentive Auction/Repack Update
› Steps ATC is Taking to be Ready for Repack
› Potential ATSC 3.0 Impact
› Summary
- ATC Confidential -
Agenda
Our Broadcast Business
› Our roots are in broadcasting… ATC began as a broadcaster and broadcast tower
company
› In the industry over 20 years
› Own the largest portfolio of broadcast towers in the U.S.
› 435+ broadcast towers across 80+ DMAs
› 1,450+ sites in use by broadcasters
› Very experienced broadcast team
› Constantly innovating to meet demands
of evolving media technologies
› NYSE® (AMT), component of S&P 500
®
3 - ATC Confidential -
Status of Incentive Auction
4
The Incentive Auction will end after Stage 4 – 84 MHz cleared
› Stage 4 of the Forward Auction exceeded the FCC net proceeds requirement on January 18
› Reverse Auction spectrum cost $10.1B + auction repack costs $2B = $12B FCC costs
› Forward Auction raised $18.2B but more importantly $1.2570 per POP
› The final stage rule has now been met, with forward auction bidders having bid enough to
both cover the broadcasters’ spectrum and the $1.25 per MHz POP price in the top 40 markets
- ATC Confidential -
Post Auction Next Steps
Reverse auction winners PN Channel Reassignment PN
Broadcaster receives compensation
from FCC, relinquish spectrum usage
rights within 90 days
Exit
business
Sharee
CSA
Move to Lo-
V or Hi-V
Pre-Construction
Stage - 90 days
Remove
tower, site
equipment
Remove
tower, site
equipment
Upgrade site
to support
VHF
Construction
Stage 18 - 36 months
FCC $1.75B budget applicable; 39 mos cut-over timeline
Final stage rule is met ~30 days “Confidential Station” letters are issued
No Change – not
repacked
Broadcaster
repacked
No
Change
File FCC
Sharer
- ATC Confidential - 5
90 Day Pre-Construction Stage
› Broadcaster develops Main/Aux design – minimize OTA repack disruption
› Identify project costs per FCC reimbursable catalog
› Broadcaster develops Main and/or Auxiliary antenna system solution and file application
› After reassigned stations have filed their initial application, stations will be able to
request alternate channels or expanded facilities
6 - ATC Confidential -
FCC Repack Reimbursement Overview
› Eligibility: Full power and Class A TV licensees that are involuntarily
reassigned to new channels in the repacking process.
› Process: Following release of channel reassignment public notice:
› 90 days to submit estimated cost form
› Utilize Catalog of Potential Expenses and Estimated Costs
› Allocated cost will be held in the US Treasury ASAP system up to
80% of estimated costs commercial; 90% public broadcasting
› After submittal and approval of incurred estimated cost form(s), TV
broadcasters can draw down funds
› System allows for milestone and partial project payments
› If necessary to recover remaining costs, broadcasters may request
an additional allocation at the final allocation phase
› Timeframe: 39 months starting from new channel assignment public notice
- ATC Confidential - 7
Potential Post Auction Transition Schedule
› 84 MHz clearing target result in 737 repacked stations with FCC outlook of up
to 1,274 stations
› Phase 1 cut-over 12-15 months; Phase 2 cut-over 18-24 months…thru Phase 10
› Only Phase 10 has full 36 month cut-over period
8 - ATC Confidential -
ATC is Ready for Repack
ATC is Committed to Supporting our broadcast customers
› Dedicated ATC repack team
› Increased broadcast construction manager and PM staffing
› Pro-actively exploring all tower-by-tower repack options
› Conducting tower mapping/inspections, engineering structural reviews, civil audits
and implementing customer communication plan
› Preparing for post channel allocation “90 Day” surge
› Offering repack solutions:
› Planning, construction services and project management
› Interim and permanent repack RF options, including new broadband antenna systems
› Pre ordering antenna’s, transmission line and other materials
9 - ATC Confidential -
American Tower Boston TV Market - existing
Needham Heights, Cedar St
1449’ Overall AMSL
Site #282685
Newton, Chestnut St
1347’ Overall AMSL
Site #1028
Needham, Cabot St
1352’ Overall AMSL
Site #5760
WMFP 18
WBPX 32
WLVI 41
WCVB 20
WBZ 30
WSBK 39
WGBX 43
WFXT 31 E-Pol, Cardioid
R/C 1171’ AGL
WFXZ-DC 24
WGBH 19 H-Pol, Omni
R/C 1215’ AGL
WYDN 47
822’ AGL
FM Aux 4
FM Main 3
Aux 8
FM Main 2
Aux 1
1253’ AGL
789’ AGL
XXXX = in core station
XXXX = out of core station - ATC Confidential - 10
Existing ATC BBA H-Pol, Omni
R/C 1270’ AGL
Existing ATC BBA H-Pol; Omni
R/C 1215’ AGL
H-Pol; Directional
R/C 1036’ AGL
H-Pol; Directional
R/C 990’ AGL
H-Pol; Directional
R/C 1005’ AGL
Directional
R/C 862’ AGL WBTS-LD 46 H-Pol, Directional
R/C 777’ AGL
WFXT 31 (A) H-Pol, Cardioid
R/C 1076’ AGL
H-Pol; Directional
R/C 1128’ AGL
WCVB 20 (A) H-Pol; Directional
R/C 617’ AGL
Needham Heights, Cedar St
1449’ Overall AMSL
Site #282685
Needham, Cabot St
1352’ Overall AMSL
Site #5760
NEW MASTER ANTENNA
- ATC Confidential - 11
Main BBA E-Pol; Omni
14 Bay top mount
R/C 1268’ AGL
R/C 1421’ AMSL
ATC Boston Repack Solution - proposed
Aux BBA: E-Pol; Omni
14 Bay top mount
R/C 1174’ AGL
R/C 1325’ AMSL
TX Line: New single run of
8-3/16” Dielectric EHT Digitline
Combiner: Single Chain
combiner with ability to add
second combiner module that will
allow dynamic Pol capability in
the future
NEW MASTER ANTENNA
TX Line: Utilize existing
dual runs of 8-3/16”
Dielectric EHT Digitline
Combiner: Dual Chain
combiner with dynamic Pol ratio
allowing each station to make
independent Pol changes
Power: Utilize existing back-
up power system(s)
Power: Provide new House
back-up generator system
Solution:
Build Aux E-Pol BBA on Needham
site and move applicable
broadcasters to new Needham BBA.
