52
Not quite a perfect pie: Plenty y of positives, par a ticularly on the products side, but standards are still laggi g ng, cost remains an issue, and “must-have” value is not ther r re. e e A look back: This an a nual a review affords an opportunity to assemble a few tho oughts colored by reader comment, direct observat tion, project and product submissions, input from lig i hting professionals and organizations. CH CHAR ARTI TING NG P PRO ROGR GRES ES SS S S 2 2 2 0 0 0 1 1 1 1 2 2 T rue T T T r T T a n s f o r ma ti o n 9 0 + C R I P l a s m a Su bs t r a t e S h o rt a g e R e t r ofi tti n g E di so n M us t -h a v e V a V V lue V end V V or Rh e t o ri c 2012 SSL YEAR IN REVIEW (LOOKING BACK TO SEE FORWARD ) (LOOKING BACK TO SEE FORWARD ) SSL YEAR IN NUMBER 25 5 NOVEMBER 2012 www.architecturalssl.com ARCHITECTURAL SSL Chronicling the Advancement of LEDs in the e Built Env n ironment AT THE FRONT Retail construction and renovation are at all-time highs and offer savvy lighting designers the prospect of much-needed business. SSL PROJECTS The Coeur d’Alene casino expansion in northern Idaho subtlety demonstrates beauty and power don’t have to be overpowering. SSL BUZZ Round 16 of CALiPER testing reveals R and BR LED replacements are spot on as far as output, but still on the pricey side for adoption. SSL Prole: Ernst & Young’s New York offices . SSL Prole: Chandelier Bar at the Co C smopolitan . White Pages: Hyperbol o ic vs. Parab bolic reect tor rs. ARCHITECTURAL SSL 519 BRIARCLIFF ROAD, BOLINGBROOK, IL 60440 35 39 43

Architectural SSL - November 2012

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Chronicling the Advancement of LED and Solid-State Lighting in the Built Environment.

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Page 1: Architectural SSL - November 2012

Not quite a perfect pie: Plentyy of positives, para ticularly on the products side, but standards are still laggig ng, cost remains an issue, and “must-have” value is not therrre.ee

A look back: This ana nuala review affords an opportunity to assemble a few thooughts colored by reader comment, direct

observattion, project and product submissions, inputfrom ligi hting professionals and organizations.

CHCHARARTITINGNG P PROROGRGRESESSSSS

222000111122

TrueTT TrTT ansformation

90+ CRI Plasma

Substrate Shortage

Retrofitting Edison

“Must-have VaVV lue”

VendVV or Rhetoric

2012SSL YEAR IN

REVIEW

(LOOKING BACK TO SEE FORWARD)(LOOKING BACK TO SEE FORWARD)

SSL YEAR IN

NUMBER 255 • NOVEMBER 2012 www.architecturalssl.com

ARCHITECTURAL SSL•

Chronicling the Advancement of LEDs in thee Built Envnironm

ent

AT THE FRONTRetail construction and renovation are at all-time highs and offer savvy lighting designers the prospect of much-needed business.

SSL PROJECTSThe Coeur d’Alene casino expansion in northern Idaho subtlety demonstrates beauty and power don’t have to be overpowering.

SSL BUZZRound 16 of CALiPER testing reveals R and BR LED replacements are spot on as far as output, but still on the pricey side for adoption.

SSL Profi le: Ernst & Young’s New York offi ces. SSL Profi le: Chandelier Bar at the CoC smopolitan. White Pages: Hyperbolo ic vs. Parabbolic refl ecttorrs.

ARCHITECTURAL SSL • 519 BRIARCLIFF ROAD, BOLINGBROOK, IL 60440

35

39

43

Page 2: Architectural SSL - November 2012

Introducing Acrich2With No AC/DC Driver

Circle 01

Page 3: Architectural SSL - November 2012

Circle 02

Page 4: Architectural SSL - November 2012

“The fi rst time I saw the [illuminated] blue wall I had a verklempt moment. It makes you feel as if you are doing this for reason—You feel connected to your work as a lighting designer at the end of a very long project.” —Jill Cody

BUZZ

07 CALiPER Round 16While many of the LED R and BR

replacements performed well,

cost is still a barrier for adoption.

09 CloudscapeThis interactive art installation

creates a “storm” of light when

conditions are right.

10 SSL Goes To WashingtonU.S. Senators vote yes to LED—at

least when it comes to illuminat-

ing their supporting offi ce facility.

PERSPECTIVES

05 LED InsightsSSL technology advancements

are occurring swiftly, but

supporting infrastructure is

weak. SSL should look to hook its

wagon to the Net Zero Building

movement to create real buzz.

By Jim Crockett

48 SSL ObservedMuch like the smart phone ended

the popularity of the Princess

phone, and digital imagery devas-

tated the instant camera, LED too,

will replace halogen sources.

By Kevin Willmorth

10 In Brief:

Lighting for Tomorrow

competition winners

35 Project Profi le:

Ernst & Young Offi ces,

New York City

39 Project Profi le:

Chandelier Bar, Las Vegas

02 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

∑OV.12

28 45 20

Page 5: Architectural SSL - November 2012

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 03

Architectural SSL, Vol. 6, No. 5 (ISSN# 1941-8388) is published fi ve times per year by Construction Business Media.

Publication Offi ce: Construction Business Media, 579 First Bank Drive, Suite 220, Palatine, IL 60067; 847 359 6493; www.architecturalssl.com. (Copyright © 2012 by Construction Business Media)

POSTMASTER: Send address changes to Architectural SSL Magazine, 519 East Briarcliff Road, Bolingbrook, IL 60440.

FEATURES

12 Market Setting Feature: 2012 Year in Review2012 was a year of ups and downs for the world of SSL. Positives: a

proliferation of products with much better CRI and CCT; products

with better light output and less cost. Negatives: standards and

standardization efforts are lagging; “must have” value proposition

still not there.

by Kevin Willmorth

20 At The Front: The Changing Face of RetailSupporting the predicted 4% increase in U.S. consumer retail spending

for 2012 are creative design solutions to illuminate selling spaces in

stores around the world.

by Vilma Barr

28 Featured Project: Coeur d'alene Tribal Resort ExpansionSubtly adding drama without taking away from the deep dark sky of

northern Idaho, while incorporating the culture, colors and legends of

the Coeur d'alene tribe into the casino project, was a design bet worth

gambling on.

by Ellen Lampert-Gréaux

DESIGN & PRODUCTS

42 White PagesDifferentiating LED education

from promotion; Hyperbolic vs.

parabolic refl ectors for SSL.

44 Advances3M's new innovative “fl ex”

ceiling/wall system; architectural

fl oods; bollards and wall packs;

suspended ambient; down lights;

track lighting; area lighting.

0920

Page 6: Architectural SSL - November 2012

Experience precision as never before, with Fino,our new, stunningly thin indirect LED lighting solution. Designed to promote a crisp, comfortable work environment, Fino runs seamlessly across the walls without interfering with wall studs, leaving your ceilings pristine clean.

Add our 10 year limited warranty, and Fino is the LED fixture you’ve been waiting for.

The Fino LED was introduced at Lightfair 2012. For more information contact [email protected]. Or, call Amerlux at 973-882-5010 to learn more.

So thin. So precise. So Fino.

NNoo ddoowwnnlliigghhttss nneeeedd aappppllyy

I N T R O D U C I N G

Circle 03

Page 7: Architectural SSL - November 2012

Dirty old river, must you keep rolling; Flowing into

the night… That’s the opening line to the Kink’s

“Waterloo Sunset,” as its composer, Dave Davies,

observed the world in 1967 from Waterloo Bridge

over the Thames in London. The bridge, FYI, is

near Waterloo Station, a destination I had some

diffi culty fi nding about a year ago when I was

in London to meet with UK lighting designers

Speirs and Major about a cool SSL product they

were helping develop with Cree—the Aeroblades

fi xtures we profi led in July.

Why am I musing about British bridges and

train stations, or lighting designers for that mat-

ter? Just the other day the lighting consultants

sent me a press release about a project involving

LED they’re doing at the city’s University of Arts.

It got me thinking about my trip, a year ago, and

the aforementioned tune popped in my head,

which in turn, triggered another memory from

a November past: Back in 2009, coming off the

second ArchLED conference, I relayed a story

from the old Rocky and Bullwinkle show about a

race between one of the fi rst steam locomotive

prototypes and a horse and buggy. The cartoon-

ish humor lied in the fact that while the train

was doing well against the horse, it crashed to

spectacular sound effects and explosive visual

symbols when it came through a tunnel that,

unfortunately, was completed only half way.

Later in the episode, after the train got going

again after overcoming the tunnel obstacle, the

cartoon’s protagonist, in approaching an upcom-

ing river chasm, asks the locomotive’s inventor

about foreseeable problems they might encounter

with the bridge. The inventor calmly notes that

it might indeed be an issue, as in this instance,

plans for the bridge were only 50% complete.

More spectacular sound effects and explosive

visual symbols…

Gary Redmond Managing Partner Director Publishing Operations [email protected]

Tim Shea Managing Partner Director Business Development [email protected]

Dave Pape Vice President Director, Art & Production [email protected]

EDITORIALJim Crockett Editorial Director847 359 6493 [email protected]

Kevin Willmorth Editor [email protected]

Megan Mazzocco Associate Editor847 359 6493 [email protected]

CONTRIBUTING EDITORSVilma Barr [email protected] Horwitz-Bennett [email protected] Lampert-Greaux [email protected] Ross [email protected]

Mavis Linnemann Copy Editor

DESIGN & PRODUCTIONDave Pape Art Director [email protected]

Lauren Lenkowski Associate Art Director [email protected]

Alex Mastera Graphic Designer [email protected]

ADVERTISING SALESGary Redmond Tim Shea847 359 6493 847 359 [email protected] [email protected]

Trey Higgens Jim Oestmann 847 577 8980 847 838 [email protected] [email protected]

David Haggett Ted Rzempoluch 847 934 9123 609 361 [email protected] [email protected]

Jim Führer Bob Fox503 679 5409 203 356 [email protected] [email protected]

SUBSCRIPTION INQUIRIESThere is no charge for subscriptions to qualified requestors in the U.S. All other annual subscriptions will be charged $39 for standard delivery or $55 for air mail delivery. For subscriptions, inquiries or address changes, call 630 739 0900 ext. 201.

Member:

So three years later, what’s the status on

that 50% tunnel and bridge? I observe the steam

engine—or LED engine—prototypes are almost

fully developed. That’s the good news, but much

of the track, tunnels and bridges remain unfi n-

ished as this technology continues to develop.

Not to despair, I have a notion I believe may

help, at least with the laying of infrastructure:

Like that Kinks song that keeps popping into

my head when I think of London, the power

of psychographics should not to be underesti-

mated. But the association that matters, in this

case, is connecting SSL with a powerful ally: the

zero-energy building movement. SSL, I believe,

needs something to differentiate it from the rest

of the crowd, and that differentiator is the fact

that SSL so neatly fi ts into the net-zero model.

Let’s begin with the critical net-zero tenet that

buildings should generate more power on their

own, independent of the grid. LED lighting, which

can operate on low-voltage DC-DC systems, as the

EMerge Alliance has so effectively demonstrated,

means LED fi xtures can directly be powered by a

photovoltaic source, even wind energy—providing

a direct, and achievable function for the rather

nebulous role alternative and renewable power

devices have to play in net-zero projects—at least

from the aspect of doing so without having to

construct giant wind farms or cover every sq. ft.

of one’s facility with solar panels.

Add to the equation its low energy consump-

tion, controllability, color tunability, long life

and modularity for future scalability—SSL is the

logical electric illumination source of net zero. So,

what I’m getting at is the SSL community must

work on developing a catchy Waterloo Sunset-like

melody, one that will bridge one with the other.

Of course, we must also get to work on fi nishing

that bridge design, and building it for that matter,

before we all end up in the drink.•

LEDInsights

The 50% Bridge Revisited

Despite rapid product improvement, a great deal of supporting LED infrastructure remains to be laid. Perhaps it’s time to switch this train to the Net-Zero track.

Coμμ§∑T±R∞

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 05

NUMBER 25 • NOV 2012 www.architecturalssl.com

A Publication ofConstruction Business Media

Jim Crockett, editorial director

Page 8: Architectural SSL - November 2012

Your driver is the heart of your lighting system. So it makes sense to choose one from a name you trust. Introducing the GE Lightech™ LED Driver. Effective, reliable and intelligent, the GE Lightech LED Driver enables you to create next-generation LED lighting systems that push the boundaries of performance and redefi ne effi ciency.

Visit GELighting.com/LightechLED to learn more.

© GE 2012 Circle 04

Page 9: Architectural SSL - November 2012

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 07

40

50

60

80

70

90

100

110

120

30

200 4000 600 800 1000 1200

10

20

0

Lu

min

ou

s E

ffica

cy (

lm/

W)

Output(lm) Source: DOE SSL CALiPER results, July 2012

Efficacy vs. Lumen Output of LED FloodlightsCompared to Conventional Product Performance

45W 65W 75W

ENERGY STAR Minimum

Series 16 LED Floodlight (2012)

Previously Tested LED Floodlight (2007-2011)

CFL Benchmarks

Incandescent Benchmarks

CALiPER Testing, Round 16

SSL BUZZ & i∑DUSTR∞ BRi§FSZ CONTINUED ON PAGE 08

ABOVE: The performance range was similar to LED Lighting Facts, and in general, the LED lamps had higher effi cacy

than both incandescent and CFL BR30/R30 lamps. The lumen output has increased over time; many lamps now match

the lumen output of 65- or 75-watt incandescent BR30/R30 lamps.

ABOVE: Excluding one product with very high effi cacy (91 lm/watt), the Series 16 products had luminous effi cacies between 51 and 65 lm/watt. This is favorable compared to other light source types commonly used in directional lamps, and should continue to rise.

