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ARCS
© 2004 Marketing Systems Group All rights reserved
® Introduction
ARCS Terminology ARCS Capabilities ARCS System Hardware Components ARCS Systems Components ARCS Main Menus & Functions How to use ARCS System Demonstration and Discussion
– How ARCS will work at Client– What Client needs to do to get there
ARCS
© 2004 Marketing Systems Group All rights reserved
®
The crystal ball says that you will be asked by a computer “What scent makes your home feel cozy and comfortable?”
ARCS
© 2004 Marketing Systems Group All rights reserved
® Introduction
Review ARCS System Terminology– Product Category, Product, Brand– Feature, Limitation = Selection Criteria– Task = Test Types/Tests/Orientation– Panelists = People/Test Participants/Consumers– Studies = Groups/Study/Project/Block of Sessions– Sessions = Groups/Test Time Slots– Lists = Target Panelist Lists– System Administrator vs. Users– AIM = Automated Interview Module– ARM = Automated Recruiting Module
ARCS
© 2004 Marketing Systems Group All rights reserved
® Main Menus
Review ARCS Main Menus– Panelists – Studies – Questionnaires– Lists– Reports– ARCS Administration– ARM Administration– AIM Administration
ARCS
© 2004 Marketing Systems Group All rights reserved
®Functions
User Information– Panelist
» Consumer Database– Studies
» Recruit for participation» Gather consumer preferences
– Questionnaires» List of questions
– Lists» panelist call lists
– ARCS Reports» Consent Forms, Postcards, Test Check-in
Forms, etc.
ARCS
© 2004 Marketing Systems Group All rights reserved
®Functions
System Administration– ARCS Administration
» Setup – Company Name, User ID’s » Utilities – Questionnaire Locks, Cleanup » Panelist – Organizations, Features, CDF’s» Studies – Replication
– ARM Administration» Initiate Recruit/Submit to ARM
– AIM Administration» Panelist & Employee Information entered Local or
at a Test Site
ARCS
© 2004 Marketing Systems Group All rights reserved
® Using ARCS
How do you get started– Must have a Defined Study– Know which panelists to Recruit– Know dates/times of Sessions– Know questions to ask
In ARCS– Build list of recruits– Build Questionnaire– Set the test sessions– Build Study– Send to ARM and WEB Server