Are Car Safety Concerns Universal?

The Causes of Accidents According to Crowd Wisdom

Ely PrincetonDahan University

CAR

ROADSKILL

JUDGERISK

DriverSkill24%

DriverRisk

Taking45%

Car, 7%

Roads24%

What Causes Accidents: % each contributes?

Conclusion: Human erorr causes most accidents.

Anti-lock Brakes24%

22%

15%

14%

10%

CAR

Active

7%

16%

Blind Spot Assist

Stability Control

Adaptive Cruise

Lane Keep Assist

Adaptive Headlights

18%

15%

9%

18%

12%

8%

Vehicle Passive Safety Features7%

CAR

Passive

19%

AirbagsAll Around

Pre-CollisionSystem

RearviewCamera

Smart Safety Belts

BetterHeadlights& Taillights

Post-CollisionAuto-Calling

CrashWorthyBody

ROAD 24%

Bigger Penalties for Distracted Driving

Bigger penalties for Driving Under Influence

Smooth roads and better visibility

Improved Traffic Lights and Signage

Better enforcement of speed limits

More roundabouts

21%

20%

19%

17%

14%

9%

SKILL 24%

1%

33%

44%

19%

3%

JUDGINGRISK

26%

15%

12%

22%

14%

11%

45%How effective is each at

reducing risky behavior?

InsuranceBy theminute

DrivingMonitor

PrerecordLoved Ones

Bad DrivingWarning

Pedal Feed-Back forSpeeding

PrecommitButton

Wisdom of Crowds: Do we know each other?Driver Risk

Taking

Americans Poor Drivers

OTHERS = 0.6 x SELF

R² = 0.77

0

5

10

15

20

25

30

35

0 5 10 15 20 25 30 35 40 45

Aver

age

OTH

ERS

Average SELF

We know each other rather well regarding auto safety

LadyGaga0%

CharlieSheen

2%

DonaldTrump

3%

Car TalkGuys9%

SteveCarrell12%

BarackObama

32%

TinaFey41%

How can we utilize the crowd’s insights?

• Improve driver training about risk & judgment

• Penalize bad judgment and bad behavior

• Make drivers aware of their driving quality

• Emphasize protection of the human body

• Emphasize crash avoidance

• Hire Tina Fey as spokesperson

Thank you!