Episode 5 is all about device uses, web browsing and ad spend. We’ll try to understand what smart phones are really for, as well as the uses for tablets. And have a look at the shopping activities that are generated through them. Which device really brings in the sales? And which device is the real deal when it comes to online advertising. For more information visit http://www.tabletadvertisingpros.com
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1.Are Tablets Mobile Devices? | Episode 5
2. Device Uses Web Browsing Ad Spend 3. SMARTPHONESVS TABLETS 4.
Apple Knows their AudienceiPhoneiPad 5. What are Smartphones Used
for? Access Local Information Search for Information Find Local
Services Read Entertainment
http://gigaom.com/mobile/which-activities-are-preferred-on-tablets-vs-phones-keynote-tells-all/
6. What are Tablets Used for? Read News Search for Information
Watch Videos
Researchhttp://gigaom.com/mobile/which-activities-are-preferred-on-tablets-vs-phones-keynote-tells-all/
7. Shopping Activities Review an Item Purchase Item Research
ItemTabletChecking PriceSmartphoneFinding a Store0% 20%40% 60%
80%http://blog.nielsen.com/nielsenwire/online_mobile/how-us-smartphone-and-tablet-owners-use-their-devices-for-shopping/
8. MOBILE WEBBROWSING 9. Tablets are KING for Web Traffic.Apples
iPad makes up 54.5 percent of mobileweb traffic compared to just
19.05 percent ofweb traffic coming from iPhone and 26.45coming from
other mobile
devices.http://venturebeat.com/2012/11/08/ipad-king-mobile-web-traffic/
10. iPad is the King of Kings.Also, iPad is also continuing to
dominatetablet web traffic share entirely, accountingfor 98.10
percent of
usage.http://venturebeat.com/2012/11/08/ipad-king-mobile-web-traffic/
11. AD SPEND 12. Based on Device
Categoryhttp://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11
13. Mobile Internet Advertising By
Devicehttp://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11
14. App VS
Browserhttp://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11
15. NEXT WEEK New Tablet Releases Tablet Newspapers Tablet
Magazines 16. Connect to Learn MoreTabletAdvertisingPros.com
