ArchiTube:USING YOUTUBE TO SHOWCASE AND PROMOTE YOUR AUDIOVISUAL COLLECTIONS

Polina E. Ilieva, UCSF

YouTube?

Five things people associate with YouTube:

Fun Viral Hip Copyright infringement Creates/Destroys reputation/brand

What is YouTube?

Created in 2005

Now a subsidiary of Google

Videos can be sent through e-mail, embedded in blogs, websites and shared on social networks

Can be accessed through computers, TVs, or mobile devices

Uses television terminology, your “channel” contains all submitted movies

Discoverable through Google and other search engines

Online Video Watching

32.4 billion videos viewed on the Internet in Jan. 2010

12.8 billion videos viewed at Google sites (YouTube)

Average YouTube users watched 93 videos in Jan. 2010 (50% increase vs. year ago)

173 million U.S. Internet users watched online video that month

Why use YouTube?

Archival users are there Outreach Promotion Repository for collections Crowdsourcing for metadata New audiences ?

Repository of Archival MaterialsTo provide access for

original footage from archival collections

Library of Congress: http://www.youtube.com/user/LibraryOfCongress

US National Archives:

http://www.youtube.com/user/usnationalarchives

University of Manitoba Archives: http://www.youtube.com/user/umarchives

UK National Archives:

http://www.youtube.com/user/NationalArchives08

Archival Education/Events

UK National Archives

NARA public programs: The Lincoln lectures

LTDL Channel:http://www.youtube.com/user/ltdlmultimedia

Metadata for each video

•Metadata associated with each item: title, description, tags, and a category for both the video and thumbnail that will be displayed on the front page.

•No limitations on the amount of metadata that the owner can provide for each video

•Links to videos used in this compilation on the Internet Archive and Multimedia Collection on LTDL.

•Descriptive titles

•You may control privacy, comments, embedding, video responses, rating, syndication (available on mobile phones and TV) options

Issues

Inappropriate Related Videos:

If archives find the content of some of these videos offensive, they can report them by flagging as “inappropriate.”

Inappropriate comments:

Can be removed or flagged for spam

New: Captions, transcripts, translations, annotation

•You can add annotations (same as in Flickr): speech bubble, notes, spotlight

•Invite others to add annotations

•Captions: Add your own captions and/or transcript

•Request machine captions (Google experimental service, not on all channels), will be automatic later

•Translate captions

•Download captions with time-code (improve them and upload again)

Stats: Insight

Number of views

•Discovery:

49%Youtube search, 25% related videos, 14% shared virally

•Demographics:

86% male, 14 % female

•Community:

82% USA, 10% Canada

Assessment of YouTube Use

In a year we got 163 unique visits to the LTDL page from YouTube

Our channel had 837 views Our videos have been viewed 31,179

times We have a blockbuster: Smokeless tobacco

videos had 29,738 views in a year, 77 comments

Research material for UCSF scientists studying smokeless tobacco users

Lessons learned

Time commitment on the part of the archivist to respond to reviews and answer questions.

May generate more requests for copies. Inappropriately related videos, current promotions for

tobacco products, for example. Offensive reviews and requests. Attracting new users for so called “niche collections.” Unexpected: wanted to promote decrease tobacco

use and dispel tobacco industry tactics, but smokeless tobacco videos became popular among users as well, however about half of comments are from people who quit

Future

Favorites (from similar collections, institution)

Promote (paid service) How to stand out?

Enhanced channels (Library of Congress) through YouTube.edu

Social metadata/Crowdsourcing Let users repurpose your videos creatively SEO (search engine optimization) tags,

Google partnership status

Questions? Ideas?

Please contact Polina Ilieva at polina.ilieva@ucsf.edu

LTDL YouTube channel:

http://www.youtube.com/user/ltdlmultimedia

Thank you!