December 6-8, 2015 • Dubai, United Arab Emirates

John Chambers Executive Chairman

Are You Ready?

Digital World

Speed… Innovation / Disruption

Digital World Speed… Innovation / Disruption

“ In 10 years, it’s predicted that 40%+ of

Enterprise companies will no longer exist.” Babson Olin School of Business, Fast Company

OR

Why Companies Succeed or Fail

Market Transitions

Right Thing Too Long

Reinvent

Customer / Partner Driven

Market Transitions

Video

Mobile

Packet Switched

Routed

Application Centric

Cloud Intercloud

Digitization

Network Centric

Unconnected DC Data, Voice

Bridged Fixed Circuit Shared

Internet of Everything

New Business Models… Pace of Change2

Retail Store Taxi Hotel

Finance Digital Countries

India | Israel

| Europe |

China

Asset Sharing

A large company of future… just CEO / CIO?

Mfg | Service

| Sales |

Eng | Finance

Everything aaS

Thinking Exponentially

LINEAR

EXPONENTIAL

FAST IT CEO / CIO

“Silicon Valley is Coming.” – Jamie Dimon

Pace of Change2

Digital Company

New Business Models

New Competitors

Speed

Innovation / Disruption

Technology Market

Transitions

Short Term Thinking Shareholders

Security Concerns

Digital

Innovation Fast IT

Internet of Everything… IoT

Security

Every Business, City, Country Becomes Digital

INFORMATION AGE (1990 – 2010)

DIGITAL AGE (2010 – 2030)

2005 2010 2015 2020

IoT Digital Age 2015 Inflection Point

Growth

Innovation

87% of CEOs think going digital

is crucial

7% actually have a digital strategy

Only

Every Business, City, Country, Home, Car, Wearable

Becomes Digital

By 2020,

of businesses will become fully digital

Only

of these digitization efforts will be

successful

Reason companies don’t succeed?

Fail to Innovate and Reinvent

Top Challenges to Become Digital

Company Culture

Cooperation between Team & Silos

Resources

Security

Organization, Culture

• Leadership 30%+

• Sales – 41% Client Execs

– Field SP Global

• Engineering 28K 22K – 62 Bus Flat

– 24 / 92 Leaders

– SP / Ent

• High-End R / S

• ELT… 9 of 13 new

• 2 Layers Out

• Horizontal Implementation

• Architectures

• Convergence… D / V / V – Compute / Storage / Network

– Apps / Network / Scale / Security

• Cloud / Mobility

• Security

• Collaboration

• IoE • Innovation / Growth… Goal

• Core vs Context

• Architecture Foundation

• Agility

• Organization Change

• New Products/Winning Deals

Speed, Process

Technology

Collaboration… Spark… 70 / 18 months

Mobility Solutions / IQ… 18 engineers / 8 months

NG Web Routing

Virtual Managed Services

France… 120 Days… 7 Ministries

GM / BofA / DT

Verizon… Optical

Strategic Partnerships

Exponential Thinking… FAST IT < 1 YEAR

INNOVATION SPEED

THE INTERNET OF EVERYTHING

$19 Trillion Companies, Cities, Countries

Fast Innovation ‘Fast IT’… IoTWF 2014 IoE Benefits $19T

Manufacturing

$3.9T

Retail

$1.5T

Oil + Gas

$504B

Finance

$1.3T

Healthcare

$1.1T

Public Sector

$4.6T

Public Sector $4.6T

Next-generation worker

Smart cities use cases (e.g. traffic management)

Physical safety and security

Asset tracking

Defense: Situational awareness

Telecommunications and Information $1.3T

IoE enablement (video, mobile, social)

Next-generation worker

Tower management / video surveillance

Fleet management

Energy management

Retail $1.5T

“Fast Retail” checkout optimizer

Shopper analytics

Supply-chain visibility

Knowledge worker mobility

Energy & Mining $800

Connected mobile workforce

Connected AMI, substation and distribution automation

Connected assets / Asset monitoring

Predictive maintenance

Secure operations

Manufacturing $3.9T

Predictive maintenance / asset tracking

Machine-as-a-service / factory-in-a-box / Cloud consumption models

Visual factory

Remote expert

Network convergence /plant-wide wireless

Financial Services $1.3T

Omni-channel sales/service transformation

Remote advisor

Next-generation worker

IT security

Cloud delivery models

Education $0.9T

Faculty scale and reach

Textbook digitization

Campus mobility

Faculty / student collaboration

Community Cloud models

Healthcare $1.1T

Extended care delivery models

Remote patient monitoring

In-patient monitoring

Staff mobility and security

Patient media experience

Top Use Cases By Industry

Public Sector $4.6T

Next-generation worker

Smart cities use cases (e.g. traffic management)

Physical safety and security

Asset tracking

Defense: Situational awareness

Telecommunications and Information $1.3T

IoE enablement (video, mobile, social)