Build new Main broadband antenna
system at Needham Heights site.
Operate Main/Aux system at
Needham Heights and Needham
site.
Reflects new
supporting structure
Clearance
1296’ AGL
1449’ AMSL
Clearance
1201’ AGL
1352’ AMSL
Incentive Auction
Winner - Cash Out;
High-V; CSA
Repacked Eligible for
Funding
E-Pol BBA with
Dynamic Pol
ATSC 3.0 Standard
Single Frequency Network
New TV Revenue Streams
Convergence: Regulatory/Technology/Funding
12
Advanced IP Based
Transmission & Video/Audio
Coding Standard
“Once in a Lifetime” Convergence Opportunity
for TV Broadcasters
Incentive Auction
FCC Repack Funding &
New TV Business Models
ATSC 3.0
EXPAND YOUR AUDIENCE!
TV STATION
- ATC Confidential -
“There’s no mistaking the dramatic changes taking place in the
video content realm. Consumers are avidly seeking out content from
a variety of traditional and new content providers...”
Growing Consumer Appetite − Video Content
Source: Nielsen 13 - ATC Confidential -
14
Average Time Spent Per Day on Media
› Total consumption continues to increase among adults with an additional
hour of overall time spent
› Fixed TV remains steady
› Significant YOY growth in mobile consumption
High
Growth
Source: Nielsen
- ATC Confidential -
What Does ATSC 3.0 Mean for TV
› Unconstrained consumption with guaranteed service quality
› Deliver gigabits for pennies vs. dollars
› Broader customer base
› New mobile users
› New Revenue Streams
› On demand video and audio content
› Live events – sports, concerts, news, emergency
› Custom broadcast services
› UHD/4K
› Hyper Localism
› Local and nationwide channel bonding
› Target/zone-cast through SFN network
Cross Platform Delivery to All Consumers
15 - ATC Confidential -
Hybrid Broadcast Broadband IP Architecture
Vehicle
Mobility
Tablets, Smartphones
and Laptops
Wireless Tower
3G/4G/5G Uplink/Downlink
Wi-Fi or TVWS
Cloud Hosted Services, Video Content & Internet Services
Wi-Fi via DSL, Cable, Fiber
Connected
Televisions
Desktop
Computers
Tablets, Mobile
or IPTV Devices
Home Gateway Device
ATSC 3.0 UHF Downlink
16
Broadcast Tower
Source: Edge Spectrum
- ATC Confidential -
Market Coverage Comparison - Boston
17
WBZ-TV Coverage from Needham
SFN - Worcester
SFN - Portsmouth
SFN – Manchester/Nashua
SFN – Cape Cod/Islands
SFN - Sports/Entertainment
SFN Potential Coverage - Boston
18 - ATC Confidential -
By participating on the Needham BBA, participants are well positioned to deploy SFN systems in the future
› Zoned Advertising
› Mobile Video Download
› Hyper-Local Content
› Advanced Warning System
Where is ATSC 3.0 Today
› Standard launch set for early 2017 in Korea
› US standard almost ready for NPRM and adoption
› September 8 − Physical Layer transmission system for ATSC 3.0 has been approved as a Final Standard
› Trials in certain US markets underway
› US broadcasters requested FCC approval to start a voluntary simulcast fall of 2016
› Chips and other 3.0 TX/RX products developed
› Pearl and Samsung demonstrated targeted advertising
› One Media demonstrated Hybrid Broadcast/Broadband capabilities
Standard is Well On Its Way to Deployment
19 - ATC Confidential -
Summary
American Tower is ready for repack and intends to:
› Continue to invest in the Boston broadcast market
› Deliver “Future Proof” master antenna systems
› Work with Boston Broadcasters to deploy multi-site solutions
› Monitor, Influence and Support industry convergence
20 - ATC Confidential -