ABOVE: Performance criteria include initial output, total input power, luminous effi cacy, power factor, color rendering index, special color rendering index (R9) and cor-related color temperature.

12-15

12-18

12-19

12-20

12-51

12-52

12-53

12-57

12-55

12-59

12-56

MINIMUM

12-16

12-17

544 6.0 91

51

62

61

65

58

51

57

51

56

52

60

58

51

81 20 5389

3520

2675

2704

6586

2769

2663

2966

2729

3112

2734

3000

2709

2663

20

25

13

-10

40

87

47

84

17

30

12

3

-10

83

84

81

77

83

92

85

93

82

83

81

82

77

14.0

11.1

11.3

12.1

9.5

11.7

8.1

12.1

12.6

13.5

14.3

11.6

6.0

740

745

595

699

860

564

550

616

705

859

463

667

463

DO§ C±LiP§R ID

i∑iti±L outPut [Lμ]

Tot±l i∑Put PoΔ§R

Luμi∑ouS §ƒƒiC±Cy

[Lμ/Δ]R9CRI CCT (K)

CALiPER Round 16 Downlight Data

MEAN

MAXIMUM

59

91

3350

6586

30

87

84

9314.3

662

860

11.4

Round 16 of DOE’s latest CALiPER testing focuses on directional BR30 and R30 Edison-base LED lamp retrofi ts. While this is a smaller category than the PAR lamp target, the use of the R and BR lamp is widespread in residential and cost-sensitive commercial spaces. The lamps tested are direct replacements for ineffi cient incandescent and CFL refl ector lamp products, where energy savings is the primary value added. The report reveals several signifi cant issues, most notably the disconnect between some LED products entering the market and market reality. In this case, while the LED products do duplicate the light output, and deliver energy savings, their high cost misses the mark for customers who choose “R” and “BR” lamps mainly due to their price. While some may purchase the lamps due to interest in LEDs, there are numerous “PAR” retrofi t products that will perform better at the same or lower initial cost. As far as testing results, for clarity, rather than lumping all directional sources into a single category, it is best considered when divided into two sub-categories: Semi-directional—products without focusing optics; and Focused-directional—products that produce a distinct directional emis-sion. The former include “R,” “ER” and “BR” lamps. The original form of these lamps utilizes internal silvering and a blown-glass envelope to produce hemispherical distributions. This classifi cation now includes CFL refl ector lamps. Focused directional sources, identifi ed as “MR” and “PAR” lamp forms, use molded-glass refl ectors with specular alumi-nized coating and glass lenses to produce high center beam energy and greater control. Round 16 focused exclusively on the LED products targeted as replacements to the lower performing BR30 and R30 semi-directional lamps. The application of these lamps includes recessed down-lighting,

CALIPER ROUND 16:IMPROVED EFFICIENCY DOESN’T APPEAR TO OUTWEIGH COST

CALIPER ROUND 16:CCCACACAALALLILIPIPPEPEERERR R RR RROROROUOUOUUNUNNDNDND D 1D 116166:6::IMPROVED EFFICIENCY IIMIMMMPMPPRPRROROROVOVOVVEVEEDEDD D EEEFEFFFFFFIFICICCICIEIEENENNCNCCYCYY Y Y DOESN’T APPEAR TO DDDODOOEOEOESESESNSNSNN’N’T’TT T A AAPAPAPPPPPPPEPEAEAEAARARR R TR TTOTOTO O O OUTWEIGH COSTOOOUOUOUUTUTTWTWWWEWEWEIEIGEIGIGGHGHH H CCCOCOOSOSSTSTTT

Page 10: Architectural SSL - November 2012

SSLBuzz:

Y CONTINUED FROM PAGE 07

directional display and accent lighting. as the overly broad light distri-bution is cut off by baffl es and fi xture bodies. Lacking a center beam focus, these lamps are frequently low performing in application.

Cost ConsiderationsA key consideration in R and BR lamps is that they are primarily chosen for fi rst-cost over performance. The LED versions tested in Round 16 range in price from $35 to $104 (mean $55.39), opposed to the incum-bent incandescent lamp cost of $2.80, or a CFL BR30 cost of $9.90. This raises the question of whether these products will be accepted in the highly cost-sensitive target market they are designed to satisfy. The lamps tested consumed between 6 and 14.3 watts, with a mean effi cacy of 59 lm. per watt—only slightly better than the CFL replace-ment benchmarks which tested at 39-51 lm. per watt. In comparing the CFL to an LED R or BR lamp with identical optical distribution, there is little to support the premium cost of the LED products in this category. Six of the 13 LED lamps tested produced distributions virtually identical to the CFL replacement it was being benchmarked against, while only one came near the slightly narrower incandescent bench-mark. This seems at odds with the application of the inherently directional LED light source, which is erased by use of diff users, which destroys any justifi cation of their high price premium beyond potentially longer service life.

Photometric PerformanceUltimately, how well a lamp performs in application falls on its pho-tometric performance. In this case, the majority of the tested LED replacements were apparently designed under the assumption that the CFL replacement R lamp was the desired target—which appears to be designed to replace the 65-watt BR lamp. However, four of the LED re-placements delivered greater optical control with slightly narrower beam patterns and moderately improved fi eld angle control. Compared to the other lamps, these products would produce improved performance in enclosed fi xture designs, representing a composite improvement in fi x-ture effi ciency. However, for the same price, a PAR30 LED replacement product with even greater optical control and directional energy could be obtained that will outperform all of the lamps tested in application. Round 16 illustrates the disconnect that exists between some LED products entering the market and actual market reality. In this case, while the LED products do duplicate the light output, and deliver energy savings, their high cost misses the mark for customers who choose “R” and “BR” lamps mainly due to their price. While some may purchase the lamps due to interest in LEDs, there are numerous “PAR” retrofi t products that will perform better at the same or lower initial cost. For this reason, one must question the need for this class of LED replace-ment lamps altogether.•

Circle 05

Page 11: Architectural SSL - November 2012

Look to the Clouds

ABOVE: By day Cloudscape reacts to weather and wind. But at night it fosters

dynamic shadows as visitors play beneath it, stirring positive energy as they act

as clouds themselves.

Photos: Woods Bagot

Designed as an interactive art installation, “Cloudscape” helped entertain visitors at Sydney,Australia’s fourth annual Vivid Sydney arts festival this past spring. Combining a grid-based structure with a dazzling display of Mylar balloons and LED lighting arrays from Traxon Technologies, Cloudscape also served as a popular meeting place. Designers connected the company’s fl exible Dot XL and String RGB products to motion sensors to produce light shows that grew in intensity with the crowd’s movements below. The result was described as a “storm” of light by designers Nicolas Thiolouse and Kim Nguyen-Ngoc, from the Sydney architectural fi rm Woods Bagot.•

PUBLIC + CULTURAL: CLOUDSCAPE

800-621-3376 [email protected] www.sternberglighting.com

The 1760LED Chateau series luminaire is a large scale, dramatic design fixture. It is available with a variety

of mounting options: post top, hanging and catenary. The Chateau has LED light sources with roof mounted,

downlighting optics and is ideal for any installation.

1760LED C H A T E A U

UNMATCHED VERSATILITY

HANGINGPOST TOP CATENARY

Circle 06

Page 12: Architectural SSL - November 2012

ABOVE: Linear LED troff ers replaced 130 CFL downlights and linear fl uorescent fi xtures throughout the Hart Senate

Building, allowing the old ceiling grid to be updated with a cleaner look.

A new budget-cutting measure passed the Senate earlier this year without requiring a single vote when 150 new LED fi xtures were installed through-out the Hart Senate Offi ce Building. The project involved replacing CFL downlights and linear fl uorescent fi xtures with CR22 architectural troff ers from Cree. The new luminaires were installed in the building’s American Grill, sundry shop and main hallway, and should reduce related energy demand by 33%. Plus, the LEDs’ extended life should also help reduce maintenance requirements.•

LEDs Go To Washington

PUBLIC BUILDINGS: HART SENATE OFFICE BUILDING / AMERICAN GRILL

“THOROUGHLY MODERN WHEN IT WAS BUILT, THE LED UPGRADE WILL

ALLOW THE BUILDING’S FACILITY MANAGERS TO REALIZE

SIZABLE ECONOMIC BENEFITS WHILE CONTINUING THE MISSION

OF THE ORIGINAL DESIGNERS.” Christopher Ruud, VP Global Sales, Cree

The Winners Are...

Solid-state lighting fi xtures were the big winners in this year’s Lighting for Tomorrow competition for residential LED products, with four companies taking home prizes—and an additional nine earning honorable mentions—from September’s awards ceremony. Other award winners included one retrofi t kit and two replacement-lamp products. Cooper Lighting’s IRiS P3LED down-light, shown above, was among the winning fi xtures. Also included in this list were: • AFX, for its new Centre retractable pendant (coming to market in January) • Hinkley Lighting, for its Atlantis out- door wall sconce • Tech Lighting, for its Unilume under- cabinet fi xtureAdditionally, Sylvania was recognized for its Ultra RT6 Gimbal, designed as a retrofi t kit for most standard 6-in. ceiling openings. And Lighting Science Group took home awards for both its Defi nity PAR30 short neck and BR30 lamps. Honorable mentions included MaxLite, Cielux, Little Footprint Lighting, Prism Co., Evolution Lighting, Lithonia Lighting, Good Earth Lighting, Juno and Lighting Science Group. The yearly Lighting for Tomorrow competition is sponsored by the American Lighting Assn. (ALA), the Consortium for Energy Effi ciency and UL. Winners are announced at ALA’s annual conference.•

10 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

The Winners Are...TTTThThThehehe e We WWWWiWinWininnnnnnneneerersersrs s As AAArAreAreree.e.........

Solid-state lighting fi xtures were the bigSSoSololidid-d-sstatatatete le ligighghthtintingng g fi fi xxtuturureress wwewererere t ththee b bibiggwinners in this year’s Lighting for Tomorrowwwiwinnnneersrs is inn t ththishis s yyeaearar’r’s s LLigighghthtiningng g foforor TToTomommoorrrroowwcompetition for residential LED products, cocomommppeettititioionon fn foforor rreesisiddeenntitiaal l LLEEDD p prproodduuctctsts, s, with four companies taking home prizes—wwitithh ffofouur r ccoommpmpapananienieses ts tatakakikinng g hhoommeme e ppririzzees—s—and an additional nine earning honorableaanndd a anan n aaddddititioiononanal al nnininene e eeaarnrnininng g hhoonnoorarabablbleementions—from September’s awardsmmemenentntioiononsns—s—f—frofromomm S SeSepeptptetemmbmbeberer’sr’s s awawwawardrdsdssceremony. Other award winners included cecererememmomononyny. . OOtOththeer r aawwawarard d wwiwinnnneersrs s inncclulududededed one retrofi t kit and two replacement-lampoononee r reretrtrorofi ofi tfit kkitkit t aannd d ttwwowo ro rerepplalacacecemememenentnt-t-lalamammppproducts.pprorododuducuctcts.s. Cooper Lighting’s IRiS P3LED down- CCoCoooopopeper er LLigLighghthtitingngg’s’s IIRRiSRiS S PP33LLEEDD d dodowowwn-n-light, shown above, was among the winningliligghhtt, s, shshohowowwn n aabboovvee, w, wwaas s aammomonongng g ththehe e wwinwinnnninngggfi xtures. Also included in this list were:fifi xxtuturreess. AAAlssoo iinnccluuddeedd iinn tthhisis liistst wwweerere:: • AFX, for its new Centre retractable •• A AAFXFXX, f, foforor iitsts s nneweww CCeCennttrere e reretetraracactctaabblele e pendant (coming to market in January) ppepennddaannt t (c(cocomomminingng tg toto mo mmamararkeketet it inin Jn Jaannuuaaryry)y) • Hinkley Lighting, for its Atlantis out- • • HHininknklkleey y LLigighghthtintingng,g, f fofor r ititsts A AtAtltlanantntitis s oouut-t- door wall sconce ddoooorr wwawalall l sscocononccee • Tech Lighting, for its Unilume under- •• TTeTecch h LLigLighghthtitingng,g, f fofor or ititsts U UUnnilulumummeme u unundndederer- cabinet fi xturecacababibinneet t fi fi xxtuturureeAdditionally, Sylvania was recognized for AAdAddddidittioiononanallallyy, S, SySylylvvaanniaia wa wwaas s rerececocogogngniznizezeded d foforor its Ultra RT6 Gimbal, designed as a retrofi t ititsts Us UUltltrara a RRTT66 GGiGimmbmbabalal, d, dedesesisiggnneded d aass aa ra reretetrorofiofi tfit kit for most standard 6-in. ceiling openings.kkitit ffoor r mmomosostst sststaannddaardrd 6d 6-6-i-inn. c. ceceieililinng g ooppeenniningngsgs.s.And Lighting Science Group took homeAAnAndnd d LLigighghthtintingng g SSccieenncce e GGrGroouup p ttooook k hhoommemeeawards for both its Defi nity PAR30 shortaawwawarardds s ffoor r bobotothth h itits s DDeDefi efi nfininityty y PAPAARR3R300 s shshohororttneck and BR30 lamps.nneeckck k aannd d BBRBR3R3030 0 lalamammpps.s. Honorable mentions included MaxLite, HHoHonononororarabblele e mmemenentntioiononsns s inncclulududededed MMaaxxLLititee, , Cielux, Little Footprint Lighting, Prism Co., CCieCieleluuxx, , LiLitttltlee FFoFoooototppririnnt t LLigighghthtiningng,g, PPrPrisismsm m CCoCo.,., Evolution Lighting, Lithonia Lighting, Good EEvovololuuttioionon Ln LiLigghhtitinngg, , LLitithhoonniaia a LLigighghttiningng, g, GGoGoooodd Earth Lighting, Juno and Lighting Science EEaEarartth h LLigighghthtintingng,g, J Juunnoo aanandnd Ld LiLigghhtitinngg S ScSciecienencncece Group.GGrGroouupp. The yearly Lighting for Tomorrow TThhe e yyeeaarlrly y LLigighghthtintingng g foforor Tr ToTomommoorrrroroww competition is sponsored by the Americancocomommppetetitititioonn iis s ssppoonnsosororereded b byby ty ththehe Ae AAmmemerericicacananLighting Assn. (ALA), the Consortium for LLigLighghthtintingng g AAsAsssnn. (. (A(ALALALA)A), ), ththehe e CCoonnsosorortrtiuiumumm f fofor r Energy Effi ciency and UL. Winners areEEnneergrgygy Ey EffiEffi ffi cfficiecienencncycy ay anandnd d UULL. . WWiWinnnneersrs s aarereannounced at ALA’s annual conference.annnnoouunncceedd aatt AAALALA’A’ss aannnnuuaal l ccoonnfeferreenncece.e.••

Lighti∑g For toμorroΔ

Page 13: Architectural SSL - November 2012

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Page 14: Architectural SSL - November 2012

MAMARKKETETANALYSIS

Each year we take a snapshot of deployment of

solid-state lighting. Since our fi rst public distri-

bution in May of 2007, we’ve created pictures of

solid-state lighting from philosophical to practical

perspectives, delivering unique perspective views

of the developing picture of solid-state technol-

ogy. These annual reviews offer an opportunity

to assemble a few thoughts colored by reader

comment, direct observation, review of project and

product submissions, input from lighting profes-

sionals, national lighting and energy organizations,

and competing trade journals. In any technology

moving as fast as solid-state, looking back is of

questionable value while taking a moment to look

into the light can provide insight into what might

emerge from the shadows.

