ARE INDIANS LESS QUALITY CONSCIOUS

BYRAHUL MYLAPALLY

RAHUL RAI SINGHANIARAJIV VEERRAGHAVAN

RAJU BHUYANRAKESH KUMAR

WHAT IS QUALITY? Perception of the degree to which product or

service meets the customer’s expectations.

History of IndiaIndian was a closed economy till 1991.Most of the market was closed economyNo competition-MonopolyNo choiceForced to accept low quality products

Less Quality consciousnessThe average Indian has

been conditioned to accept anything and not demand quality

Being a country witnessing low earnings of income, consumers are not much quality conscious

Monetary thoughtAlternative available at cheap

price.Purpose fulfillingShort term usage of the

productsSavings for future rather than

spending money

Reasons for Poor quality ConsciousnessInadequate technologyPoor AwarenessPoor regulations and governanceDue to unavailability of quality productsWide spread corruption

Reasons for Poor quality consciousnessNo innovationLethargic Attitudes of IndiansCompromise on everythingHuman psychology against costly and

branded products

Poor Quality areasPoor Products

Poor services provided by company

Poor education

Poor lifestyle

FACTORS-QUALITY CONSCIOUSNESS

EDUCATION

&

KNOWLEDGE

VALUES

&

THINKING

MONEY

Literacy rates increased to 74%

SHINING INDIA

Consistent growth rate of 7-9%.

More number of Rich Indian than poor.

World’s Third Largest Economy.

India’s Per capita Income Rs.50,000

QUALITY IN EDUCATION

Nalanda University: First Great University in recorded history

More than 5 lakhs Indian opt for higher education abroad

Globally known institutes: IITs, IIMs, AIMS.

36 % NASA scientist,12% scientist,38% doctors in US are Indians.

QUALITY IN PRODUCTS & SERVICES

Automobiles: Export to Developed Countries

E-commerce: Flipkart

Pharmaceuticals: FDA approved drugs

Software Industry: CMM Level 5

QUALITY IN LIFESTYLE

Foreign Food Chains: KFC, Mc-Donalds, Barista

Foreign Clothing Brand: Benetton, Reebok, Adidas

Electronic Goods: Apple, Samsung, LG

Luxury Brand: Armani, Gucci, Mercedes, BMW

Malls & Multiplexes: Rise of average quality of Lifestyle

SUMMARYProsIn EducationBetter facilitiesLifestyle

ConsMoney MindedLess Awareness

CONCLUSIONTo conclude we can say that India as a country now and few decades earlier had many changes, most of which are for our good.Increase in the number of HNI’s.Growth of Middle class. Improving Standard of living.Education and Job opportunities India as a country is onto the growth trajectory and it being recognized as a superpower in the near future, we will certainly be more “QUALITY” conscious.