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DIRECT MAIL IS DEAD
Are you currently running any direct mail campaigns?
IP targeting has the ability of direct mail, without the printing or mailing costs. Your ads reach the exact target household so you have zero wasted impressions or budget. Instead of reaching someone once with your direct mail piece, and not even knowing if they opened, you can reach them 100 to 150 times in a month all the while knowing if they saw your ad and where they went from there.
Our Process
We match the IP address to the home address that you provide then target that customer with display ads when they enter the web from that IP.
The goal of marketing is to deliver the right message to the right person at a time when they are most attentive.
Programmatic advertising can help marketers do just that through a variety of targeting strategies to drive
potential customers through the digital marketing funnel.
The data that is received through programmatic can be used in many different ways that can help convert a prospect in to a customer. Instead of targeting people who may have no interest in your product, instead target the ones that have already shown an interest in your product or something similar
Step 1 - Getting Started
Know your customer base. Who are you trying to reach? Old service customers, Recently filed Bankruptcy customers, Previous customers? All we need is an address list to get started! Or, are you looking for someone who is looking for a vehicle you have in inventory, our programmatic advertising can reach them specifically!
Step 2 - Targeting
Once we have their addresses, we can get their IP address. Instead of sending them dated mailers, get your display ad right in front of their faces on their desktop, Mobile phones, and tablets! And not just once, but 100 to 150 times per month!
Step 3 - Reporting
Know where the customer went with our reporting tool, were they interested or did they click
right out? Spend more time and resources targeting the customer that showed interest in your dealership! Match the click w ith the person.