SSL SOURCE PROMISES AND PROGRESSAt the core of LED vendor rhetoric is the prom-

ise to increase LED output with reduced energy

consumption at lower cost. These are noble

12 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

220011222

Performance Advancement

90+ CRI Plasma

Substrate Shortage

Retrofitting Edison

“Must-have Value”

VendVV or Rhetoric

Color, Flicker & Safety

ht can provide insight into what might

m the shadows.

E PROMISES AND PRROGRESS of LED vendor rhetoric is the prom-

ase LED output with reduced energy

on at lower cost. These are noble

www.architecturalssl.com

More Low & Mid PowerLEDs per Luminaire

Fewer High PowerLEDs per Luminaire

By Kevin Willmorth, editor

Year in Review ----------------------------- -----------------------------

Page 15: Architectural SSL - November 2012

MAMARKKETETANALYSIS

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 13

220011122

Cost Improvement

Color Metrics Lagging

Lighting Facts

Zhaga Module Standard

mance

Superior Aesthetics

engineering goals, and have actually been

attained at a greater rate than was projected.

Just a few years ago the most effi cient packaged

LED devices delivered 50 lm/W (lumens per Watt),

limited to 1W per device. These early limitations

have given way to current LED device perfor-

mance exceeding 120 lm/W, with energy levels

exceeding 40W per device. The progress in LED

source performance in these raw terms has been

impressive. Additionally, as data comes in from

LM-80 testing, projected L70 service life is even

more exciting, with many LEDs now supporting

more than 70,000 hours of projected performance

claims, some exceeding the proverbial 100,000

hours. Because of this, there is an emergence of

new approaches in source selection for luminaire

designers.

Use Fewer High Power LEDs per LuminaireWith each LED emitting greater raw energy, the

number of LEDs employed to attain a desired

www.architecturalssl.com

Improved Optical Control

>70,000hr Projected Perform

Practical OLEDs

engineering goals, and have actually be

attained at a greater rate than was proj

Just a few years ago the most effi cient p

LED devices delivered 50 lm/W (lumens

limited to 1W per device. These early lim

have given way to current LED device p

mance exceeding 120 lm/W, with energy

Not quite a perfect pie: itives, particularly Plenty of pos

are still lagging, cost on the products side, but standards a

alue is not there. This remains an issue, and “must-have” va

y to assemble a few annual review affords an opportunity

thoughts on the state of things.

CHCHARARTIT NG PROROGRGRESESSS

Page 16: Architectural SSL - November 2012

14 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

room for newer innovators. In an ironic twist, one

of the most vocal proponents of LED displacement

of conventional manufacturers, Cree, purchased

Ruud lighting, a manufacturer of conventional

products as well as LED standout brand BetaLED.

The explosion of product and manufacturers

entering the market leads to speculation that this

is the boom that will lead to an inevitable bust.

While it may appear this is the case, SSL is still

a very young technology to the lighting market,

attaining less than 10% market share overall

to date (according to DOE reports). That means

there is plenty of opportunity to grow, even in a

crowded market space. Certainly, at some future

point there will be over-saturation leading to a

bust cycle. This is a self correcting feature of free

markets. However, there is no indication that

2012 is anywhere near this event horizon, so be

prepared for more expansion in the near term.

Of greater concern is the supply of LEDs

themselves. In 2012, shortages of substrate mate-

rials and phosphor supplies, plus limited inven-

tories due to obsolescence cycles, presented very

real obstacles to deployment efforts. If left uncor-

rected, this will put the brakes on market expan-

sion, regardless of demand growth. To answer

this, in 2012 many LED vendors shifted focus to

MARKETANALYSIS

luminance volume has dropped signifi cantly.

Roadway and area luminaires once employ-

ing hundreds of LEDs are giving way to newer

approaches using less a fraction of that num-

ber. The result is more compact designs and

lower luminaire costs. High intensity sources

also increase optical effi ciency. However, the

downside to brighter LEDs is potential for glare,

and eye damaging intensity. IEC Standards

62471-2006 and ANSI/IES RP-27 have evolved to

address this issue directly, with test procedures

and exposure limits defi ned, including blue light

emission associated with white LED sources.

Use More Low and Mid Power, Lower Cost LEDs per LuminaireThe improvement in LED effi cacy applies to

products at all energy levels. This has given rise

to products utilizing low and mid-power LEDs

in tightly spaced arrays to deliver more uniform

luminous presence. This is made possible by the

low cost of the lesser LEDs. The end result is the

potential to create luminous surfaces without vis-

ible dots and spots, while thermal control issues

are reduced. This applies well to soft general light

sources and linear strips, where individual LED

visibility detracts from visual appearance.

PRODUCT AVAILABILITYBetween 2010 and 2012, there has been an explo-

sion in available SSL product. Conventional and

new entry SSL manufacturers have increased the

number of introduced offerings of SSL products

signifi cantly. This is refl ected in the listings at

Lighting Facts, which has ballooned from a few

hundred to thousands—as has the number of

Energy Star products available. Lightfair and

Light+Build were overwhelming in their array of

LED products, components, sources, replacement

lamps, and supporting controls. The growing

demand from customers to for LED products, and

building customers asking for LED alternatives in

lighting decision making is driving manufacturers

to accelerate product development efforts.

Most noteworthy is the mix of new and

incumbent players, with no signs of LED induced

attrition. This is counter to the assertion that the

transition to solid-state would create a wholesale

washout of conventional manufacturers to make

A CORNUCOPIA OF PRODUCTSCulminating at Lightfair was an explosion of SSL products

that's been regularly streaming since 2010. Conventional

and new entry SSL players have increased the number of in-

troduced SSL off erings, complete with better certifi cation,

as the ballooning of Lighting Facts labels has jumped from

hundreds to thousands. One of the SSL players is 3M, who

introduced its Flex fi xture at NeoCon. The unusual fi xture

can follow almost any architectural line, including those on

ceiling, walls, or both. Image courtesy of 3M

www.architecturalssl.com

OPIA OF PRODUCTSg at Lighhtfair was an explosion of SSL products

regularly streaming since 2010. Conventional

try SSL players have increased the number of in-

L off eriings, complete with better certifi cation,

oning of Lighting Facts labels has jumped from

o thousands. One of the SSL players is 3M, who

ts Flex fi xture at NeoCon. The unusual fi xture

lmost aany architectural line, including those on

s, or botth. Image courtesy of 3M

Page 17: Architectural SSL - November 2012

MAMARKKETETANALYSIS

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 15

metrics. While the discussion of CQS continues

in the CIE, CRI remains the only established

standard for defi ning color quality. The longer

this process takes to be resolved, the more costly

it will be for manufacturers to re-test or recalcu-

late products and update literature and web sites.

Because of this, and a seemingly soft demand

from the market to address this, there is no pro-

jected end to this issue in sight.

WINNING HEARTS AND MINDSOf all areas of weakness in the current deploy-

ment approach to solid-state lighting, there

remains a persistence to apply the technology

within the myopic focus on energy savings

through retrofi tting the Edison socket inventory,

and directly displacing conventional products

with like SSL products. Because of this, many of

the greatest successes in SSL deployment are

hidden from view. By pursuing a one-for-one

replacement strategy—which is the easiest from

a marketing and sales perspective—spotting a

solid-state application requires a trained eye to

see where they actually are. Some contend that

this is desirable, as it removes any negative reac-

tion, similar to that CFL experienced. However,

this dilution of visibility conceals the technology,

which makes all the hype seem out of proportion

to observable reality.

Further, every effort to make SSL products

mimic conventional sources assumes the conven-

tional is more desirable to all new alternatives

where SSL can shine as a superior choice.

In the consumer market, this is aggravated

by big box retailers displaying LED products

alongside CFL sold at a fraction the price, on

shelves shared with familiar incandescent prod-

ucts even lower in cost.

As has been stated in this publication

many times, dismissing approaches to employ

solid-state to improve visual performance, and

superior aesthetics creates a price disadvantage

to LED technology that will take several more

years to overcome. With a few exceptions, as of

2012 solid-state lighting remains short of enticing

customers to see it as a “must-have” value. When

a T8 or T5 fl uorescent lamp costing a few dollars

delivers over 3,000 lumens, 45,000 hours life, in

effective low cost products, LEDs offering less

Purchasing Costs vs. Energy CostsLEDs are still overcoming their high purchase costs, butenergy cost and bulb lifetime should also be considered.

Life

span

“Many LEDs now support greater than 70,000 hourprojected performance claims, with some exceedingthe proverbial 100,000 hours.”

YEARSOF 24/7 USE

YEARSOF 24/7 USE

YEARSOF 24/7 USEYEARSOF 24/7 USE

“EVERY EFFORT TO MAKE SSL PRODUCT MIMIC CONVENTIONAL

SOURCES ASSUMES CONVENTIONAL IS MORE DESIRABLE TO ALL NEW ALTERNATIVES WHERE SSL CAN

SHINE AS A SUPERIOR CHOICE… BUT WITH FEW EXCEPTIONS, AS OF 2012

SOLID-STATE LIGHTING REMAINS SHORT OF ENTICING CUSTOMERS TO

SEE IT AS A MUST-HAVE VALUE.”

manufacturing process and cost improvement

from performance advancement. This is a good

sign that they are well aware of the issues facing

their customers.

STANDARDS DEVELOPMENT2012 was a slower year for rolling out new

standards than has been experienced in the

period from 2008 to 2011. While several com-

mittees made progress on topics of color, fl icker,

and safety, the most notable standards progress

occurred with the launch of the Energy Star

Luminaire section, and the fi rst of Zhaga Consor-

tium module release. Another related release

was by the Federal Trade Commission, who put in

place their Lighting Facts labeling requirements

effective January 2012. This differs from the DOE

Lighting Facts program, which is voluntary. The

FTC requirements are mandatory on SSL replace-

ment lamps sold through consumer outlets. The

slower pace of new standards released is a good

sign, as it indicates most of the larger issues of

testing and communication of color, life, per-

formance, and power consumption have been

addressed.

The most notable laggard in standards

development for 2012 is the redress of color

www.architecturalssl.com

Purchasing Costs vs. Energy CostsLEDs are still overcoming their high purchasenergy cost and bulb lifetime should also be

Life

span

““EVERY EFFORT TO MAAKE PRODUCT MIMIC CONVEENTIO

SOURCES ASSUMES CONVVENTIS MORE DESIRABLE TO ALLALTERNATIVES WHERE SSL

SHINE AS A SUPERIOR CHHOICEWITH FEW EXCEPTIONS, AAS O

SOLID-STATE LIGHTING RREMSHORT OF ENTICING CUSTTOM

SEE IT AS A MUST-HAVEE VA

Page 18: Architectural SSL - November 2012

light, marginally longer life, poorer color perfor-

mance with less visual comfort, at several times

the installed cost, in a non-modular, replace-the-

entire-fi xture-at-end-of-life form does not appear

a preferred option. The most compelling cases

for SSL is for replacement of halogen MR, R and

PAR lamps in retail environments, down-lights

to replace poor performing CFL and ineffi cient

halogen products, and street/roadway/parking

application to eliminate the maintenance costs

and energy consumption of HID lamps.

There are exceptions to the replacement

strategy showing growing favor in 2012. Linear

LED products, from thin cabinet mounts, display

cases and refrigerated cases, to line voltage

exterior products have seen widespread success.

These products deliver value through tunability

of in light output and optics, in a modular format

well suited to cove, display, accent and wash

applications. Further, lower profi les, hardier envi-

ronmental enclosures, long life and low energy

use add up to advantages that have energized

this category of SSL product. Color LED effects

also remain a solid value-adding proposition.

ENCOURAGING SIGNS OF THINGS TO COMEFor the pragmatic decision makers, the costs

of LED components and sources are dropping

MARKETANALYSIS

steadily while performance continues to improve.

Further, color consistency in LED devices has

advanced dramatically with improved binning

and production controls, as well as new technolo-

gies in the application and composition of phos-

phors employed. The proliferation of greater-

than 90CRI LEDs in desirable CCT colors has also

expanded appreciably.