Next-generation worker

Tower management / video surveillance

Fleet management

Energy management

Retail $1.5T

“Fast Retail” checkout optimizer

Shopper analytics

Supply-chain visibility

Knowledge worker mobility

Energy and Mining $0.8T

Connected mobile workforce

Connected AMI, substation and distribution automation

Connected assets / Asset monitoring

Predictive maintenance

Secure operations

Manufacturing $3.9T

Predictive maintenance / asset tracking

Machine-as-a-service / factory-in-a-box / Cloud consumption models

Visual factory

Remote expert

Network convergence /plant-wide wireless

Financial Services $1.3T

Omni-channel sales/service transformation

Remote advisor

Next-generation worker

IT security

Cloud delivery models

Education $0.9T

Faculty scale and reach

Textbook digitization

Campus mobility

Faculty / student collaboration

Community Cloud models

Healthcare $1.1T

Extended care delivery models

Remote patient monitoring

In-patient monitoring

Staff mobility and security

Patient media experience

Top Use Cases By Industry

Retail $1.5T

“Fast Retail” checkout optimizer

Shopper analytics

Supply-chain visibility

Knowledge worker mobility

• Healthcare

• Innovation

• Smart Cities

• Security

• Growth

• Jobs

• Inclusion

• Education

Digital World

France

Area Measure / Outcomes

GDP 1%-3% GDP Growth

Jobs 1M over 5 years

Inclusion All citizens... Religion / Geography

Innovation $200M… venture Cisco commitment… 77 startups / CES

Healthcare To every home and citizen

Education 200K Digitization skills… Network Academies

Smart Cities Paris, Nice

Security Partnership with Ministry of Defense

Sustainability Environment…

1

2

3

4

5

6

7

8

9

Visibility Threat Intelligence

Architectural Approach

Security Talent

Unlocking the Opportunities of the

Digital Economy Requires

Security Everywhere

Security Is Our #1 Priority… End to End Architecture

Changing Business Models

Dynamic Threat Landscape

Complexity and Fragmentation

cloud services

known by IT

500 Android apps

security / privacy risks

data stolen

in hours

breaches

undiscovered

for months

Demand

Security

Talent

Average #

Security

Vendors

Security Everywhere… Pervasive as IoE… Growth Engine

Network as a Sensor and Enforcer

Vision / Strategy

Sustainable Differentiation

Architectures

Market Transitions

Customer Driven… “In”

Cisco’s Digital Strategy… Differentiation

Process & Organization Changes

ACI (SDN, SLN, NFV)

Outcomes / Results

Cloud / Intercloud

Compute, Network, Storage

Security / Collaboration

Architectures Intelligent Networks

Internet of Everything Big Data / Analytics

FAST INNOVATION

FAST IT REQUIRES

Architectures… Accelerate

Disrupt

• Speed – Business Outcomes

• Dramatic Savings

– Operating / Capital Expense

• Agility… Growth

• New Revenue Generation

• Core vs. Context

• Software Architecture Commits

DC, Security, Collaboration, IOS, ACI , SDN, NfV, IoE

Ecosystem Partnerships… Outcomes / Market Share

#1 = 12 | #2 = 4 | #3 = 3

#1 ENT Routing

#1 Wireless LAN

#1 Switching: Modular/Fixed

#1 Voice

#2 Storage: Area Networks

#1 TelePresence

#1 Web Conferencing

#2 X86 Blade Servers

#1 Network Security

#2 Cloud Infrastructure

#1 SP Routing

52% 50% 47% 31% 29% 13%

74% 50% 65% 50% 41%

Digital Boardroom / Meeting Room

Digital Age

NG Collaboration

IT Industry Disruption Now Every Industry

WellFleet

SynOptics

3Com

ACC

DEC

Proteon

IBM

Cabletron

Bay Networks

Newbridge

Ascend

Fore Xylan

3Com

Alcatel

Nortel

Ericsson

Juniper

Lucent

Siemens

NEC

Foundry

Redback

Riverstone

Extreme

Microsoft

Arista

HP

Avaya

Juniper

Huawei

Palo Alto Networks

Checkpoint

Fortinet

ShoreTel

F5

Riverbed Dell

Brocade

Polycom

Ruckus

Aruba

VMWare

IBM

SAP

EMC

Microsoft

HP

Oracle

Dell

White Label

Intel

1990 – 1995 1996 – 2000 2001 – 2007 2008 – Today 2018

Time is Now Digital

Organizations Growth

Innovation Inflection Point

Fast IT IoE Things, Data,

Process, People We Are Ready…

Are You?

What Does This Mean To You?

Change the World… Digital World

Courage to Disrupt… Or Get Disrupted

Accelerate Your IoT Plan

It’s All about Outcomes

Ecosystems / Your Partners to Achieve

Double Bottom Line… Financial + Social

Think Big and Take Risk!

Call to Action

“The has passed.

The is your future.”