Another signifi cant area of improvement

in 2012 has been the availability of LED prod-

ucts able to operate effectively on conventional

controls (dimmers). Several products now offer

full range dimming from Triac controls. This,

alongside advancements in dimming availability

overall, development of wireless technologies,

and intuitive intelligent controls is putting LED a

step up on conventional products.

OLED AND PLASMA SOURCES2012 saw the introduction of several OLED

products. The most notable were from Acuity

(see above), which presented several innovative

designs using the new technology to create light

forms of distinct and unique character.

While cost, availability, color and life issues

remain concerns, 2012 was a turning point for

OLED from being a lab concept to a viable candi-

date to step into the realm of the practical.

16 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

OLED TURNS A CORNEROLED development is seeing tangible results. Acuity,

this past year, introduced a number of OLED luminaires,

including the Revel KIndred (left), and the Canvis, a fl exible

fi xture that can be manipulated in its shape. While OLED

as a whole still has some uphill battles—cost, availability,

color and life issues—2012 was defi nitely a turning point

from OLED being a primarily a lab concept to a fi rst-time

candidate for practicality. Images courtesy of Acuity.

Page 19: Architectural SSL - November 2012

Pure in Form, Pure in Function, De ning Performance

Elevate area lighting to a new level

PureForm Speci cation Grade LED Luminaires

sitelighting.com/PureForm/SSL

PureForm1.indd 1 2/21/2012 2:13:27 PM

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Page 20: Architectural SSL - November 2012

MARKETANALYSIS

18 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

Advancements in Plasma light sources also

saw improvement in 2012. Now available in 90+

CRI and colors more appropriate to broad lighting

use, plasma presents a signifi cant improvement

in optical control and compact source archi-

tecture that HID and LED are unable to equal.

While limited in real utility to applications where

greater than 10,000 lumens are needed, such as

open area, roadway interchange, large fl ood, and

sports lighting, plasma is an excellent companion

to LED technology.

A COMPLEX VISION - CONCLUSIONPerhaps the most noteworthy development of

2012 was that advancements occurred in many

areas, from the technology to improvements in

the market itself. The raw proliferation of solid-

sate products is a signifi cant and needed stage

for the technology to move from slow to rapid

advancement.

With a larger number of players compet-

ing for customer attention, innovation will shift

from simplistic metrics and low-hanging fruit, to

delivery of greater value-added offerings.

While there are many manufacturers offer-

ing solid-state products concentrated on large-

volume segment opportunities. This is an obvious

marketing ploy, and sells well to non-lighting

investors who respond to big numbers over

esoteric design values. This has begun to shift

in 2012 as privately owned and conventional

manufacturers who know the inner workings of

lighting have become more active. The result is

an emergence of new product designs of unique

and special character. From lighting that changes

color in response to its dimming state, wireless

roadway lighting that communicates condition

states to a central database, lighting controls that

harvest their own power for operation, and BIM

integration, solid-state lighting is maturing in

both sophistication as well as price and perfor-

mance.

If 2010 was a tipping point of attention

toward SSL, 2012 marks the beginning of true

transformation. There are a few more hurdles to

be overcome. However, the next four will be when

solid-state becomes the source of choice for all

but a few segments of lighting.•

GREAT NEW PRODUCTSA number of LED products are beginning to diff erenti-

ate themselves from the pack, taking advantage of SSL's

unique properties. For example, Philips' Ledalite introduced

its TruGroove luminaire, a sleek, recessed LED fi xture that

fi ts unobtrusively into the ceiling providing a value archi-

tects have clamored for, for years .

Image courtesy of Philips Ledalite

A MATURING INDUSTRYLED manufacturers are beginning to take a very diff erent

approach to marketing their products. For example, Holo-

phane is putting its money where its mouth is, so to speak,

in the creation of its night time interactive demo, where

customers are able to walk through a series of outdoor il-

luminated environments at their Granville, Ohio campus, to

experience, fi rst hand, the quality of diff erent LED sources.

Image courtesy of Holophane

Page 21: Architectural SSL - November 2012

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Page 22: Architectural SSL - November 2012

Retail stores are opening and

expanding at an unprecedented

rate around the world. It’s a trend

not typically seen in the headlines

of the mainstream business press,

but original research for Architec-

tural SSL supports the theory.

A January to August study of

store openings or planned store

openings by Trenton, N.J.-based

Quesited LLC, estimated approxi-

mately 154 million sq. ft. of retail

space is planned or will open in the

United States and selected over-

seas locations.

What Does it All Mean?

1. The ballooning increase in the

past two years offers opportunities

for design professionals to take

advantage of the announced mega-

number of store openings and

renovations. It’s a boom market,

topping other commercial building

types.

22 • 05.12 • ARCHITECTURAL SSL www.architecturalssl.com

By Vilma Barr, contributing writer

TOPICS AT THE FRONT

2. Energy-use restrictions

have made retail owners consider

not only energy costs to light their

stores, but what lighting does to

enhance the sales appeal of prod-

ucts on display.

3. Retail lighting presents

today’s lighting practitioners the

opportunity to utilize the palette

of lighting options as an applied

art form in the built environ-

ment, enhancing everyday living

experiences.

The Arrow is Pointing Up

The scope of activity of the retail

store design and construction

market is still growing. As the

industry is moving into its high-

grossing fourth quarter, U.S. retail

industry sales have already risen

to $2.57 trillion, up 3.5% year-to-

date. “Pent-up demand is turning

desires into needs, which is one

reason why consumers have begun

opening up their wallets,” says NRF

chief economist Jack Kleinhenz.

Other observers predict a

year-end increase of up to 4.5%,

citing a strong back-to-school

season. Retailers are closely track-

ing factors such as unemployment,

election results, and inventory

levels that could throw a wrench in

holiday results.

Jerry Storch, Toys R Us chair-

man and CEO, also dismisses the

notion that stores like his are a

dying breed to be replaced by Inter-

net-only giants. He put the cost of

“Direct-to-Home” e-commerce 1.5×

to 2× higher than that of the classic

method of shipping inventory to

stores where customers purchase

items and take them home.

Still, in other countries and

income levels, retail’s current vol-

ume is spotty. Sales are down 19%

in Australia, and up just 1.8% in the

U.K. At the top end of the market,

however, most luxury labels are

tallying strong numbers. Prada,

which in the past year opened 28

stores in countries such as Brazil,

Morocco and the Ukraine, acknowl-

edges the effects of political

troubles on the southern shores of

the Mediterranean, but according

to CEO Patrick Bertelli, signs for

these problems have been evident

for years. Prada experienced a 60%

leap in total volume for the current

fi scal period.

Stephen I. Sadove, CEO of

Saks Inc., is also concerned about

the global economic situation,

elections, and the fi scal situation.

“But we feel confi dent about the

long-term health of luxury, about

growth in the sector and the oppor-

tunities that are out there.”

Sustainability Impacts

Ulrich Zelter, CEO of the inter-

national store fi xture suppliers

20 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

Page 23: Architectural SSL - November 2012

The Forces Of Retail

The global economy is a force moving retailers and wholesal-ers to expand scope and reach to increase market share, revenue and customer base. Investment in employees, prod-uct design, new store openings, and marketing are paying off for retailers who are expanding their international presence in order to become less depen-dent upon a local, regional or national economy. That said, the U.S. is still considered a mecca for retailers seeking an international presence in a stable marketplace. Advances in technology are another force transforming retailing itself as well as the shopping experience. Respond-ing to increasing customer de-mands, retailers are giving local, national and global customers access to merchandise, service, and product information, tai-lored to their requests. Many retailers and whole-salers are also being smarter about their real estate, opening smaller stores, minimizing their footprint while increasing their sales-to-square foot ratio. Designers and manufactur-ers with a desire to tell their own brand story and infl uence the customer experience are increasingly becoming retailers, creating an upscale environ-ment for their luxury and aspirational products. These signifi cant trends, growing in momentum in the U.S. and internationally, are the drivers that signify that retail is undergoing global transforma-tion, prompting predictions that within fi ve years the current business model will be nearly unrecognizable.

—By Patti W. Peiff er

Quesited, LLC, Trenton, N.J.

The Forces Of Retail

The global economy is a force moving retailers and wholesal-ers to expand scope and reach to increase market share, revenue and customer base.Investment in employees, prod-uct design, new store openings,and marketing are paying off for retailers who are expandingtheir international presence in order to become less depen-dent upon a local, regional ornational economy. That said, the U.S. is still considered amecca for retailers seekingan international presence in astable marketplace. Advances in technology are another force transforming retailing itself as well as the shopping experience. Respond-ing to increasing customer de-mands, retailers are giving local, national and global customersaccess to merchandise, service,and product information, tai-lored to their requests. Many retailers and whole-salers are also being smarterabout their real estate, opening smaller stores, minimizing theirfootprint while increasing their sales-to-square foot ratio. Designers and manufactur-ers with a desire to tell their own brand story and infl uence the customer experience areincreasingly becoming retailers, creating an upscale environ-ment for their luxury and aspirational products. These signifi cant trends,growing in momentum in theU.S. and internationally, are thedrivers that signify that retail is undergoing global transforma-tion, prompting predictions that within fi ve years the currentbusiness model will be nearlyunrecognizable.

—By Patti W. Peiff er

Quesited, LLC, Trenton, N.J.

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 21

Vitrashop Group, Birsfelden, Swit-

zerland, says that merchants are

most likely to accept sustainability

as a strategy if tangible results are

apparent. “Some of the key aspects

are energy-effi cient lighting,

thermally insulated glazing, and

state-of-the-art air conditioning

technologies that save energy.”

Additionally, a growing num-

ber of retail decision-makers, he

indicates, are asking suppliers how

their products are made, and how

the products can be safely disposed

of. The store design industry is cer-

tainly in the "awareness" phase as

far as sustainability is concerned.

Rapid progress is being made in

areas where energy consumption—

and thus costs—can be reduced

measurably, for lighting, and in

food retail, for refrigeration and

freezing equipment.

A study conducted by the

Cologne, Germany-based retail

ENERGY INITIATIVES

In both new and existing stores, the

need for energy effi ciency off ers many

opportunities for retrofi ts. At this Neiman

Marcus facility in Walnut Creek, Calif.,

controls that balance the level of daylight

with LED lighting helped the store meet

Title 24 requirements. Image: Charlie Mayer

Toys R Us doesn't think e-commerce

will kill the need for physical stores, such

as their impressive Times Square fl agship.

Image courtesy: Toys R Us

RIGHT SIZED

The initial Reebok Fitness Hub in New York

City carries the brand’s signature footwear

and sports apparel in a 2,500-sq.-ft.

concept store built over a Reebok

1,000-sq.-ft. CrossFit Box gym. A triple

row of suspended dome-shape metal

fi xtures draws shoppers to the wood

display wall fi lled with men’s and women’s

running and training shoes.

Photo: John Aquino

think-tank, EHI, found that 25% of

energy costs in the food retail sec-

tor go toward lighting, and in the

non-food section, lighting accounts

for up to 75% of energy costs.

“Against a background of rising

energy prices," EHI attests, "there's

a renewed focus on more effi cient

lighting, including LED."

In concert, big box and

department stores are shrinking

the footprints of new stores, while

shuttering older outlets, and reduc-

ing the size of existing outlets. For

example, Neiman Marcus, with

stores typically in the 200,000-sq.-

ft. category, is monitoring the

success of its recently opened

87,000-sq.-ft. store in Walnut Creek,

California. Similarly, Staples is

cutting the size of 30 of its U.S.

stores—1% of its U.S. total. Wal-

Mart, too, is embracing this trend,

opening fi ve Neighborhood Market

stores in California’s Central Valley,

ranging in size from 31,000 to

55,000 sq .ft., bringing the total for

of this smaller-sized format to 200

nationwide. Kohl’s, which operates

1,146 stores, is unveiling 11 small-

format stores.

Catering to the Shoe Lover

Perhaps one item that's recession-

proof at a global level is shoes.

Shoes have become the high-prof-

itable, fast-turnover darling of the

retail industry, at all price points.

“The footwear market was the last

to feel the pain of the recession and

is the fi rst to feel the gain of the

recovery, and women are leading

the charge,” says industry analyst

Marshal Cohen of The NPD Group,

Port Washington, N.Y.

Total shoe sales for 2010

were up 7.2% to $34.6 billion,

with women’s shoe sales account-

ing for approximately 60% of all

sales. Department and high-end

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22 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

specialty stores are boosting their

shoe operations with extensive

improvements. New York City fl ag-

ships, including Barneys, Saks Fifth

Avenue and Macy’s—in the process

of a $400 million upgrade of its

square-block-long Herald Square

store will devote 63,000 sq. ft. to

shoe selling and stock space.

At the Saks fl agship store, its

high-volume shoe department has

undergone a 17,000-sq.-ft. expan-

sion of its already impressive

10,000-sq.-ft. space.

According to research

commissioned by DSW Designer

Shoe Warehouse, shoe lovers are

BIG TIMEA 12,000-sq.-ft. Destination XL in Schaumburg, Ill. Is a one-stop superstore for tall and big men, with selections of merchandise ranging from dress and casual wear to shoes and accessories.

Single lamp glass shade hanging fi xtures accent a platform-mounted display of mannequins and musical props.

Photo: Mark Steele Photography

Schaumburg, Illinois

passionate about shoes, get a rush

each time they buy a new pair and

love to share that latest shoe-

shopping experience with friends

and family, according to Kelly Cook,

DSW’s senior vice president of mar-

keting for the $2 billion chain. “It’s

the company’s mission to unlock

the emotional kick consumers get

every time they buy a new pair,”

says Cook.

Last year, DSW sold 30 million

pairs of shoes in their 344 stores.

Architect David Schwing, head of

the retail store design studio at

BAR Architects, San Francisco, has

designed several DSW stores, and

notes lighting plays a critical role.

“A customer will feel comfortable

in the store, understand product

and color choices, and read product

information and sizing easily only

if lighting levels accurately portray

the materials and colors,” says

Schwing.

“Foot Jewelry” is how interna-

tional store design consultant Ken

Nisch categorizes today’s consumer

attitude toward footwear. “Shoes,

along with eyewear, are where the

excitement is at retail now,” says

architect Nisch, CEO of JGA, South-

fi eld, Mich. “From casual to athletic

to dress, shoes have evolved into

an important accessory,” Nisch

observes in his advice to clients

worldwide on merchandise presen-

tation strategy. “Attractive lighting

on full length mirrors is part of the

art of selling footwear,” he says.

For the JGA-designed Desti-

nation XL store in Schaumburg,

Ill., the 12,000-sq.-ft. superstore

consolidates dress, casual and

active styles for tall and big men.

A photo mural leads the shop-

per from men’s casual apparel

to the shoe selection where a

wood wall and a matching wood

display platform present footwear

interspersed with briefcases and

Page 25: Architectural SSL - November 2012

STEP IN AND UPSolara Shoes attracts mall shoppers with its ceiling décor consisting of thousands of pairs of suspended out-of-fashion shoes sprayed white. Lighting is provided by LEDs, capsule halogen

and ceramic arc halogen. The illusory “shoe cloud ceiling” makes a statement in the 1,400-sq.ft. store located in the Carrefour Richelieu Shopping Centre, St.Jean-sur-Richelieu, Quebec.

Photo: Leeza Studio

St.Jean-sur-Richelieu, Québec

carriers. Illumination is provided

by 2x2 recessed parabolic troffers,

multiple semi-recessed one- and

two-fi xture, 6-in. square T6 metal

halide downlights, 7-in. vertical

fl uorescent open refl ector with

baffl e, and adjustable metal halide

wall wash fi xtures.

A unique visual merchandis-

ing approach was implemented

for the Solara store in the Car-

refour Richelieu Shopping Centre,

St.Jean-sur-Richelieu, Québec.

Here, Robert Ruscio of Ruscio

Studio gave the 1,400-sq.-ft. store

a visual identity with a whimsical

ceiling fashioned of 6,500 outdated

women’s shoes painted white. “We

combined LED, capsule halogen

and ceramic arc halogen to empha-

size the ceiling and the merchan-

dise displayed below,” he says.

Even the traditionally conser-

vative men’s apparel and acces-

sory market has taken on new

life. Joshua Schulman, president

of New York’s Bergdorf Goodman,

says that shoes and men’s wear are

one of the fastest growing areas of

the overall luxury business.

Macy’s has announced a

105,000-sq.-ft. men’s store for 2014

completion in Fashion Show Mall,

Las Vegas. MenScience, makers of

men’s skin care products, opened

its fi rst major branch in New York’s

SoHo section, featuring a bi-level

space and private treatment rooms

on the lower level.

So what's lighting got to do

with it? Retail management execu-

tives understand that track light-

ing and rows of recessed adjustable

lamps aren’t the key to help move

merchandise in today’s hyper-

competitive environment. Creative

solutions devised by lighting

designers can motivate purchasing

at all price points.

For new stores, such as Nei-

man Marcus’ Walnut Creek branch,

the interior has an open, salon look

with plenty of daylight. “Controls

were selected to balance the level

of daylight allowed and the Title

24 code compliance requirement

for all lighting adjacent to daylit

areas,” explains lighting designer

Bernard V. Bauer of Integrated

Lighting Concepts, Westlake Vil-

lage, Calif.

The store is illuminated

approximately one-third with

ceramic metal halide accent light

and two-thirds with Silver IR

incandescent accent lights. LED is

used for casework and specialty

applications.

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 23

Page 26: Architectural SSL - November 2012

THE RIGHT ACCENTThis renovated Tiff any & Co. branch in Melbourne features curved free-standing display fi xtures that coordinate with fl oor covering and ceiling

geometrics; LEDs illuminate the ceiling coves; MR16s give the impression of stars overhead, Photo: Andrew Griffi ths, Lensaloft Photography

TOPICS AT THE FRONT

24 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

LED in Focus

Across the Pacifi c in Melbourne,

Australia, renovation of the Tif-

fany & Co. branch is marked by an

interior of six illuminated over-

head curves inspired by theatrical

proscenium arches to divide the

selling space visually.

To light the coves, lighting

designer Emily Monato of Cooley

Monato Studio, New York, used

LEDs for their long life and cali-

brated beam angles.

Retail store design veteran

David Dalziel of London-based

Dalziel and Pow has been involved

with lighting Primark stores

for more than 20 years. For the

renovation of the four-level,

100,000-sq.-ft. Bristol store, the

objective was to impart a premium

feel for a value retailer on a site

that has been a landmark build-

ing for other U.K. retailers before

Primark. “The distinctive curved

end of the ‘ship-shape’ plan is

illuminated externally with LEDs to

create a grid of light at night that

follows the contour of the building

with minimal energy consump-

tion,” Dalziel relates. “The general

lighting level is low, with a reliance

on directional rather than ambient

sources to create a more intimate

experience."

Each fl oor has has its own

lighting treatments specifi c to indi-

vidual areas. On the second fl oor, a

series of LED color-changing rect-

angles are suspended overhead.

Back states side, Paul Gregory

of Focus Lighting was called on

to illuminate the fi rst retail store

for fast-growing fashion brand

Proenza Schouler in New York’s

Upper East Side. The space fea-

tures dark-stained vertical beams

facing hanging apparel so custom-

ers can coordinate their selections.

Gregory employed linear LED

fi xtures in hidden coves below

the beamed ceiling with fl exible

track fi xtures that illuminate the

exposed beams and bounce warm

white light on the selling space.

Melbourne, Australia

LED BRIDGES THE CENTURIESThe renovation of the 1950s-era Primark landmark store In Bristol, England involved updating its distinctive curved façade. LEDs were used to

create a grid of light that follows the building’s contour with minimal energy consumption. Photo courtesy: Dalziel and Pow Design Consultants Ltd.

Bristol, England

Page 27: Architectural SSL - November 2012

Circle 10

Page 28: Architectural SSL - November 2012

Creative License

Beyond more traditional applica-

tion, retail lighting for exterior

and interior retail spaces can

demonstrate elegant and original

integrated interpretations that

are both artistic and functional. A

prime example is the Wintergar-

den Shopping Centre in Brisbane,

Australia, which has three street

frontages that are a complex

expression of nature, geometry,

layering and illumination. Designed

by Melbourne-based Studio 505

architects, the lighting feature

is created of layers pinned off

the building’s façades. Oversized

butterfl ies alight on the spider-

web-like metal background panels.

A low-resolution lighting system

by Xenian can change from wintry

snow to autumn, to sunsets.

Sea Change?

Wintergarden is off the charts as

a piece of integrated illuminated

urban art. Overhead lighting for

Breuninger's major shoe depart-

ment is by a light artist. World-

class architects like David Adjaye,

who did Proenza Schouler, are

being commissioned to design for

retail, and they understand the

expertise of someone like Paul

Gregory who did the lighting. It

wasn't always the case, but today

retail lighting is as much of a cre-

ative challenge as is any segment

of the building and construction

industry, and far bigger.

The extraordinary increase

in the amount of stores being

launched or renovated in the past

two years offers business opportu-

nities for design professionals of a

like of which has never been seen.

Finally, the attention to

energy use restrictions is making

retail owners think seriously—not

only about the amount of energy

that lighting accounts for and what

it costs—but what the lighting looks

like on the sales fl oor and what it

does for the products on display.

Just the sampling of designs

featured, shows the great deal of

creativity on the part of designers

and manufacturers to understand

the role of lighting in motivating

retail purchasing, across price

points. Clearly, retail lighting is at

the forefront of practical applica-

tions of augmenting the light-

ing function as art and calling

attention to lighting in the built

environment around the world as

part of enhancing everyday living

experiences.•

FANTASY FEASTCovering 45,000 sq. ft. on three façades of the Wintergarden Shopping Centre in Brisbane, Australia, the frontages were turned into an urban fantasy that combines public art with retail

identity. A three-dimensional screen is a vertical forest of intertwined metallic branches, fl owers, birds, and butterfl ies. Changing patterns after dark that are programmed on its integrated

lighting system express a range of eff ects, from sunsets to fi reworks. Photo: John Gollings/Studio 505

Brisbane, Australia

26 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

Page 29: Architectural SSL - November 2012
Page 30: Architectural SSL - November 2012

Coeur d’Alene Tribal Resort Expansion

Owners: Coeur d’Alene TribeArchitects: Mithun, Seattle Lighting Designer: Dark | Light Design, SeattleLED product manufacturers:Erco, Hydrel, Boca Flasher, Ar-chitectural Area Lighting, Color Kinetics, Lightwild, Lumenpulse, BK LIghting, Winona.

Text: Ellen Lampert-GréauxPhotos: Jill Cody

The Challenge:Like many older gaming facilities, the Coeur d’Alene Tribal Resort, located near the town of Worley in the northern portion of the Idaho panhandle, was in need of expansion. The casino’s manage-ment was faced with the task of adding something new in order to compete as a true destination, with attractions for non-gamers, and to increase its overall appeal. The goal of the tribe was to cre-ate a complete resort experience, integrating elements and sym-bols of their tribal culture and beautiful natural landscape with modern design trends and light-ing technology. The challenge, therefore, was to create a dra-matic new facility with improved amenities while respecting the tribe’s concern about their impact on the environment.

The Solution:The result is a 110,000-sq.-ft, LEED Gold-certifi ed addition comprised of 100 four-star guest rooms, two restaurants, a lounge, a spa, and the “skycatcher,” a circulation element that connects the new elements of the complex with the existing gaming space and provides a gathering space with sweeping views of the roll-ing hills of the Idaho landscape.

28 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

Vision Quest

When it came to approaching

how to illuminate the expansion

and renovation of the Coeur

d’Alene resort, which included an

existing casino, lighting designer

Jill Cody had a specifi c vision:

It would not be Las Vegas-style

glitz, rather, she wanted to inte-

grate the lighting as an addi-

tional layer to help tell the tribal

story and enhance the warmth

usually associated with hospital-

ity settings in a way that harmo-

nized with the rustic elegance of

The Night Sky Lounge is actually an acrylic wall backlit with LED pucks placed at random to refl ect a starry sky. A DMX program changes the pattern over a one-hour loop.

the materials used. “This meant

the careful illumination of mate-

rials and surfaces, the creation

of contrast to enhance the mood,

and respect and reference to

tribal culture and tradition,” says

Cody.

Since the resort sits 30

miles outside of the eponymous

northern Idaho town, there is no

light pollution in the night skies,

allowing lighting to subtly create

the resort’s environment.

“We were trying to create

an exciting environment, yet not

overwhelm the darkness. We

did not light the exteriors of the

buildings, but went for subtle

light from the interior rather

than Las Vegas-style sparkle,”

says the designer.

For example, bridging the old

building to the new is a courtyard

dubbed the Night Sky Lounge

(above). To spice it up, a blue

acrylic wall, that masks a wall on

the old building, is backlit with

LED puck lights placed randomly

for the effect of a starlit night

with softly twinkling stars. A

Coeur d’Alene Tribal ResortExpansion

Owners: Coeur d’Alene TribeArchitects: Mithun, Seattle Lighting Designer: Dark | Light Design, SeattleLED product manufacturers:Erco, Hydrel, Boca Flasher, Ar-chitectural Area Lighting, ColorKinetics, Lightwild, Lumenpulse,BK LIghting, Winona.

Text: Ellen Lampert-GréauxPhotos: Jill Cody

The Challenge:Like many older gaming facilities,the Coeur d’Alene Tribal Resort,located near the town of Worleyin the northern portion of theIdaho panhandle, was in need ofexpansion. The casino’s manage-ment was faced with the task of adding something new in orderto compete as a true destination,with attractions for non-gamers, and to increase its overall appeal.The goal of the tribe was to cre-ate a complete resort experience,integrating elements and sym-bols of their tribal culture andbeautiful natural landscape withmodern design trends and light-ing technology. The challenge,therefore, was to create a dra-matic new facility with improvedamenities while respecting the tribe’s concern about their impact on the environment.

The Solution:The result is a 110,000-sq.-ft,LEED Gold-certifi ed additioncomprised of 100 four-star guest rooms, two restaurants, a lounge,a spa, and the “skycatcher,” a circulation element that connects the new elements of the complexwith the existing gaming spaceand provides a gathering spacewith sweeping views of the roll-ing hills of the Idaho landscape.

F§±TUR§D PRoj§Ct Innovation in Idaho

Page 31: Architectural SSL - November 2012

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 29

slowly changing DMX program

creates the variable star pattern

over a one-hour programed loop.

Lumen Pulse linear LED vi-

sually ground the blue wall, along

with BK custom MR16 downlights

on cables, selected for their dim-

ming capability. Cody says the

blue recalls the night sky above,

and contrasts with warm incan-

descent illumination that extends

the fi re-like glow.

“The fi rst time I saw the blue

wall I had a verklempt moment,

it was so beautiful,” admits Cody.

blackened and pre-rusted steel.

“It is a very Northwestern ma-

terials palette,” explains Cody,

who wanted to make sure the

materials got their due through

the lighting.

She decided LED RGB was

the appropriate medium for story

telling. “We used color-changing

for three major design elements:

Eagle Staff Tower, the Feather

Bench, and the Skycatcher fl oor.

Color sequences were created

with references to tribal culture,

such as costumes, the night sky,

“It makes you feel as if you are

doing this for a reason, and

makes it amazingly meaningful.

You feel connected to your work

as a lighting designer at the end

of a very long project.”

Color Correction

Color changing was also a big

part of the project as Cody

wanted to match up with archi-

tect Mithun’s choice of building

materials, which she says has

rural overtones, with an empha-

sis on wood, water and stone, plus

and Lake Coeur d’Alene, itself,

the tribe’s ancestral home. These

three color-changing elements

are coordinated with one another

and run on a schedule that tells a

different story each night of the

week,” notes Cody.

The elements are coordi-

nated with the same color at the

same time, which according to

Cody, took complex program-

ming to achieve, with different

palettes to evoke different tribal

references, from the color of their

costumes to a rainbow effect.

Page 32: Architectural SSL - November 2012

ELEMENTALWater is a critical element to the

tribe, as they once lived along the

shores of Lake Coeur d’Alene. The

resin waterfall is backlit with blue

LED to emphasize the element

of water. In fact, the winding

luminous line points directly to

the lake.

THE RIGHT TONENatural colors and elements, in-

cluding wood, were also important

components within the project. In

the facility’s new restaurant, The

Steakhouse, lighting designer Jill

Cody noted there was a particular

emphasis to get the coloration

of the wood right in the dining

establishment.

30 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

Eagle Staff Tower

One of the most visible tribal-

inspired elements is Eagle

Staff Tower, a 105-ft.-tall iconic

column of Corten pre-rusted

steel with slots, or lens-covered

openings, that allow the color-

changing light to shine through

as a welcome beacon at night (its

base is visible in the upper right

background of the image to the

right). Each slot can be a differ-

ent color via signage-grade LEDs.

Red beads that adorn the tower

are lit from wells in the ground.

The Water Feature

Approaching the entry to the

resort, a winding, luminous resin

water feature guides guests to

the resort’s front door. Linear

LED fi xtures backlight the resin

and highlight a Corten steel wall

that runs behind the water.

“The tribe used to have land

on Lake Coeur d’Alene, and water

is very important to them,” says

Cody. “The line of light on the

water feature points to the lake.”

In fact, the light shines

through a transparent blue resin

material, using Hydrel fi xtures.

The water is also lit from the

front as well with Boca Flasher

linear submersible LED fi xtures

that reveal the movement of the

water. The light on the water fea-

ture is all white; as Cody points

out, “because the resin is blue,

there is no reason to change

colors on it. I really like the blue

against the rusted color of the

Corten steel.”

The Steakhouse

In the new restaurant, The

Steakhouse, Cody used LED

fi xtures where appropriate, as

well as dimmed incandescent

lamps to meet a one-footcandle

light level.

“The color quality of the

light was really important with

all the wood in the space,” notes

Cody, who used MR16 downlights

on low-voltage tracks in the ceil-

Page 33: Architectural SSL - November 2012

TRANSITIONDaylight is a prominent element

coming into the facility, particu-

larly its “Skycatcher” area. The

casino, however, is much darker

and a transition had to be created

to link the two and create way-

fi nding for casino patrons.

MATCH ON ACTION In the entry there is also an art

installation with abstract time-

lapse photos of tribal members in

traditional costumes. The images

are on laminated glass with a

sandwiched fi lm layer. “The idea

was to take tribal stories and

weave them into the project in

unique ways,” says Cody. “It was

a real education for the design

team; we learned a lot about the

tribe and their history.” Colored

LED was employed in the fl oor

to evoke the legend of “Coyote

Scratches” and match up with the

colors in the art feature.

ing. During the day, a large glass

wall allows a lot of natural light

to enter the space, and low light

levels near the glass minimize

refl ections and allow a clear view

to native plantings outside.

“There is a different quality

to the light during the day,” Cody

adds, noting that the lighting

in the restaurant is actually

bumped up during the day to

make sure the back corner of the

room seems brighter, and to bal-

ance the room.

She also used Winona linear

LED kick-lights and LumenPulse

cove lighting to add accents to

the wood ceiling.

The Casino Entry

The theme of color-changing

light continues at the casino

entry, creating a transition zone

between the bright, day-lit area

of the “skycatcher “and the much

darker gaming fl oor.

In the “skycatcher”area (be-

low, left), a blend ceramic metal

halide uplight and downlight

creates quiet gathering zones to

balance a more active circulation

zone. Uplights and downlights

are turned off during the day in

this well-daylit space.

But in this space, LED

comes alive in communicating

another tribal reference: the

legend of “Coyote Scratches” in

the landscape, which are evoked

in the space with glowing LED

tiles (Lightwild) that reach out

into the “skycatcher” to hint at

the excitement inside the casino.

“We wanted to tell people that

something existed back there,”

says Cody.

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 31

Page 34: Architectural SSL - November 2012

In the entry there is also

an art installation with abstract

time-lapse photos of tribal mem-

bers in traditional costumes.

The images are on laminated

glass with a sandwiched fi lm

layer. “The idea was to take tribal

stories and weave them into the

project in unique ways. It was

a real education for the design

team; we learned a lot about the

tribe and their history,” Cody

notes.

The Spa

Adding to the allure of the resort

is a spa where the design is

defi ned by a large stone wall,

uplit with incandescent sources,

which Cody selected for “good

dimming control,” although she

adds it is “unusual” to use incan-

descent on a project at this scale

these days.

The downlighting is a mix

of MR16 and fl uorescent. “We

started designing this project

in 2009. There is a wider choice

of LED fi xtures to choose from

today, but I’m not sure we could

have afforded them for almost

1,000 downlights on this project.

The spa also features a glass

panel that sits atop the stone

wall, allowing light to splash into

the adjoining pool, once again

emphasizing the importance of

daylighting in this project.

The Courtyards

Beyond the centerpiece blue

wall, another signature design

element in one of the outdoor

courtyards is a wooden bench

evoking a feather.

CONNECTED TO THE LAND The tribe carries a deep connec-

tion to the land and the resort

site sits at the confl uence of two

habitat types: grassy hills and a

forest. As a result, exterior views

were important to the architec-

ture. Low light levels near the

glass minimize refl ections and

interior lighting is warm and quiet

to impart an ambiance of refl ec-

tion and healing.

32 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

The bench features a center

spine of Corten steel, echoing the

materials palette used else-

where. Color-changing Philips

Color Kinetics EW Powercore

LEDs under the the feather

bench give it the appearance of

fl oating on a cloud of light.

“The bench is designed like

an eagle feather, another impor-

tant element of tribal culture,”

says Cody. “The Corten center of

the feather is illuminated with

linear Lightwild white light that

does not change.“

All colored light at the bench

changes at the same time, so the

experience is different from the

tower and Skycatcher, where

multiple colors are visible at a

given time.

“Instead, the sequence of

color takes place over time,” says

Cody.•

LIGHT AS A FEATHER A Corten steel bench, whose

ridges resemble those of a

feather, appears to fl oat at night

over colored LED light mounted

under the bench itself.

Page 35: Architectural SSL - November 2012

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Circle 11

Page 36: Architectural SSL - November 2012

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Page 37: Architectural SSL - November 2012

TRIPLE AXEL LANDED: SUSTAINABILITY AT A REASONABLE COST& IMPROVED LIGHTING

ERNST & YOUNG OFFICESNew York City

ABOVE: The retrofit dropped wattage consumed by about 40 watts per sq. ft., which cut the office’s total lighting consumption in half. Between energy savings and maintenance savings, the company will save about $1 million annually. A mix of sources were employed, almost a quarter of those being LED. “We didn’t set out to do an LED retrofit, it just evolved that way,” says Lighting designer Stephen Margulies of One Lux Studio.

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 35

The professional services firm of Ernst &

Young believes in corporate sustainability.

In fact, the organization hopes to have half it’s

employees in LEED-certified spaces by 2013. But

being accountants, they want to make sure any

such measures reflect financial soundness. A

recent, significantly LED lighting retrofit of the

company’s Manhattan offices proved a fruitful

marriage of both goals—oh with a third benefit of

greatly improving the lighting environment.

As part of their sustainability initiatives,

the company regularly consults energy special-

ist Jim Schwartz of JAS Consulting to keep tabs

on their buildings with an eye toward better

efficiencies where and when possible. In the

course of such due diligence, about three years

ago, Schwartz had a casual conversation about

the company’s Times Square offices with lighting

designer Stephen Margulies of One Lux Studio.

As Ernst & Young was preparing to enter a

new lease on the space they wished to evaluate

a few things, particularly lighting. Following a

walkthrough of the 32 floors of offices, Schwartz

knew “instantly” that “millions of watts” could

be pulled out of the space. That being said, the

consultants also wished to be sensitive to the

original lighting design created by Gensler and

Susan Brady, which was done about 10 years

prior. At the time, the emphasis on the lighting

design was more on the aesthetic, according to

Margulies, and the design was indeed “fantastic,”

but not so efficient from an energy perspective.

“There were lots of MR-16s and lots of mainte-

nance issues,” says the lighting designer.

Not only were there a lot of inefficient

sources—many with old ballasts—but the offices

were generally overlit. In some places they found

light levels as high as 80 footcandles. “We started

SSLProfi le:

TRIPLE AXEL LANDED:SUSTAINABILITY AT A REASONABLE COST& IMPROVED LIGHTING

ERNST & YOUNG OFFICESNew York City

Images: Courtesy of Philips

ABOVE: The retrofit dropped wattage consumed by about 40 watts per sq. ft., which cut the office’s totallighting consumption in half. Between energy savings and maintenance savings, the company will save about$1 million annually. A mix of sources were employed, almost a quarter of those being LED. “We didn’t set out to do an LED retrofit, it just evolved that way,” says Lighting designer Stephen Margulies of One Lux Studio.

Images: Courtesy of Philips

Page 38: Architectural SSL - November 2012

36 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

SSLProfi le: ERNST & YOUNG OFFICES, New York City

This was of great relief to Margulies as

he wished to drop light levels by almost half

in many spaces. Another aspect the designer

is particularly proud of is the fact that all the

retrofitted lamps were UL certified—something

that surprised Ernst & Young’s insurance carrier.

According to Margulies, this due diligence was

important to the design team to not only ensure

safety, but make sure that warranties would not

be voided. This was especially significant as the

project was being delivered turnkey by Philips

Lightolier Energy Service Group, who was not

only supplying product, but providing financing

and a 5-year warranty on all of the products.

As a result of the retrofit, maintenance

costs dropped from $16,500 annually to $3,000.

Combined with the energy savings, this yields a

3.5-year payback. “It all goes back to cost benefit,”

says Margulies.

Philips, who has a long-term relationship

with Ernst & Young, took on the project as it fits

well with their corporate philosophy. CEO of the

Lighting Division, Zia Efeketar notes Philips saw

the project as great example of the “triple axis”

that needs to intersect: the ability to meet sus-

tainability goals; improved energy efficiency at a

reasonable cost; and improved lighting quality.

thinking this was more than a light bulb change,”

says Margulies. The goal became to reduce the

overall power density from roughly 200 watts

per sq. ft., to as low as they dared dream.

That said, both he and Schwartz wanted to

preserve as much of the original design as pos-

sible, including retaining as many of the existing

fixtures as possible. And because of the technol-

ogy available today, notably LED, the pair felt

confident this was not only achievable, but that

they could maintain, even improve the quality of

the lighting environment, particularly in private

offices. “You can’t underestimate lighting qual-

ity,” says Margulies. “We took the non-daylight

spaces and made them great.”

Where possible, the consultants simply

replaced source for source. Where not possible,

the team refitted existing fixtures with new

sources. In some cases, new fixtures were cre-

ated. The team proceeded with mock ups, many

with much lower light levels. To get feedback,

they actually had Ernst & Young employees

evaluate and comment upon the look and feel of

the space.

“I remember it was a rainy Saturday, and

many of them didn’t even notice any difference,

which we took as a compliment,” says Schwartz.

How about first cost? Efeketar says the

project was viewed by the client as an invest-

ment. “So from the beginning, ROI was on the

table and we had to figure out what the payback

had to be—to make that happen, we had to go

with an integrated system,” says Efeketar.

This was an important decision for Ernst

& Young—or any client—as moving away from

decisions based completely on initial cost, to one

that’s a calculation of total cost of ownership,

forces the client to establish “X” return from

the beginning, so the team knows exactly what

needs to be done, and at what cost. “The ultimate

goal is reaching that ROI,” says Efeketar.

Will this project have a domino effect? “The

train has left the station,” says Efeketar. “I feel it

will be a positive endorsement, especially for a

public auditor of its stature. It certainly begs the

question: Why not you [other corporate entities]?”

Regardless, Efeketar says the foundation

for such retrofits has been laid, and it’s a solid

platform, granted the sums must add up.

“There are clearly economic uncertainties

to overcome. That’s where we’re hoping our

internal financing will help,” says Efeketar. “But

if you can’t achieve payback in a period of 18

months to five years, it’s not a proposition.”•

SMOOTH TRANSITIONThe new lighting system reduces annual lighting energy consumption by 54%. More than 3,000 high-wattage CFLs and MR16s were replaced with 20-watt LEDs. Elsewhere, existing fixtures were refit with LED components for greater ef-ficiency. In all, the lighting consultants “touched” nearly 20,000 fixtures—a fourth of that with LED solutions.

THE CHALLENGE:Pull as many watts as feasible out of the client’s

650,000-sq.-ft., nearly 6,000-employee offi ce space

while preserving as much of the space’s original

lighting design as possible.

THE SOLUTION:Three strategies were emploed:

• More effi cient retrofi t lamp sources were

installed where possible—notably among the

existing MR16 and CFL lamps

• As many existing fi xture/luminaires were

retained as possible, but refi t with more effi cient

light source components

• Replace fi xtures where necessary to

accommodate more effi cient sources

As a result, the design cut lighting consumption in half from its whopping original 6.2 million kWh per year, simultaneously reducing CO2 emissions by roughly 2 million pounds.

THE CHALLENGE:Pull as many watts as feasible out of the client’s

650,000-sq.-ft., nearly 6,000-employee offi ce space

while preserving as much of the space’s original

lighting design as possible.

THE SOLUTION:Three strategies were emploed:

• More effi cient retrofi t lamp sources were

installed where possible—notably among the

existing MR16 and CFL lamps

• As many existing fi xture/luminaires were

retained as possible, but refi t with more effi cient

light source components

• Replace fi xtures where necessary to

accommodate more effi cient sources

As a result, the design cut lighting consumptionin half from its whopping original 6.2 million kWhper year, simultaneously reducing CO2 emissions byroughly 2 million pounds.

Page 39: Architectural SSL - November 2012

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Page 40: Architectural SSL - November 2012

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Page 41: Architectural SSL - November 2012

ABOVE: The chandelier’s form offers a unique canvas on which to play with color washes and video projections. More than 200 RGB LED accents line the edge of the cantilevered floor slab, grazing both up the crystals and in an additional layer of vinyl-coated aircraft cord used as a semi-transparent projection screen.

DIAPHANOUSCASINO CHANDELIERA DYNAMIC, YETELEGANT VEGAS ICONCHANDELIER BARCosmopolitan Hotel, Las Vegas

DIAPHANOUSCASINO CHANDELIERA DYNAMIC, YETELEGANT VEGAS ICONCHANDELIER BARCosmopolitan Hotel, Las Vegas

ABOVE: The chandelier’s form offers a unique canvas on which to play with color washes and video projections.More than 200 RGB LED accents line the edge of the cantilevered floor slab, grazing both up the crystals and inan additional layer of vinyl-coated aircraft cord used as a semi-transparent projection screen.

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 39

SSLProfi le:

Swinging from the magnifi cent light structure

that gives its name to the Cosmopolitan Hotel’s

Chandelier Bar is not an option, but guests can

actually walk through the 44-ft. high and 75-ft.

wide objet ’d’art. A winner of Cooper’s Source

Award earlier this year, the spectacularly illumi-

nated structure resides, where else, but in the

Land of Lights, Las Vegas, where the bar’s draw

is an experience that bathes guests in crystal-

lized light.

Upon entering the hotel’s casino, opulent

strands of crystals drip dramatically from the

ceiling; their luxurious luster beckons gamblers

to pay a visit to one of the fi ve bars and lounges

that are seemingly suspended inside the crystal-

line strands.

The lighting design team from New York-

based Focus Lighting, along with architect the

Rockwell Group, created the unmistakable

illusion of a single internally lit chandelier,

and supplements it with lighting techniques to

achieve sparkle in every delicate strand. With

technical expertise and a larger-than-life mock-

up, the team deliberately aimed light at each of

the kinetic chandelier’s seven million crystals.

Their research helped to predict the precise

angle at which each crystal would need to be il-

luminated to achieve the maximum sparkle with

minimum headaches—that is, provide a dramatic

display that is neither nauseating nor glaring to

the casino’s guests.

Being nearly 50-ft. high, the chandelier is

surrounded by a concourse or casino circula-

tion on two levels. It also contains fi ve separate

bars and lounges that seem to hover within the

ethereal space.

The design team chose Cooper Lumière 203

luminaires for the fi xture’s low profi le and clean

simplicity. In fact, 150 Lumière 203 fi xtures up-

light all vertical swags of the crystal while RSA

Page 42: Architectural SSL - November 2012

THE CHALLENGE: Create a statement piece for the main bar areas of the new Cosmopolitan Casino and hotel in Las Vegas.

THE SOLUTION:Focus Lighting came up with the idea of a massive, fl oor-to-ceiling chandelier, creating a dynamic, yet sophisticated sculpture. Through a combination of crystal swags illuminated by white and color-changing LEDs, the chandelier elegantly creates varying environments to refl ect the mood of the patrons.

PROJECT CREDITS:Client: CosmopolitanArchitects: Rockwell GroupLighting Design: Focus Lighting, New York. Paul Gregory, principal design; Michael Cummings, principal lighting designer; Christine Hope, senior lighting designer; Scott Hay, lighting designer; and Dan Nichols, project manager.

PRODUCTS:Cooper Lumiere 203 accent/fl ood luminairesCooper/RSA: Combo multi-head recessed downlightsCooper Lumiere 615 and 630 Inground luminaires

THE CHALLENGE:Create a statement piece for the main bar areas of the new Cosmopolitan Casino and hotel in Las Vegas.

THE SOLUTION:Focus Lighting came up with the idea of a massive, fl oor-to-ceiling chandelier, creating a dynamic, yet sophisticated sculpture. Througha combination of crystal swags illuminated by white and color-changing LEDs, the chandelierelegantly creates varying environments torefl ect the mood of the patrons.

PROJECT CREDITS:Client: CosmopolitanArchitects: Rockwell GroupLighting Design: Focus Lighting, New York. PaulGregory, principal design; Michael Cummings, principal lighting designer; Christine Hope, senior lighting designer; Scott Hay, lighting designer; andDan Nichols, project manager.

PRODUCTS:Cooper Lumiere 203 accent/fl ood luminairesCooper/RSA: Combo multi-head recessed downlightsCooper Lumiere 615 and 630 Inground luminaires

40 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

SSLProfi le: CHANDELIER BAR, COSMOPOLITAN HOTEL, Las Vegas

ETHEREAL BEAUTYThrough a combination of color motion and controlled sparkle, guests are able to experience vastly different moods as the chandelier transitions from day to night. The three-story core features 700 crisp, white dimmable LEDs mounted within a sparkling liquor tower and spiral glass stairs, creating a strong contrast to colors on the crystal swags.

multi-head fi xtures are installed vertically in the

perimeter soffi ts of the fl oating fl oors to provide

multiple points of warm, beautiful front light.

Each lighting position was studied in plan and

section and then mocked-up on site to review

precise aiming angles.

A dimmer switch and controls program

transitions the chandelier from daytime to a

night-time lighting scene that intensifi es the

drama throughout the evening hours. As part

of the evening program, light, color washes and

abstract images are projected onto the vertical

crystal drapes, which are supplemented by an

additional layer of vinyl-coated aircraft wire.

Stairway to Heaven?

You’ve heard of a champagne fountain, but how

about a liquor chandelier? A solid light source

runs through the core of the bar (above), which

includes the staircase used to circulate through-

out the three fl oors of the casino. The three-

story illuminated inner core features 700 crisp

white dimmable LEDs mounted within a spar-

kling glass tower that acts as a liquor display

surrounded by a spiraling glass staircase.

Don’t Mock the Mock

A year prior to the chandelier’s erection, Gregory

and the Focus team constructed a full-size, 20-ft.

tall mockup of an entire section of the chan-

delier. The mockup allowed the design team to

analyze the appearance of the lighting on the

crystal from both the outside and inside of the

chandelier. Furthermore, the mockup provided

the opportunity for adjustments in factors such

as lamp type, color, and fi xture positions and

quantities. For example, the effort allowed the

Focus design team to determine that there was a

need for an additional layer of halogen uplights.

It also provided them a substantive mechanism

to demonstrate to the client, that there, indeed,

was a need for 150 of the Lumiere 203s.

For those guests who enjoy an intimate

drink with the barkeep, several softly illumi-

nated enclaves provide a cozy atmosphere with

halogen downlights to give warmth, while a

custom chandelier reinforces the theme.

Visionaries?

Like everything in Vegas, the over-the-top

crystal distraction would have guests feeling like

Alice in Wonderland, but for the expert vision of

Focus Lighting, which has made it into a fi rst-

class spectacle.•

Page 43: Architectural SSL - November 2012

HOW MUCH LIGHT DO YOU NEED?

With adjust-e-lume® technology, you set the lumen output at the right level for your project.

It’s as easy as 1, 2, 3. . . . . . . . . . 4, 5, 6, 7, 8, or 9.

www.tekaillumination.com

is modular.

is scalable.

is

featuring

TECHNOLOGY

Integral 12VAC driver

installs onto standard low

voltage lighting circuits.

Choose from seven CCT’s:

CCT

3K 4K

RG B

A

2.7K

Quick Disconnects

simplify changes.

It’s common sense, heat fins fill

with dirt and don't work when

the product is mounted on the

ground. Our fixture body IS the

thermal management.

Circle 16

Circle 14 Circle 15

Page 44: Architectural SSL - November 2012

THE WHITE PAGES By Kevin Willmorth, editor

42 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

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When a new technology emerges, there is a need for an extraordinary

educational effort to create viable customers for it. Since customers

experience technology progressively over time, the demand for

advancing education grows to serve a broadening range of need from

fundamental basics to focused specialty information. Whether

provided as a presentation at a conference, offered on a YouTube

video, or included in sales presentations, there are many opportunities

to participate in building customer knowledge. However, there are a

few fundamental rules that need to be adhered to that separate actual

customer education from simplistic company promotional efforts:

1) Know the Audience

Educational content that has no target audience in mind often

educates no one. Keeping the audience in mind provides guidance

as to what needs to be included, and at what level. If you don’t know

the customer, seek assistance from someone who does. Keep in mind

that the customer is an expert within their own universe, critical of

outsider error that reduces credibility. For example, failing to present

color and uniformity performance metrics as a higher priority than

pure energy saving to interior designers is a failure to understand the

daily demands made on this customer.

2) Present Information Objectively

Objectivity is the difference between promotional marketing presenta-

tions and actual education. Even when educational efforts are pursued

as part of a marketing program, erasing company bias when delivering

information is critical, even if some points in that content are counter

to company messaging. Objectivity includes presenting advantages

and implications of approaches, without distortion. For example,

presenting AC LED light sources as a favorable approach, based solely

on elimination of electronic components without covering fl ickerissues

and possible impact on effi ciency, is a failure to present objectively.

Further, educational programs designed to fi ll space, or masquerade

product presentations as “educational” fail the objectivity test.

3) Provide Contrasting Views or Approaches Positively

One of the most powerful tools for an educator is to present a problem

with several contrasting solutions. The depth of information presented

adds to intrigue and engages the recipients to think about the topic in

greater depth. For example, presenting a review of LED retrofi t lamps

to prove the inferiority of halogen lamps is less valuable than case

studies showing direct comparison of LED and conventional products

applied to lighting restaurants, covering the pros and cons of each.

4) Simplify the Scope and Expand the Detail

There is a measurable difference in value delivered between attempts

to cover a wide range of topics in shallow strokes and focusing on a

few specifi c items in greater depth. That does not mean expanding

complexity by delivering scientifi c data, it means tailoring the

information presented in context to the customer’s needs with depth

of information applicable to making practical decisions.

For example, retail lighting customers really don’t need to know—or

care about—the specifi cs of semi-conductor production yields, but do

need to know how LED color impacts appearance of products

displayed.

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5) Lead Recipients through the Topic in Steps

Educational programs should be formatted in a linear, step-by-step

progression. This includes the briefest possible summary of basic infor-

mation, building more and more depth as the program is completed.

The balance of depth of information delivered at each step is an art

that requires careful planning and review. For example, presenting the

basics of human color perception and sensitivity, leading to a summary

of the issues of color metrics used for light sources, provides a progres-

sion of information that builds relevant understanding.

Evolve, Refresh

As technologies grow in familiarity, so do the needs of educational

support. While the very earliest phases of deployment demands basic

technical education, more mature customers will fi nd this content

redundant. This evolution of need provides many opportunities to

remain engaged in education by evolving new content. The key to

successful educational effort is to continually create fresh materials

to meet the growing needs of customers. The reward for participat-

ing as an educator, especially when approached with an objective eye

on customer needs, is growth of understanding in the market as a

whole. In the end, educated customers are more likely to take a risk on

an emerging technology, earlier, than those who are left confused by

marketing noise alone. •

Page 45: Architectural SSL - November 2012

THE WHITE PAGES

Over the past decade, LED lighting technology has continued to evolve

to meet the demands of today’s commercial market, providing users

with high-quality illumination, superior energy effi ciency, lower opera-

tional costs, lower maintenance costs and long service life.

As LED dies and packages continue to evolve, LED luminaires have

improved as well, which has led to a signifi cant increase in adoption

by engineers, architects and lighting designers. However, little has

been done by manufacturers of luminaires to maximize the benefi ts

of this improved technology. Specifi cally, the approach to fi xture and

optical design has not been modifi ed to take full advantage of the new

properties that exist with LED sources. As a result, there are still many

untapped benefi ts to LED lighting that can provide new options and

opportunities for lighting specifi ers.

Hyperbola: A New Approach for a Directional Source

Traditional light sources such as incandescent, CFL and HID lamps are

omni-directional sources, producing light in all directions. In order to

redirect the light down and out of the aperture of a recessed fi xture, a

parabolic refl ector is the most effective shape to maximize effi ciency.

However, due to the uni-directional nature of LED sources, utilizing

parabolic refl ectors has proven diffi cult in terms of minimizing glare

and achieving a uniform beam spread on the work plane. As a result,

additional diffusion is typically required when using a parabolic

refl ector in order to spread the light to achieve the uniform distribu-

tion that lighting designers and commercial building architects desire.

Prompted by the demand for low-glare, high-effi ciency LED

luminaires, engineers conducted extensive research and testing,

and discovered that changing the overall shape of the refl ector from

parabolic to hyperbolic provides superior light distribution control for

LED sources. Why? The inherent nature of the hyperbolic shape itself,

which refl ects and spreads light similar to a convex lens—as opposed

to focusing the light—is the reason.

Due to the geometry of the hyperbolic curve, there is no source

image in the refl ector as any refl ected light is directed down toward

the target work plane. By eliminating the need to diffuse the light with

a lens and redirecting the light toward the work plane, the effi cacy of

the luminaire can increase as much as 35%.

In addition, the hyperbolic surface allows the refl ector to block

the light that would be incident on the lower portion of the refl ector,

casting a shadow that dramatically reduces the aperture brightness.

The hyperbolic refl ector shape also reduces the amount of light-source

regression required for glare control by increasing the shielding angle,

thereby reducing the profi le of the downlight housing and permitting it

to fi t in a wide variety of commercial construction applications where

lighting designers are seeking a more natural lighting atmosphere. It

also allows for a more "silent" ceiling, a new architectural buzz word

referring to a simpler ceiling plane, where fi xtures in a space are not

as noticeable or conspicuous.

While parabolic refl ectors are still a high-quality option to

optimize light distribution in commercial applications that require a

more traditional appearance, the newer hyperbolic shapes allow

designers, architects and facilities managers more versatility and

control over the illumination characteristics of an application.

In addition to virtually glare-free, “silent” ceiling effect the

hyperbolic shape provides in commercial spaces, the unique curvature

also produces additional benefi ts to users such as:

• Increased lumens: The hyperbolic shape provides up to 35%

more lumens by directing all light at the target work plane

and eliminating the need for additional diffusing.

• Higher effi cacy: Up to 35% more lumens per watt.

• Increased application fl exibility: Increased lumens to

accommodate higher ceiling heights and better control of

the light allow multiple beam spreads.

• Unique aesthetics: Extremely low brightness

• Very large lumen packages from very small, and silent,

apertures

A New Option for Recessed LED Illumination

With the continued innovation of LED sources and the discovery of the

benefi ts a hyperbolic refl ector can provide in commercial applications,

lighting designers, architects and building owners now have another

option to consider when looking to create the ideal, aesthetic and

energy effi cient environment for building occupants. •

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By Jeff Spencer, Director of Product Management

Juno Lighting Group

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www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 43

Page 46: Architectural SSL - November 2012

1 Indoor/Outdoor Solution The low-profi le Lumiere Eon line from Cooper

features illumination in three distinct beam pat-

terns: forward, lateral throw and fl ood. Fixtures

are available in aluminum, bronze, brass, copper,

stainless steel and powder-coated aluminum.

Visit www.cooperlighting.com or Circle 301.

2 Wash UpThe Ilumipanel 40 IP from Iluminarc features 40 3W

RGB LEDs and 30-degree lenses for uplighting. The

luminaire includes both built-in automated lighting

programs and 11 customizable color-temperature

presets. Visit www.iluminarc.com or Circle 302.

3 Raise the MastHolophane has added an LED option to its line of

High Mast Advanced Optix lighting systems. The

fi xtures incorporate prismatic glass optics to provide

overlapping distribution, while minimizing direct view

of the source LED to improve visual comfort. The

units are available for new or retrofi t applications

(existing HID luminaires can be replaced without

rewiring or changing mounting arms).

Visit www.holophane.com or Circle 303.

Bare Bones DesignThe spare lines of the new Aki fi xture from Leucos USA’s ITRE brand are precisely fabricated from CNC

milled wood. Six LED strips are inlaid to highlight

these lines. The fi xtures are available in natural wood,

or in either white or gray enamel fi nishes.

Visit www.leucosusa.com or Circle 299.

44 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

ADVANCES Product Introductions

In SSL products today, there remains a persistence to apply the technology within a myopic focus on retrofi tting through the Edison socket inventory. This dilutes the visibility of the technology and creates the assumption that the conventional is more desirable to all new alternatives where SSL can shine as a superior choice.

Page 47: Architectural SSL - November 2012

4 Get in the ZonyxThe GalaxZ line-voltage LED linear track fi xture

is designed for use with the Zonyx track system

from Bruck Lighting. Fixtures are available in 2-ft.

and 4-ft. lengths, both delivering 1,700 lm./ft. The

luminaires also feature an on board dimming driver

and integrated adaptor, with an optional daylight

harvesting control/sensor also available.

Visit www.brucklighting.com or Circle 304.

5 New OptionsIntense Lighting has expanded its popular MB line of

LED track luminaires to include 11 new fi xture types

and styles. The line includes the MBW2 system,

shown here, a best-of-category winner at this year’s

Lightfair Innovation Awards.

Visit www.intenselighting.com or Circle 305.

6 Light it upFeaturing a high light output in a small package,

the Big6/2 from Hera Lighting uses only 7.2W and is

designed for larger display cases and soffi t installa-

tions. The fi xtures also off er an improved swivel and

dimmability using PSLED/Dim.

Visit www.heralighting.com or Circle 306.

Folded FinesseInspired by modern architecture, art and the

traditional Japanese art of paper folding, Origami is

a new energy-effi cient and visually unique collection

of luminaires from Peerless Lighting. Now available

with LED lamping options, the indirect fi xtures bathe

ceilings with expansive, smooth gradients of light to

uniformly illuminate work planes; both the suspended

and wall fi xtures are well-suited to offi ces, conference

rooms, schools, libraries, museums and retail venues.

Advanced lighting optics allow for expanded fi xture

spacing, as the luminaire both captures light and

refl ects it across the length of the fi xtures. Visit

www.peerlesslighting.com or Circle 300.

ADVANCESProduct Introductions

www.architecturalssl.com ARCHITECTURAL SSL • 11.12 • 45

Improvement in LED effi cacy has allowed fi xture manufacturers to create luminous surfaces without visible dots or spots.

Page 48: Architectural SSL - November 2012

±DV§RTiS§R Δ§BSiT§ CiRCL§ ∑UμB§R P±g§ ∑UμB§R

AMERLUX

B-K LIGHTING

CAO GROUP, INC.

COOPER LIGHTING

CREE, INC.

GE LIGHTECH

IALD

INSIGHT LIGHTING

INTENSE LIGHTING

KIM LIGHTING / HUBBELL

LIGHTSEARCH

NORA LIGHTING

PHILIPS EMERGENCY LIGHTING

PHILIPS GARDCO

RAB LIGHTING, INC.

REED EXHIBITIONS JAPAN LTD.

SAMSUNG LED

SEOUL SEMICONDUCTOR N.A.

STERNBERG VINTAGE LIGHTING

THE CONTINUING ARCHITECT

TE CONNECTIVITY

ZENARO LIGHTING

www.amerlux.com

www.bklighting.com

www.caogroup.com

www.cooperlighting.com

www.cree.com

www.gelightingsolutions.com

www.iald.org

www.insightlighting.com

www.intenselighting.com

www.kimlighting.com

www.lightsearch.com

www.noralighting.com

www.bodine.com

www.sitelighting.com

www.rabled.com

www.design-lighting.jp/en/

www.samsungled.com

www.seoulsemicon.com

www.sternberglighting.com

www.thecontinuingarchitect.com

www.te.com

www.zenarolighting.com

Ad Index

Circle 03

Circle 14, 15

Circle 18

Circle 12

Circle 07

Circle 04

Circle 13

Circle 11

Circle 19

Circle 17

Circle 16

Circle 08

Circle 02

Circle 10

Circle 01

Circle 06

Circle 09

Circle 05

04

41

IBC

34

11

06

47

37

33

BC

47

46

41

17

01

27

25

IFC

09

38

19

08

LETTERS TO THE EDITOR:RGB OVER THE EDGE, BUT DOESN’T HAVE TO BE

Just read your LED Insights [from the September issue] and can’t agree more. RGB, since becoming “leading edge,” has gone to “over the edge” in usage. It is often just plain misused in too many applications.  That said, we are presently involved in using color changeable LED in a major residential pool and grotto system.  In carefully mixing white, and control of the RGB, we, hopefully, will create pools with beautiful effects presently not known. The waterfalls are intentionally always left white so that there is no chance that own-ers can turn the “scene” into visual chaos.  I am excited to see intense red water with white falls and white star effects randomly placed in the bottom of the lazy river along with fiber optic delivered LED white lights randomly placed in the ceiling of a rough stone ceiling.  Rather than being a “starry sky,” they are to emulate the tiny eyes of unknown underground creatures. So, RGB, if planned well, can be good.

BRUCE YARNELLYarnell Assocs., Shawnee, Kan.

EDITORIAL PREVIEW:IN THE JANUARY ISSUE: We take a look at how SSL is being applied in office environments as general ambi-ent lighting. We’ll stick with our focus on interiors, with a profile on lobby/atrium of the Kansas City Marriott by Bruce Yarnell. Kevin Willmorth addresses proprietary controls issues associated with dimming LED. On the project front, we’ll showcase cool white lighting using exotic fixtures in the Sagafredo Cafe In Greenwich Village, New York. Across the Atlantic, we go inside a storage tank for a truly inspirational retrofit and re-use project. Also, new products, and of course, news.

46 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

Circle 23Te l 8 0 0 . 6 8 6 . 6 6 7 2 | n o r a l i g h t i n g . c o m

LED TRACK Cori Series - NTE-840L

Black, Silver or WhiteSpot and Flood Beam Spreads

23W1799lm

12W1040lm

Circle 17

Page 49: Architectural SSL - November 2012

Search at the Speed of LightImagine having access to a database with over 5,500 Lighting Manufacturers and 11,000 Product Categories at your fingertips! Lightsearch is a FREE online resource with query options designed by professional specifiers.

It works the way you think

PUBLIC PASSAGE | MUNICH, GERMANY | LIGHTING DESIGN, PFARRÉ LIGHTING DESIGN | © ANDREAS J. FOCKE

AN IALD PROFESSIONAL LIGHTING DESIGNER SEES THE POSSIBILITIES IN EVERY ENVIRONMENT.LEARN HOW AN IALD LIGHTING DESIGNER CAN TURN YOUR VISION INTO REALITY. VISIT IALD.ORG AND CLICK ON "FIND A LIGHTING DESIGNER" TO REFINE YOUR SEARCH.

ANOTHER PERSON’S DARK SPACEIS OUR BLANK CANVAS.

Page 50: Architectural SSL - November 2012

48 • 11.12 • ARCHITECTURAL SSL www.architecturalssl.com

SSLObserved:

ABOUT THE AUTHOR:

Kevin Willmorth, a lighting expert and fi xture designer,

has been instrumental in helping create a vision and

mission statement for Architectural SSL.

Let us observe a moment to refl ect on the light of the tungsten register has put upon us: Soon there will be a time when we have only memories of its warm yellow, color-distorting, and energy-hogging glow. So long old friend.

By Kevin Willmorth

Requiem for theTungsten Resister Light

We have come to a turning point in lighting

where solid-state is poised to displace a tech-

nology we have all come to love—the tungsten

resister light, better known as the incandescent

and halogen lamp. While there remains a strong

bond to these heat sources masquerading as light

sources, the writing is on the wall. The use of

tungsten resistance technology is facing attack

by a superior technology armed to take it down,

and it’s got a silly name, and that is LED.

If only there was a way to make halogen

lamp much more effi cient and long lived. These

simple lamps asked only to be fed a fl ow of cur-

rent, AC or DC, modulated or not, and they lit up

gladly for their brief, power-thirsty life. They

could stand most any environment, hot or cold,

dim with the cheapest dimmers available and

generate a nice warm color, as long as they were

not knocked around. They also have the dignity

to just burn out when they are done with life, the

clearest indication of maintenance need.

Comparatively, LEDs are fussy about the

power you feed them, complain when over-

heated and are easily killed when mis-wired. The

slow death by lumen depreciation is just more

whimpering. And, what’s with all that electronic

gadgetry?—The entourage is unbecoming.

Halogen lamps have existed as long as they

have because they were relevant in compari-

son to other light sources available until just

recently. Fluorescent lamps are bulky and ugly,

impossible to control optically and require big

support gear. HID, Induction and CFL are awful

technologies, period. They are inelegant, hard

to design around, and generate barely tolerable

light qualities. One uses them because of practi-

cal reasons, not because they are great products.

If the world were lighted by tungsten resisters,

the earth would now be covered in a foot deep

layer of spent lamps, the economy destroyed, and

the atmosphere choked with the emissions of

millions of coal fi re plants.

Alas, LEDs bring with them the asset of tiny

kernels of light, halogen’s most precious feature.

Yet LED brings with it fewer liabilities, and an

arsenal of new values beyond the reach of the

obsolete. They deliver scalable light and form,

new optical potential and inherent directionality

coupled to a dizzying array of colors—delivered

with the kill shot of long life and energy

effi ciency. The only comfort one might capture

from the demise of such a loyal friend is that

tungsten resister sources are but the lowest of

hanging fruit. On the branches above are the

CFL, then HID, and linear fl uorescent. They can

hide for some time, but will eventually be pruned

to niche applications beyond the interest or

reach of the coming solid-state swarm. High

power LED, plasma, OLED, and sources yet to

be released from sequestration by non-disclo-

sure agreements, indicate a future essentially

absent of tungsten resisters.

Many will not miss fl uorescent lamps

when they are gone and most can’t wait to

see CFL killed off altogether. The eventual

absence of HID will not cause a second thought

to anyone. However, we will always miss the

simplicity of the halogen lamp. Even though

each individual lamp’s existence is more but a

fl ashbulb on the time line of lighting history,

the technology brought many of us great joy.

For tungsten resister lovers everywhere,

solace can be taken from the fact that LED

intrusion is being slowed by short-sighted

marketers and metrics engineers, who have

yet to discover the secret path to deliver the

true value of solid-state, which will be the fatal

blow—much like the smart phone ended to

popularity of the Princess phone, and digital

imagery devastated the instant camera. For,

as long as the LED is delivered in ways that

remind us of how much we love the tungsten

light source, we will never truly wean our-

selves from its magic embrace.•

Page 51: Architectural SSL - November 2012

Circle 18

Page 52: Architectural SSL - November 2012

www.kimlighting.com

“Every revolution was first a thought in one man’s mind.”Ralph Waldo Emerson

This is the Next Revolution in LED Outdoor Lighting. This is Kim Lighting.

Circle 19